Search engine marketing is more than merely changing your Meta tags and submitting to the major search engines. It involves numerous other aspects such as increasing traffic, increasing conversion rates, increasing the ammount of time a user spends on your site)stickiness), increasing repeat visitors and customers, search engine optimization, tracking, internet advertising, pay per click advertising, site usability, accessibility, keyword research, customr research, collecting data, log file analysis, trending, tracking ROI (return on investment) the list goes on and on.

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