Here is another supposedly good cause that angers me. The whole â€œREDâ€ thing. My summary of it is a bunch of brands joined together, chose a color, custom tailored a product to sell to, spent millions on research, marketing, advertising, etcâ€¦ and are donating a certain portion (of the profits) to prevent aids in Africaâ€¦
While I think curing AIDS is a big deal, I do not think that Curing AIDS is the intentions of the companies involvedâ€¦ I am guessing it is to build trust from the idiots who buy their shit and get free press from the news (by saying they are doing something good), as well as reach a new group of people who were not previously BUYING.
Here are some examples of how the gap is basically tricking the consumer:
So they gap says they are donating half the PROFITS to the global fundâ€¦ which means they are actually making MORE from the sale of the RED products because you bought into the hypeâ€¦here is my Math..real simple math.
The Gap Menâ€™s Boxer Briefs:
Red Boxer Briefs: $20 â€“ cost of boxers (lets say $5â€¦assuming far less) = $15 profit. Divide by 2 = 7.50 for the Gap, 7.50 for AIDS.
Regular Boxer Briefs: $20 for 2 > $10 each. $10 â€“ the same $5 cost as above = $5 profit for the gap.
Notice, that because you bought the â€œREDâ€ boxers, the gap made an extra $2.50. If you would have just paid $10 for the boxers and donated $10 to the charity, the charity would make an extra $2.50â€¦but you wanted to support the cause.
My math also does not include the extra cost that the gap incurs for the extra marketing of their RED products…but no fear, they are splitting the cost of that by ONLY donating half of the PROFIT.
I hope someone can prove me wrong with this, because I really hope it is a good cause… but to me it just sounds like another one of the many ways to market an unnecessary product.
What are your thoughts? Am I just a jaded asshole, or am I on to something?