Novaform Mattress Review and Comments

May 12, 2005 · 886 comments

in 2005,Reviews,Werty

I was in the need for a new bed and I decided to splurge a little and get a memory foam mattress. I have been researching foam mattress online for quite a while and have heard mostly good things about visco-elastic memory foam mattresses. All was good with these except for the price. Lucky for me my new job gave us Costco memberships…so I checked out there site and saw that they had Novaform Memory Foam mattresses in their online catalog. With a little bit more research I decided to purchase one. I would have gotten it right from the costco store, but they only had queen size beds, and I wanted to stick with a full/double size since all of my bedding was already that size.

I waiting until the conversion rate between the US and Canada favored the US dollar and ordered the Novaform mattress online at costco. The price was 669.99 plus taxes Canadian, and it included shipping. Include PST and GST and the price was up around $100 more…still a bargain for a memory foam mattress regardless of brand or store!

Costco had good email communication and shipped the mattress the next day. 2 days later it was scheduled for delivery and I was ready to get the mattress. My excitement quickly turned into rage once I found out the douchebag driver at UPS decided not to drop it off that Friday night when it was scheduled. Of course here in Canada they do not do fuck all on the weekend, so I had to wait until Monday to sleep in this new memory foam bed.

Well Monday I go to work and the Novaform was delivered. It comes in a giant box, it was like 3.5 feet by 2 feet by 2 feet and weighed around 80 lbs. If you purchase the queen sized bed at a costco store the price is a bit cheaper (no shipping) and it comes in a sweet box with a metal frame on the bottom with casters so you can roll it around.

Well I lug this bitch into my bedroom, open the box…CAREFULLY! Inside there is this giant mylar/tinfoil looking bag that is vacuum sealed around the foam mattress. I read the instruction and carefully cut this open. Inside is another bag containing the mattress and is also vacuum sealed. Well the second you cut this bag open it whistles as air is sucked in and the mattress starts to grow. I open it the rest of the way and the stick of toxic fumes hits my sinuses… I read reviews that the smell was intense for a few days and reminded people of gasoline…it smells more like paint thinner…and it is pretty strong.

Well I unfold the bed and wait 24-36 hrs for it to completely grow. The smell goes away after a few days and the bed grows to its full 12" thick size. For those of you that do not know the mattress is 12" thick, 9" of regular foam, and 3" of high density heat sensitive memory foam. It is then covered in a removable cover.

Now for the best part…the sleep. The bed is amazing, better than any bed I have ever slept on, it is firm yet soft and gives just enough support but had enough give in it to not make your neck or back hurt when you wake up. I also bought a Novaform memory foam pillow for 22 Canadian and the thing is equally brilliant. If you cannot buy the bed, do yourself a favor and go to costco and buy the pillows…they are great.

Overall the Novaform bed gets a solid 9 rating and probably a 10 for value, at least compared to other memory foam mattresses. I would be careful of the stink of the mattress and would not recommend getting it in the winter…wait until you can air the room out for a few days…the smell was STRONG, but it goes away and the sleep that you get is more than enough to make up for the smell.

Another sweet feature is that if your partner gets up in the middle of the night, you sleep right through it. It is simple amazing. Do yourself a favor and go get one of these "space age" Novaform heat sensitive memory foam mattress at costco.

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{ 884 comments… read them below or add one }

1 Anonymous 08.11.05 at 5:32 pm

We bought a 21/2inch novaform from costco and it didnt open up around the edges after 3 days so we took it back and got another one. We opend it up acordenly to the instucktion its been laying flat for four days now and its worse than the first one was . It still has about 2" around of the edge of the entirer foam mattress that hasn't filled in yet. What sould we do?

2 Anonymous 08.24.05 at 1:41 pm

My parent's have the identical problem. They returned their first 2 and a half inch novaform from Costco for a second, and the second has the same problem (doesn't fill in around the edges).

Seems like the 2 and a half inch Novaform mattress toppers from Costco are all defective.

The regular mattresses seem like a great product, but wouldn't recommend buying the topper from Costco.

3 Anonymous 09.06.05 at 9:31 am

I am still wheezing and coughing from the smell. I don't think it goes away
you just get used it.

4 Anonymous 09.16.05 at 9:21 am


I have the same problems with the 2 1/2 inch novaform! My parents bought two of them and me one and they do no fill on the edge!

5 scottb 09.18.05 at 5:37 pm

My Costco(Grand Rapids, MI)had pulled all the toppers off the floor and didn't have them back for a week or so. They said they had been returned by request of the manufacturer because of defects. Return to Costco–they should make it right.

6 NITA 02.23.06 at 6:45 pm

Hi thanks for the info on the 12 inch thick foam beds from costco Anybody else have any comments on them They sound like a great deal I have a twin tempurpidic 8 each it's great but need a bigger bed Way to much money to dish out for them

7 Kevin 03.16.06 at 7:11 pm

I don't know about the matttress, but I got a topper from there and had to return it. It was vacuum packed. The instructions said it would take a few days to open to it's original shape, but after almost two weeks it was still not back to normal. I ended up buying a 10" matress from RestOnClouds and LOVE it. It has helped my back pain so much. They have toppers too, but I decided it was time for a new mattress anyway. Memory foam is the way to go!

8 Gene 04.02.06 at 6:00 pm

I bought the memory foam topper and was a bit chagrined that I could not use it the first night, as it said it needed 24-72 hours to expand. It was completely filled out by the next day, and the stink factor was bearable.. it is awesome product, no morning back aches! I do feel bad for the guy next to me who had to lug the heavy full size memory mattress he bought home, only to find that it takes a few days to expand, and the stink factor.. well, it must have been overpowering.. your stories made me think of this guy and it made me laugh out loud to think of what he went through!

9 Siva 04.06.06 at 7:41 am

I bought the king mattress from and lugged it up the stairs (125lb). I had to roll it up in the vacuum sealed bag. After carefully opening the seal, I let it expand. I also removed the covers (there are two layers). However, I saw four holes on the memory foam, they look like manufacturing defects. They are not large but still disconcerting. Also, the mattress is not perfectly flat. The memory foam is bent is all four edges. I don't think it will return to shape since it has been expanding for about 4 days now. Also the glue between the memory foam layer and the traditional foam layer is not strong. They are already separating. Are these defects typical for this mattress? Should I return this and order another one.

10 Werty 04.06.06 at 10:20 am

You might want to, it sounds like you got a bum one. I have never opened mine up to look at it however…so I may be shocked if I do!

I have been extremely happy with my full size mattress and would totally buy another memory foam mattress over an air or spring mattress in the future. This has been my first one, and I am very happy with it.

11 Loren 04.16.06 at 9:40 pm

I am looking into buying a queen memory mattress from costco, but I notice in the online add that it does not come with a box spring. Does it need to have one for most beds? We just bought a four poster bed on sale at Bombay Company and this is my first time purchasing a mattress.

12 Gary 04.19.06 at 3:29 pm

No, you do not need a box spring. Even the floor is okay, As long as you have a slat-base (platform base) you should be fine.

13 Wendy Reed 04.25.06 at 10:19 am

can you put the mattress on a set of king sized box springs?

14 Werty 04.25.06 at 10:41 am

I am sure that you could, but there is no need to. I do not think it would change the performance of the mattress if you did place it on a boxspring, unless the condition of the boxspring was poor.

15 Dave Holmquist 04.26.06 at 11:58 pm

I bought a Dormia brand memory foam mattress, king size. Big box, shocking smell for two days, but after that, it has been perfect! No more back pains. Only nine inches thick, so fitted sheets work well on it. I use the old box spring from my coil mattress. I paid half what Tempur Pedic costs and had great service on the phone. They financed the purchase at 0% for a year. Now I need a queen-size, and I'll buy it from them.

16 ellen 04.28.06 at 8:44 am

I just bought a king size Novaform from costco and unwrapped it last night. I was prepared for a horrible, poisonous vapor because I have researched the product and read other's reports of the smell, but nothing. Not even a hint of any scent whatsoever unless I pout my face directly on the mattress, and even then it was just a sort of new-clothes smell. It seems as if it is nearly done decompressing after only about 14 hours. I plan to sleep on it tonight. I wonder how you can tell when it is finished expanding, other than eyeballing it, and does it mess it up if you sleep on it before it's finished? Anyone know? I called sleep innovations using the number on their website but (eerily) no one answered. Not even voice mail.

17 Nova 05.01.06 at 2:38 pm

it's hard to find the opinion about the Novaform mattress but the topper. How is the mattress? Temper Pedic carries several versions and I wonder where the Novaform Elite mattress fit into. Does anyone experienced sagging in the middle of the bed? I wonder the durability of the bed.

18 tom 05.11.06 at 10:48 pm

Just unwrapped my Novaform Queen size 12 inch mattress. I cannot smell any odor that is noticable.

19 Jennifer 05.14.06 at 6:45 pm

do you recycle the heavy duty plastic top and bottom frame with wheels? It seems like such a waste…..couldn't you use them over to sell another mattress?

And, I love my mattress…..I sleep much more comfortably and it doesn't slope down since my boyfriend weighs much more than I do….

20 Alain 05.17.06 at 3:12 pm

Does anyone know what this mattress will do over time? Will it start sagging, ripping, falling apart or does it stay the way it is?


21 Tish Ontario 05.28.06 at 5:40 pm

We were thinking of buying the novaform memory foam mattress for our cottage but we are concerned about it being temperature sensitive. Our cottage is not winterized so it would spend the winter in a below zero temperature. Would this damage it do you think?

22 C 06.20.06 at 1:38 pm

We just bought a queen size mattress this weekend. We also had to lug it upstairs but once we opened up the box it was smooth sailing from there. It expanded within 24 hours with no problems. It does have a slight odor, but nothing we can't deal with. We purchased a platform bed to put it on, but I will tell you that I emailed Sleep Inovations and they got back to me right away letting me know it can be used on a floor, platform, slats or box spring.

I will also say that I noticed my husband sleeping on his right side last night and not snoring like he normally does. I'm hoping it's because of the mattress.

23 Judith Weinberg 06.26.06 at 6:59 pm

I've been emailing w/ a Cosco customer services rep. She advised that it might be smarter to buy their Novaform mattress online, rather than in a Costco store. If you're not happy with the mattress, Costco will pick it up at no charge. If you buy at the store, you are responsible for returning it to the store.

24 Jeff Ride 06.27.06 at 10:43 pm

How are they for threesomes?

25 Anil 07.03.06 at 10:03 am

We just opened the box with our Novaform queen size mattress, expecting the worst, in terms of smell, and were pleasantly surprised. Very little odour, if any, and it fully expanded within 12-14 hours. However, my wife any I both had a very unrestful sleep the first night. I chalked it up to sleeping on a new mattress, but my wife pointed out that she felt the mattress made her feel unbearably hot. The second night, I felt the same way. Has anyone else had this experience? Do we need the mattress topper as well to avoid this?

26 Eric 07.06.06 at 12:16 am

After quite a few research, I finally decided to bought the 12" matress from costco.
When I opened the package, I actually didn't smell anything unless I stick my nose on the matress, it wasn't pleasant, but it is not that bad either. It seem to me that they fix the smell issue for this year. (since if you check, the reviews from 05 have the smell issue and the ones from 06 don't)
It says the bed may need 24~72 hours to completely decompress, but I find it decompressed just in few hours. I am going to wait for a day to really sleep on it for a whole night. But I did took a short nap on it after I find it pretty much decompressed (it's just hard to resist)
The bed is amazing. The memory foam is high quality and the conventional foam underneth is very solid. You can tell it is high density foam overall. I have to say that this matress is as comfortable as the expensive tempur-pedic memory foam matress (the ones in Brookstone) And for the price, is well worth it. Believe me, you don't wanna get up in the morning if you sleep in one of this.

27 Michelle 07.16.06 at 5:01 am

I bought the Novaform queen mattress at Costco in 2004 and I love it. No more back pain and you can't feel your partner or pooches move at all. The smell while sleeping on it was really bad for about a month. From the sound of things, they got that problem fixed. I also sweated buckets the first couple of nights until I realized I didn't need my flannel jammies and sheet-blanket-comforter anymore. Now I sleep nude with a minimal cover. Buying it online so if you don't like it they will pick it up sounds really smart because this thing would be a bear to get back to the store. I just wish Costco would sell sheets to fit this thing. BTW, I use the rolling box it came in as a garbage can in my basement!

28 Tim & Susan 07.18.06 at 11:24 am

Hey. We are setting up our Queen Topper Elite from Costco. I have a question. Should we leave it out of the matteress cover that comes with the 1 1/2 fiber fill while it expands or would it be easier to put it in the cover and then let it expand?

We love these things. Have only slept in a camper on a 1 1/2 inch one at my sisters. This was a great gift for my wifes birthday…

Look forward to your comments and opinions.

Tim and Susan

29 Jay 07.23.06 at 12:30 am

I am about ready to pull the trigger on a queen size novaform from costco… Our warehouse is a ways away so we get there maybe once a month but don't they carry an 8" version as well? I thought I remember seeing it but wanted to be sure. I'll call the store tomorrow as well but all the stores carry different stuff.

Has anyone seen an 8" version of the novaform mattress??

Thanks very much!

30 Tom 07.23.06 at 6:13 pm

I'm considering buying the queen size novaform mattress. However, I'm very concerned about any heat issues as I'm moving into a hot top floor apt. At least two comments mentioned heat issues. What is your experience as far as extra heat is concerned? Costco has a Novaform Cool Wave mattress onsale (online) for just 10 dollars more than the original. Maybe this is the way to go. Any comments about the heat issue appreciated. BTW, Jay, didnt see an 8" version online but that doesnt mean it doesnt exist.

31 werty 07.23.06 at 11:25 pm

I do not think the heat is that bad, but maybe I am used to it?

I asked a friend that stayed over and she did not really notice any extra heat from it.

For the $10 more, it seems like you may as well go with that? I know nothing about the cool wave version.

Sorry I could not be of more help.

32 Eric 07.24.06 at 2:51 am

After own the queen size matress for a month, I have to say isn't a moment that I'm not satisify with this bed. This Bed is simply amazing, there is no heat issue or anything. It does feel more firm when the room is cooler, and it'll get softer as you lay on it and your body heat will soften it. I think this bed worth every penny that I spent. I wake up everyday feeling great and looking forward to go to bed everyday now.

33 Tom 07.24.06 at 10:57 pm

Thanks for replies re:heat. Think I'm gonna go for it!

34 mpeterson 07.28.06 at 10:55 am

Wow! Seems like the matress topper is a slow riser. Ours has been laying for a week and the edges are still not filled out. Will they ever? Should I take it back? Did some fill out over time?

35 Chris 08.03.06 at 11:45 am

I bought the King "Cool Wave" mattress from Costco. So far it seems to be a great mattress. It was shipped by UPS and weighs over 125 pounds. When it was delivered, the box had been compromised and was re-strapped by UPS. When you remove the mattress from the box it hardly looks like a mattress since it is compressed to fit in the box. There are 2 air tight bags to cut through. Cutting through the bags was kinda fun. Once you cut through the second bag the mattress immediately starts to expand. It's fast too. I'd say within 10 minutes most of the expansion happened. I think the manufacturer made some improvements to the mattress. Needless to say you really need to plan out where you unpack the matress. Once it expands it is very hard to move so plan ahead. Note that the mattress did not smell as bad as I thought it would. Some pads we have had stunk for days and were unuable. Also, the manufacturer says it has to be on a solid surface so no box springs should be used. Instead, I built a plywood platform/base which cost about $50 total. Again, the mattress seems to be great and made very well. So far we are very happy with it and would highly recommend it.

36 Ty 08.04.06 at 8:20 pm

Chris, how did you go about building the plywood base for the nova foam mattress?

37 Guy 08.05.06 at 9:44 am

We are about to spring for the Queen Cool Wave, but we have a concern about our current bed frame, which has wooden slats. Is it important to place a flat smooth surface above the slats underneath this type of foam mattress? A couple of posters above imply that the foam mattress directly on the slats would be OK. I guess the concern is about foam squeezing through the slats and becoming deformed over time. Anyone have problems withthis mattress directly on slats?


38 Marco 08.09.06 at 6:09 pm


My engineering mind tells me you'll extend the life of the matress by placing it on a flat surface. That will reduce the stresses to only compression, which is what a matress is designed to handle.

I have a platform bed with a conventional matress and I cut two sheets of "finished face" 3/8 plywood and placed them over the bed slats. The plywood acts as the flat surface. The finished face is just to reduce splinters.

The flat surface prevents twisting stresses (moments) on the springs and spring frames.

I'm thinking about a foam matress and I plan to leave the plywood inplace–spanning the slats. Without the plywood, I envision a sort of tension stress on the foam that think could tear it.


39 Don 08.09.06 at 6:56 pm

I have the original cal king and was very happy with it. Best sleet ever. Only problem is I bought it in the winter and it was fine. Now we are in the summer heat and my wife and I feel hot to sleep on it.
So I bought the cool wave to compare since we needed another bed (same size) and it feels cooler but the firmness is different (softer feel) and it doesn't seem as flat as the original one. It sort of bows from head to toe and it has had 5 days to expand. Anyone else notice this?
I will try to call novaform to discuss.
This is good info to compare our experiences.
I am overall very satisfied with the comfort and value of this product.

40 Sam 08.11.06 at 4:48 pm

I'm just about to buy a memory foam mattress from Costco but I haven't decided between the Coolwave or the standard edition. Considering the higher price, is it worth it to pay more for the Coolwave version or stay with the standard edition?

41 Lynn Wilson 08.12.06 at 5:05 pm

I am on my 6th King Novaform Naturals memory foam topper from Costco! I had to return 5 of them because they would not expand fully. The edges were still pancake flat after several days. There is hope, though, because I opened the sixth topper and–you won't believe this–it was NOT vacuum packed with all the air sucked out of the package like the other 5! It had just enough air sucked out to fit into the box, as it should be. It was NOT pancake flat around the edges.Yay! To my joy, within minutes of breaking the vacuum seal, it expanded fully. BUT that is not the end of the story. Now just 3 weeks later, I noticed a depression in the foam where I sleep. I opened the zippered cover to let the air circulate in the hope it would puff up again. But I couldn't believe my eyes—here and there all over the surface of the foam pad were CRACKS! Fissures! I pushed down on the foam in the area of the crack, and it continued to crack! More cracks spread out from the original crack. Now the pad resembles the Grand Canyon! Well, slight exaggeration, but hopefully you get my point. It has deep crevices all over the surface! I am so frustrated with this product! I had great hopes for this pad because it was not tightly vacumm packed, and it unfolded extremely easily. I am thinking of giving up on Novaform and trying Healthy Foundations. Anyone have better luck with that one?

42 O 08.14.06 at 3:12 am

I read that most memory foam products start to loose their elasticity(do not come back to full shape) after 12-15 years, (wich is still a long time) and also read that Tempur products can last up to 25-30 years, wich could justify the price (they use a higher density foam) but i still think I will go for the Novaform.

43 JG 08.14.06 at 8:19 pm

Yeha, I am torn about whether to go with the Cool Wave or the regular Novaforn Elite Mattress–Which one is closer to feeling like the Tempur-Pedic? Is it true (as someone mentioned)that the cool wave feels softer? If that is true, does it give the same support?

44 ET 08.15.06 at 9:04 am

I thought I would leave my initial review on the
Novaform Cool Wave King size matress I just bought from Costco online. I decided to buy it mainly because I was concerned about getting another inner spring matress. The one I replaced only lasted comfortably for 4 years and it wasn't exactly a cheap bed. I also was impressed by Costco's price, which I paid $810.00 total including S&H (that was with a $150 off discount they recently had)which was a great deal compared to the Tempur brand or a Sleep number bed. I read the reviews on this site and others and considering the density of the foam, which I believe is 5lbs, I made the investment. First off, and no fault to Costco, UPS "lost" my shipment. I don't think they care too much for delivering oversized boxes and once they found it the driver wasn't happy about dragging the 145lb box out of his truck. So my advice is to stay on top of shipping company. Once I set the box up in my bedroom I followed the instructions for opening it but the inner vacuum sealed bag was heat sealed to the outer so it ripped when I cut open the packed. That made it impossible to slide out the matress because it had begun to deflate. It was easy enough to get around that by cutting the entire bag open along the gap where the matress was folded. But when the matress sprung to life out of the bag it ended up upside down and it was quite an effort to turn a 145 lb king sized beast with no inner skeleton over. Also, there was a slight smell, nothing too bad, and it went away in a couple of days. Ok, now for the sleep part of the review. First off, my wife and I also bought the Novaform pillows, which I do like aalthough at times they can be overly firm. We have the bed setup on the floor right now since we replaced a queen matress and couldn't use that box spring. If we keep the bed we will probably get an Ikea bed frame. Slepping of the bed is different. The matress feels top quality, it's very dense and more on the firm side. I do not get any heat issues and I am one to over heat easily. When you first lay down on the bed you do sort of sink in a bit, but slowly. You feel the bed providing support. In some ways this is what becomes uncomfortable to me. I do have some lower back pain and I feel my heavier parts (rear end) sinking in further than my lighter parts (legs, back). As you sink in you feel an outward pressure against your areas closest to you heavier body parts. In my instance my lower back. I usually start on my back and then switch to my side in themiddle of the night and I notice a delay in the bed adjusting to my new position so it gets uncomfortable waiting for that softness feeling so I end up tossing and turning a bit. I am 6' and about 200lbs, my wife is 5'2 and 110 lbs…she doesn't have any problems with the bed and says she sleeps better. I initially felt good about the bed, waking up in the morning not sore but a week into it I am tossing and turn more and more. So my plan of action is to get a pillowtop matress pad or feather bed and possibly go back to regular pillows and if that doesn't work then I might just get another inner spring matress and deal with replacing it every 4 years. I hope this review helps any potential shoppers.

45 TK 08.15.06 at 1:46 pm

I also recently purchased a Novaform CoolWave Memory Foam mattress from Costco Online. It was kind of annoying that I had to contact Costco to get the tracking number only to find that UPS was on their third and final attempt to deliver the mattress. You have to sign for it, which I suppose makes sense, but for households that are empty during a typical work day it can be tricky trying to coordinate. But you probably only care about the mattress, so I'll get on with it.

First of all, I'm don't have any major back issues or anything else to comment on, just my own preferences. I switched because my old mattress (Kingsdown — avoid) had begun sagging in the middle and there was very little mid/lower back support. I really like the support the Novaform provides, and I agree it is more on the firm side if anything, but not at all too firm. Let's say 6 or 7 out of 10, 10 being the firmest. I'm 6'1" 170lbs. and I haven't had any of the problems described by JG. The mattress doesn't take long to form after I shift positions, and in fact, I find myself shifting less. I used to sleep on my side a lot, but I find myself waking up on my back, and often that's how I fall asleep now. I somewhat agree with JG that you can feel pressure in certain parts, but my take on that is the poor posture I've developed from sleeping on subpar mattresses is being corrected. A mattress is something that we spend a lot of time on, so we're very sensitive to even the slightest change. I'm going to give it some time before jumping to any conclusions.

I haven't had any heat issues either, and that is something that I am very aware of when sleeping. I noticed a smell, like others have said, if I put my face right up to the mattress, and even then it is not unpleasant.

The mattress does take at least a full 24 hours to completely fill out. I opened it one night and slept on it the next, even though it probably could've used a little more time.

If you are thinking about buying it, I'd say definitely go for it. I've had about a week of very comfortable sleep on the mattress and am very glad I went ahead with it. Having the reassurance of Costco's return policy seals the deal. If you aren't happy, send it back. If the bottom foam "breaks down" like a true Tempurpedic supporter will tell you, send it back. Heat and low quality materials are what Tempurpedic attempts to retain as the disadvantage of their competitors, neither of which are present in this mattress — if you're on the market for a mattress, and are considering this one, get it.

46 TK 08.15.06 at 1:50 pm

Forgot to mention — $600 total delivered right to the door for a queen size … can't beat that.

47 mamie 08.16.06 at 3:14 pm

I plan to buy a king size at costco asap! However I have 4 children…and even with mattress covers, I find you can't control the once in a while "pee" or "being sick" … I was just wondering: From those that have had it for a while…how do you clean a memory foam mattress???? and does it clean well? What type of cover can I use, not to ruin the whole effect?

48 DL 08.16.06 at 4:28 pm

I placed an order for the Queen sized mattress from Costco–should arrive in a couple of days. I just had a quick question about sheets. Do people bother with sheets for the Novafoam Mattress or is the cover that it comes with good enough?

49 Werty 08.16.06 at 5:06 pm

I think you would want to use sheets… otherwise you would have to wash the cover which I am assuming would wear out with time, and is probably a pain to remove.

You need pretty "deep pocket" sheets for the mattress as it is very thick.

50 DL 08.16.06 at 7:01 pm

Initially I had planned on buying sheets…but then, I came across someone online saying that sheets defeat the purpose of the MEMORY FOAM because it takes away from the feel of the foam. I have my doubts but I wanted input, thanks!

51 JG 08.18.06 at 3:04 pm

Can anyone comment on how it "feels" compared to the Tempur-Pedic? I think I am going with the Cool Wave–I called Sleep innovations and the rep said the Cool Wave was a newer mattress,and is the new flagship–may as well go with it–Also the Cool Wave Memory Foam at the top is a bit softer so the mattress will have a softer feel.

52 SG 08.19.06 at 6:18 pm

Don, you said you had both the original and the cool wave. Also, that the cool wave was softer and seemed slightly bowed. Can you give a followup – is the cool wave still bowed and which do you prefer?

53 BP 08.19.06 at 7:27 pm

I bought a CalKing CoolWave mattress from Costco. It's been just over a week, and I really enjoy it. My BeautyRest is 20 years old. It's still in pretty good shape, but at my age (67), I'm finding that I prefer the softer feel of the CoolWave. At the same time, it seems to provide much better support. (The BeautyRest does show some signs of sagging.)

I put it on my old box springs but would like to build a plywood platform for it. Like TY, I'm hoping that Chris will share some construction tips with us.

54 TK 08.21.06 at 2:21 pm

To answer the common question here, I would get sheets, I don't think the mattress cover is meant to be slept on. I got a nice set of 600TC sheets from Linens 'N Things and they feel really good on the mattress.

As for the question about kids and cleaning the mattress I don't know how to clean it, but I don't think it is a bridge that you want to cross. I've had waterproof mattress liners before to protect mattresses from sweat and dirt, and each time I got rid of them after about a week because the surface underneath you (if waterproof) obviously won't breathe at all and will make you uncomfortably hot.

So the catch 22 is, leave your mattress unprotected, or make it much more uncomfortable. I don't know what the right choice is here, but I can imagine getting urine out of a memory foam mattress will be an impossible chore. That might be a question for NovaForm's customer service.

Hope that helps.

55 TK 08.21.06 at 3:17 pm

Also, extremely deep pocket sheets are not necessary. I didn't shop around for anything in particular and mine worked out fine, plus most sheet now are designed to accomodate deeper mattresses.

For those wondering about bed construction, from what I've seen with mine, if you have a slatted frame, the slats should be now more than a couple inches spart or the foam on the bottom will start to poke through. My old box spring mattress was on a frame supported by only 3 slats which would not be an option for this mattress.

I actually switched the plywood for my bed frame from close-spaced slats because two pieces of plywood only cost me $30 at Lowe's and it will probably preserve that mattress better.

To summarize, if you are constructing a bed frame the surface that the mattress actually rests on should either be plywood or slats with no more than a couple of inches in between slats. If you need construction advice beyond that, I'm not a carpenter and would recommend consulting one 😉

56 JG 08.23.06 at 7:42 pm

Has anyone here who owns one of these ever experienced back stiffness with these mattresses? Some Temur-Pedic owners experience stiffnes inback and shoulders because you do not move at all during the night–you kind of stay in one place-which is good in the sense that there is less tossing/tirning, but some people do report stiffness due to this–

57 chris 08.24.06 at 12:20 am

"Chris, how did you go about building the plywood base for the nova foam mattress?"

I originally used 2x4s and 1/2 inch plywood. Total cost was about $50. The 2x4s we used to elevate the plywood off the metal fram. We have since purchased another bed frame and now only use the plywood minus the 2x4s.

The bed itself has been great. Worth every penny. My wife is pregant and neither of us feel the other get out of bed. I also have noticed that I sleep throughout the night without moving much.

58 BP 08.24.06 at 9:47 pm

Chris, thank you for your frame comments. I talked with a carpenter today who suggested 3/4 inch plywood with about 2 feet spacing on the 2x4s.

JG, I'm aware of still moving around during the night. Perhaps the cats trigger that. :-)

I feel less stiffness in all parts of my body. It hasn't been a dramatic change for me. Perhaps a new conventional mattress would have had the same effect.

Overall, I really like the Novaform. We seniors tend to be more sensitive to pressure. It feels fairly soft, but completely supportive. I prefer the feel to the "springy" feel of a conventional mattress.

59 Don 08.26.06 at 12:20 am

Comment to SG
I returned the cool wave novaform back to costco as we decided we preferred the feel of the original novaform. To eliminate the heat problem we placed a matress pad on the mattress for the hot summer months and this seemed to help with the hot feel. I imagine the cool wave would have eventually flattened out but it just didn't feel as comfortable to us as it was just too soft. We love the original and hope they continue to make it as we now have 3 of them.

60 Don 08.26.06 at 12:20 am

Comment to SG
I returned the cool wave novaform back to costco as we decided we preferred the feel of the original novaform. To eliminate the heat problem we placed a matress pad on the mattress for the hot summer months and this seemed to help with the hot feel. I imagine the cool wave would have eventually flattened out but it just didn't feel as comfortable to us as it was just too soft. We love the original and hope they continue to make it as we now have 3 of them.

61 Stewie 08.26.06 at 2:57 am

I also purchased a queen size coolwave mattress at the recently passed sale price and this baby is awesome. Not hot at all and as strange as it sounds, it is soft yet firm all at once. Very supportive yet still very comfortable as I prefer a soft mattress.

I put a paper thin waterproof mattress pad on it to ensure no sweat gets through and it doesn't affect comfort one bit.

Also decided to try out the novaform 4" foam/microfiber topper and am now on the second one as i've had the same problem as mentioned above, these things simply don't expand well at all.

Coolwave mattress is great, the toppers are super comfortable but just don't seem to be up to standard by any stretch

62 Sea 08.28.06 at 8:56 am

I am considering the cool wave novaform king mattress from costco. It costs less in the store than online which confuses me. my issue is unique as i must ship it to florida and from there it will get shipped to jamaica at a $$cost since it weighs over 100lbs. then, i must pay $$duty. so it is a pricey purchase ultimately. If it doesn't open up, seems like i am taking a big chance! If i can get it back to florida if it fails, it is a huge piece of foam….wonder how it can be returned. how did you guys return it once it is inflated? this sounds like a rhetorical question, but any thoughts on taking this chance with the mattress? sounds like the topper is more problematic than the mattress. i have back problems, so this seems like it could be the answer. also, i am concerned about heat and sweat in a tropical climate. any thoughts?

63 TK 08.30.06 at 2:36 pm


From what I've heard, if you are unsatisfied with an in-store purchase, Costco will refund your money after you return it to the store. For online purchases, they will come to the delivery address, pick it up, and refund your money. I don't know if this policy is different for mattresses or not, but it sounds like if you were unhappy, you would be responsible for getting the mattress back to the nearest Costco warehouse yourself.

If it's something that you plan on going through with, I would see if they will match the cheaper store price for an online purchase so that if you need to return it, they will at least pick it up for you from the delivery address in Florida.

Hope that helps.

64 Mary Ann 08.31.06 at 10:58 am

Re toppers – I agree with everyone, the edges of the toppers are slow to decompress. However I gently rolled the edges to soften the foam. It expanded perfectly!!! If we are comfortable with the King size topper, we are definately getting the mattress.

65 Lisa V 08.31.06 at 12:58 pm

Everyone who is having problems with heat should try a wool mattress protector. This natural material will feel cool in the summer and warm in the winter and protect the mattress against sweat. Also, to keep the feel of the memory foam, try 100% cotton JERSEY sheets. They are more stretchy and contour with the mattress better. Good Luck!

66 Carlos 09.04.06 at 9:30 am

Any side sleepers out there wake up with mid-back pain? We just got our Novaform Coolwave, and it seems really firm.

I am a side sleeper, and like my question hints at, I wake up with a hurting back about 5 or 6 hours into the night's sleep.

Heh, I'm considering buying a mattress topper to make it a little more cushy.

Also, is it really true that if you ordered the bed from, they will come pick it up if you want to return it?


67 Tom 09.05.06 at 7:42 pm

Just noticed that Costco no longer carries Novaform Cool Wave mattress. Instead, Costco now has Novaform ComfortLuxe with higher density mid-layer memory foams. Has anyone tried or have information on this particular mattress? Namely, is it firmer than Cool Wave?


68 Kerri 09.06.06 at 8:23 pm

I noticed that they carry the NovaForm Full size – I am interested in the confortluxe memory if anyone has any feedback.


69 Stefanie 09.16.06 at 11:32 pm

Um, sort of a weird question but I haven't seen anyone mention it. Are activities on the bed any different? Does it affect sex in a negative way? I'm serious about this question, not trying to be stupid. :)

70 Alain 09.17.06 at 5:17 pm

I'm starting to wonder abouth the durability of this memory foam. I bought the Novaform pillow about a year ago at Costco. I also red many good reviews on memory foam mattresses and was thinking about buying one. But I recently noticed that my pillow had lost most of its memory properties.

I'm wandering now if I just got a bad one or if it is a "built-in" feature of this kind of foam. I did some research today and it seems that it is pretty common for memory foam to lose it's properties, even for the big names like Tempur (found many comments on epinion about problems after 2-3 years with Tempur-Pedic, see

I'm now having some serious second toughts about spending hundreds of dollars for a mattress that would last only 2-3 years.

So anyone has any good long term experience about the durability of memory foam ?

71 JG 09.18.06 at 6:09 pm

Stefanie–I was wondering the same thing, but was afraid to ask–

72 Stefanie 09.18.06 at 10:51 pm

Well, I'm definetely NOT buying it until I get some comments on this! Im a single girl and sex is still important to me. :)

73 Werty 09.18.06 at 11:20 pm

Stefanie and JG… I will answer this one for you. Sex on a Memory Foam Mattress:

Before bought one of these I was also wondering how it was, but figured my sleep and back were more important than my sex life… anyhow I have used a couple times for non sleep activities (c;

First off it is quiet and absorbs impact a bit better than a regular bed, and probably does not have as much bounce to it as a regular mattress either… however sex can still be good on it and it is easy on your knees.

I am guessing for the average user it should be fine… however if you require extra bounce for your activities it may be lacking?

What exactly was your concern? I think before I bought mine I was thinking the other person would be sunk down below the "access" level, but this is not the case.

I have tried numerous positions ranging from missionary, to doggy to reverse cowgirl and it seems fine for any. The only real issue I have is the fact that it is now directly on my floor rather than on a bedframe, so floor to bed positions are a few feet off…

If you have any specific postion wise questions let me know… I can shoot an email off and get a ladies opinion as well?

74 JG 09.19.06 at 2:19 pm

I guess my main concern would be the "quick sand factor"–meaning you just sink in, and there is no support or resistance–but your endorsement sounds pretty good–I would also like to know what a women's perspective is as well so please do fire off that Email. The new "ComfortLuxe" looks amazing, BTW.


75 Stefanie 09.19.06 at 9:46 pm

yeah i'm female so i dont care about the knees part…that's the guy's problem! lol. just wasnt sure if there'd be good leverage and bounce i guess.
i think i better just buy a regular mattress. hard to decide on the foam when i cant test it. also, i live by myself so i'd have to carry and unpack myself and i dont have that much ambition.

76 Werty 09.19.06 at 9:52 pm

Oh there is plenty of leverage… I would maybe even say more leverage than a traditional matress, since your knees sink in a bit… for that it is excellent.

As far as bounce goes, I think it is fine for that as well, just less bouncy than a spring mattress.

77 Kane 09.20.06 at 10:11 am

Well, someone has to say it, and I elect myself. Stefanie … you can test on my mattress any time :-)

78 Werty 09.20.06 at 10:22 am

Way to be a creep Kane…

79 Stefanie 09.20.06 at 9:55 pm

lol, uh yeah. wait…send me a dossier and we'll see! haha

80 Kane 09.21.06 at 12:45 pm

Hehe, btw, I think it's actually better for non-sleep activities because you sink less compared to regular mattresses. The dossier is in the mail.

…And you're the one who brought up reverse cowgirl, Werty. :-)

81 Stefanie 09.21.06 at 11:10 pm

Darn!! Went to finally buy the Queen Coolmax one and it's sold out!

82 werty 09.22.06 at 1:07 am

Try ordering it online instead

83 Kane 09.22.06 at 7:40 am
84 Werty 09.22.06 at 12:42 pm

I think the comfortluxe is the same as acoolwave:

"The first layer of Cool Waveâ„¢ Memory Foam complements the breathable quilted cover by dispersing your natural body heat to keep you cool and comfortable throughout the night. The next two layers of premium memory foam combine to create superior customized comfort, pressure relief and support."

85 Kane 09.22.06 at 5:37 pm

I don't think it is, plus it's significantly more expensive (~$300)

86 Stefanie 09.22.06 at 10:25 pm

it's got an extra layer and a better layer but i think it is meant to replace the cool max. it's is about $300 more for the Queen. today i caved and bought a regular Simmons mattress. the air mattress i had been sleeping on was getting old. my boss wanted me to give him a ride home from work–at 2pm!!–so i stopped by the store on my way home and just bought it!! it's already been delivered so no foam mattress for me. maybe next time. or maybe i'll have to try someone else's out 😉

87 Misty 09.24.06 at 5:42 pm

I have two 2" Novaform toppers on top of 3" regular bed foam on top of Simmons Beautyrest mattress and box springs. It is heavenly to sleep on! I suffer from fibromyalgia plus body inflammation and cannot sleep on a firm mattress.

Heat is a problem for me, so I put a good quality quilted cotton fitted bed pad on all the foam. It is cooler and did not interfer with the heat sensitive memory foam. I tried it with and without the mattress pad, not enough difference to suffer getting too hot. However, I do not live in a real cold climate, remains moderate most of the time, hot in the summer and very mild winters.

Had thought about purchasing the memory foam mattress but after reading others comments I do believe my combination is best for me.


88 Kane 09.25.06 at 7:59 am


You got a Simmons! Caving would have been buying a Novaform. Getting the Simmons is called "settling". Now you really will have to try one out to see what you're missing.

89 Stefanie 09.26.06 at 9:58 pm

Yeah, I need to find one to try. Problem is you don't run across them in hotels ever. Until this year I traveled over 70,000 miles a year and don't think I ever came across one. It would be a good way to try one out though. Like renting a car you're thinking of buying. Guess I'll have to skank around until I come across one…haha kidding!

90 Kane 09.27.06 at 9:12 am

Are you traveling from Cali to NJ 20 times per year? I probably travel 20,000/year (outside of standard work commute) and I can't imagine doing more than 3 times that.

Go to a Sleepy's or something and try out a Tempurpedic. I guess it's too late at this point anyway, but you'll see that they would be excellent for "activities".

91 lora 09.28.06 at 5:05 pm

i bought the comfortluxe at, it was relatively easy, when it arrived it was sort of rolled up and folded. so when we undid it, and let it grow , i noticed one corner did not seem to fill, so i unzipped the cover to see what was going on, and i saw a tear in the middle of the memory foam. costco is awesome, so im not worried about the return, but i ordered the original instead, and when that arrives i will return this one, i love sleeping on it. but according to sleep inovations, it is firmer than the original. but i decided on the original because this never really did grow into a good square, that corner still isnt right. but i love the mattress. i read some reviews about the temperpedic, and my understanding is that they only make it about three years before that inner egg crate like foam gives and you get a sort of sink spot. and i dont think temper pedic is very good at standing behind there product, this mattress does not have the inner eggcrate part that the temperpedic has, so for 500 dollars if i get seven good years out of it, ill be happy. ill let you know how the regular one is when i get it.

92 Stefanie 09.28.06 at 7:01 pm

Well, I was living in Anchorage and traveling within the state, to Austin, to Wash DC, to Florida, Seattle, and then overseas once or twice/year. I moved to Austin about 2 weeks ago and will probably just travel to like Dallas a bunch, and some Waco and San Antonio maybe. So….I won't be sleeping on many hotel beds now unless they are local of course. 😉 Well, everyone enjoy your foam bed. Keep this thread alive for a few years Werty so we can all see how the beds are holding up.

93 Michelle 09.30.06 at 2:08 pm

WE ordered the novaform coolwave 2 weeks ago – it finally arrived – we opened the package – smells a little like milk – not too strong – we were very excited about it, since our simmons beautyrest ($1200) died after 4 years (actually, for my aching back, it died after 2.5 years…)- so we let it inflate for >24 hours and finally finally slept on it. I was so disappointed. The edges have no support, so I have to sleep a good 12 inches from the edge – thats ok I guess, because my husband did too, so we were closer together! However, if you lay too close to the edge, you feel like you might roll off. I had to use the toilet in the middle of the night, and almost fell off the bed trying to get into it because it isn't so firm on the edges (by definition, it isn't as firm as the middle, because it doesn't have as much foam surrounding it) – well I got back in and slept again. Well, it is comfortable, but I woke up with a hip-ache. It hurts at the joint where the femur goes into the pelvic bone. I tried not to worry about it, and tried again last night. Same thing. Except today it is 4 hours after waking, and my back and hips still seriously hurt. Now, I won't say I don't have back issues – I have since doing gymnastics when I was a kid – and now I'm 39 – but this is ridiculous. I'm not old! I am going to spend tonight on the couch. My husband is so disappointed. He loves this thing, he is very comfortable, and didn't notice that he was avoiding the edge. He has no issues with his 33 year old body. I hate to disappoint him, but I can't live with this purchase. At least the Simmons didn't actively hurt me for about a year. I will go to my chiropractor on Monday, and then see how it goes in this bed. I think that if you have a good back you will enjoy this bed.

By the way, if you haven't notice this overwhelming squish on the sides, let me know, we might try to replace this one first.

94 Werty 10.01.06 at 2:29 pm

Michelle, I feel like I am less likely to fall off the side of this bed than with a traditional mattress… I can bend my legs and have my knees hanging off and I feel totally safe not liek I will fall off… I have the original though, so maybe the density of the foam is different.

As far as back pain and things like that go, a girl I am seeing now says she hates the mattress, she complains of back pain and things like that from it, not to mention the heat problem… I do not notice any of it and love it… so who knows?

95 jane aston 10.03.06 at 3:33 pm

What is nova foam doing about all these corners that does not open?????????
Jane Aston

96 Mel 10.04.06 at 12:48 am

Does any one know how it supports you and feels to your back and sides of you are an overweight person?

97 Justin 10.07.06 at 2:31 pm

Any more folks have comments on the new NovaForm Comfortluxe mattress? They are onsale for $150 off until 10/15/2006 at costco online.



98 Katy 10.08.06 at 5:08 pm

I bought a king novaform 12" last January 2006 and have loved it ever since. Yes it smelled and I needed to air out the room for a day or two but it goes away and I tell you the sleep that I get on this bed is amazing. I researched like crazy prior to purchase, even emailed the company to make sure the foam density was comaparible to that of temperpedic and the like,, here is the email that I recieved with some info
Thank you for your inquiry regarding your interest in the Novaform
Mattress. The Novaform Mattress is 12 inches, which consists of a 3"
visco elastic memory foam top layer with a 4lb density, and a 9"
Polyurethane Foam Core with a 2lb density. The mattress is designed to
surround your pressure points for relief providing you with a restful
nights sleep. The mattress is designed to always return to its original
shape maintaining its firmness. The Novaform is resistant to mold and
mildew, it's durable, and long lasting. The mattress comes with a
removable cover that is machine washable.
The mattress contains a 10 year limited warranty, which covers
normal wear and tear of the mattress. If your mattress fails to provide
you with normal wear for 10 years it will be replaced. Per our warranty
please hold on to the original sales receipt, as it will be required for
a replacement.
The cover to the mattress is machine washable. Please follow
the washing instructions located on the "law tag," of the cover. I
believe the washing instructions are to wash the cover in cold water on
a gently cycle and the dry on low heat which may cause the cover to take
several hours to dry. The mattress itself can only be spot washed.
Please only spot wash this mattress with mild soap and water. The
mattress can not be soaked as it is Polyurethane Foam and will only
absorb water rather than dry. This mattress can not be flipped as the
memory is located on the top 3" of the mattress. The mattress does not
need to be flipped from head to foot. If you have any further
questions please do not hesitate to contact me directly at the number
below or via email. Thank you for purchasing our product.

Best Regards,

Courtney McDonald

Sleep Innovations Inc.
187 Route 36, Suite 101
West Long Branch, NJ 07764
p: (732) 403-1034
fax: (732) 263-0900

99 Sparkle Girl 10.11.06 at 2:16 pm

I just bought the Novaform Elite from Costco. I've slept on it 2 nights and my body hurts! It's much firmer than I realized it would be. I'm even using a memory foam topper and it helps somewhat. But I am waking up, tossing/turning and generally not sleeping well. I'm sooo disappointed! I wanted something I could melt into and it's not happening!! ANY ideas? Thanks so much!!!

100 Chloe 10.12.06 at 5:36 pm

Reading all of these, just confuse me. I have bulging disc and also degenerative disc disease. My old mattress was killing my back. So went out to find a new set. I tried so many. Seemed the softer the better it felt.
I tried a Aireloom Vitajeanie deep pillow top. I laid on it in the store for over 45min. and it felt so good and did not hurt my back. Purchased it and slept pain free for a bit over 30days, then my back started to hurt very bad. I complaine about the mattress that the one side leaned in towards the center of the bed and it was harder and taller than the other side. Long story. It was exchanged, and the exchange came firmer. I could not lay on that, so complained to Sit N Sleep again. They had me contact the makers of Aireloom. I went out to their factory and help choose a more comfy top to go on the mattress. When it was delivered, it was comfy, but in a short while (1 week) it starts sagging in the middle (queen size) and I could no longer sleep on it after 1 week, because of severe pain in my back.

I decided to try out an old firm double mattress and it hurt my back and could not sleep. So bought a 1 1/2" Spa Sensations Memory Foam topper from WalMart. Well, I have been sleeping on that not too bad.

I found the Sleep Inovations queen bed at Costco and have wondered about it ever since.

I could find someone to take my mattress, and keep the boxsprings. Do any of you have the same back problems as myself, bulging disc and degenerative disc???????

I do not want to spend more money only to find that it will hurt my back………..this is so depressing not being able to sleep in my 'expensive" bed that I got.

After reading all that is said about the mattress at Costco, it makes me want one. I also read a little bit on another site where a lady put the topper on top of this mattress and was also advised by Sleep Inovations rep that it would help prolong the life of the mattress. Much cheaper to keep buying new toppers.

So my question is, do you think I can put it on top of the new boxsprings? I know a solid foundation would be the best but I am single and can't get around that easy.

No one has said they have my type back troubles, so I am just curious about it.

101 Werty 10.13.06 at 12:18 am

Hey Chloe… first off sorry to hear about your back problems. The only one I know with similar problems is my mom… she has had herniated disks I think they were.

Anyhow her and my dad are on their second sleep my numbers bed and they love the things. My dad is like 6\'4\" 250lbs and my mom is like 5\' and 100 lbs. They both get to adjust each side to whatever they want and they love the things.

Honestly If I were you I would check into all the various companies and find out which ones have 100% guarantees and things like that.

Many people have said that Costco has a no questions asked return policy, so I would say if you are wanting the novaform, order it, see how you like it and then either keep it or return it. You have nothing to loose really.

If you do better on a softer mattress or need to find one that is just right, maybe try the sleep by numbers by select comfort. You can check their website and look for a store and test it out in person, or stay at a radisson hotel because I guess they are switching over to them. (not the shitty one in San Jose though!)

They have a 30day return policy, but you have to pay shipping if you return it. Also if you upgrade between sizes or models they count that as your one return. I think that is pretty shady, so I get a weird feeling from them already. Anyhow here is their return policy:

Regardless let us know how the beds work out for you.


102 Jenny 10.14.06 at 12:02 pm

I bought the Novaform Elite from Costco three weeks ago. It is not flat. On one side it is little bit lower than another side. Is it common phenomenon that the memory foam mattress is not perfect flat?

103 Okan 10.14.06 at 7:22 pm

I bought the NovaForm ComfortLuxe (although it doesn't say it the ComfortLuxe model anywhere on the box, except the invoice????) from Costco. Opened it up following the instructions, 24hrs later the center ridge (where the mattress was folded) is still there. It doesn't look like it is going to get flat and even with the rest of the mattress. Anyone has this mattress? and how was your setup experience? There was no smell, so that was good. The corners also look little droopy, they didn't form into sharp corners I was expecting, as displayed on product photos.


104 Chloe 10.14.06 at 10:22 pm

George, I hate the select comfort beds. I have tested them out several times, and they just are not comfy for me. But thanks for the suggestion.

105 JG 10.15.06 at 4:06 pm


I too purchased the ComfortLuxe last week ($150 off)–haven't received it yet–Did you call Sleep Innovations? I am wondering if the problem has resolved itself yet? I did call Costco before purchasing, and they did confirm (as reported in this thread) that they will pay for return shipping, and refund the full price of the mattress + original shipping charge–now that's what I call 100% risk-free!

As for me, I hope I do not need to return it–I will report back when I receive it–oh, one other thing, How long did it take to receive? The webiste says 3-4 weeks…

106 Dorothy 10.16.06 at 5:46 pm

Just received two coolwave novaform double beds from costco.

Unpacked it….and didn't hear any of the whooshing air sound when I unpacked it. It just kinda unfolded without the drama I had hoped for after reading other posts. It didn't seem to be vacuum packed at all.

It has absolutely no smell. There is a ridge in the middle that I hope will smooth out.

If not – gotta love the costco return policy. So I'm not too concerned about it…..yet.

Have had the novaform pillows for a couple of weeks. They are just as others reported – VERY comfortable. I don't toss and turn like I use to. They really are well worth the $20 each. If you can't get the mattress… really should get the pillow!

107 JG 10.16.06 at 6:25 pm


Which pillows do you have? They make a few different ones…also, are they good for side sleepers?

108 Blob 10.19.06 at 12:17 pm

Just bought the $675 cal-king regular jobbie at Costco Richmond, CA. Getting the sucker up 82 stairs was, well, fun. Weighs 100 lbs. Clever packaging, I must say. Wheels and all. I couldn't believe I had a Cal-king becuase sitting there on top of my box springs I could swear it was a twin. Then I snipped the bag. Whoosh. It's been airing out for three days. It does have a smell, but like vanilla. Not bad. I just didn't trust the smell and wanted it to out gas without my lungs around. Been sleeping downstairs. There are wrinkles in the first-level cover (the thicker one) that are hard to smooth out because you have to unzip the top cover first to get to it, and the zipper is on the bottom of the mattress. Hmm. Anyway, have not tried sleeping on it yet. Will report back. I did buy two kinds of pillows: the "Choices" one (mem foam on top, mcrofiber on the bottom) and the usually mem jobs. THe mem job (only avil in standard size, for some reason, which seems dumb since I have a cal-king mattress) seems not as good as the Tempurpedic ones I have tried. The neck ridge seems too high, and the foam isn't as dense or squishy or giving. But I'm sleeping ok on it. I have not tried the Choices pillow yet. I figured I would take one back after trying them both.

Am concerned that if I don't like the mattress that I cannot get it out of here. How do they get it back in the box? the Genie is out of the bottle!

109 Christian 10.20.06 at 9:46 am

We bought a queen size Cool Wave mattress from Costco in Toronto and after 48 hours is fully expanded EXCEPT for 3 corners that are still slanted. Personally I dont' think that these corners are gonna regain their shape therefore I emailed Sleeping Innovations and am awaiting on their response. I see that a lot of people here had the same problem with the corners not fully expanding.
It'll be interesting to see what the manufacturer's got to say on this…
I'll keep you guys posted.

110 Jody 10.20.06 at 1:37 pm

I took delivery on a queen NovaFoam Comfortluxe mattress yesterday (purchased online from Costco)during the $150 discount period. Total cost, approx. $787, including tax. It has been expanding for about 16 hours now and I can't wait to try it out. I will post later after I have tried the mattress, but I confess, I did lie on it this afternoon for a couple of minutes, and it seems WONDERFUL!

111 Christiane 10.22.06 at 8:54 pm

I have just bought in Quebec Canada a Coolwave materess at cosco and it did dot inflate weel at the center the at all edges. the is a wrinkle in the bleu coolwave foam. The materess is not perfectly flat. This is the seond time that I have a problem with sleep innovations product, I bought a year ago a materess topper that did not inflate at the edges. Sleepinnovation told me that their was I defective batch.I returned it and bought a other batch and it delfated just find. I dont know… I have a bas feeling about this materess…

112 Jody 10.23.06 at 10:39 am

OK. Here's the scoop as plain as I can put it concerning the purchase I recently made (online) of a comfortluxe queen mattress. First, it didn't take 72 hours to expand, but was probably fully done at about 30 hours. It took one edge – side a little longer to expand and it wasn't a real sharp edge on either side as a traditional mattress would be, but, nonetheless, it's full and firm. Second, it's by far the most comfortable mattress I've ever slept on, barring none. Third, the support is subtle, yet great, and the bouyant foam just adjusts to the heavier parts of the body during sleep and spring back immediately upon leaving the bed in the AM. I didn't want to get up it was so comfy. Fourth, it wasn't hot as some others have experienced with earlier models. And last, and strangely enough, the best way I can describe this mattress is firm, yet soft on the joints and bones. No trouble whatsoever turning over or moving on it during the night.

A friend who visited and who purchased a king Temperpedic tried it out and could find absolutely no difference.

My advice is to go for it. You will not be sorry, and if you are displeased in any way, Costco will take it back within 30 days for a full refund. How much better does it get than that? I would purchase it online, however, as it is heavy and the UPS delivery man used his equipment to bring it right into my house. Best of luck and I hope this helps those of you who are considering this item. I couldn't be happier with mine.

113 Ganda 10.25.06 at 2:33 pm

How long does it take for Costco to deliver the matress? The e-mailed receipt says it takes them 3 to 4 weeks, however it seems some people get them within 10 days (unconfirmed).
I ordered one on October 15th, so far I am still waiting for it.

114 Gail Phillips 10.26.06 at 1:55 pm

What ever you buy, don't buy a select comfort bed. After only nine years of sleeping on one the pump went out and it will cost 180.00 to replace. Also, mold is growing on the air chambers and foam padding. I don't really want to sink another 180.00 in a moldy bed. I am thinking about buying the novafoam since I have come to the conculsion you probely have to replace any bed about every ten years for decent support.

115 Diane 10.27.06 at 12:52 pm

Ganda..I ordered a cal king NovaFoam Comfortluxe mattress on Oct 12th and still haven't heard anything yet. Also, cal king are no longer available on Costco's web site.

116 Andris 10.27.06 at 10:02 pm

I ordered the cal-king comfortluxe on Oct. 5th. It sat there with a UPS tracking number in a "billing information received" state since then. I got an interesting call from Sleep Innovations the other morning. They apologized profusely for the delay, citing manufacturing issues. They wanted to resolve them before shipping out the product. It supposedly shipped out yesterday (but I didn't get a new tracking# to confirm that). In the meantime, I had re-orderd the cal-king for the regular price, after being assured by Costco customer support that they would manually credit me the difference. So, it was fun trying to undo all that… hopefully I won't see two of them at my door! This might help explain the delays others are seeing in their orders.

117 gsport 10.28.06 at 10:54 pm

I ordered mine on oct.9 and got it delivered oct.27..

118 JG 10.28.06 at 11:21 pm

Well, I received my Queen ComfortLuxe yesterday. It was ordered on 10/11, and arrived at my door on 10/27.

I unpacked it myself following the directions–although I wish there was a diagram because it started decompressing with the bottom facing up–The thing is very heavy, so you may want to have someone else help you position it and set it up.

The quality seems top-notch with a very nice cover–The thing seemed to grow to almost 100% in a few hours (in about 65 degree Los Angeles weather), so I decided to sleep on it (i vcan't see it growing that much more–it looked pretty normal after 3-4 hours) At first it seemed comfortable, but much, much firmer than I thought it would be–You really do not sink in all that much (seems there is more "sink in" with the Tempurpedics I've tested), which is good in the sense that you don't get trapped in position, but to me, gave the sensation of sleeping on a sand beach because once you no longer sink in, the bed becomes very, very firm.

So initially, I do not like it, but that is strictly based on my own personal preference–I could see how someone would love it–I will give it a chance, but at this point I will most likely return it–Costco reps said (before I bought it) that they would pick it up at my door if I was not satisfied, but how that will happen, I am not sure–since I can no longer get it back in the box–I thought to ship something, it had to be put in a box.

Anyway, I'll report back in a few days, but will most likely return it.

Now it's been more thna 24 hours so maybe the bed will be softer–hopefully–

119 Okan 10.30.06 at 9:51 pm

Sorry about the delay on the follow up, the center ridge went away after ~ 48 hrs, I started sleeping on it probably right around the third day. It is much firmer than expected, it certainly doesn't have the sink in sand feeling. The first few nights I was not really happy with it, but I think I am getting used to it. The heat factor is definitely bothersome, I have a mattress cover (lightly padded) on the mattress, I am not sure if that's adding anything to the heat issue or the sink/no sink issue. But one think I am sure is that I can not use my flannel sheet set on this mattress, gets too hot, and also forget the goose down comforter :)
In terms of the shape of the mattress, as I mentioned above the center ridge has nicely disappeared, but the corner never gained the sharp edges. I have a platform bed and on each corner, I can see the slats, mattress doesn't reach to the corner of the bed frame. Maybe it is not realistic to expect how it looks on catalogue images, what do you guys think? Can you say your NovaForm ComfortLuxe is in perfect rectangular shape with pronounced corners?
Thanks –

120 Greg 10.31.06 at 6:53 pm

Okan – I've been reading this thread for a while, great information. I'm thinking about getting the NovaForm ConfortLuxe, but am worried about excessive heat during the summer months. Can you try to describe the issue you're seeing? I thought hte ConfortLuxe was supposed to have "coolwave" foam in it.

121 JG 11.01.06 at 4:44 pm

I did not find a heat issue whatsoever–Granted, it is just individual opinion, but the cool wave foam, plus the newly designed cover makes it seem preety normal to me–My issue is that the mattress was rock hard–way too firm for me–and as a result, I am returning it.

122 Leanne 11.06.06 at 2:14 pm

We are just about to purchase a queensize novaform from Costco…thanks for all your great comments and info – hooray for the internet. We are also relying on Costco's good return policy if it's not a good mattress for us. I'll let u know how it goes:)

123 Johnny Ray 11.07.06 at 9:02 pm

Matress works well for threesomes, however we did lose a girl…

124 cb 11.07.06 at 10:41 pm

I like a really, really soft mattress. Any really soft mattress fans who also like the Novaform?

125 FY 11.08.06 at 2:27 am

does anybody know if i can use a electric blankert (not mattress pad underneath)with the mattress? some report said it would damage the memory foam.

126 ms 11.08.06 at 10:22 pm

After finding this site very helpful, I purchased a King on-line from Costco. The bed was delivered a few weeks later. I opened and aired out in the garage but noticed very little odor. As as result of opening outside, it was heavy and challenging to get into the bedroom but opened up right away and we slept on it a day or two later.

I have found this bed comfortable albeit firm at first.

127 C.D.V. 11.09.06 at 1:00 pm

This is the site I bought one from. I am happy with it. Apparently the difference is that it is made of a 5.3 lb foam instead of a 3.4 lb foam which leads to a little bit more support and longer lifetime.
I was very happy with the costco brand bed frame I purchased. It was good looking and was easy to set up.


128 Tony 11.11.06 at 10:46 am

Four questions: How often does Costco run the $150 off promotion and when will it tun again? Are there any retail outlets where you can sit/lay on the Novaform? Our Costco doesn't have them in stock. The Costco site notes you can put the mattress on top of box springs, others say you can't/shouldn't – who's right? And finally, will regular sheets fit on a Novaform mattress? Thanks so much to all of you who've reported in — this site is very helpful!

129 Dave 11.12.06 at 11:25 am

Have requested Costco arrange return of the Cool Wave King mattress. After a 36 hour setup time We noticed one area of the mattress appeared to have considerably less foam density translating into poor support. Over 8 nights it worsened. The problem would appear to be a quality control issue at the factory.
As much as we lked the mattress we won't order another.

130 matt 11.13.06 at 10:28 am

i got my coolwave king about a week ago, other than the smell, it was great the first few nights, now it seems to be a LOT less firm in the spot where i sleep every night and does not give the same support.

it also seems to be getting hotter with each night. its really kind of irritating b/c the side on the mattress is too hot, and the side off is too cold, but if i use more sheets i bake a lot worse all over.

the smell *seems* to be going, but i have a feeling im just getting used to it, b/c now i waking up with a strange taste in my mouth thats eerily close to the smell the mattress (i sleep on my side or back)

not to slam this mattress, as i really wanted to like it, im really just hoping to hear that maybe somebody else here noticed any of this things, and wondered if they may remedy themselves in a matter of time? (thought im doubtful)

131 rose 11.13.06 at 12:37 pm

We bought a king size NovaForm CoolWave from Costco Home back in August, so we've had it for 3 months now. Both my husband and I love it — it is soft yet firm. When we first opened it up, it inflated to size in all areas within about 24 hours (we live in Arizona — it was really hot in August….) No odors to speak of.

When we first got it, I noticed feeling a little warmer when I slept on this mattress, so I just slept with a sheet. Now that the weather is cooler at night, I have a comforter and feel absolutely perfect.

We put it on box springs made for memory foam mattresses as we had a frame and it needs a box spring in order for the mattress to be the right height. The box springs were about $100 each and work fine below the memory foam.

The mattress does seem softer on the sides where we each sleep but when I move to the middle of the mattress, it easily adjusts to my body, unlike prior mattresses that developed valleys where our bodies lay and I would have to practically climb out of the valley to get to the middle of the bed.

All in all, I would really recommend this mattress. It's very comfortable, was easy to set up, our sheets fit it fine, the temperature of the mattress hasn't been too hot and we sleep really well.

132 matt 11.13.06 at 1:44 pm

so i decided to run a little experiment, and took the mattress cover off of the mattress a little while ago, it turns out that the main offender of heat is the mattress cover. the top layer of foam doesnt appear to hold heat at all.

i also think the cover and the sheets are also the main contributor to the remaining smell.. im airing out the cover and washing the sheets again, i'll let you all know how it turns out.

i may contact novaform to see what options there are for cooler mattress covers. any input from all of you here would be appreciated still.

133 matt 11.13.06 at 5:40 pm

since 2 posts in one day isnt enough, here is another.. i thought you all might like to see what the inside of the comfortluxe looks like when you pull back the mattress cover, it explains why ppl are having corner issues:

134 Annye 11.17.06 at 10:52 pm

Rose (or anyone else), could you please tell us where you purchased the "box springs made for memory foam mattresses"?

Right now we have a traditional spring mattress set and are used to sleeping about 20 inches up from the bed frame. I'm afraid I'd feel as if I were on the floor at just 12 inches (not to mention within reach of the dog!).

Just in case anyone is curious, my husband and I are deciding between the NovaFoam at Costco and a Sleep Number bed. We bought a topper at Costco earlier this year, but it's clear the mattress itself is in need of replacement.

Thanks for all the great information; you've all beeen very helpful!

135 Brad 11.20.06 at 1:00 am

Bought the Queen NovaForm CoolWave from Costco Home in Kirkland, WA. They had a demo mattress on the showroom floor. It was fully rectangular and the cover was tight (mattress fully inflated). My wife and I laid on the mattress and found it confortable. I'd read these and other post and knew the foam mattress would have a different feel. It was relatively easy to roll it on it's box-casters, and get it into my pick-up. I had to use a hand truck to get it to my second floor bedroom. I opened the bags and it began inflating as others had indicated. It appeared as if it inflated within four to six hours, but had a noticable ridge down the middle where the mattress had been folded at packing. The edges were also not sharp, and the cover was loose. A slight oder was present, but nothing that required airing out the room. We ended up sleeping on the mattress after 36 hours. It was confortable, but had a different feel. I definitely did not toss and turn, as on my previous spring mattress, and the slight warmth was welcome, in our cool climate.
The edges never did seem to fill out, and the center ridge was evident after a full week. My wife and I slept well at first, but I did start to develop a upper back ache, by the end of the first (and only week). I believe this may have been because I wasn't turning as I had with my old mattress. With this mattress I would sleep for most of the night on my back, without turning. This is a testimont to the better support, without pressure points, but cause upper back pain.
Anyway we elected to return the mattress to Costco, which was no small task. It was difficult to get the mattress folded and strapped, so I could get it back down the stairs and into my truck bed. Once back at Costco, they helped unload it and gave me a full refund, without problem. I was obviously dissappointed with the quality, but as far as sleep goes, I think I would have adjusted to the new and firmer feel. It definitely provided better support.

136 Mark 11.22.06 at 3:05 am

Can someone give a recommendation between the Novaform Comfortluxe (with Coolwave) and Novaform Elite? From reading the 21 pages of great information on here, I'm not getting a clear picture on which is preferred… it seems like the Comfortluxe can have heat problems, despite Coolwave, as well as a problem with being too firm… I don't really see complaints about the Elite version.. is it preferred, despite being the "cheaper" version by $200-$350? Thanks

137 Mark 11.22.06 at 3:45 am

Another question… is there any advantage to putting this on a platform or box spring, vs. the floor? I would prefer to just put it on the floor for now…

138 rose 11.26.06 at 5:38 pm

Hi – sorry to reply so late about where I got my boxspring for a memory foam. It was at a local place called the Mattress Store. If you ask the sales people at any mattress store, they can direct you to the right kind since most sell tempurpedic or other types of memory foam and need the correct type of box springs.

139 JG 11.29.06 at 1:40 pm


I had the ComfortLuxe, and returned it–It wasn't hot at all–and even if it is, it is cooler than the Elite. The Elite is a bit softer–I found the C.Luxe very very very firm–and I already have a pretty firm mattress (Sealy). Either way–I would buy it on the website–That way they'll pick it up at no cost if you do not like it–I do think that the Novaform mattresses are firmer than say a Tempurpedic.

My next attempt will be to buy a Novaform Choices Topper from Costco–

140 cwk 11.30.06 at 12:12 am

has anyone tried the queen size 'sleep innovations choices' topper pad? it has 2.5" of memory foam backed with 1.5" micro-fiber. any problems rolling it out? is it comfortable? do you think it will be durable? purchased at costco in seattle for app. $140.

141 Woody 11.30.06 at 1:09 pm

I ordered the King Comfortluxe November 19th. Got shipping confirmation the 21st. Delivery Nov. 28. Unpacked it on the lanai @4:30pm in 80 degree temp. It looked like the Costco picture in about 4 hours. No smell. No creases; No funny corners. Began using it last night (29th). I've enjoyed foam mattresses at hotels the past few years. My wife's jury is still out. She noticed the lack of an edge. Not a problem for me. I've always taken my half out of the middle anyway.

142 rdy 12.05.06 at 11:25 pm

Great thread – Currently sleeping on a 6 yr old $2800 Spring Air Monaco pillow top. Not a good buy – Depressions appeared early on and a hump formed in the center, so we got a replacement. Same thing happened again after 6 months, but we lived with it. My wife and I are both lighweights, but now it has pretty much collapsed on both sides and the back aches and pains have reappeared.

Today I bought a 4" King size, Sleep Innovations 'Choices' Novaform Elite, Hypo Allergenic 2 in 1 Mattress topper at Costco to put on the ailing Sleep Air.
(This may be a new product as I have not seen this before – It says on the box, you can sleep on the fluffy Microfiber side, or the Memory Foam side. It comes with a nice 18" skirt sheet) I will post a review as soon we can start using it.

Anyway, the point is, if we like it, then we buy the 12" Novafoam Elite King matteress and put the 4" pad on that. The pad is currently doing its decompression thing. I love the idea that this will work out – I can't stand the thought of buying another traditional overpriced piece of crap spring bed. There just has to be a better way. 10 years wear is not too much to expect surely?
It seems that the King Comfortluxe has been replaced by the ELITE? The Elite is the only one being offered at my local Costco. On my way out, I asked customer service about the return policy. You can return it for any reason, no questions asked within 30 days. The only hassle being you have to drag it back to the store, in it's expanded state of course… the Elite is $655.00 at the store, or $749 online. Portland Or

143 Kumar 12.06.06 at 5:36 pm

Just got the Novaform Queen size mattress delivered yesterday. I ordered it online at Costco. I was expecting a big blue box with wheels to haul the monster and was a little bummed to see the UPS folks dropping off a box with one of the ends slightly opened. Regardless I hauled the box into the bedroom and opened the box to see a white colored plastic bag that again was opened on the top. This again increased my fears and made me wonder if this was a product that was returned before only to be shipped again to me. The inner plastic bag was intact and once I cut the inner plastic bag I heard the hissing noise and saw the mattress expanding. Since the mattress was folded lengthwise in the box , it was upside down after expanding so we flipped it and saw a slight ridge/bump in the middle which we thought was due to the fact that it was folded length wise. I also had a 1.5" foam mattress toppper (not Novaform) that I then added on the top of the mattress. My first night sleep was OK..not really great. I do have back problems and was expecting the foam mattress to be firm but I believe it is not as firm as I expected it to be so did wake up with my painful back. I am hoping it will take some time for me to adjust and hopefully I will get to enjoy the sleep the others are enjoying. One last thing did not smell any fumes, vapors etc when I opened the plastic bag. There was a hint of smell but it did disappear quickly.

144 Wendy 12.07.06 at 11:42 am

I have been looking through the threads on the Novaform Comfortluxe and cannot say definitivelty what the overall consensus is. I guess the overall feel is positive, so I bit the bullet and I bought the King size version not 5 minutes ago. SO, my hope is that we love it and my husband's back pain will improve and I can quit hearing about how awful our current pillowtop is. How it dips in the middle and we end up rolling into each other mid-night. I bought the pillowtop just before we started dating 6+ years ago and have heard nothing but complaints ever since. He has wanted a foam mattress forever, so let's hope he absolutely loves it so I don't have to hear the complaints anymore or that he truly hates it so I can say "it's just you" out of spite for years of pillowtop bashing. Hopefully it's the bees knees, it's hard work being a "spite-er". I'll keep you posted..

145 rdy 12.07.06 at 1:03 pm

Wendy – I have a similar experience with a pillow top (see my post a couple above this) let us know how it goes. Bad service and bad products really get me upset – so my wife accuses me of being a serial complainer also ! ha ha

146 Wendy 12.07.06 at 4:06 pm

Will do, RDY. Maybe you and my husband could trade product reviews. He knows everything about everything…
(P.S. I actually DO love my husband)

147 Ginny 12.07.06 at 8:35 pm

We purchased the Novaform Elite king size last weekend. We opened the mattress on Sunday around 3 p.m. and then slept on the mattress that night (around 11). After 4 days, there still seems to be a part of the mattress that has not fully expanded. One side of the bed sort of dips down a few inches from the edge. It runs the entire length of the mattres. Does anyone know if this will eventually fill in or should we exchange it? I guess I am wondering if we should have let it expand for a couple of days. Thanks!

148 rdy 12.08.06 at 12:07 pm

Original quote: Anyway, the point is, if we like the Novaform Choices Topper pad, then we buy the 12″ Novafoam Elite King mattress and put the 4″ pad on that.

Sad to say the Choices Topper pad could not revive our tired Spring Air pillow top. Maybe it was expecting too much. After one night, my wife said it was like sleeping in Oatmeal – ha ha, and my back still feels like a migrating wildebeest had passed my way. So, I need to decide whether to get the Novaform Elite mattress anyway and add the topper ?

After much research, these people get very good reports.

149 Kumar 12.09.06 at 9:37 am its day 4 after I got the Novaform mattress..The mattress is now to its full size and contrary to some reports here, the edges look great. Also the mattress feels firm but not too firm. Never had such peaceful sleep with absolutely no tossing and turning and no back pain. I am begining to enjoy this one and hopefully it will stay like this

150 susan 12.10.06 at 3:12 pm

Three days and the corners still dip down and there is a lump in the middle. Hate to think
how to get this baby back in its box. does anyone have a customer-no- service number for Novaform?

151 Carolyn 12.10.06 at 3:13 pm

I read through all the comments until my brain hurt. Today I went to Costco to purchase a king size, but the only style they have is "Elite". Can anyone explain what the difference between that and "comfortluxe" is. Seems to daunting a task to read through all these comments again.

152 rdy 12.12.06 at 2:25 am

Hey Kumar – good to hear the mattress is working out. I am going to pull the trigger on the Elite as soon as I finish remodeling the bedroom. Currently in crown molding and bamboo flooring hell.

Susan: You need to return the mattress to Costco (if that's where you bought it) There is a Novafoam number on Costco's website.

153 Chris 12.18.06 at 12:00 am

This site has been very helpful – thank you to the owner.

I ordered the Novaform Cool Wave king size mattress from Costco online and had it delivered (I live in Vancouver, BC). I followed the simple instructions and after three days the top and bottom ends are only two thirds decompressed. While there was almost no smell the somewhat flattened ends will not do.

So, I just sent an e-mail to Costco customer service requesting they pick up the defective mattress and replace it with a new one. I am assuming they will pick it up and replace it as I cannot imagine trying stuff that foamy beast into my trunk. Not to mention, the ensuing wait to sleep on that lovely, dreamy, supple mattress is absolutely killing me.

I will repost with an update once a new one has arrived.


154 Ganda 12.18.06 at 6:33 pm

I've had a Novaform ComfortLuxe for two months now, and I noticed the mattress in not as firm as when it arrived. Our bodies sunk deeper now. I wonder if that's by design. Has anyone else noticed the same?

155 bobvu 12.23.06 at 1:32 pm

Very comfortable mattress. Got rid of my aching twitch. However, it gets hot. I wake up with a sweat on my back not front. I don't mind using it right now, but don't know if I can handle the summer heat. Thinking about returining it and getting the one with coolwave. Some of you guys posted that you can get the coolwave for $10 more. Where. I check out costco website and they're selling the queen for about $850. I got mine with out the coolwave for $500.

156 Lyn 01.03.07 at 11:37 pm

To answer Stefani's post (couple months back) we tried the Tempurpedic mattress, which is supposedly similar to the Novaform, at the Inn at the Market in Seattle, very close to Pike's Market. Well worth the investigational hotel stay if you are curious about what one feels like for the night before purchase.

157 dave 01.04.07 at 2:38 am

IKEA offers memory foam mattresses at half the price ($200-$500). Anyone who tried these in the showroom have an opinion on these?

158 Devon 01.07.07 at 2:22 am

I ordered a queen-sized Novaform ComfortLuxe mattress from on Dec. 28, and it arrived on January 6, well ahead of the 10-15 business days indicated on the order. It came in a large box weighing 118 pounds, which I managed to wrestle up a flight of stairs by myself. (not recommended)

When I unpacked it and cut away the wrapping, I did not experience a strong odor as others have reported. However, after the mattress was laid out on the bed, there was a high ridge in the center from where it had been folded lengthwise. After four hours, the crease had subsided about two-thirds, but I went ahead and slept on the bed anyway. The ridge didn't bother me during the night. Now, 24 hours later, it's visible as only a slight swell in the center of the mattress.

My initial impression is that the mattress isn't quite as soft as I'd hoped, although I've heard that memory foam can soften up a little during the first couple of weeks of use. I'm hoping it does.

Also, because I'd read so many complaints about it being hot, I didn't put my electric blanket on last night–just a sheet and down comforter. I ended up not sleeping well because I was too cold… 😀 This mattress has the CoolWave layer, which is apparently effective at not trapping heat. So the blanket is going back on the bed–on low, for now.

The other thing that surprised me was the feeling that the bed is actually BIGGER now. My old mattress sagged in the middle, causing my bed partner (sometimes a human, often a Golden Retriever) to roll into me at night. With the memory foam, my dog slept inches away yet I didn't feel cramped. That's a big improvement.

For those comparing this mattress to the Tempur-Pedics, this Novaform ComfortLuxe feels to me much like Tempur-Pedic's DeluxeBed–a step up from the Classic but not as cushy as the Celebrity Bed. At least, that's how it feels to me. I'm interested in how others perceive it.

I still have the 2" memory foam mattress topper that I had over my old mattress, and I'm tempted to throw it on the new Novaform to see if it improves the cush-factor. I'll try to remember to swing back here in a few weeks with a final report card.

159 Chris 01.07.07 at 10:13 pm

Chris here again. I posted above on Dec 18 about the king sized Novaform Cool Wave that did not fully decompress.

Well, it is now Jan 7 and the corners, as well as the edges along the head and foot of the bed, have still not fully decompressed (only 3/4). Also, there is a slightly raised ridge that runs along the middle from head to foot that is not visible, but is noticeable when either my wife or I roll over the center of the bed. As a result, Costco Canada has agreed to pick up this mattress from my home and give me a full refund (I ordered it online and had it delivered).

Since that time I ordered a second king sized Novaform Cool Wave online in hopes that we experience better results. It just arrived and was unpacked today. As with the first one there is no smell and I will post one more time after the decompression period has passed.

160 Brett 01.08.07 at 9:44 pm

I have recently purchased a 2 1/2 inch novaform matress topper from Costco. Upon opening the box and finding the sealed bag I started to get excited and began to open it. My matress did not start to foam up as it should in fact I had to literally peel my mattress topper apart and now it is almost a week later and it is still not foamed up. I think I will be taking the matress topper back to Costco. Not real happy with the product so far.

161 Laurie 01.08.07 at 9:49 pm

I just ordered the NovaFoam Comfortluxe online. After reading all of this I am glad I ordered it online. I am hoping I will like it but have my doubts now that I have read all of the comments, which have been very helpful and greatly appreciated!!
I am concered about set-up? Should I worry that we are in the middle of winter here in WA when I unpack it? Do I need to keep the room warmer while it is doing it's thing? Also, any thoughts on the fact my husband and I sleep with the windows open even in winter? Will this have any effect on the Novafoam. Would love to hear more on the Comfortluxe. Wish I had bought it during the coupon period though.
An after thought to anyone considering the Select Comfort. Do not go there!! Step away from the mattress!! After spending $2800.00 for the top of the line and having 8 months of excrutiating sleep, they finally told me they were having a bladder issue. After bladder was replaced still horrid. Finally screamed so much we got a full refund. Totally disappointed. Why should good sleep be so hard!!!!

162 Dee 01.09.07 at 10:20 am

I havent seen this mentioned in any other posts, but…can you cut these mattress toppers?
We have a boat and the bunks are irregular shapes…would consider purchasing the 2 1/2 " mattress topper if it could be trimmed to fit each bunk
thanks for any input.

163 Mark 01.09.07 at 1:02 pm

Has anyone had any problems with the Novaform mattress absorbing odors, especially pet odors? We plan to purchase one but our labs like to sleep on it also and we want to see if it absorbs odors eaisly.

164 rdy 01.11.07 at 8:16 pm

Reply to Dee.
I use the Novaform Choices Topper pad currently. (It gets more comfortable as time goes on. It's only a few weeks old) I can't see why you could not cut it – It looks like regular foam.

Going to buy the Costco Novaform Elite mattress next week and put the pad on top. When the pad wears out, replace it, then hopefully the mattress will last longer :-)

165 Mike K 01.15.07 at 8:37 pm

I am writing to share my Novaform Mattress Experience and to also ask a few questions. My girlfriend and I live just outside of Toronto and ordered our new Comforluxe king size mattress Online at Costco. We were told shipping would be 3-5 days. We were replacing a queen size mattress so we needed also to buy a new bed frame. It was a wednesday at 9pm when we ordered it so we figured we would go on Saturday to buy a bed, not expecting to get it until at least Monday. Friday afternoon the Ups guy came knocking at my door. A day and a half and it was here!!He then told me that he wouldn't be able to lift the box by himself and that he had no dolly. Can you believe it. I went out to his truck and helped him lift this 150lb box that looked like it had seen better days and also was covered in red crayon which I got all over my pants. We were so excited that it came so soon, although we had to go buy a bed that night.I have never had a good ups experience so I did not expect much… but that was ridiculous. After getting the bed set up in our room we opened the 2 packages and laid the mattress out on the bed to expand. There was absolutley no odor that either of us could smell. I am assuming that is a trait of the Elite series. After 24 hours it looked like it had expanded about 3/4's of the way. Cover was still loose at some parts, and where it was folded over in the package it was still quite low. Probably in about 3 or four different spots. Left it another 48 hours and still no change, so we decided to take the cover off to see what was going on. At all the low spots there were big rips in the mattress, they look very similar to the Grand Canyon. We phoned Costco thinking they have this great customer service that i hear about, and they will pick it up in like 3 weeks or we can attempt to put this thing in our Honda Civic or Prelude and bring it back. There is no way we can get this thing back to the store to return it! It weighs 150lbs and is now 80x76x12 inches so we have to now wait. We gave our old bed away that night and didn't feel like sleeping on our couch anymore, so we covered the bed with a sheet and slept on it anyways. Sooooo comfortable even though there were a few low spots.As far as the heat issue… not hot at all to sleep on.So far we have had a poor experience but love the mattress. Our biggest worry is that what if the next one we get is the same?! You have to get a refund then buy it all over again, as Costco doesn't just exchange things.The girl at Costco customer service told us to buy another one and wait for them to pick up the old one and refund our money. Who says that! I gave them over a thousand bucks for the first one, and don't plan on giving them any more until I get one with no holes. Where is the customer service everybody keeps bragging of? Is this because it was old stock? This seems to me like it could be a nightmare, we want this bed! But will not accept it with these defects… HELP!!!! What do we do???? I have read of similar problems on this board, but no one has said what happened after returning it.

166 laura 01.17.07 at 9:19 pm

Regarding the Comforluxe–I have a latex bed now, which has some sort of fiber-fill topper which has of course compressed and formed the evil hump in the middle of the bed. I just read that the Comforluxe has a fiber-filled cover. Is this just a thin little layer, or something that might compress and form an evil hump?

Thanks everyone!

167 mike 01.18.07 at 11:10 am

Hey Laura,
The cover on the comfortluxe is really just a cover. It is a very soft quilted fabric that is not very thick. You can remove it(it unzips) and throw it in the washing machine. I don't think it is possible for it to really take any sort of shape. The mattress has the four layers moulded together and I haven't had my bed long enough to tell you about sagging over time, I got one that was very old stock and am in the process of returning. Everybody on here seems to say they stand the test of time, I believe the same. Hope that helps!

168 Laura 01.18.07 at 12:19 pm

Thanks Mike!

I am really torn over the elite vs the comfortluxe. I'm a little worried about the firmness of the luxe…I don't mind firm, as long as it's not hard. What do you think?

169 John 01.18.07 at 1:00 pm

Hey Brett,
I have the same problem.
I have recently purchased a 2 1/2 inch novaform matress topper from Costco too. My matress did not start to foam up as it should in fact I had to literally peel my mattress topper apart and now it is almost a week later and it is still not foamed up.

In fact, the corners are still deflated. And there are still folding marks left on the toppers.

I am curious if I opened the topper wrong.

Am I suppose to not manually unfold the topper to its flat form or is it suppose to "air up" and unfold itself once the vaccuum bag was cut opened?

170 mike 01.18.07 at 5:20 pm

I haven't tried the Elite series mattress, I do hear it is a little softer. I Love the firmness of the comfortluxe mattress. I wouldn't say it is too firm. I don't think you would want to sink into it anymore than I do with this one, not without the cool touch foam anyways. That might be why there are some complaints of the Elite being a little on the warmer side.

171 mike 01.18.07 at 5:29 pm


I have read quite a few issues with the toppers, Can't say for certain about the Topper, but I know the mattress instructions tell you to spread it out on your bed frame or boxspring to let it expand.

172 mike 01.18.07 at 5:30 pm

Sorry last post for john(not Brett)

173 Laura 01.18.07 at 5:42 pm


Thanks for the info. After reading that the Elite has a 4lb layer of memory foam, I think that pushes me towards the Comfortluxe, which is slightly firmer, with a 6lb and 5 lb layer underneath the 'cool' layer. Now I just have to wait for the thing to go on sale online!

174 Mick 01.19.07 at 12:51 pm

I got one from Costco too. I never had any problems. I have very sensitive sense of smell and I never smelled anything. I have experienced that smell from a foam pillow one time so I know what you are talking about. The pillow smell was reduced after about 6 months but never went away. I didn't have the problem with it not expanding all the way either. Maybe you should unzip the cover and try to straighten it all out inside.

175 Matt 01.22.07 at 3:23 pm

I just pulled the trigger and ordered the King Comfortluxe online from Costco. I'll post back in a few weeks after it arrives and we use it a while.

176 Alice 01.22.07 at 5:40 pm

What happens if you use a standard mattress pad on top of the 12" Novafoam Elite? How long must you let it expand before you can sleep on it? This site certainly gave us lots to think about. Thanks!

177 Nat 01.23.07 at 1:01 pm

Has anyone tried washing the cover of their comfortluxe? I want to wash mine but I was wondering if anyone had any washing machine suggestions and also, did you put it in the dryer or air dry it? Thanks,

178 james dagg 01.25.07 at 4:06 am

I bought a Novaform Elite 2 1/2" topper and it did not expand all the way to the edge. Also it "drifts" and must be tugged back into position on our mattress every morning. Any solution to "drifting"

179 Steve 01.25.07 at 8:22 pm

I have been a Tempur-Pedic pillow user for about 10 years. I also bought a couple of Novaform pillows at Costco, but never liked them as much as the Tempur.

However, the TempurPedic mattress are considerably more money. So I orderd a Novaform Comfortluxe Queen about three weeks ago.

Mine had neglible odor.

After expansion, I was left with a 6" crease in the middle on one side where the edge is about 1" lower.

The cover is somewhat loose and puckered and wrinkled in the middle, like there is too much material.

While wondering if this was enough imperfectness to brave the hassle of returning, I am now (after 3 weeks of sleeping on it) thinking that it is too soft.

I feel that my lower back is sinking too low, just not supportive enough. I will test drive the Tempurs this weekend and try to figure out if I should buy the foam that I already loved so much.

180 Mystic 01.26.07 at 6:55 pm

I finally setup my king Elite a few weeks ago. I LOVE it except for 2 thing. First I can still smell it while sleeping on it. Second and most importantly, it is much hotter than a regular mattress. Even if I just use a sheet, my top gets cold, but it's still too warm underneath.

So for anyone who has used both the Elite and Comfortluxe. Is the Comforluxe much cooler? And how much softer is it? I really like the firmness of the Elite. Also, is there anything I could top the Elite with to make it cooler?

181 rajinder 01.26.07 at 9:34 pm

yea this bed is quite good it is good. me and my wife are enjoy this bed good. i hav uhh da neck problem and i am no more nck problem now . very good very good……

182 Matt 01.26.07 at 11:46 pm

Wow. They have stepped up the shipping. Arrived via UPS 4 days after ordering. It is expanding now. It was folded and vacuumed in a "W" shape, so now I understand why other said there was a ridge in the middle. That is the peak of the W. We'll see if it fully expands. I'll be back to let everyone know!

183 John 01.27.07 at 1:22 pm

I had the same experience with Costco. I got their memory foam mattress and returned it. I ended up ordering one from after reading some reviews-It's great. If they were on e-bay, i'd rate them A+++++++ Seller! (Sorry, I'm an e-bay dork)

184 mike 01.29.07 at 11:05 am

Hey Matt… Mike here, let us know how your expansion is going… Make sure you remove the cover and check for damage. Our King had holes where it was folded over at the peak of the "w". I have since contacted sleep innovations and e-mailed them the pics and they have offered to send me a new one(they don't pick up the old one they just send you another) I am thinking that it is because it might have been old stock(I hope). Will let everyone know how it goes. No odour at all with this comfortluxe, not that I notice anyways.

185 Stuart 01.29.07 at 7:57 pm

I received our Novaform "Coolwave" in mid-December. Six weeks later it still smells slightly and has a serious ridge in the middle of each end. I took the cover off — sloppily made — the layers do not line up and some areas are glued/others not. I called three weeks ago to have it picked up, and just heard back today, so I should be rid of this thing next week.
I don't know if I should try the confortluxe, or bite the bullet and get a Sealy or Tempur-Pedic from the local Sleep City. Has anyone really compared the name brands with the Costco models for comfort or smell?

186 Matt 01.31.07 at 4:37 pm

We slept on it for the first time last night – we let it expand for a full 3 days before sleeping on it. No center ridge on ours. It expanded to fill out the cover quite snugly. There are two low spots on one edge, like the foam has an indention or crease. If you run your hand along the edge of the bed, you can feel it drop about 1 or 2 inches in each spot. We'll see if it fills in. I didn't take the cover off to look at the foam for a rip or hole. I'll probably check it tonight. No bad smell at all. As for sleeping, I did wake up a few times, but felt rested this morning. So I'd give it a B+ after one night. So glad I found this board for info and feedback. I'll post again after sleeping on it for a while.

187 Mike 02.02.07 at 10:28 pm

We recieved our replacement mattress directly from Sleep Innovations and it was flawless. It fully expanded almost instantly (again with no odour) and filled out much better than the one we recieved from Costco. It is perfectly flat and it has only been a couple of hours. If you get one from Costco and are not satisfied, just contact Sleep Innovations and they will ensure your complete satisfaction. We are very happy with this purchase!

188 Mike 02.02.07 at 10:33 pm

Mystic… I don't find the comfortluxe hot at all and I have a very warm comforter. If you are thinking about switching it for the Comfortluxe I would think you would like it a little better.

189 laura 02.03.07 at 11:35 am

Hello everyone,

I ended up getting the Elite from my local Costco (California) and like it, but don't like the little ridge in the center, which has not flattened out. So, I ordered the Comfortluxe online to replace it. I called Sleep Innovations to find out whether it would be shipped from Jersey, or someplace closer, and found out that it would be shipped from their Rancho Cucamonga plant after they manufacture it. That leads me to my theory: the beds at Costco have been sitting there for who knows who long, all squished up. The ones that you order online are assembled, then squished, then shipped. So, maybe the 'freshness' factor makes a difference in how long they sit around all smashed together. I'll let everyone know!


190 Rich 02.04.07 at 12:01 pm

We got ours (Novaform Elite Memory Foam Mattress Topper) through Coscto online and are very happy with it. I just put it on a week ago. The slight foam smell dissapated after a few days, and it opened completely with no flat edges. The slight ridge from where it was folded also came out overnight. It's a dream to sleep on.

191 laura 02.04.07 at 2:35 pm

I think that might be the way to do it – – order it only so it's compressed and mailed, then opened within days. I think the amount of shelf time when squished might cause the ridge to hang around…

192 laura 02.04.07 at 3:29 pm

Sorry, I meant 'order it online' so it's compressed and open within days…

193 phyllis martin 02.07.07 at 10:14 am

i was told that if you did not sleep on the Novaform mattress 6 days in a row it became very firm and did not conform to your body. Does anyone have any experience with this?


194 JD 02.07.07 at 1:38 pm

Well, I'm glad I found this place. I spent the morning reading all these reviews. I was going to go to the local shop and check out a Tempurpedic..but no more. I called Costco, confirmed their return policy. 100% satisfaction guaranteed. No time limit. AND they will pick up the mattress and return it for no charge to us. Can't lose!

I will follow up after using it for a while. Our current bed is a backbreaker, so I'm looking forward to it.

195 laura 02.07.07 at 11:13 pm

Received the Comfortluxe tonight. I'll set it up Saturday. My impressions (har har) of the Elite model is that it's extremely comfy, but maybe a little soft. I can't complain, however, because I've been sleeping great on it. But, California summers are hot hot hot, so I think the cool-wave layer, if it works, might help. The bed has softened up in the 2 weeks I've been sleeping on it. The middle ridge is now almost completely gone. All in all a very nice bed, but I am looking forward to the comfortluxe. I'll try to compare and contrast next week!

196 Steve 02.08.07 at 10:43 am

I just wanted to share our experience with the Costco Novaform mattresses.

We order the King CoolWave mattress. It arrived 2 days after placing the order. The box that it came in had a huge hole in it – the box was all mangled up. When we lugged the sealed mattress up to our room and set it up it did not make that hissing sound like other people describe. We let it expand for 4 days and it still had the rigdge running in the middle and all four corners did not expand. So I removed the cover and all foam on all the corners looked like they were melted\fused together and the blue layer was not even glued down. I called SleepInnovations – they said it was deffective take it back to Costco and order another one.

So I ordered a second one. Same deal, it arrived 2 days later, the box on this one was in good shape and the sealed mattress inside was considerably smaller (i.e. shruck tighter). We set it up and it immediately started expanding and we heard the hissing sound as soon as I cut the inside bag. We let this one expand for 24 hours it was almost fully expanded except for the center ridge and teh 4 corners were also stuck down. We slept on it for a week – it is very comfortable – but it does get hot and it stinks like latex paint even after 7-10 days. So I removed the cover on that one and same deal the corners were also fused together. I called SI and they it is also damaged – send it back.

So we decided to order the Comfortlux this time. We found the CoolWave to be a little too soft – you really do sink in and if you toss and turn a lot it is a bit tricky.

The comfortlux arrived last night, we set it up at 9pm. By 8am this morning it was approx. 85% expanded. The corners actually look like they are expanding on this one – we may actually have a winner this time. I will send an update after a few days to see how this one turns out.

Taking back the mattress wasn't too big of a deal. I just folded it in half and tied it up and took it back to Costco. My costco has a really nasty "Return Desk Nazi". She wasn't too friendly didn't understand why I wanted to return it….

Hopelly I will get someone else today when I lug the second one back….


197 mike 02.08.07 at 7:33 pm

Steve, If you take pictures of the damaged matress and send them to Sleep Innovations They will send you a New one! (fresh instead of sitting at Costco's wharehouse for 2 years) Had the same problem with our Costco Comfortluxe and the replacement sent by the manufacture immediately expanded within 12 hours and was perfect. It had no smell whatsoever and they do not even pick up the old one. Much better than having to bring it back and keep playing mattress "russian roulette" !!

198 Steve 02.09.07 at 8:32 am

We let the new Comfortlux expand 24 hours – all the edges appear to have expanded and the center ridge is almost gone.

We decided to try it out last night…WOW – what a HUGE difference over the CoolWave – this mattress is 1000% better. It is nice and firm – you do not sink into the mattress. There is a smell but it is not as toxic\overwhelming as the previous 2 coolwaves. I would definitely recommend this mattress.

I am going to let it expand for another couple of more days…it the center ridge is still there and the edges are not 100% expanded then I am going to take Matt's advice and take some pics and send it to Sleep Innovations for a "factory fresh" replacement.

I hope our experience helps potential buyers…


199 Steve 02.10.07 at 7:38 pm

This is an update on my comment from 1/25/07.

(Recap: Permanent crease / loose cover with folds / too soft).

I did look at the TempurPedic mattress, and like the feel MUCH better. It also has a nicer cover, and it zips off on all four sides, leaving the bottom of the cover in place.

It is also twice the price. You get what you pay for, I guess. Others on this forum have liked some other online mattresses better than the Novaform, but I can't take any more chances on something untried, especially without a Costco-like no-cost return policy.

I called Costco online, and they said a shipping company (Lynden?) would call me in 2 to 3 WEEKS to schedule a pickup. I will also have to take off work for half a day to be there. I hope to have my money back within a couple of months!

On a side note, I was told that the Novaform mattresses and toppers are Costco's most returned items out of ALL items that they sell.


200 J 02.11.07 at 7:47 pm

In your opinion Steve, between the comfortluxe and the elite, which one would you buy and why?

201 Mike 02.12.07 at 1:28 am

Steve. Do yourself a favour and e-mail sleep Innovations and tell them your issues with your mattress. The reason why Costco has so many problems and returns is because they are not stocking fresh product. We cancelled our pick up from Costco and dealt directly with the manufacturer. Had a new fresh mattress within a week and did not have to worry about sending the old mattress anywhere(I can just put it out on spring pick up garbage day). The difference between the two products was unbelievable. First one had low spots and did not fill the cover even after a week, the replacement was flat and full within one hour. All by simply taking photographs and filling out the proper paperwork, we had no problems after that.

202 JD 02.13.07 at 2:08 pm

First night on the NovaForm mattress: awesome!

203 Time 02.15.07 at 5:57 am

i recently purchased a tempsoma memory foam mattress at sams club queen size. its 12" thick and has the 3" of memory foam with the 9" base. it was only $500 so i thought it was a steal. i brought it home and watched it rise before my eyes, incredible, analyzing the front and sides, i saw that it wasnt really "edgy" it sagged in these areas, and the center had this funny hump almost a line of separation for my girlfriend and i when we slept together. it said wait 24 hours but after a few it looked pretty much risen so i decided to try it out, great sleep, however after a week or so i got worried because the sides hadn't evened out and the center hump was still there, however after a few weeks, surprisely the center ridge was gone, and the edges werent "sharp" but were kinda rounded like those of a regular mattress, yet even with the rest of the bed so no complaints….it just takes the bed time to form, so i wouldnt take it back after a week of its appearance not being up to par if u find it comfortable….only problem i had was a queen just felt to small for my girlfriend and i, so today i did my research on a king bed, so i bought the comfortluxe novaform bed from costco's website and it turns out, to my amazement, novaform and my original tempsoma memory foam bed is made by the same people "Sleep Innovations". i thought that the comfortluxe was the next level with all its different levels of memory foam in it 1.5" coolmax foam+ 1.5" of 6lb density foam + 2" of 5lb density foam, so im looking forward to testing this thing out (i gotta wait 10-14 days for arrival), i expect it to be comparable to my other one since there made by the same company, and with that being said, i've never noticed, a sleeping "hot" factor with my tempsoma mattress, which has a velour cover and i have sheets on top of that, and based on my reading, all memory foam is designed to be more giving after a while as that is the "breakin in" part of it, and another thing, i have a bad back for my young age (only 20) and initially i felt back pain for maybe the first 2 nights, im guessing because i was FINALLY sleeping right, lol, and after that it disappeared, incredible, so im happy with my initial buy and hope the comfortlux impresses me as much, if not im gonna take it back and shell out an additional $300 for the 12" cirrus bed i saw on this thing looks EXACTLY like the tempur pedic celebrity bed and im guessin it feels identical too, to bad i discovered it 2 hours after i made my purchase :( …but i will give the comfortluxe its 25-30 day trial if i dont like, im gonna try out that cirrus one, if anyone ownes a 12" cirrus bed from please tell me what u think, thanks

P.S sex on these beds is incredibly ackward, i tend to not wanna get to expermintal on this as i would with a regular mattress thats the only draw back, getting ridin', or doin it laying down sideways is great, but doggy and other ones are kinda tricky and a lil straining since regualr mattresses help u out with bounce and rthym, honestly, a floor seems like an easier surface than this because once u start gettin the hang of it, u start sinking and melting downward lol, needless to say, i think these are best for sleeping

204 Kumar 02.15.07 at 4:19 pm

saw the Novafoam Elite at our local Costco (they had just the mattress topper until few days ago and now I see the blue colored Novaform Elite boxes). So what's the difference between the Elite (which retails for $499) and the Comfortluxe (for which I paid $750 online)?. Is the Elite less firm or few layers, there has to be some difference to justify the difference in price??

205 Laura 02.15.07 at 7:11 pm

Novaform Elite vs. ComfortLuxe:

OK, after 5 nights on the new Comfortluxe mattress–there is NO comparison to the Elite. The luxe is infinitely more comfortable. Not softer, but more luxurious, in a supportive way. Hard to explain, but the Elite was too soft, I think. You sink through the memory foam directly to the standard foam, and so it feels to soft and too hard, at the same time. The luxe, on the other hand, is amazing! I think it's true what they say about the higher-density foam. You'd think it would be harder, but it's really not.

The center ridge is gone, but every day it flattens out a little bit more. It's nearly flat now, after 5 days. When I received the box (which required a signature by UPS, by the way) it had a red tag with what I assumed was a packing date. It had a January 18 date on it, and I received it on February 8. So, I'm guessing it was in the box for about 3 weeks. I have a theory that it takes as long to fully return to its normal shape as it was in the box. We'll see!

It does seem cooler than the Elite. The summer will tell.

I love this bed!

206 Richard 02.15.07 at 10:07 pm

Have purchased my second Nova Form Topper and it is now over two weeks and still has not puffed up at least 12 inches in from each end.Unfortunately several people I talked to have the same results. Unfortunately I discarded the packaging and invoice so cannot return the product. I definitely would not buy another one. The first one opened fine in 12 hours and is performing great but a 50% failure rate would put me out of business and it should hopefully send a message to the manufaturer of Nova Form. The quality control must be ZERO whereever these are manufactured and I certainly would not give them a favorable rating.

207 keviin 02.21.07 at 9:55 pm

Any further comments +/- on Novafoam mattress? Read much about intial odor and heat retention.

208 Liz 02.22.07 at 2:28 am

New memory foam question:

Anyone know WHERE the foam is manufactured for Costco's ComfortLuxe and Novaform Elite? Or how I can find out?
Also what's in the glue that holds the layers together?

One concern I've encountered/have in all my research is that European and US manufactured foam is likely to be of pure chemical quality and 'up to specs,' whereas many TempurPedic clone type foams are made below industry standards, in China. (I got some info on this from the Polyurethane Foam Association website (, who sent me a detailed email reply within the hour.)

I was inches from buying a memory foam (King) by SleepShop through Amazon ($579 for king mattress), but when I called SleepShop directly to find out where the foam was manufactured, I was literally told, "Oh, it's kind of a generic foam, made in China. I don't know who the manufacturer is." Eeek! My kids have breathing difficulties (asthma), and some of the chemicals used in the foam-making process are known to aggravate and even cause severe asthma symptoms.

SO my question for you all, who seem very thorough!, is
do you have any info on who manufactures, and where, the Costco Novaform (we are not sure whether to go ComfortLuxe or Elite… sounds like most people find Elite softer and a bit less supportive, so I am leaning towards ComfortLuxe (?))?

Thank you so much for this VERY helpful thread!

209 laura 02.22.07 at 8:36 pm


There is just the slightest odor (and I'm sensitive) which is nearly gone within a day or so. Much less odor than the Tempur-pedic pillows that I've tried. I had to move some of them into another room for a couple of days until the odor lessened.


I'd call Sleep Innovations and ask them. When I talked to them on the phone, they mentioned a 'manufacturing facility' in Southern California, and another in New Jersey. Of course, that might be the infamous 'assembly only.' Their number is on Costco's website. Post your info, if you get it…



210 Camden 02.23.07 at 3:23 pm

In response to kevin and following up on Laura, I called Sleep Innovations and they stated that all of there memory foam is manufactured in the U.S. and meets the requirements for a Californian Technical Bullitin (I am not real sure what one of these is). The support person didn't know anything about the glue between the layers.

Since that is about all the person on the phone was able to tell me I tried their online submission via and received the following response with 30 minutes of submitting it on their website:

"Thank you for your inquiry. Our products are made from 100%
polyurethane visco elastic memory foam. They do not contain any PBDE's
or latex. All of out foam meets the requirements of the California
Technical Bulletin 117. Please visit for more
information on that bulletin. All of our foam is manufactured in the
United States. Our foam is treated with Ultra Fresh which is an
antimicrobial that protects against dust mites, mold and mildew. Please
visit for more information on Ultra
Fresh. If you have any additional questions please feel free to contact
me. Thank you for your interest in our products!

Best Regards,

Sarah Strahle
Sleep Innovations
187 Route 36 Suite 101
West Long Branch NJ 07764

Has anyone else actually tried both the Elite and ComfortLuxe? Any suggestions/comments/comparisions as I am trying to decide. Thanks to all, this is a very informative thread!


211 KT 02.25.07 at 4:12 pm

Hey Richard, Brett & John.
We too had the same compression problem with our Novafoam topper from Costco. We bought it one week ago, opened it up, and literally had to peel it open. Since the instructions noted that it could take 24 to 48 hours to decompress, we layed it out on the floor of the spare bedroom and it is still laying there, slowly decompressing. I was so frustrated this morning and wondered if it could be the cold weather that was causing this. So, I brought out a space heater and set it up in the bedroom, set the temperature to 78, closed the door and waited. Well, it’s been about 3 hours now and believe it or not, the foam is finally puffing up nicely.
I found this website looking for anyone else that might be having the same problem with theirs before taking it back to Costco. I’m going to stick it out and see what happens now that I’m seeing some positive results with the space heater. I do agree that these mattresses and mattress toppers have probably been sitting in a warehouse for a long period of time, folded and compressed……….so their only “memory” is to be smashed in a vacuum sealed bag.

212 Toby 02.26.07 at 5:37 am

FYI, for the next few weeks, Costco's got $60-$75 off all the NovaForm Elite memory foam mattresses. Just ordered mine. :)

213 laura 02.26.07 at 2:52 pm


Yes, I had the Elite for about 3 weeks and traded up for the Comfortluxe. In my mind, a vastly more comfortable mattress. Soft, but not as squishy as the Elite. But still plenty soft. (see my post above) I also think that the Luxe is cooler.


p.s. There was almost no odor with this mattress (the luxe). The Elite might have had a slightly stronger odor, but it was still barely noticable, and I have a sensitive sniffer.

214 Quisp 02.28.07 at 2:52 pm

Well, after reading through this long and informative thread, I think I'm going to go with the new Novaform Comfortluxe mattress at
However, since I'm cheap, I won't purchase the mattress until it's on sale.
The last discount/sale was around $150 off, right?
Any clues on when a similar sale for the Comfortluxe mattresses might start? (In other words, should I hold my breath?…lol).

215 Laura 02.28.07 at 3:26 pm


I tried to do the same thing, and wait, but, being the compusive buyer that I am, I couldn't! When I was on the phone with Sleep Innovations, I asked if they knew when the next sale was, and they said 'possibly' March. So, your wait may soon be over!


216 Quisp 03.01.07 at 2:31 am


"Possibly" March sounds good to me…;)
I'll try to hold out as long as I can, but as you implied, it might not be so easy…

Thanks for the tip,


217 Toby 03.01.07 at 4:29 am

Well there is a sale right now, through half of march, but it's for the Elite series, not the Comfortluxe… You can always buy an Elite now, and if it turns out not to be good enough, return it and get a Comfortluxe.

218 Quisp 03.01.07 at 4:59 pm

I did notice your previous posting on that Elite Series sale at Cool heads-ups.
I'll still probably wait to see what happens with the Comfortluxe pricing. Limiting my possibility of a return makes sense to me…At least for now…;)

219 Carla 03.02.07 at 1:02 pm

Three days now and the edges of the foam topper have not expanded. Novaform Elite 2 1/2" from Costco, $169.99 CND. Sounds like many of these are defective. I'll be looking for another brand. (To bad the use of foul language in some of these comments could not be kept out)

220 Dan 03.02.07 at 6:18 pm

Now that I have read through all of this great information about the beds….any of you who posted that you just purchased the bed, are you still happy with it?

221 Bryan 03.03.07 at 9:26 am

Are orders placed on shipped directly from the manufacturer? Or do they come from a costco warehouse somewhere?

222 Joan Elmouchi 03.04.07 at 6:04 pm

After reading all of your comments, I decided to try a Cool Wave Mattress topper from Costco as my birthday present. I have a Sleep Number bed, which I like for its ability to make firmer or softer (especially for two sleepers), but I've never felt that its actually comfortable and often woke up with back pain. I ordered the topper on-line. It was on sale for $120 for a queen.

I'm glad to say that I've been very satisfied with the product. Upon opening the bag, the topper puffed up almost immediately. It felt very fresh, almost moist. There was an odor, but not overpowering. We layed it out on the dining room table to air for close to a week.

On Sat. night I couldn't wait any more, and even tho my husband was out, I wrestled the topper upstairs by myself, laid it out on the bed, and got the cover zipped on. I was impressed with the cover, it's very soft with a smooth zipper, and a mattress-pad type skirt that fits under the bed and keeps the topper from slipping.

It's a 2-inch topper and I'm a light person, so I don't sink down enough into the bed to make any kind of divets. My sleep experience isn't dramatically different. But its thick enough to cushion hips, shoulders, and those other places that were uncomfortable with what I had before, which was a heated mattress pad with a regular mattress pad on top of that. Both of those are gone, and I now just have the foam topper and sheets.

I get warm when I sleep, which is why I tried the cool wave. Temperature-wise it seems just about perfect. I'm going to try rotating it every 3 months as was recommended on this site, and hopefully it will last for quite a while. My back feels better, too. So I give the Cool Wave topper a thumbs-up.


223 Erika 03.07.07 at 4:38 am

I wanted to thank everyone for this wonderful site, and give my review in hopes of helping others!

We bought the Novaform Elite Coolwave at Costco Home in Kirkland, WA a few weeks ago. I have a neck and back soft tissue injury, and was waking up in pain everyday, partly from our failing 2000 Beautyrest.

It expanded quickly, and there wasn't an overwhelming chemical smell. We slept on it the same night, with a bit of a ridge in the middle from the fold, but that went away completely in 2 days. We did inspect the mattress under the cover prior to putting everything together, and it was perferct. So far so good!

We bought a Novaform topper at Costco a year ago, so we started out with that and our mattress on top of the old boxspring. After a few days, we wondered if it was a little too soft, so we took the topper off. A couple of days later, we decided to put it back on. We're sleeping well now, a few weeks later, with the topper, and a plywood base instead of the boxspring.

It's taken some time to adjust to the new bed, and stomach-sleeping isn't comfortable for me, but every other position is great for both of us. My neck and back feel a lot better in the morning. Sometimes I do find myself with a numb arm when I sleep on it funny and fail to move most of the night due to the way the foam conforms and makes rolling more of an effort.

Amorous activities have been fantastic! I can stay in certain positions A LOT longer without fatigue or knee discomfort. That part of our life is all the better for this new bed.

And it's very comfortable to read, watch tv, etc., in.

I don't think this is the perfect bed, but it's FAR better than what we had, a good value, and perhaps it's as close as we'll get to perfect. If we're not as satisfied in a few months, maybe we'll try one of the Sterns & Foster latex/MF combos from Costco, but I'm guessing we'll stick with this one.

Anyway, thanks again to everyone who commented; this was the most helpful site in making our decision, and I hope people continue to share!

224 Erika 03.07.07 at 4:51 am

Oh, and one more thing…

My husband's a VERY hot sleeper. It's not unusual for him to sweat like crazy at night. However, he's been getting COLD with this mattress!

I'm usually cold, and hate getting into a cold bed, so I've always had a heated mattress pad (which hasn't damaged the topper at all, BTW). With the weather warming a little, I have to turn it off at night with the Novaform, or I get way too hot. Hubby usually leaves his side on low, and is comfortable. Our house drops to 60 at night.

Mind you, the topper may make it perform differently, but it seems like this bed's a happy medium for us. I think it'll be very nice and cool in the summer for both of us, but we'll see. For cooler weather, it certainly feels perfect to warm it up a bit with the pad initially, then turn it off/to low to sleep.

225 David 03.10.07 at 2:35 am

Has anyone ever tried Walmart's 12" SPA memory foam mattress?
I read it's features & specifications, it has 3" of 5lb high density memory foam as well.Besides, it's cheaper than Costco's Elite memory foam.
You can also refer to this website

I want to buy a memory foam mattress, but I am wondering which one is better.

226 Laura 03.12.07 at 12:18 pm

If it's Walmart, the foam might be manufactured outside of the US. Check earlier comments for info on the foam used in the Novaform mattress…

227 WENDY 03.12.07 at 2:29 pm

I recently bought a Nova Form queen mattress recently from costco. The first one didn't expand all the way on one side, I emailed Nova Form to ask how long I should wait for it to fully expand and they said 72 hours. They said that I should exchange it at costco, but if I had any problems let them know. I exchanged it no problem and my new one expanded very nicely. I love it, I have back and shoulder injuries and it makes a difference. Have had no problem with getting too hot at all, and there was hardly any smell when I opened it. I would recommend it..

228 Bryan 03.12.07 at 3:21 pm

I finally broke down and bought a Comfortluxe from this morning. Thanks for everyone who posted in this forum. I will report back once we receive it and give my review.

Costco's return policy plus Sleep Innovations willingness to replace a defective mattress were they key in my decision.

229 Steve 03.13.07 at 9:06 am

Hello Folks,

My last post was 2/9/07. Our third mattress-the Comfortluxe also had a defect in it – the upper left corner didn't expand. I removed the cover and found the three layers of foam were severely misaligned.

I decided to take Mike's recommendation this time. I called Sleep Innovations explained my situation. They sent me a warranty replacement form and asked that I send pictures of the defect. Three weeks later our new mattress (this would be the fourth one) arrived (the poor UPS man :>).

The packaging from SI is much different than Costco. It did not come in the outer white mylar bag. Instead it had a canvas tube wrapped around it.

We hauled it up to our bedroom set it up and presto – just like everyone else's experience it started to expand immediately. Within 2-3 hours it was 95% expanded!!!

We will sleep on it tonight. This one looks perfect. (Fingers crossed).

So the moral of the story is – if your new Comfortluxe from Costco is defective, do not waste time returning and buying another one from Costso, call SI customer service and they will send you a good one.

Sleep Well….

230 J.D. 03.15.07 at 4:37 pm

There's ANOTHER company that no one's mentioned. It is even more affordable than the Costco brands, and it seems very legit. Any thoughts?

I'm still concerned about the quality of these things after about a year. I bought a 3" topper last year, and I had to toss it because the center of it (the main sleeping area) lost all of it's "spring." The effect was a crooked back and uncomfortable sleep — worse than without it!

Those of you who have had a foam mattress for longer than a year — IS IT STILL GOOD?

231 Bryan 03.16.07 at 8:37 pm

Our Comfortluxe arrived today and it came in the same packaging that Steve described. A canvas type tube wrapped around it. It has almost fully expanded in 4 hours. I think we'll wait until tomorrow night to sleep on it.

232 DA 03.18.07 at 11:56 pm


I'm through with spring mattresses. Hunting for a foam mattress like JD.

The is a 3 pound density memory foam – the lowest density foam I've found in a full size mattress. The highest I found was a Tempur-pedic with a 7 pound layer (and thousands of dollars). NovaForm's Comfortluxe at Costco online is a layer of 5 pound density foam + a layer of 6 pound density foam + a layer of CoolWave (can't find the density of the CoolWave but it is considerably less I'm sure which is why it is cooler plus I'm thinking this layer may also be open cell foam). Can't find who's "behind" bedinabox though. SleepInnovations is the manufacturer behind the NovaForm line.

– Less density is cooler.
– Open cell foam is cooler.
– Less density is cheaper (less resin used to make the foam).
– Less density is lighter (density is weight per cubic foot of foam which tells you how much resin they put in it and the resin is what produces the visco-elastic effect we want).
– Greater density is increased durability and memory and conformity/elasticity (which is the point of going to this visco-elastic foam in the first place).
– Less density is less sensitive to temperature (not as soft with body heat and not as hard with a cold bedroom).
– NovaForm's Comfortluxe should "operate" okay between 60-90 degress. Below 60 may be too hard. And over 90 may be too "gooey" as bedinabox likes to say. Lower density foam, such as bedinabox, will not have the same desired qualities as NovaForm but will also avoid some of the disadvantages – such as heat.

You must trade the advantages of durability and memory with the disadvantages of heat OR find a visco-elastic mattress designed to transfer the heat. CoolWave is SleepInnovation's means to address the heat. Others address it with a Latex layer or with tiny holes drilled thru the mattress to the egg-crate foundation layer to allow heat to escape. Tempur-pedic uses the egg-create design ("convoluted") plus their coverings to address heat.

So far, I've ruled out Latex foam/rubber mattresses (although they are very popular in europe and have a longer life and are cool – they don't have the conformity/comfort). I'm zeroing in on this visco-elastic. And so far this NovaForm Cumfortluxe WITH CoolWave layer (and the Costco price) is top of my list. I'm 160 pound male, side sleeper, and I run hot but the 12" NovaForm ComfortLuxe CoolWave is the best option I've found so far. I need the 5" foam top because of being a side sleeper (the hip issue for side sleepers). I like what I'm hearing about the CoolWave.

Few mattress manufacturers have the compression equipment to put the mattress in a box like SleepInnovations so I'm wondering who really makes the bedinabox mattresses (is it just a lower end mattress from SleepInnovations???).

The Mattress sounds interesting (2 egg crate binding layers with holes drilled thru the mattress to let heat escape thru the egg create layers). But I can't find who's behind this mattress.'s article comparing Temperflow to tempur-pedic rated their design high for addressing the heat issue but finding the cost, dealers, and ordering process is obtained only by contacting them directly – seems a bit odd to me that it's all a secret. The $522 12" queen memory foam mattress at Amazon.Com looks good for the price but 5" of 5.3 lb memory foam is a bit more of hole than I want to sink into I think – reviews suggest you have to "climb out" in the morning and can't roll over during the night with 5" of 5.3 pound foam.

The Comfortluxe CoolWave from Costco's online store is where I'm going unless TemperFlow replies with all the information I asked for and have an appropriate price for the queen size.

If anyone knows who the manufacturer is behind bedinabox or temperflow I'd be interested in the info.

PS: BOX FRAMES – SleepCountry USA has box frames for foam mattresses. So does our "local" mattress company. Both were $200 for a queen with upholstered sides so they look nice. $250 if you want a split queen box for easier moving. Otherwise, smoothed plywood on top of my old box springs is how I'm going to do it.

233 Toby 03.20.07 at 12:10 am

From Costco's description of the Comfortluxe:

Top layer: 1.5” of Cool Wave™ Memory Foam made using advanced open cell foam technology

So it is definitely open cell foam. You seem pretty knowledgeable on this subject. How does "open cell" foam differ from normal (I assume "closed cell") foam?

234 Albert 03.20.07 at 12:46 am


Would you guys recommend I get the Comfortluxe over the Tempur-Pedic Deluxe Mattress?? With, if I'm not satisfied with the product, will they pick it up? I'm buying a full-size and live in Los Angeles, CA (just incase it helps). Also, is maintenance a hassle with foam mattresses?

235 Toby 03.20.07 at 2:45 am

Yes, yes, no. will pick it up.

What maintenance? No need for rotating or flipping the mattress. Only maintenance I can think of is if you get the outer cover dirty, then you can unzip the cover and throw it in the washing machine.

236 Ken Hamilton 03.20.07 at 9:03 am

What a long thread, but all very interesting. I bought a king size 8" foam mattress on ebay from Primo International before I discovered the Costco mattress, and it was too firm for my wife, so we went looking for a topper to ease the firmness. We found the 2.5" topper at Costco. We have now had two, and they both failed to expand at the ends. I tried the gentle rolling(using a rolling pin), and higher temps as suggested. Nothing doing. So, since we like the feel of this topper on our otherwise firm mattress, I guess we will now have to contact SI with some pics and hope for better results from them. I cannot recall if any Canadians have had success thru SI though.

237 Albert 03.20.07 at 11:28 am


Can you be more specific as to why I should go with the Comfortluxe over the Tempur-Pedic? will refund 100%?? Also, why is it that Tempur-Pedic is the only foam mattress approved by NASA if they're both the same material? Or are they not? Last question, are foam mattresses generally better on platform beds or bed frames that require a box spring?

Thanks in advance! :) I can't wait to buy this darn thing already… ah!

238 Toby 03.20.07 at 12:04 pm

Well, I haven't heard anyone say that they felt the tempur-pedic was better than the comfortluxe. does refund 100%.

Tempur-pedic was the first company to create memory foam mattresses. This is why they're the most expensive, and the ones "approved" by NASA. There have the most brand recognition, and there used to be nobody else.

Foam mattresses do best with no box-spring. Platform or tightly spaced slats.

239 Albert 03.20.07 at 6:52 pm

Nice, but 100% includes the shipping cost that was embedded into the total cost, right? Anyway, I just haven't ordered one since I wasn't sure at first, but now I am. The only thing holding me back is trying to find the right platform bed to compliment it, eh. I was thinking about those bow design platform beds, but I believe the 12" will be too much for it. I think bow platforms are designed for thin futon mattresses or something. Anyway, thanks again for your help! I'll put in an order soon. I think they take about a month to be delivered, right? Might as well, while I'm on the hunt for a platform bedframe…

240 Toby 03.20.07 at 9:18 pm says it takes a few weeks, but mine came in just about one week. YMMV.

And yah, the 100% includes the embedded shipping.

241 Bryan 03.21.07 at 9:18 am

I ordered mine on a Monday and it was here on a Friday. So far so good.

242 Quisp 03.21.07 at 12:29 pm

I'm still holding out for a sale on the Comfortluxe at before the end of the month (Or first part of April). I noticed the last sale on the Elite series ran out this past Sunday(3-18-07)…

243 Albert 03.21.07 at 4:04 pm

Was the Comfortluxe ever on sale? I don't mind paying the current price, but wouldn't hurt to wait for a sale, if one's actually around the corner… I'm still looking for the right platform bed to compliment the mattress anyway so I guess I can hold out a little longer.

Question: I understand that the mattress comes with a double-knitted cover, so can you still use another bed cover over it or would that hinder with the therapeutic effects? Also, is the mattress delievered in the same style box like the Elite version?

244 Ken Hamilton 03.21.07 at 6:22 pm

Just a bit of a follow-up regarding the Elite mattress topper ends not expanding properly. My first one did not expand, and after reading a post about gently rolling the ends and getting it into some warmer enviroment, I can report that my second one is now expanding nicely after only 48 hours. It is not yet perfect, and may never be so, but it is useable and will not be too bad under the cover.
I notified SI and got a response saying that if I cut a 12" X 12" square from it and send it to them along with the invoice and UPC code, they will ship me a foam only replacement. No way am I going to destroy something that I just paid almost $200 for until I see a replacement in my door. That request is pretty cheeky if you ask me. Where is the good will??? I already volunteered some digital pics as proof. I have seen too many things fall thru to do that.

245 Quisp 03.21.07 at 8:51 pm

From what I've read in this blog, I believe the Comfortluxe was on sale at the end of 2006 ($150 off) at "Rumor" has it might go on sale again soon…Time will tell…

246 Anthony 03.22.07 at 12:53 am

I bought the topper from costco as well. Its been well over 72 hours and the edges are still messed up!! I had it on the ground near tile.. so im guessing it was too cold?? I have it someplace warmer now, does ne one else have some input on the expansion?

247 Ken 03.22.07 at 7:50 am

Get the topper into 80 F temps and it should expand. Tug and stretch at it every now and then as it rises. All that effort should be worth some sort of discount don't you think??

248 Pari 03.22.07 at 3:43 pm

I called up sleep innovations to know about possible sale on Comfortluxe. The lady on the phone said they would go on sale in June since they were on sale at end of 2006. I guess they go on sale twice a year. I am also waiting for sale on comfortluxe but don't know if I can wait till June.


Did you hear about a sale on confortluxe sometime in April?

249 Albert 03.23.07 at 2:39 am

The question is, is saving $150 worth waiting 'til June? I don't know about you guys, but I'm buying mine as soon as I find a darn platform bed for it. Still on the prowl for a clean contemporary/modern bed… :/

250 Quisp 03.23.07 at 12:04 pm


When I talked to SI a week or so ago, they indicated that a sale on the Comfortluxe via would come soon, but didn't give any specific dates. My discount information comes from posts by Jody (October '06) and Laura (February '07) earlier in this thread:

"I took delivery on a queen NovaFoam Comfortluxe mattress yesterday (purchased online from Costco)during the $150 discount period. Total cost, approx. $787, including tax. It has been expanding for about 16 hours now and I can’t wait to try it out. I will post later after I have tried the mattress, but I confess, I did lie on it this afternoon for a couple of minutes, and it seems WONDERFUL!

By Jody on 10.20.06 1:37 pm"


I tried to do the same thing, and wait, but, being the compusive buyer that I am, I couldn’t! When I was on the phone with Sleep Innovations, I asked if they knew when the next sale was, and they said ‘possibly’ March. So, your wait may soon be over!


By Laura on 02.28.07 3:26 pm"


Good point. I'm not sure waiting 'til June is worth $150. However, if I knew FOR SURE that the sale would begin in June, I might be able to hold out…It's the not knowing for sure that's troublesome…;)

251 Albert 03.23.07 at 6:03 pm

Why isn't SI consistent with their sale date? Perhaps we should all keep calling until we get a solid date, eh.

252 laura 03.24.07 at 9:10 pm

Ach, I like the comfortluxe, but it is giving my better half a pain in the ribs. So, back it goes to Costco. I'll be receiving a Tempurpedic Deluxe model sometime soon, so I'll report back with the results…

253 DA 03.25.07 at 12:27 am


Does your better half sleep on his side?


From what I've read you cannot 'clean' a foam mattress. For instance, urine in the mattress is like pet urine in concrete. You cannot remove urine from concrete once it soaks in. Concrete, like foam, is actually very porous. One website talked about moisture in foam mattresses. They will absorb your sweat over time. One recommendation I got from a foam mattress salesman was to buy the Excalibur mattress pad because they are thin but water proof (and pricey at about $100 he said – but I can't find it on the internet so far). But they prevent moisture from getting to the foam without being so thick they void the foams response to body heat. Another thing I read is that all foam, including this memory foam, yellows over time but has no effect on the function. It's a chemical reaction over time. The foam is made by chemical companies – such as the German conglomerate BASF – which also makes car seat foam.

(I'm also looking for a memory foam office chair – best so far is Target but it was like $600! – ouch).

As far as the Comfortluxe "open cell" top layer here's what else I found:

"…the open-cell foam prevents the uncomfortable cradle effect of most memory foam mattresses…"

"…open cell is not heat sensitive and conforms immediately upon compression…" [all of them?]

"…open cell reduces heat build up…"

Heat sensitive memory foam (such as Costco's Comfortluxe lower layer) requires 5-10 minutes to react to your body heat and conform to your body.

TemperFoam.Com is off my list. Strange marketing – you email them for price info and they ask you to describe your sleeping. Then they email you the price for a "custom" mattress and say if the $1,700 is too much let them know, by email, and they can provide 'alternative' models. A bit too odd for me – just tell me what my choices are please and the price.

BedinaBox.Com is also off my list. They're mattress isn't cheaper because of their "philosophy" it's cheaper because they use lower density foam which uses less resin which makes it cheaper to buy the raw foam for bedding. However, they use foam made by BASF so I suspect it is a high quality low-density foam. They provide an argument against higher density foam for mattresses such as the original Tempur-Pedics but I'm sticking with the conformity benefits of the 5 pound density foams.

The Point: Costco's Comfortluxe is still on the top of my list.

Now I'm hoping their every 6-month sale happens (as I read above). The last one was in Oct 2006 so that implies the next one will be April 2007 for $750. The $150 off would almost pay for a very nice box frame too – I have a cherry sleigh bed I like and so I'm not converting to a true platform bed – I'll use a box frame instead of my current box spring.

That's all I know for now…. still reading (but not sleeping very much!).

254 laura 03.26.07 at 3:11 pm


Yes, my better half sleeps on her side…

255 DA 03.26.07 at 11:01 pm

Test drove 3 queen foam mattresses yesterday. The results:

(1) 9" True Tempur-Pedic: Absolutely loved the feel! Firm support yet felt very luxurious. 6" base foam with 3" of 5 lb foam with the Tempur-Pedic cover. After 5-10 minutes on my side my hip sunk comfortably into the mattress. Wasn't sure anything was happening until I stood up and saw the indentation. Liked the Tempur-Pedic pillow too but could see where both could get a bit warm (I run warm so may not be the best judge after only 10 minutes). $2400

(2) Sealy's 12" foam mattress: It was okay. Nothing felt bad. But it wasn't luxurious feeling like the 9" Tempur-Pedic. Also $2000+

(3) 12" Tempur-Pedic: Hated it. Felt like quicksand. Hard to move around at all. Too soft and "gooie" feeling for my taste. Has 2" more of base foam, then the same 3" of 5 lb foam, plus 1" of 7lb foam on top. The salesman said the softer/gooie feeling is because of the extra 2" of base foam but from what I've read is the 7 lb foam on the top layer. This bed felt like it would exhaust me trying to ever move in it.

The Comfortluxe has 7" base foam, 2" 5lb foam, 1.5" 6lb foam BUT has 1.5" open cell foam on top which prevents that sinking feeling supposedly.

BOX FRAMES: I was surprised – I thought they would be solid wood but they actually have springs in them (including the Tempur-Pedic box frame). Very square/stiff looking springs with cardboard across the entire top then covered with fabric. The cheapest box frame I saw was 1X2" wood slats with cardboard across the top. I think I'll make my own with smooth sided plywood and make it a split box for easier moving. The box frames ranged from $200-$500 for a queen.

PS: Per Sleep Innovations today: They sell their foam mattresses under the brand name of NovaForm via Costco and under the brand name of TempSoma via Sam's Club. I cannot find the multilayer version via the Sam's Club website.

PSS: The same bed at Costco online in Canada is US$863 (per yesterday's currency exchange rate).

The Comfortluxe is still top of the list for me. If that elusive sale pops up for $750, I'm ordering one.

256 DA 03.28.07 at 12:02 pm

Per SleepInnovations today (3/28): ComfortLuxe bed was on sale via coupon in December 2006, next coupon sale is most likely June 2007. The Oct 2006 sale was for a different bed and not likely to be on sale in April as I stated earlier.

257 DA 04.02.07 at 12:39 pm

BOX FRAME: Per SleepInnovations today, Costco's 12" Comfortluxe mattress does NOT have to be on a hard platform. Your regular box springs should work fine provided it is good shape, (i.e., the wood frame and slats "are not broken" anywhere). I specifically asked about adding a sheet of plywood on top of the box springs and she said it is unnecessary but it's okay to do IF you want a firmer feeling mattress – so firmness, not "foundation" per se, is the reason to add plywood on top of the box springs.

Ordered the Comfortluxe mattress 3/28/07.

258 Albert 04.02.07 at 2:21 pm

Just curious, would the comfortluxe or any foam mattress work as a futon replacement on a sofa-bed? Still haven't ordered it since the right platform bed has yet to be found…

259 laura 04.03.07 at 5:06 pm


I don't think so. You'd have a heck of a time trying to keep the foam folded, unlike a cotton futon, which folds fairly easily…

260 Toby 04.04.07 at 12:59 am

If you only want to use the futon frame in bed-mode I think it would work fine. It would definitely not work if you wanted to fold it and use it as a sofa.

261 Bill in Dallas 04.08.07 at 11:30 am

Bought Novaform Elite two weeks ago. Still has ridge area along center and areas of uneveness. Mattress itself is too firm for either my wife or me (surprising for 4lb memory foam). Wife refuses to sleep on it any longer due to back pain. She sleeps on her side and mattress is too firm to contour to her body in that position. Probably better for those who sleep on their backs. In any case mattress is going back to Costco. Image Comfortluxe with denser foam would only be firmer. Will probably go with Tempurpedic Celebrity or King Koil foam mattress (both significantly higher priced, but King Koil is less) due to softer feel.

262 laura 04.10.07 at 10:56 am

I'm awaiting delivery of the Tempurpedic Deluxe mattress. I'm still quite comfortable on the Luxe, being a back sleeper. I have to say though, when making up the bed, it's not a vision of flatness. It's disappointing, although i'm sleeping quite well.

263 Pierre 04.11.07 at 12:33 pm

Thought I would share my recent experience.

After reading this thread and other sites, my wife and I decided to purchase the Costco King Comfortluxe mattress. It is cheaper than any other kind mattress we found and more or just as comfortable as any other mattress we have tried (only tried a few heh).

We went with the Comfortluxe over the Cool and the Elite mainly because it seemed to be the best of the two. The Elite is a very firm mattress, which is what my wife wants, but too firm for me. The Cool is cooler, which is what I like, less firm, but not what my wife wants. So the Comfortluxe is cool and firmer.

We ordered the mattress on Sunday the 8th of April 2007. The thing was deliverred by UPS on Tuesday the 10th of April at 9:45am. So 2 days wait. Not bad at all.

However, I just want to state how stupid UPS are. The thing requires a signature. Thats fine. No one was home as we both work. So I call to see if I can arrange for pick up or should I plan on going to their depot to get it. They tell me its been deliverred and signed for and left at the Reception. Uh, hello, this is my home, we don't have a reception area.

So we get home and don't see a mattress. Turns out that a neighbor signed for it. Not a neighbor right beside us, but one 3 houses down. One I have spoken to 5 times in 3 years. This is VERY irresponsible of them. The box was open, she told me she had to make sure things were ok. I asked her how she could know if things we ok when she had no idea what it was?!? The funky wheel box feature that it is shipped with as described here was not there. I was pissed. While I assume she did it to be nice, people think she did it and noticed that she didn't like what was in it so didn't keep it. Needless to say UPS is getting a few phone calls and a letter.

Now, we set the mattress on our king bed frame. As we are upgrading from a queen, we don't have an existing boxspring. The wood slats on our new frame are 2-3 inches apart, so we got some smooth plywood pieces to make a solid base. Sounds logical to us, so we did it.

After 3 hours of inflating, the mattress looked good. Everything seemed to be moving fine. There is a ridge in the middle, but that seems to be normal as per what is said on this site.

Woke up this morning and it looks pretty much done, but that could just be our eagerness to sleep on it. We tried it out for a few mins and loved it. The corners seem fine.

I shoved my face in it and barely noticed a smell. So not noticable that I can't even say what it is.

So so far so good. Things moving as planned, mattress looks good. The only hitch is UPS, but then, the last 4 times I have delt with UPS i have had issues, so its no surprise that they got a neighbor to sign and flag her as my receptionnist. Morons.

264 barhar 04.12.07 at 10:46 am

I noticed an earlier message mentioned that Sleep Innovations indicated that their beds did not include PBDE's. Does anyone know if they are also free of formaldehyde?

265 barhar 04.12.07 at 12:19 pm

I'll answer my own post. I received a response from Sleep International stating they do not use formaldehyde in their beds.

266 Pierre 04.13.07 at 12:17 pm

Its now Friday, we received our bed on Tuesday. Slept on it for a full night for the first time last night and it was great.

The bed seems to have fully expanded, no loose corners. The middle ridge has gone down pretty much all the way.

It is very very comfortable to sleep on. In our shopping around, we tried various mattresses from different stores and different brands and this one ranks up there with the top ones. Comfortable and forming at first, yet firm after.

When I used to wake up at night to flip sides, it used to take a bit of time to fall back asleep. With this mattress, I went right back to sleep.

We have a king, and regular king sheets fit fine on the bed.

One of the better purchases we have made in the last few years. Great quality, great comfort, and very good price.

267 Michael 04.13.07 at 3:51 pm

Thanks Pierre and all the others for your reviews. I was all ready to take the plunge on a $2,600 tempurpedic until I found this site. I've now decided to go with the Novaform Comfortluxe. Given Costco's return policy, it's a no-lose deal in my mind. I'm going to wait until June, hoping there might be some special pricing. I'll let you know how the purchase went.

268 laura 04.13.07 at 6:10 pm

Tempurpedic vs Comfortluxe

I have to say, after 1 night on the Deluxe model of the Tempurpedic that there is absolutely no comparison with the Novaform. First of all, the bed is perfectly flat. Neither the Elite nor the Luxe version was ever flat. The Luxe started to show body impressions after about a month.

That being said, I slept pretty well on the Luxe, but my better half hated it. Most disappointing is the lack of flatness, and the apparent impressions starting after just 2 months.

Strangely, I slept cooler on the Tempurpedic that the Comfortluxe. I thought it would be the opposite.

I'll post again after a few weeks with the Tempurpedic…

269 rdy 04.18.07 at 5:05 pm

Historical evidence suggests too much chance that the Novaform Elite 12" will not fully inflate, and I'm totally not interested in the hassle that returning it to Costco B&M would require.

So I have decided to try the hybrid solution as discussed on the Fat Wallet forums. Many have reported success with this formula.
Currently sleeping on a 6 yr old $2800 Spring Air Monaco King pillow top.
Depressions appeared early on and a hump formed in the center. 6 weeks ago we put a Novaform Mattress topper over top.
After a break in period, it now works well even over our crummy Spring Air, so I purchased a traditional Sealy King Mattress from Costco to go under our topper.
The Sealy is in the process of being made, so I look forward to reporting back on how this experiment works.
The theory is, you replace the mattress topper when necessary, rather than wearing the mattress out.

rdy3003 at

270 JeanieE 04.20.07 at 8:44 pm

Just got our Comfortluxe today. Ordered it on Monday, it was delivered today and as soon as we slit open the plastic bag it was completely inflated. It was remarkable and it has NO odor.
We will sleep on it tonight.
I am sure we will love it!

271 Bryan 04.23.07 at 11:03 am

Just contacted Costco to setup a return of our Comfortluxe. After a month of use, the mattress developed some serious body impressions on my side. I am a big guy 6'2 and 230lbs and the mattress doesn't fully recuperate after a night with me sleeping on it :) I was hoping that this would be the answer to our mattress search, but unfortunately, we are back to square one. Thanks for all of the postings here!

272 laura 04.23.07 at 12:26 pm


I've tried the Elite and the Comfortluxe, and both developed body impressions quickly. I've had the Tempurpedic for a week, and so far, no impressions. So, l'm keeping my fingers crossed that they don't develop.

273 MPJ 04.24.07 at 9:54 pm

Just ordered the Coolmax queen through They now offer a 110$ price reduction on the King and Queen. So all those waiting for a price drop don't have to anymore. Can't wait for it to arrive.

274 laura 04.25.07 at 4:47 pm

FYI, Costco will refund the difference if you purchased a bed within a month of the sale price…

275 Loren 04.26.07 at 11:00 pm

Just bought the king size Novaform Coolwave from Ordered it Sunday night, got it Thursday. By the way, a tip for those of you who don't want to take a day off work to receive the parcel: have it shipped to your local Mailboxes Etc. and for $2-3 they will receive it for you. Of course, you'll need a hand truck to move the box at home.. :) The king size Coolwave is about 135 lb.

I ordered Sunday night, technically before the $110 off was in effect but they gave it to me anyway. (I had no idea they were doing the discount – talk about a pleasant surprise when you get $110 off at the checkout page!) It arrived a day earlier than they figured it would, so that was nice. I'll post more after we open it up and get it decompressed.

276 Adam Wood 04.29.07 at 2:42 pm

I just purchased the novafoam coolwave king from costco for $110 off… well its one of the defective ones. All lumpy, corners do not decompress and my back is aching. 4 days after opening. I will be calling tomorrow to get them to come and pick it up for return.

277 Moe 04.29.07 at 3:50 pm

After reading most of the posts here, I have decided to buy a comfortluxe. However, as some other folks I am willing to wait until June to buy it on sale from Costco. I was wondering if anyone one found cheaper price than Costco on comfortluxe (including various websites). Any feed back will be appreciated.

278 MD 05.01.07 at 2:28 pm

I've not seen the comfortluxe (or similar version) on any other website. Keep in mind the advantage to Costco is not only the price, but also their liberal return policy. I think the ease of return is especially important with a product like this.

279 Moe 05.01.07 at 4:05 pm

I just saw today that Costo has Fresh Dreams memory foam matterss on sale for $550. Anyone has any experience with this one. I was planning to buy the comfortluxe. However, now I am thinking……

280 Pari 05.01.07 at 6:21 pm

Costo' Fresh Dreams seems to be same as Costco's CoolWave (being sold on I am also now thinking to switch to Fresh Dreams instead of ComfortLuxe. There are some review about CoolWave model above. some people feel that its softer and some people feel its firm. So hard to conclude about feedback. Any comparision between Comfortluxe and Coolwave would be really helpful.

281 Moe 05.01.07 at 9:40 pm

Based on the reviews above I also thing Comforluxe may be coming on sale from June 1st. As PARI mention and comparison between Comfortluxe and CoolWave would be very much appreciate.

282 laura 05.02.07 at 11:27 am

If the CoolWave comparable to the Elite? 9 inch regular foam base with a 3 inch 4 lb memory foam top?

283 superbonbon99 05.02.07 at 11:16 pm

I've been eagerly reading this site for comments about the Fresh Dreams that recently appeared ON SALE on the Costco website.

A few people have mentioned June sales that may or may not include the Comfortluxe. Any reasons why you guys think there may be hope that the Comfortluxe will get cheaper?

284 Michael 05.03.07 at 3:48 pm

I contacted the manufacturer and asked what the difference was between the Fresh Dreams and Comfortluxe. They basically gave me the foam breakdown, which I already knew. They did say no perceptable difference in firmness.
I'm not sure which way to go. Here's the response:

Thank you for your inquiry.

The Fresh Dreams mattresses are made using advanced open-cell foam
technology thereby increasing the amount of airflow keeping you cooler
and more comfortable throughout the night

The Fresh Dream mattress is 12" thick consisted of 3 layers of foam.
The top 1" is a coolwave memory foam with a 4lb density and an ILD of
12-14. The next 4" layer is a 5lb visco elastic memory foam with an ILD
of 12-15. The bottom layer is 7" of a polyurethane foam core. This
has a 2lb density and an ILD of 40. This also has a removable
washable Coolmax cover.

The difference in the Fresh Dream and the Comfortluxe is the
has a top layer: 1.5" Cool Wave(tm) memory foam with a 4lb density the
middle layer 1.5" has a 6lb. density of memory foam and the bottom 2"
layer has a 5lb density memory foam The base layer: 7" of high-density
conventional foam is 2lb density. The cover is removable and washable.

The mattress contains a 10 year limited warranty, which covers normal
wear and tear of the mattress. If your mattress fails to provide you
with normal wear for 10 years it will be replaced. Per our warranty
please hold on to the original sales receipt, as it will be required
a replacement.

The cover to the mattress is machine washable. Please follow the
instructions located on the "law tag," of the cover. I believe the
washing instructions are to wash the cover in cold water on a gently
cycle and the dry on low heat which may cause the cover to take several
hours to dry. The mattress itself can only be spot washed. Please only
spot wash this mattress with mild soap and water. The mattress can not
be soaked as it is Polyurethane Foam and will only absorb water rather
than dry. This mattress can not be flipped as the memory is located on
the top 3" of the mattress. The mattress does not need to be flipped
from head to foot. If you have any further questions please do not
hesitate to contact me directly at the number below or via email. Thank
you for purchasing our product.

285 RY 05.03.07 at 8:06 pm

This site is very good and very good contributions from many people.

I just ordered "NovaForm® Queen Fresh Dreams" the total came to $593.99 (including tax). There is a $150 off sale on

I'll post my review once I receive the product. I saw in the posts that there might be a sale on comfortfluxe in June. But I thought of trying 'Fresh Dreams' and if I am not satisfied I'll go for Confortfluxe.

286 Loren 05.03.07 at 11:01 pm

Got the king size Coolwave last Thursday, opened it up Sunday afternoon and it's still got squished corners and the big ridge in the middle. (Granted, we have had cold weather here all week.) We'll try sleeping on it anyway, and maybe bring in the heater this weekend to warm the room up some.

287 Melanie 05.05.07 at 8:30 pm

We ordered a twin size Coolwave last week too. We opened it up on Sunday one of the entire sides is squished. I opened the cover and the layer of memory foam below the coolwave layer is "fused" A week later it is the same, so I've taken pictures and am going to try emailing Sleep Innovations directly to see if they'll replace it.

If Mike is still around, when you contacted them, was it by phone or email, and if email, is there any other email contact other than the form on their site? I figured the only way to send pics thru the form is to upload them to photobucket and send the links…

288 laura 05.06.07 at 11:03 am

I can't speak for Mike, but when my ComfortLux wouldn't fully expand and started to form body impressions, I called Sleep Innovations on the phone. I had to return the mattress through Costco, no ifs ands or buts. I think that Mike was able to get his replacement through SI because he had gone through 3 or so replacement mattresses from Costco.

After trying both the NovaForm and the ComfortLux, and reading many of the comments here, it seems that the defective rate on the mattresses is really high. Now, I know that satisfied customers probably won't log their experiences, so the negatives probably appear higher, maybe…

But, after having the TempurPedic Deluxe for 3 weeks now (and I'm loving it) I'm beginning to think that the compressions of these matresses is the culprit. I think that they probably don't have these squished and flattened areas to begin with.

It would certainly complicate the handy delivery system they have in those boxes, but, really, it's an unpleasant process to return these matresses.

As for the TempurPedic, I guess I didn't realize what a difference there could be in the foam product. 3 weeks into the novaform and the comfortluxe, body impressions were becoming evident. Although I slept well on the luxe, my better half had rib pain. It's gone now, with the tempurpedic. It takes at least 3 weeks to soften up, and it really is an interesting transformation of the foam. Maybe it would have happened more quickly in the summer…


289 Michael 05.07.07 at 9:01 am

Quick poll – were the mattresses with decompression problems purchased online or in-store?

290 laura 05.07.07 at 11:06 am

Novaform Elite: Purchased in the store–slight decompression problem.

Novaform Comfortlux: Purchased online — moderate decompressions problems.

291 Pierre 05.07.07 at 12:18 pm

I already posted my initial comments when I first got the ComfortLuxe mattress back in early April.

Its been about a month since we have had the mattress and both my wife and I are very very happy with our choice.

We had no issues with the corners inflating up. Actually, no inflation issues at all. However, we did have the ridge in the middle of the mattress when we first opened it. I believe after a week and a half or so the ridge went away.

I'm 5'10 and 180 lbs and I have had no issues with body imprints in the mattress. It goes back to regular look and shape in the morning when I'm done sleeping.

We do love our mattress. For the price we paid, we got a very good product, no issues (other than with the UPS delivery, but thats not a mattress issue).

So here is a happy customer posting his happy experience back up. I have this site bookmarked and I'll post another update in a while.

FYI, we ordered the mattress via internet, in Canada. Ordered Sunday, delivered Tuesday morning.

292 Moe 05.07.07 at 3:17 pm

I guess my question kind a got lost in all the post. I was wondering if anyone can tell the difference between Fresh Dream and Comfortluxe. I am struggling which one to buy. Thanks

293 Melanie 05.09.07 at 7:52 am

Mine was a Coolwave mattress, ordered online in Toronto

294 Jennifer C. 05.10.07 at 6:03 am

We just had our Fresh Dreams mattress delivered yesterday. It's packed in a plain cardboard box, folded in a "W" shape. It appears to just be stuffed into the box, although there must be some compression going on because it's only the width of a twin bed right now. We're going to get plywood tomorrow after work and set the bed up then.

295 RY 05.11.07 at 8:47 am

Ok. Earlier I posted that I have ordered "NovaForm® Queen Fresh Dreams". We received it yesterday.

Today morning we opened the 'W' shaped bed and it popped up out pretty fast. All the corners came up well. Because the bed is folded into a box I see slight 'bump' in the middle all through the length of the bed. It's just less than 2hrs ago I opened it. By the time I am back from work everything I hope everything is ok.

We are planning to sleep tonight and I'll post my experience tomorrow.

296 Gloria 05.11.07 at 11:36 am

Ok this question is for Laura, I was looking at the tempurpedic but then my friend told me about the costco brand. Is the tempurpedic a much different mattress that the cost is worth the experience. Also, Does the tempurpedic get hot? I read somewhere that it is not breathable, How about the comfort lux is that breathable? What is your opinion?

297 Paul 05.11.07 at 1:30 pm

I will appreciate if you can also comment on the firmness of the mattress. I have aback issue and looking for the firm mattress.
Also just wondering which one is more firm,
Fresh Dreams Vs Comfortluxe
Anyone suggestions are highly appreciated.

298 skeighter 05.12.07 at 7:49 am

Bought the Elite Cal King from Costco on Thursday. Although everyone says you must not sleep on it until fully expanded, the instructions inside said you could "immediately enjoy" it and that's what we did. I have back problems which cause me to wake frequently at night. The first night I only woke up once and was able to go back to sleep immediately. We looked at name brand foam mattresses which were $1800 or more on sales and I really can't tell the difference. My 2 year old yellow lab also approves :-)

299 Joan 05.12.07 at 9:59 am

I bought a Novaform Elite about six weeks ago. It has never completely leveled out, with a slight longitudinal hump still evident. This aside, the mattress has definitely helped with lower back pain (osteoarthritis), but it sleeps incredibly "hot." Due to the fact that it has not leveled out (as well as waking up "on fire" several times every night), I am returning it to Costco (when I figure out HOW). I am now thinking about ordering the FreshDreams or Comfortluxe. As others, I am looking for a comparison of firmness as well as "coolness."

300 laura 05.12.07 at 10:23 am


I would say that if you can afford it, get the tempur. We go the Deluxe, which is quite comfy. The only softer bed they make is the Celebrity, which is twice the price. It's not too firm or too soft.

Although I slept well on the Lux, it's really not the same as the tempur at all. The Lux didn't really take any break-in time, and began getting body impressions.The ridge in the middle, formed by the packing process, appeared to go away after a week or so, but then returned when the impressions formed. When viewing the mattress without sheets, it was nowhere near flat.

The tempur, on the other hand, is still flat as a pancake. And, after a month, it really is wonderful. It takes a couple of weeks to break in the mattress, which seemed weird to me, but it really does change significantly from the first night. It becomes softer and more pliable. I love it.

As far as sleeping hot, I slept hotter on the Elite (1 month trial) and the Comfortluxe (5 week trial) than I do on the tempur. I'm not sure if it's the Deluxe dual-layer base foam, or what, but I'm not hot at night at all.

I really think that the quality of the foam that tempurpedic uses is superior. I also think that if Novaform didn't compress their beds for packing, that their beds would be much less problematic.

All in all, if you can afford it, get the tempur.

301 Jennifer C. 05.12.07 at 4:53 pm

Followup to my post on 5.10:
We opened the [Fresh Dreams queen] bed up at about four o'clock yesterday afternoon, and slept on it last night. We've had the windows open, so it was about 78 degrees in the bedroom. The bed expanded fully down one side (my husband's, naturally) almost immediately; the other side took a couple of hours. The corners on my side were both munched down pretty flat, and after reading this board I was a little worried. The bed came through, though. The only thing not completely "square" about it is my side, which is slightly off vertical. No big deal as of last night, and we'll see if it's resolved itself by tonight. I found the bed incredibly comfy and slept quite well, despite the fact that my preschooler isn't feeling well and kept me up past midnight. I have a recently diagnosed badly degenerated L4-5 disk, and I felt much better after a (short) night on this bed than on our 2-yr-old Sealy.
As for temperature, neither my husband or I had any problems with sleeping in a non-air-conditioned room. I made the bed up with everything I normally do, including the mattress pad. Didn't notice any more heat than with the innerspring.
Love it love it love it.

302 Jennifer C. 05.12.07 at 4:55 pm

Also, for anyone worried about support on the edges of the bed…my husband is 6'1" and about 215lb, and he was sleeping so close to the edge of the bed last night I thought he was going to fall off. But he didn't :)

303 Bob Jones 05.14.07 at 12:38 pm

I weigh about 250 lbs. I'm sold on the ComfortLuxe, but should I even consider one of these for my weight? I'm worried that in a few months I will have permanent body impressions. Can anyone please comment who's had this mattress for a long time? I'm currently single and could theoretically alternate sides every night. Any alternative memory foam mattresses for heavier people? Thanks for your advice.

304 Helen Huckobey 05.16.07 at 6:24 pm

We purchased a Choices cover a week ago from Costco and took it out of the packaging and it still hasn't fully come out. One side just doesn't want to come out. Could it be a reject??

305 Helen Huckobey 05.16.07 at 6:24 pm

How long does it take to fill out?? Ours must be a reject!!!

306 laura 05.16.07 at 7:59 pm

If mine was any example, the poofiness it gets to in the first 24 hours as poofy as it will get…

307 David S. 05.17.07 at 3:10 pm

I'm curious about these mattresses as well, but wonder about the durability issue. How long they will last before breaking down.

I've come across lots of comments on the net, from people who've mentioned that after 3-5 years the memory foam doesnt bounce back and it develops ruts in the areas they sleep on.

Anyone here own their's for that amount of time, that can comment on this?

308 Werty 05.17.07 at 3:56 pm

I have had my Novaform for a little over 2 years now, and always sleep on the one side. So far I have not noticed any impressions or anything like that. I have rotated it 180 degrees once or twice since I have gotten it and it seems 90-95% as good as new I would say.

309 Steven 05.17.07 at 4:00 pm

Purchased elite queen at Costco (in store) for $499.99. 24 hours later, the elite "marshmallow" is nearly flat – 99.99% (the speed bump is flattening). Odor is minimal, and dissipating. Comfort level is really nice – having psoriatic arthritis. Heat levels vary (and are tolerable) – back sleep, of course, generates more heat. Had strange dreams first night – could have been the odor from the mattress ;-].

310 Jennifer C. 05.20.07 at 11:43 am

We've been using ours for just over a week now. Other than a slight (and barely noticeable) difference in height between the two sides, it's very comfy. Despite getting less sleep than usual hour-wise, the quality is much better and I feel more rested.

311 Moe 05.20.07 at 11:53 am

Jennifer looks like you guys like your Fresh Dream mattress. I am still waiting on a sale for Comfortluxe. Who knows? Has anyone tested both?

312 Melanie 05.24.07 at 10:38 pm

just a follow up to my post about the twin size Cool Wave that didn't fully expand. I contacted Sleep Innovations by email, and they replied saying to return it to Costco first, but if we have any trouble with returning it, to email her back. So I decided to go that route first, and if I get another dud, then email back the rep (I now have a real person to email) and convince them to send me one from the factory.
Called Costco today, and they said that i can just cut up the mattress (we have a small car) to fit in the car, since they can't resell it anyway. She said she had to do that herself. I asked them about the chances of getting another mattress with the same problem and she quoted a return rate of 2%. She said they have very high turnover of these mattresses.

Anyway, the Comfortluxe are on sale right now, so we decided to get one of those instead and then return the current mattress once we receive it. Just did the order and I'll post a follow up when we receive it.

other than the lack of expansion, the Coolwave seemed pretty comfy. We bought it for our 2 year old son, but I have fallen asleep on it several times while putting him to bed, and I like it. Our own mattress is quite firm, and I do feel pressure on my body while laying on it, and don't notice that with the Coolwave.

We will likely be replacing our Queen size mattress with a memory foam, but we're probably going to buy at as they will custom make a mattress with different firmness on each side. I need a softer mattress based on my weight and DH needs a firmer one.

313 Matt 05.31.07 at 3:42 am

I wondered if anyone has a suggestion for a waterproof mattress protector that doesn't interfere with the feel of the foam. I tend to sweat a bit when it's hot, and I could see it being a problem long term.


314 Michael 06.01.07 at 9:41 pm

Check out the Tempurpedic site under accessories. They sell a waterproof cover that maintains the properties of the foam.

315 Chris 06.02.07 at 1:02 pm

Chris from Vancouver here again with what appears to be a change in Novaform's packaging and a reduction in the time lag between when a mattress is manufactured and delivered to the end user.

About 6 months ago posted here about the king sized Novaform Coolwave (which I believe is the Fresh Dreams model in the US) I bought online and returned because the sides never fully decompressed and ridge a prominent ridge, that we called the foam range, ran up the middle of the bed. (I ordered online and Costco arranged for pick up and provided a full refund including shipping)

We subsequently ordered a second Novaform Coolwave and although it was less defective than the first (the edges were fine) and we enjoyed many good sleeps the ridge running up the center where the bed had been folded for packaging never went away.

And so, last week we decided to return the second king sized Novaform Coolwave and give it one last go but this time we ordered a Comfortluxe. I am pleased to advise that it appears Novaform may have learned from their rate of return experience.

Our Comfortluxe arrived quickly (June 1, 2007) but this time the packaging was different and the little tag located at the foot of the bed was date stamped May 23, 2007. The bed was not packed in a heavy foil material like the first two but instead a thin plastic bag stuffed inside a heavy tarp like plastic bag. What also differs is that bed was 95% decompressed in less than 3 hours and the foam mountain range that ran up the middle of our first two beds is gone. There is no absolutely no sign of a center ridge where the mattress had been folded for shipping.

Could it be that we received a "fresh" one? Was the mattress manufactured May 23 and delivered to us by June 1? Based on what appears to be a perfectly shaped bed I am left concluding that our mattress was all of nine days old. Again, no flat corners or wonky sides, no center ridge, it is now FULLY decompressed and we've only had it for 24 hours!

In the end, while there was some inconvenience in finally getting a perfect product the ease of ordering online combined with Costco’s return policy made it tolerable. I would guess that most people would rather avoid the hassle described above but for this chap when I consider the cost of a Tempurpedic the value definitely rests with Novaform – when the right one finally arrives.

316 Roy Zorins 06.02.07 at 2:54 pm

I saw a brief mention of in this thread. Have been trying to find some mention of them, as their products seem very interesting.
Just missed the Costco special and still need a bed…

But no outside of their website reviews. And a security certificate flag comes up for them…which makes me wary.

Anyone ever done any biz with them? Their prices seem excellent and their product very well thought out, but no prices for various sizes????

Thanks for any info!

317 Melanie 06.04.07 at 10:54 pm

the saga continues…

we ordered a Twin comfortluxe, it expanded almost fully within a few hours….but the pink layer of foam (same layer that was compressed in the first mattress) did not expand. the edges were squashed, supposed to be 1.5 inches.

We just finished returning the Coolwave this past weekend, no hassles at the store. didn't even question that it was cut in 2 pieces.

my next step is to email the lady at Sleep Innovations again to see if she'll have one sent from the factory. I'm reluctant to try a third one from costco – so far we're O for 2.

318 Nico 06.05.07 at 12:05 am

So I've bought two of these mattresseses, an Elite and a Coolwave, both cal kings. Both were delivered in couple days via UPS no issues, both expanded perfectly with no issues, a bit smelly but went away in couple days. The Elite was first & had for about 6 weeks. I liked but the SO thought it was hot. So back to the store it went, no problems, easy Costco credit. Had the Coolwave for couple weeks now, she likes it. I think it is not as firm as the elite, and maybeeven hotter??? What to do?? The Comfortlux is made the same way as the Coolwave but w/ even more layers, more open cell foam on top, looks like it might be even softer? Looks like these go on sale at Costco every 6 months, alternating styles. May just get another Elite, seemed firmer and cooler to me? Anybody have similar experience; which is cooest & most firm?

319 Pete 06.08.07 at 10:03 am

Talked to the people at Bedinabox. Very nice, informative. Their mattresses are made by NCFI
Polyurathanes ( and the memory foam is made by BASF. All of it is made and assembled in the United Sates. I was inclined at first to go with a bed that has 4 to 5 pound density but after trying some of the higher density beds at furniture stores I found them too hard. I weigh 165 pounds, my wife is 128 pounds. I have not tried a three pound density but I believe it will probably work better for me. If the mattress is made of quality materials than I think it should last at least 10 years. My expensive spring mattress lasted 10 years with the last two years becoming very uncomfortable. After researching materials, cost, etc. I am going to try the Bedinabox.

320 laura 06.08.07 at 4:53 pm

Huh. Just tried posting a response to Pete's message and it never got there.

Higher foam density does not equate to a firmer bed. The measurement that you want to know is the ILD. The higher the ILD, the firmer the bed…



321 Alice 06.11.07 at 1:45 pm

Costco is advertising the Novaform Comfortluxe on sale ($150 off) between July 16 and August 5, 2007.

322 PARI 06.13.07 at 4:14 pm

Hi Alice,

Where did you see Costco advertising regarding Comfortluxe sale? Are you referring to Costco USA or Costco Canada?


323 Alice 06.13.07 at 4:51 pm

Search on "Mattress"


324 Moe 06.16.07 at 12:29 am

May be I am blind — I don't see comfortluxe on sale by Costco. The quess size price is still $900. Am I missing something?

325 Moe 06.17.07 at 2:04 am

I see the sale $150 off now. thanks

326 John 06.19.07 at 12:54 pm

After 9 months with the King Novaform we have decided to return it to Costco. It has slowly formed depressions and has lost it's resilience. I have had 2 memory foam mattress prior to this and although this was by far the best one to date, I need better support after less than 1 year. The mattress also tended to be very hot on warmer days in spite of a thick, breathable mattress cover. Since Costco was so nice about returning the mattress (they offered to pick it up, or let me donate it to a charity) we will try the new top-of-the-line 17" Stearns and Foster mattress from them next; show me another retailer who would do that!

327 Nico 06.20.07 at 3:33 pm

Whick model NovaForm did you have?

I have a Fresh Dreams mattress (called CoolWave in Canada) that seems to be hot as well.
I suspect the Comfortluxe will also be hot since it is made w/ the same layers of CoolWave foam on top?

Anybody compared the FreshDreams to the Comfortluxe? Is the Comfortluxe hot as well?
Is the Comfortluxe firmer than the FreshDreams?

328 Bill Jordan 06.21.07 at 12:22 am

To use plywood on slats get 2 sheets of plywood 3/8 to 1/2 in thick depending on how insecure you are. Use one whole sheet "splitting" the slats and "piece in" the remaining openings. Then reverse the cuts with the 2nd sheet to add the second layer of ply. Turns out the same as a 3/4 to 1 in thick solid ply base. If you have to, add a slat on each end to support the ply. 5/8 ply is used for roofing and is very strong.

329 Chris 06.21.07 at 11:50 pm


Re: Comfortluxe vs Fresh Dreams (Cool Wave)

I've had both and find the Comfortluxe a bit firmer than the Fresh Dreams (labeled the Cool Wave in for some reason). See my post above on 06.02.07 at 1:02 pm.

I suspect I find the Comfortluxe firmer because it has a four layers of foam, one of which is a layer of 6lb density foam that the FreshDreams/Coolwave does not have.

330 Nico 06.22.07 at 12:12 pm

Hey Chris,

Thanks for the reply. Did you notice any difference temperature-wise between the Fresh Dreams and Comfortluxe. I found both the Elite and Fresh Dreams kinda warm. Like you wake up in a hotspot where your body heat has warmed the foam. I have a regular mattress pad over the mattress and thought the "Coolwave" foam would make a difference, didn't. Almost seems like the Fresh Dreams is actually hotter, but could be we're in the hight of summer now.

Am tempted to try the Comfortluxe as it is going on sale at Costco next month and they have a great return policy. Also thinking about just going to the entry level Tempupedic, friend has one and has noticed no excess heat, but I haven't tried it myself. This heat business has become the main issue with these Novaform mattresses. And I usually run colder than most folks? Any body else find these things kinda warm/hot? Any heat comparisons between Comfortluxe and other memory foam mattresses, Tempurpedic maybe?


331 Ramz 06.23.07 at 9:55 am

Does anyone still see the discount on any of these novform mattress ? i can't find the discount on costco website.


332 Chris 06.24.07 at 11:39 am


For some reason my wife and I find the Comfortluxe a bit cooler to sleep on and she is a "warmer sleeper" than me. No noticeable hot spots so far.

My father has a Tempurpedic that he loves and has yet to complain about hot spots. That said, he paid 2.5 times the price of our Comfortluxe and I would have ended up doing the same (buying Tempurpedic) had our third Costco order not worked out. You just have to love their return policy!


333 ramz 06.25.07 at 9:09 pm

Hi can someone please inform is sale is still on ? I don't see it on costco site.


334 JM 06.27.07 at 7:06 am

I just bought the Queen Novaform from Costco. And it delivered in 2 days from the time I ordered it! Luckily, I had the foresight to leave a note at my door saying, please try my neighbours if I am not home as UPS tends to deliver during normal working hours and I am a working man.

I was disappointed or maybe surprised at first when I saw the box, because there's no way a queen sized mattress would fit in there. But after opening the box, I inspected the packaging and realized that it is in fact vaccuum sealed for more efficient storage, shipping and moving purposes. Had to doublecheck that this was true and I found this page, which confirmed the packing method. I'm looking forward to my first night on this beast. I got a nice leather sleigh bed and I don't plan on using a boxspring with it.


335 Brad 06.28.07 at 3:49 pm

I just received my Comfortluxe two days ago and I have to say that it's a little bit firmer than I expected. It's actually giving me the back pain I had with my old regular mattress, but managed to eliminate with the use of the Novaform Choices Mattress Topper recently.

For those of you who already have a Comfortluxe, does it get softer over time? Would you say either the Elite or Fresh Dreams mattresses are better alternatives?

336 Frank 07.02.07 at 7:21 pm

Costco has the Comfortluxe going on sale 7/16. You have to click on mattresses (under furniture) and then go to Passport Savings (under new items or limited time offers).

337 Cindy 07.03.07 at 5:37 pm

After sleeping on an old style waterbed since 1979 and searching for just the right mattress for about 3 years, I stumbled on this site and decided to try the Comfortluxe. Seemed like I couldn't lose.

I've had the bed for about 2 months. And I find it is slightly harder than I'd like, but then I've been rolling around on a waterbed for 30 years and really hate all hard mattresses.

I am finding as the weather heats up here into the 90s and 100s that the bed is a little warm if I don't have a fan or air conditioner on when I sleep.

I've seen the Novaform Choices Mattress Topper on Costco's web site and I've going to get that to see if that will solve the problem with a hard surface.

Thanks for this site. It's helped me a lot in taking the plunge to move on to a newer style bed.

And I'll keep you posted on how the topper works out.

338 LUN 07.04.07 at 4:49 pm

I am thinking to buy the Comfortluxe King size from Costco when it is on sale on July. I recently purchased the king size bed and am wondering what kind of box spring will be best for the Foam mattress. I don't really have any carpenter skills, is there any place where we can buy the plywood platform/base? Or even the instruction to build plywood base would sounds great for me. Thanks!!!

339 adolfo 07.10.07 at 12:54 pm

I did tons of research on the mattress we decided to buy the Fresh Dreams King sized 12" thick mattress because I sleep hot. Bought it online from due to their fantastic return policy. The equivalent Tempur-Pedic is 2k plus and we got our Novaform for only $600ish. The mattress arrived in a deceptively small box weighing in over 140lbs, it took 3 guys and a dolly for us to lug it up our stairs. It does have a slight gassy odor from packaging that is almost gone after 3 days. It was virtually totally expanded in 24hrs, the middle has a lump for a bit due to the fold when they package it but is almost gone. We highly recommend it.

340 Ben 07.10.07 at 4:13 pm

I'm starting my research and stumbled upon this site. I have a good but too firm queen mattress so I've been looking at adding a mattress topper. Right now I am leaning toward going with either the Novaform Choices Topper currently at Costco or the covered Isoform Mattress Topper at I am concerned both with the overall comfort of the topper as well as the amount of heat it traps as I am a 'hot' sleeper. Could someone please give me their opinions on what I should do. I'd also like to know how the two different sides of the NovaForm Choices Topper differ in feel.


341 Werty 07.10.07 at 5:24 pm

I would try the one from costco, if you do not like it, they have a great return policy.

342 Papilloj 07.13.07 at 8:29 pm

What is the difference between the Elite and the Comfortluxe? It looks like about $300 delta and I need to understand that there is a significant improvement in comfort, support, longevity, something for that kind of money.



343 Billy 07.14.07 at 4:52 am

Great site/tread. I've read it all. *phew*.

I know that I am NOT going to buy an over-priced mattress from a place with no return policy. I read fine prints for some allowing only 1 exchange. No thanks. SO I am down to designing a custom bed through, getting the "Fresh Dreams" from Costco or getting the "NovaForm Choices Topper" and sticking it on my mildly firm mattress.

Making a custom bed via Flobeds sounds good from what I read. I guess you can change out the inner layers themselves to adjust the firmness level. Plus they are latex which I hear is less heat retaining, but I am not sure I want to spend that amount yet.

I love Costco's return policy though I never have had to use it so I am considering the Fresh Dreams when it goes on sale.

I have a few questions;

Do toppers help with the reduction in the "Heat effect"? And/Or do they take away from the comfort of the bed?

Has anyone used the NovaForm Choices Topper?
What are the opinions on it?
Would it be good on a medium firm mattress?
Does it have the "heat" effect same as the memory foam mattress itself?

I suspect most of the happy campers are resting comfortably and not really coming back here, but to those who do, thanks in advance for the answers…

And thanks for this site.. Great info.

344 Mike 07.17.07 at 10:21 pm

Just bought a King Comfortluxe at Costco online on recommendations from here (hopefully the are all pretty good as I have only read the top half so far.) Just an FYI- these are on sale for $150 off July 16-Aug 5th, 2007. Fingers crossed. I'll let you know how our experience turns out.

345 Brad 07.18.07 at 12:31 am

I just got my Fresh Dreams mattress two days ago. To me, it is more comfortable than the Choices topper and infinitely more comfortable than the Comfortluxe. I just found the Comfortluxe to be too firm. The quilted cover on it is really really nice and high-quality, but it's so thick that it takes away the memory feel of the foam.

The Choices topper was really comfortable but I woke up feeling pretty hot in the morning.

Fresh Dreams is just perfect. The coolwave layer helps alot with getting rid of the heat. It's also nice and soft, but also extremely supportive. Definitely the best bed I've ever slept on.

346 Matt K 07.18.07 at 11:05 am

There was some discussion about ILD earlier so I emailed Novaform to find out about the three mattresses Costco offers. Here's what I got:

Thank you for your inquiry. All three mattresses are med/firm in comfort. The Comfortluxe being the most firm. Here is the information on all three of them.

The Novaform Elite Mattress is our base model it is 12 inches, which consists of a 3" visco elastic memory foam top layer with a 4lb density, and a 9" Polyurethane Foam Core with a 2lb density. The top layer has an ILD of 12-14 and the bottom layer has an ILD of 40.

The Fresh Dreams and Comfortluxe mattresses are made using advanced open-cell foam technology thereby increasing the amount of airflow keeping you cooler and more comfortable throughout the night.

The Fresh Dreams mattress is 12" thick consisted of 3 layers of foam. The top 1" is a coolwave memory foam with a 4lb density and an ILD of 12-14. The next 4" layer is a 5lb visco elastic memory foam with an ILD of 12-15. The bottom layer is 7" of a polyurethane foam core. This layer has a 2lb density and an ILD of 40.

The difference in the Fresh Dreams and the Comfortluxe is thecomfortluxe has a top layer: 1.5" Cool Wave memory foam with a 4lb density the middle layer 1.5" has a 6lb. density of memory foam and the bottom 2" layer has a 5lb density memory foam The base layer: 7" of high-density conventional foam is 2lb density.

The mattress contains a 10 year limited warranty, which covers normal wear and tear of the mattress. If your mattress fails to provide you with normal wear for 10 years it will be replaced. Per our warranty please hold on to the original sales receipt, as it will be required for a replacement.

If you have any additional questions please do not hesitate to contact me. Thank you for your interest in our product.

She didn't give the ILDs for the Comforluxe, but I called and she said they're basically all 12-15. I'm guessing the range is based on temperature- 12 when it's warm, 15 when it's cold. People are saying the Comforluxe is firmer, but it has 1.5" of Coolwave foam in the top layer vs 1" that the Fresh Dreams has. Since all the layers have the same ILD, I guess the density has to do more with how breathable or maybe how durable it is? Seems the Comfortluxe is firmer due to the cover (see above post by Brad). Well if this is the case, couldn't you just take it off? Maybe Novaform would sell you a CoolMax cover that normally goes on the Fresh Dreams. If the Comfortluxe really is the top model, and it's only $50 more than the Fresh Dreams, I'm going with it!

I'll report back with my experiences…

347 Lynette 07.18.07 at 11:12 am

We had a good mattress, but too firm for older hips/shoulders, and I had a chronic bad problem. We put plywood on my side of king mattress, then 2 1/2" foam from Choices NovaForm Topper (left off the 1 1/2" pad), then another Choices Topper with pad on top – so total 5" of foam and 1 1/2" pad on top. The foam hasn't expanded all the way to the edges (about 2" on some edges and 4-5" on corners), but we are so comfortable that we don't care. Haven't slept this well in many years and my back doesn't hurt at all for the first time in years. The bed is very high and rounded on the edges, but not a big concern after years of back pain. $310 total added to the cost of a five-year-old medium-firm mattress.

348 Matt K 07.18.07 at 11:52 am

Okay, finally grew a pair and pulled the trigger!

I just ordered the Queen Comfortluxe online for a total of $799.49. I wasn't expecting to pay sales tax, but if Costco has a "legal presence" in your state (a store or plans to build one) you'll be paying a little extra.

349 Henry 07.19.07 at 4:51 am

I just purchased the Comfortluxe on July 16 and got it at my door on July 18th! Thats amazing how fast they ship.

Anyway, I followed all the instructions and unpackaged it on top of my bed frame. Once I opened it up the first cover, I could already hear the whooshing sound. The bed seemed to almost fully expand once I laid it out. I turned on a fan and had it blown directly on it. Left the room and came back after 7 hours and this thing has fully expanded, even the corners.

I am sleeping on it now as I am typing this review and I must say, this thing is very comfortable but it is a little too firm for my liking. I was hoping it would be softer like their 2 1/2 toppers. I am going to sleep on it for a few more nights and give another review. May exchange it for the Fresh Dreams since others are claiming it to be much softer.

Total purchase price after $150 off was around $810 after tax/shipping.

350 Lee 07.19.07 at 8:20 am

I have read everything here (wow, just wow) and I am trying to find out the bottom line if possible before I get one of these Novaform beds. So let me get this straight: the Tempurpedics are a solid choice but expensive. All other foam, air, or other oddly made mattresses are questionable. And I don't think anyone is here because they want a regular mattress.

So we come to the Novaform. The Elite is not worth it. The Fresh Dreams (Coolwave) overall is soft, but is it a good choice? The Comfortluxe is firm, and is it a better choice? This is why I'm not sure what to get. I don't want a bed that is too firm but, according to the comments, the Comfortluxe is the best option. Yet some people had to get toppers for their beds. Maybe those people would have liked the Fresh Dreams more? If someone could weigh in on this comparison I would greatly appreciate it.

351 Nico 07.19.07 at 12:43 pm

I had the Elite but took it back, my SO thought it was too hot. Then got the Fresh Dreams, it is going back too. I think it is softer than the Elite & we both agree it is even hotter. Not sure if I will get a Comfortluxe, I want firmer but the whole heat business bothers me. Seems maybe you sink further into the softer mattress and so hold more heat around you, increased surface area against the foam? Have used the same quilted mattress cover on all these mattress, doesn't seem to make any difference. It is summer in the desert here and I'm back on my old firm spring mattress, it's cooler than the Fresh Dreams mattress. The coolwave foam on top of the Fresh Dreams doesn't seem that cool to me. Friends that have Tempupedic report none or only minor heat issues and only in hight of the summer. Not sure what the difference in the cover or construction? Still pondering the Comfortluxe.

352 michael 07.20.07 at 8:59 am

According to the manufacturer, there is no perceptable difference in firmness of either the Fresh Dreams (aka Coolwave) or the Comfortluxe.

For all those that say the Comfortluxe is too firm, I would say give it some time. There is a breakin period for memory foam, and it will get softer over time. Tempurpedic suggests to give it at least 2 months. Also on the Tempur boards, some have suggested walking around on it to speed up the process. I wouldn't give up after a few nights.

Also, my current spring mattress seems much firmer when I start to think about how firm it is as I'm lying on it(if that makes sense). I think rather than trying to "feel" the firmness, a better indicator of satisfaction would be to rate how you sleep through the night, and whether you wake up with any aches.

353 michael 07.20.07 at 9:01 am

As far as the heat factor, it seems some people are more sensitive to memory foam heat. I don't think you'll be satisfied with any memory foam if you have found the Novaforms to be very hot.

354 Brad 07.20.07 at 11:13 am

There is absolutely a perceptible difference in firmness between the Fresh Dreams mattress and the Comfortluxe, despite what the manufacturer says. For one thing, the Fresh Dreams doesn't have the very thick cover that the Comfortluxe has, which really interferes with the memory feel of the foam. For me, it felt too much like a regular box-spring mattress even after two weeks. The Fresh Dreams, on the other hand, is just too comfortable.

355 Lee 07.20.07 at 12:10 pm

Thank you all very much for the reponses. Thankfully, heat is not an issue for me. Since I am up in the air I am thinking that I will get the Comfortluxe while it is on sale rather than the Fresh Dreams and if it does not work out at least the swap will be easy. If I reverse it then I could end up wanting the Comfortluxe and the sale will be over by the time I know for sure what I want. I would prefer softer but I don't want to limit my options so quickly.

I have a foam topper already (not from Novaform) but I had planned on getting rid of it because, for all intensive purposes, I shouldn't need it. I did put a decent mattress cover over it at one point and found out it definitely makes a difference in the usefulness of the memory foam. So I guess I'll yank off the mattress cover on the Comfortluxe if needs be, but I don't understand why Sleep Innovations would stick on a tick mattress cover when they should know it affects the foam.

If anyone wants to weigh in some more on the comparison between the Fresh Dreams and the Comfortluxe I would love to know as much as possible.

356 Lee 07.20.07 at 12:13 pm

I meant thick mattress cover. Hopefully Sleep Innovations doesn't use ticks.

357 Henry 07.20.07 at 1:45 pm

Follow Up after last night's rest:

WOW I AM SO IMPRESSED!!! This bed feels GREAT! On my initial review, I said the bed felt a too firm; however, after sleeping on it overnight… it just feels wonderful. I don't have a problem with heat because the A/C is always on. Sitting on the bed doesn't feel all that comfortable but sleeping on it is a big difference. I will be more than happy to answer any questions anyone may have. I will be keeping this bed instead of the fresh dreams.

358 Henry 07.20.07 at 1:48 pm

Also, the mattress cover is in fact very thick. I do not know if it is removable, I have not tried it yet. Anyone knows if it is removable?

359 John 07.21.07 at 8:58 am just came out with their weekly (?) email specials and the Comfortluxe (NovaForm) mattresses are on sale. I'm looking at the king for $150 off the regular price, now $850 incl. shipping.

360 John 07.21.07 at 9:14 am

oops, I see this sale has already been mentioned previously.

361 Mike 07.22.07 at 9:07 am

Aargh…I ordered on the evening of the 17th. FedEx has tried to deliver on the 20th and the 21st(!). Of course, they need a signature and we were at my parents, not expecting it so soon. So now I have to wait until Tuesday for a re-deliver. Happy for such quick service, sad that I missed the FedEx guy by 20 minutes yesterday…

362 Donna 07.22.07 at 9:30 am

I just ordered a queen size Comfortluxe from Costco after reading all of the comments. Question: How thick is this mattress? Should we use our old queen box springs with a piece of plywood over it, or just put plywood on the bedframe?

363 michael 07.23.07 at 9:11 am

The Comfortluxe is 12". I plan to put some plywood on my current boxspring. Whether on the box or the bedframe really depends on how high you want it. The manufacturer says you can put it right on the box, but all my other research says not to do that.

364 michael 07.23.07 at 9:12 am

I meant to say all my other research says put it on a flat surface. eg. plywood, not directly on the boxspring.

365 Ron 07.23.07 at 11:21 am

I just purchased the Novaform Elite from Costco. As of this morning the edges of the top memory foam layer has not expanded hardly at all, it's been set up for 15 hours so far. How long should I wait for the full expansion before I consider returning the product?

366 laura 07.23.07 at 3:32 pm

If it isn't expanded by now, it won't get much better as time passes.

367 bubbleman 07.23.07 at 5:18 pm

Great site, the most informative one I have found re these Comforluxe matresses. Think I am going to take advantage of this sale on a queen size.

I am posting just to say how silly you guys are worried about cutting plywood for support. LOL. That is really simple, but even simpler, cheaper and easier is just go down to Ikea or somewhere and pick up an extra set or 2 of slats. Space them tight or slightly apart, problem solved.

368 Lilly 07.24.07 at 1:40 am

The foam that is in the Comfortluxe topper is 4 Lb.
foam from Foamex which has a plant in Compton, CA and other areas. I was originally looking for a topper that was a 5 lb. foam by Foamex marketed as Sensus foam which is pink. I decided to go ahead and order the Comfortluxe topper instead and just received it. It's only been a few hours so the edges are still very compressed as it was extremely vacuum packed! I will update you to what happens next.

369 Ron 07.24.07 at 4:22 pm

Thinking of ordering a Comfortluxe queen from Costco but not sure of the Costco return proceedure if needed – Do they send a truck to pick up the return mattress as is – without packaging – or do you have to wrap it somehow? Any insight would be appreciated.


370 laura 07.25.07 at 6:28 pm


Yes, they send a truck to pick it up. No packaging necessary. Takes 3-4 weeks to arrange the pickup and another couple of weeks to receive the refund…


371 Shockr 07.26.07 at 2:33 am

We have the Comfortluxe right now but find it too soft. I'm confused as to why so many people find that it is too firm. We really like soft beds but we found that this mattress gave us a sore neck when we woke up. My wife now uses a pillow between her legs and she says it helps a bit.

We live in Yukon (beside Alaska) in Canada and Costco has no problems with us returning the mattress. A freight forwarder called us and will be picking it up from us soon. I wonder what they plan on doing with it since it'll cost so much money to get it shipped back down south.

We are thinking of trying the Coolwave (Fresh Dreams in Costco USA) but am worried that it'll be even softer as mentioned above. Does anyone have any suggestions?

The heat was never an issue on the Comfortluxe. I wonder if the Coolwave will be just as cool?

372 david 07.26.07 at 3:24 pm

I bought the original Elite mattress, and received it one week ago. I must have received a fairly new one as it fully expanded within 6 hours. The smell was somewhat bad but dissipated after 6 days, I also bought the mem foam pillow to go with it.

So far I am very happy with it, solved my lower back aches in the morning. It is firm but not crazy firm with still a fair amount of give. I am 6'2" and around 190 lbs. and it seems to work for me so far. I hope it lasts and holds its original structure.

Cheers from Vancouver, B.C.

373 Matt K. 07.27.07 at 10:15 am

Ordered a Queen Comfortluxe on the 18th, received it on the 25th on the first delivery attempt. I noticed the tag on the bottom says it was manufactured on July 21, so they must be selling a lot of these.

Gave it 24 hours to expand and slept on it for the first time last night. All I can say is this thing is FIRM! We have a new set of sheets and a new mattress pad, which in addition to the cover that comes already on the mattress, reduce the softness and cushiness of the foam. (By the way, the cover that is on the mattress can be removed by means of the zipper that goes all the way around on the bottom.)

Anyway, my 7-months pregnant wife slept great last night. She definitely did not get up or toss and turn like she did on our previous sagging, worn-out, long-overdue-for-replacement mattress, which was a full size. I noticed this because unfortunately, I was the one tossing and turning all night. I know you can't make a valid assessment after just one night, but first impressions from me are that it is way too firm to be comfortable. And with an often sore back from an injury 10 yrs ago I normally like 'em firm…

Anyway, I'm going to give it some time to break in, some time for me to get used to it, and experiment a little with different pillows or maybe even removing the mattress pad or the cover.

I'm not ready to trade it for the Fresh Dreams just yet!

I'll let you all know how it goes…

374 Moe 07.29.07 at 11:51 am

I bought a comforluxe queen. Yesterday I left it expand for 14 hours and slept on it. It was great. No smell, little bit on the firm side but good for my back. Only little problem I had was if you follow the direction and cut the vacum bag you have to turn over the mattess after expanding.

I bought a Symphony Teperpudic pillow. I don't like it becuase it's kind of thick. I need a thin pillow. Do anyone know what would be a good thin pillow?

Thanks everyone for your feedback on this site.

375 Deepak 07.29.07 at 7:33 pm

Guys I am think of buying this novaform confortlux cal king size online.
My only concern is: If I do not like this product and if I need to return this, how would I put this mattess in the package again for themail guy to pick it up again

376 Deepak 07.29.07 at 7:36 pm


Aleady Laura replied to my question

377 Ron 07.30.07 at 7:42 am

UPDATE from 7/23 Post:

The NovaForm Elite, as expected, never did expand around the four coners or one side lenght after a full week. I believe there is something in the manufacturing/packaging process attributing to the problem, as other off brands have not experienced the issue.

I was in a dilema for two reasons: One, I did not want to try another Elite from Costco in the same batch and go through the hassel of lugging the mattresses around again in fear of the same result. Two, I felt the Elite was just to firm, as we did sleep on it albiet the corners were not expanded.

My decision was to return the Elite to Costco, and purchase a Termpurpedic from a local store. When the local store delivers the Tempurpedic, they will take the old Elite down from the second floor, wrap it in plastic, folded into thirds, and place it in my minivan. All I have to do is drive it up to Costo.

We chose the Tempurpedic Deluxe at a little four times the price I paid for the Elite. I honestly think you get what you pay for. Although we haven't slept on the Tempurpedic in home yet, from the test run at the store there just wasn't any comparrison to the Elite. With that said; there shouldn't be much of a comparrison, as the Tempurpedic is four times the cost (much of that high price is paying for the brand name).

In efforts of giving the NovaForm Elite a fair assessment, I did get what I paid for in that instance. I could've replaced the Elite with one from the manufacture to eliminate the edges problem, but it would've been still to firm. For what I paid for the Elite, I felt it was of good value to price. I just decided to go all out and pay for the premium quality and performance of the Tempurpedic, figuring my body would thank me in the long run.

I will post another update, out of fairness and closure, after sleeping on the Tempurpedic in home.

378 laura 07.30.07 at 11:10 am


I did the same thing, after trying out an elite and then a comfortluxe. The one thing you must do is walk all over the bed each night for a week or so. The foam takes a little while to 'break in' and you'll notice a huge difference between first night you sleep on it and 3 weeks later. It goes through an interesting transition, from firm, to 'sticky' to comfy and soft.

Good luck!

379 Ron 07.30.07 at 1:04 pm


Thanks for you advise. How much time did you spend walking on the bed each night? I have a 5 year old, whom I'm sure will gldley handle this task.

380 laura 07.30.07 at 2:12 pm

Well, it's a more difficult task that you'd think–quite a leg workout actually! I think I spent about 10 minutes, in shoes, methodically tamping the bed. Think flower beds!

And, surprisingly, it actually made a difference…

381 Mike 07.30.07 at 2:22 pm

Comforluxe is great. I found it almost as good as Tempur-pedic based on the price you pay. Just recenly bought one and love it. Any suggestion for Pillow? Are the pillow from Novafoam good?

382 Ron 07.30.07 at 4:13 pm


Be carefull, as pillow preference is very subjective. With that said, I wouldn't trade my tempurpedic pillow (standard form, not neck pillow)for the world. They run about $150.00.


Ten minutes a night; sounds good, tahnks. I was mostlykidding about the 5yr old, but he will be right along side me. I'mnot a flower bed person, and therefore not sure what you meant. I'm guessing working in rows and columns, covering the entire surface.

383 Ron 07.30.07 at 4:15 pm


I forgot to mention, I did try off brand pillows also. I found the name brand to be superior. Again, just a subjective opinion.

384 laura 07.30.07 at 4:55 pm


Yep, that's exactly what I meant–and, it can't hurt for the little guy to jump around on the bed!

Check back in–I'm curious what your impressions (hah!) are. I love mine.

385 neil 07.31.07 at 4:44 am

Hurry people, there is a $75 discount in the coupon book at Costco for all Novaform mattresses. I think it ends next week from this date (correct me if i am wrong). I love my King and got a lot of discounts from being a executive member. Great support and comfort but as many have said, i worry about long term issues.

386 Ryan 07.31.07 at 12:16 pm

I've been reading a lot of comments and reviews on the Comfortluxe (and memory foam in general) and there's one topic that I haven't seen mention of: sex. I'm curious because I've 'kicked the tires' on some of these mattresses in stores and it seems like they might increase the level of difficulty. I don't need details or anything, but maybe some feedback on whether it has been easy for you guys to adapt or if you're missing your spring mattresses? I would REALLY appreciate some honest feedback because I'm about ready to pull the trigger on one of these. Thanks.

387 Deepak 07.31.07 at 1:02 pm

I have ordered comfortlux king from and now I need a high profile box for this mattress.
Are the boxes for memory foam mattress any different from the spring/normal box
I do not want box spring for this but something which is elevated and has a flat surface.
The ideal would be:
PLy Elevated at 20 inches .

How can I buy ply from homedepot?
would they cut it ?
if yes then it is feeasible to get it cut into three pieces so that I can get it in my midsize sedan ?
How much would they cost for king size mattress.



388 laura 07.31.07 at 6:15 pm

Ryan, dude, read the first part of this post and you will fine all the info you need.

389 Sara 08.01.07 at 10:55 pm

I have a very old bedstead I'm thinking of trying to stuff a full sized comfortluxe mattress into. Anyone have an opinion as to whether I could stuff 75" of mattress into 72" between headboards? Would it become impossible to life in order to change sheets? TIA!

390 Sara 08.01.07 at 11:05 pm

How about cutting the mattress? Would it be possible to cut it down 3" do y-all think? I suppose that would be a problem mattress-cover-wise. Is that mattress cover necessary? Probably…

391 Werty 08.01.07 at 11:22 pm

You might want to cut 3.25 inches off and fold the cover into the extra .25 inches?

Either that you you could try just jamming it into the smaller space before cutting it. It bite kind of fold upwards when no-one is on it, but when you lay on it, I think it would be fine.

I think you are safer to try stuffing it before cutting it.

392 Sara 08.01.07 at 11:29 pm

Yup — I agree *trying* the stuffing before cutting makes sense. But I'm wondering whether cutting would ever become an option? Would I need a handheld jigsaw with an especially long blade, for example? How to do such a thing?! i.e., *can* it be done??

And then I guess I'm also wondering from anyone who currently has one of these monsters, whether you think there's enough give for the stuffing option to be viable. (Can 1.5" be compressed on each end easily or would I need to be a weight-lifter?)

Also, since at least one person mentioned still having the shipping box, would it be possible for you to please measure the box? Presuming they all arrive in the same size box (I would be ordering a full), it would be helpful for me to know the dimensions as this old house has a very small opening space in the stairwell (people were smaller way back when).

Thank you all!

393 Werty 08.02.07 at 12:25 am

Your best bet is probably one of these:

You might also be able to compress it down far enough with a 2×4 and then using a heavy duty box cutter.

Regarding the size of the box, depends on the mattress, mine was a full size and I am guessing something like: 3' x 3' x 2'.

You could force the mattress through the door after you remove the outer box I am guessing.

394 Werty 08.02.07 at 1:07 am
395 Sara 08.02.07 at 10:09 am

Thanks very much for the links and sizing info!

396 Sara 08.02.07 at 10:13 am

Did anyone ever acquire any knowledge to share about setting this mattress in an unwinterized cottage? I gather these mattresses really do have a quantifiable shelf-life, similar to, nominally, box springs. However, box springs can and are used long after their nominal lifespan. How about memory foam? There are reports of it just cracking. Would freezing temperatures hasten this? Or with time and loss of its "memory" feature would it just resort to being like any-old heavy-duty foam?

397 Lee 08.02.07 at 11:15 am

So I went for the Comfortluxe. I ordered it online and received it within 7 days. It came in a big box but had no tag indicating when it was packaged.

I just set it up. I stuck it on the bed and as soon as punctured that vacuum seal the sucker started to inflate like a self-inflating raft but I quickly got it into place. Though it is in a mattress cover it sure looked like it expanded to practically full size within minutes including the ridge flattening out and the edges rising. I live in Florida and have a sliding glass door for a window so I opened the blinds and shut the air off. Hopefully the heat will help aid in a quicker expansion. I also tugged at the mattress cover to make sure the edges were not being held down by it. Very little smell.

It does feel firm but I'm gonna say that it will soften up over time. I hope to be sleeping on it tonight. I will update you all on my opinion soon.

398 Jim Schoenberger 08.05.07 at 10:39 pm

One week now with a Novaform ComfortLuxe and it is NOT going to be returned. I'm a side sleeper and the side I prefer has a bum shoulder (impinged rotator cuff). My innerspring mattress often proved quite painful. This is definitely easier on my shoulder.

I think that if you sleep on your back, any good mattress would likely be ok, but for side sleepers, the visco-elastic experience is better as the mattress is not pushing back at you, as an innerspring mattress does (when you compress a spring, it tries to return to its original shape with the same amount of energy that was used to compress it).

After a visit to a local mattress store today, I think the Novaform ComfortLuxe is roughly comparable with the TempurPedic Deluxe and while I'm sure the TempurPedic is worth every penny they get for it, I can go through three or four Novaform ComfortLuxe's for the price of the TempurPedic.

399 Marie 08.10.07 at 4:18 pm

We just got our Comfortluxe and have it set up. It looks like it's expanded, but the cover is a little wrinkled in spots. I think we'll let it continue to expand tonight and sleep on it tomorrow. I have a sensitive nose, but the smell doesn't seem too bad. Stay tuned.

400 Mike 08.11.07 at 8:29 pm

Got the King Comfortluxe about 2 weeks ago. No issues with inflation, ridges, pulls or separation. This thing is a keeper. I can finally sleep on my stomach again and not be crippled the next 2 days! Amazing. I wish I had bought one of these years ago. Thanks to all above who took the time to post your great opinions. Much appreciated! What did we do before the web?!?!


401 michael 08.13.07 at 10:04 am

So we finally purchased the queen comfortluxe on the last day of the sale. It was delvered in 3 days. I was a little concerned after opening the box and seeing what looked like a cot mattress in a plain gray bag, sitting in a brown shipping box. Inside was a photo copied sheet with unpacking instructions. For $800 I would have expected some color brochure, instructions, a warranty card and maybe some fancier packaging. These guys are not much for marketing I guess.

After setting it up, I was surprised to see it almost fully expanded in about 30 minutes. After reading all the reviews here, I was expecting maybe a problem, but definitely a day or two of expansion. We were going away for the weekend, so I left the fan on exhaust and said goodbuy to my bed.

Two days later we returned. The mattress was completely expanded. There was a very slight smell, but only if you laid face down on the mattress.

With all the complaints here about the firmness, I was expecting a slab of cement. I did not find it too firm at all. It felt similar to a firm pillow top. I found it very comfortable after only 1 nights use. I will follow up with more after we've used it for a while.

My only complaint is that there is no side (edge) support, ie you can't sit on the edge of the bed. I suppose that's the nature of the beast and all foam mattresses behave that way.

Overall I'm happy with the purchase so far.

402 Papilloj 08.13.07 at 8:08 pm

Does anyone know if Costco is backordered on the Comfortlux in queen size?

I ordered ours on the 5th of Aug and here it is the 13th and it is still not showing as shipped. I suppose it is ok cause my card has not been charged either.



403 Sara 08.13.07 at 10:36 pm

I ordered a full size comfortluxe in Maine (I suspect you should specify where it was shipped to; that's got to make a difference)on 8/3/7 and it arrived 8/9/7. Pretty impressive.

It arrived in a 2'x2'x5' box or so. I think the box may be the same for all sizes as ours wasn't filled out up top. The mattress is compressed and folded in four. It's not easy to tell which way is down, but the bottom appears a little 'nubblier' than the up side. Do try to position the mattress correctly before you open that critical inner bag. It's awfully heavy to try to flip once it's inflating. To hear that fun sucking sound, open the inner bag slowly. It helps to have two people present to help pull out the bag from underneath.

Ours didn't smell great when it came out, but not overpowering. It inflated about 85% of the way immediately. One long edge was slanted and remained that way for a couple days. The smell dissipated quickly. After two days I thought things were OK to sleep and I put on sheets. However with the additional "trappings", I think the smell became trapped and it only took a minute or two lying down to figure out things needed an additional day to air out. By the third night things were good enough to sleep on. Not great but good enough — we were psyched! I had my kids jumping and stomping and kneeding the bed in an effort to help dissipate the smell and help that last edge expand. I think their efforts helped. It's not been terribly warm since the mattress arrived and I think that matters. Were it hotter things might have been proceeding more quickly.

So far we're really happy with the mattress. Though I wish it were a little firmer too. I'm going to try two pillows tonight and see if that helps. I don't know whether a terrible neck ache is related to the new mattress or not. With Costco's return policy I'm not too worried about it all though. I'm really happy we bought the thing.

Oh — most important, though not sure how general. Our very, very old bed frame is a non standard size — 2 inches shorter all around. I was thinking to cut the mattress, but it turns out the mattress does compress adequately and is sufficiently light that it's easy to lift the mattress out of the frame to make the bed. The old mattress that was formerly there weighed seemingly hundreds of pounds and was rigid so lifting it out was hazardous in many ways! This is a vast improvement. I was thrilled to discover we wouldn't even need to cut it down — a relief! I would not have hesitated so long had I realized this.

Also, that old, old bed was originally intended for ropes — there's no bottom to it. We set plywood flooring across the rails. We needed to fit together two sheets and the tongue-groove helped with this. It's more than 3/8" — not sure why the previous poster suggested two 3/8" boards — flexibility perhaps? Hope this more rigid bottom isn't a mistake. So far it seems Ok. Only thing I'd do different is maybe use better-finished plywood as I'm a little worried about the rough plywood catching the sheets. So far it seems OK though as you do lift the mattress to put the sheets under. We'll see how long that lasts…

One last variable of interest: we perceived no hindrance to sex as we know it at least (rather unenergetic, frankly). I think many of us have been just over-thinking the whole thing frankly!

Thanks for the site, the encouragement, and the information, Mr Werty!

404 JC 08.13.07 at 10:38 pm


I ordered a King Comfortluxe on August 4 and the order is still processing. The website states 10-15 business days. But it is interesting how Michael from above ordered on the 5th and received it in 3 days? I am just hoping that our mattresses are "freshly" made!

~ JC

405 wendy leung 08.14.07 at 2:55 pm

I ordered a full on August 4 and I still didn't receive it yet. The status still said in process.

406 michael 08.15.07 at 10:15 am

What is everyone using for the base? I put some plywood on our box spring, but I notice that the whole mattress and platform moves when someone tosses, since the boxsping still compresses.

407 dave 08.18.07 at 10:59 am

I'm 6'4", 230 lbs with a very bad back. My wife is 4'11" and has had fibromyalgia for 18 years. We've slept on memory foam for many years now.. first on a generic, homemade mattress in a home in New England, back in the days when one either bought Memory Foam and made one's own mattress, or one took out a second mortgage to get a Tempurpedic. Now we live in the southern Bahamas and sleep on a Novaform Elite queen. In those dozen years I've learned a great deal about memory foam mattresses. Here, in no particular order, are a few of the things I've learned:

1. Memory Foam (mf) is a wonderful sleep surface for most people.

2. mf is not for everyone.

3. The only way to be sure whether mf is for you is to sleep on it FOR A MINIMUM OF THIRTY DAYS. Your body needs time to adjust to this new surface you'll be putting it on every night.

4. mf does not generate heat. It only absorbs your own body heat. I do know a very few folks who've been completely unable to sleep on mf because they feel hot. (funny though, most of the one's who make this comment when they first sleep on mf end up keeping the mattress and loving it, see #3 above)

5. mf responds to your own body heat. It's firm in it's natural state, then it softens up as it warms from contact with your body. That process takes at least five minutes, so it will feel real firm when you first lie down. Then it'll soften very, very gradually, as you fall asleep. So, don't judge the mattress by the way you feel when you go to bed, judge it by the way you feel the next day. (remember #3 above)

6. Many of your questions concern what type of covering you are considering putting on your mattress. Consider this example: The mattress feels too firm or too warm or too whatever, so you put a wool pad, or a foam pad or whatever on top. Now, let's look at what that does to the effect of your body heat on the mf mattress itself. You've now introduced an insulator between your body heat and the mattress. The mattress can now longer soften the way it was designed to. (see #5 above)

7. A word about sex on an mf mattress: it's no better or worse than a conventional mattress. It's different, but it's so slightly different that it's not even worth considering.

8. What to put the mattress on? Our first mf mattress was on a waterbed frame (solid plywood). Our present one is on a box spring. Not much different, no big deal. I would not even consider putting any kind of foam on slats.

Overall, in my humble opinion, the only way to find out if mf is for you is to try it! (see #3 above)

In conclusion: Keep it simple. Don't fall victim to the paralysis of analysis. If you want to try it, try it. Who else but Costco would give you the opportunty to try a top quality mattress like this, at a reasonable price and with a guarantee of your money back if it's not for you.

408 Werty 08.18.07 at 1:21 pm

Wow, thanks Dave, that is great feedback!

409 Elaina 08.18.07 at 7:07 pm

This forum really helped me go for it and order it online. Got it quickly. Very heavy to haul upstairs in the box (king). It didn't have any weird odor, the center fold disappeared quickly and it's great. All the corners expanded just fine. It's soft to the touch but firm. I was worried it would be too soft to sleep on but it hasn't felt that way. It took a few days not to be aware that I was sleeping on something different but now I really love it. I don't wake up with a back ache anymore and my hands don't fall asleep while I'm sleeping. There's just less pressure on your joints and bones. It's nice and thick too and nice looking (comfortlux). And it hasn't been hot. I haven't covered it with anything but a sheet because it didn't make sense to cover the foam which reacts to your body heat. Hopefully we won't have any spills. Go for it. Great return policy. Now what do I do with my old mattress?!

410 hippy 08.19.07 at 1:20 pm

I read this whole page. I'm about to buy NovaForm® Elite Memory Foam (EMF) Mattress (Queen or Full). It suits me – I sleep cold and need a soft bed. Looks like many of EMF mattresses have problems with expansion (around the corners mostly) but the mattress itself is good if fully expanded. Should I reconsider FDMF (Fresh Dreams Memory Foam)?

Please let me know. Thanks.

411 Rita 08.19.07 at 2:33 pm

I bought the king novaform from costco about 6 months ago…best move we ever made. No more hip, back or shoulder pain when I wake up. Bought the queen last week for the spare room and it's just as great.

412 hippy 08.19.07 at 8:27 pm

Rita, online or store?

413 B 08.20.07 at 10:52 am

We're considering a king ComfortLuxe or FreshDreams (FD). We're having trouble deciding between the two. It's only $100 difference, so it's not the money (though saving $100 is always nice). The Luxe looks to weigh 20 lbs. more, eluding to more density in the foam. The FD has the CoolMax fiber top, which is wish the Luxe had.

I am wondering what the difference in comfort level, support, heat dissipation, etc. will be and also durability and overall value… anyone have any input on this? Thanks in advance.

414 Rise 08.20.07 at 2:46 pm

I purchased the Novaform Comfortluxe about a month ago during the Costco sale. The mattress is one of the most firm memory foam mattresses I have slept on. I made the purchase because of this fact, which I discovered through the comments on this site.

My mattress arrived in a vacuum sealed bag inside a large cardboard box (there was no inner box, so be careful about slicing open the box). Throw the mattress on the bed and carefully cut open the bag and let it expand. I have a platform bed.

The mattress was fully expanded in a few hours. It took about a couple weeks for me to get used to waking up with a warm back, so lately I've instead toyed with my thermostat and now I've been waking up more comfortably.

The mattress is very comfortable; almost reminds me of a firm spring mattress with a pillow top.

415 Walt 08.22.07 at 6:27 pm

After 3 days of research, I finally found my answer to an inexpensive mattress that cost way less than a Tempurpedic. I used to work for a mattress company so I know a little about these things. First off, the cheap foam actually is made in China. If the mattress has foam that was made in China, you're getting bad quality. I needed a good mattress but I wasn't about to spend $2000 for a queen Tempurpedic Solutions mattress. Then I found Costco's brand- Novaform Elite. I just finished laying it on my mattress platform and it really is a nice bed. The foam is amazing- especially how it takes form in just minutes. My mattress had zero odor, unlike earlier posts where they complained of the chemical smell. Novaform must have taken care of this chemical smell problem. I layed on it and let my body relax in the mattress. It feels exactly like The Solution by Tempurpedic. I'm looking forward to a good night sleep since I have a bad back injury and haven't been sleeping well lately. I will definitely post something over the next few days to let everyone know how my mattress is doing. Thanks for a great site! :)

416 Walt 08.23.07 at 7:47 am

I just woke up from my first night of sleep on my new Novaform Elite mattress and I have to say that its the most comfortable mattress I've slept on in years! I like how it cradled my body and that when I got out of bed, the mattress went back into its original form. My dog, Mocha, didn't want to get out of bed either! He just layed there and enjoyed the mattress just as much as I did. If you're looking for an affordable and dependable mattress, get the Novaform Elite. Its not too soft nor is it too firm but enough firmness for support. The heat issue isn't that bad. And there is absolutely no chemical aromas from the mattress. I'll definitely keep everyone posted on how this mattress is working for me. Thanks! :)

417 longeye33 08.23.07 at 2:26 pm

I read through most of these comments before I bought the novaform and decided to go with it, so thanks everyone. I've been using the mattress for 3 days and its so nice. I started off using my old down pillow and that was putting a kink in my neck (which i used to also get on my old mattress). I picked up a memory foam pillow from target and I have zero neck pain. Another thing that totally took me by surprise happened. When I used to roll over on my old bed, my shoulder would crack and feel really uncomfortable. Last night I rolled over on the novaform and there was no cracking or discomfort. AMAZING!

418 bubbleman 08.23.07 at 3:49 pm

I have been on my Comfortluxe Queen for a week now. I was a little stiff after the first night, but that is probably because it is so comfortable that I did not shift or move much. Initial smell was very faint and dissappeared after 24 hours. The slight ridge down the middle vanished after a couple days.

I am a hot sleeper and was worried about heat. I was worried about nothing. This bed is fantastic, and the sale is over but it is easily worth the money anyway. Especially compared to the tempurpedic.

The only drawback I can see is that the mattress will be a bitch to move. After it inflates, you will need at least 2 people to relocate it outside of the room. I highly recommend this mattress as an alternative to the Tempurpedic.

419 Vis 08.26.07 at 5:28 pm

Hi………. can any long erm user give their opinion here. I see opinions after one day, or few days. But how does it feel after 6 months? os few years. BTW I am talking about Comfortluxe

420 Rich 08.28.07 at 8:39 pm

Bought the costco Novaform mattress this past Saturday. Followed the directions exactly and let it expand as necessary. There was a huge lump down the middle where it was folded as well as the end of one side was much lower than the other. After 3 days of letting it expand…the crease (lump) is better but still there. Also the side that was down is still down. Needless to say…this is going back to costco. I have no idea how I am going to get it back…but we'll figure it out. We bought this because of my wife's back problems…which were not helped by this mattress…I was really hoping it would help…but it was not meant to be. Personally I like it…but then again…I can sleep on just about anything.

421 dave 08.31.07 at 7:39 pm

For those of you who are discouraged that your mattress doesn't seem to be expanding right I offer this tale:

When I posted earlier I neglected to mention that our mattress also had a ridge down the middle and that two spots at the ends failed to expand for three or four days. Since we live on an island in the Bahamas we were unable to exchange it to Costco without paying a fortune for shipping, so I was very determined to find a solution to make the mattress recover its shape.
I reasoned that body heat was needed to soften the mattress at night, so maybe it would help flatten the mattress If I could heat it to near 98.6F.

We don't have any heat in our houses here, so I just waited for a very warm day (didn't take long), and I shut off the AC in the bedroom, took off the bedding and cover fabric, and I opened the drapes on the south facing windows to let in more of the sun's heat.

It took all day, but the mattress was nearly perfect by the end of the day. I repeated the process a coupla days later and it was perfect in no time. It was easy and painless.. less work than even getting the mattress out of the bedroom once it had been released from it's packaging.. certainly infinitely less work than carrying it to Costco (even if I'd lived right next door).

Hope this little story helps someone else.

422 Heather 09.05.07 at 6:59 pm

I researched and researched and finally purchased the Novaform Comforluxe Cal King from Costco. I will also agree with loads of you and say that UPS is so lame and I had a big problem getting it delivered…not Costco's fault though. I ordered my mattress online and got updates as to where it was in the shipping process. The Cal King Novaform weighed 150lbs and was very hard to move. I unwrapped it on my bed since moving it didnt seem like a good option! The mattress has no smell to it as some of you mentioned above. It has been about 4 hours and it seems like it might be done poofing but does still have a rather large ridge down the middle of the mattress where it was folded. Some of you mentioned that it will go away in a few days but I am wondering if others are having this problem! I would suggest ordering the mattress from costco online since they will come and pick it up if you want to return it. I think that I will like this mattress a lot if the ridge goes away so any advice will be greatly appreciated! Oh and the cat thinks its the bees knees!

423 Karin 09.06.07 at 9:55 am

Several months ago i remember reading comments about the Fresh dreams mattress getting "firmer" with time. Is anyone else having that problem? i ordered the Freshdreams on May 1. Have had it for 4 months now. Here are my issues.

1-The center 'hump' where it was folded is almost imperceptible to the eye, but is like a small mountain between my husband and myself when we are in bed!
2-my second issue is that it indeed seems to be firmer now that it was initially. my thought is that the foam is more 'compressed' now and we no longer sink into it as deeply as before. (?) my husband is about 245lbs and he feels the problem is even more pronounced on his side of the bed. he complains that he feels like he is about to roll out of the bed each night!

That being said- the mattress is going back to costco. yes, the return process is very easy. call customer service- no questions asked- (although i was on hold waiting for a good 10min). they took my info, then a few days later someone called back to give me my return options (this surprised me). 1-return it myself to warehouse (yeah, right!) 2-donate it to charity and mail the donation conformation from the charity to costco and they would issue credit 3-have trucking company come pick it up (my choice). waited another week for the trucking co to call to arrange pick up. they will pick up mattress next week. hopefully all will go smoothly, but overall, i am very pleased with the process so far. as for the next bed purchase, i think i will go with the tempurpedic- we are now 'hooked' on the memory foam- even if the Freshdreams didn't work out for us. Thank goodness we saved the old mattress so we have something to sleep on until we get the next mf mattress delivered!

424 Greg 09.06.07 at 11:15 am

Thanks to everyone on here who has posted information on this mattress. We purchased the Elite king from Costco at the store. Brought it home and opened it last night. It was manufactured on July 10th, 2007.

As of this morning the middle ridge is gone but the edges are still flat. The center has puffed up nicely but it pretty much slopes down on either side. Anyone else have a similar experience? Should I take the cover off? I noticed a previous poster heated it up to 98F. Maybe a hair dryer would work.

I'm going to wait a couple days before I get concerned but I really don't want to take it back.

425 Alicia 09.06.07 at 12:06 pm

My husband and I received the Novaform Comfortluxe King about a week ago and had similar issues with the ridge and depressions around the edges. Sleeping on it felt like sleeping on a side-hill! Despite that, it is still pretty comfortable, which I think says a lot.

We tried putting heavy boxes on the ridge for a couple of days, and that seemed to help, but the ridge feels like it grows back during the night. We were about to call to have Costco to return it, when I read Dave's 8/31 post. (Thanks, Dave!) We tried his suggestion for about four hours yesterday, and it seemed to help with the ridge and the corner issues. We are going to let it bake in sun again today without its cover and see if that helps.

426 Bob 09.07.07 at 8:51 am

We are not sure which Novaform mattress to order, the Fresh Dreams or the Comfortluxe. We liked the comfort of Tempurpedic Rhapsody modle we tried in the store. Can anyone tell me which one of the Costco modles is closest in feel to the Rhapsody? Thanks

427 Greg 09.07.07 at 9:51 am

Well I live in MN so having it bake in the sun isn't an option. So I used a hair dryer on the flattened edges and this morning it seemed a little better. I'll try it again tonight and give it a couple more days. I don't know if the crush marks will ever go away though.

The center ridge is completely gone.

428 Andy 09.07.07 at 1:48 pm

I just purchased a Comfortluxe King from (right now it's $110 dollars off). I'm praying that it will inflate okay… Does anyone have any experience with a memory foam matress on an slatted frame? I bought an Ikea Hemnes King size bed frame for my matress:

I'm probably going to buy an extra set of slats to double up the spacing and minimize the gaps between, or just lay a couple of sheets of plywood on top. Anyone know where a good place to pick up deep pocket sheets from the 12" matress? Do most of you use memory foam pillows as well?

429 Susan Winter 09.07.07 at 10:05 pm

I have had the Comfortluxe Queen for two weeks now. FYI – In Colorado, the mattress seemed to flatten into shape by the end of the day – there was heat, but no humidity.

I am finding it hard to get used to sleeping on the mattress. Typically I like a firmer mattress as I have lower back issues. I had been sleeping on a superfirm mattress with a Costco 2 1/2 inch topper, as my shoulder needed more padding after a car accident. I thought the Comfortluxe would give me an extra amount of "sinkability" that the mattress didn't have, but at a firmer level than a thicker topper would be.

I find the Comfortluxe to be as firm as a firm mattress, but different. I tried putting my topper on it and found that it was only better for a day. I toss and turn all night and sometimes can't get back to sleep – with or without the topper. I am trying to allow for body adjustment and foam break-in, but I am wondering if it just isn't going to happen. So I have my old mattress/topper next to the Costco one as a backup.

Anyone else having trouble getting used to the mattress? I have been told it takes a week to break-in the mattress, but it doesn't feel any different. And that it could take a month for the body adjustment, but I thought I might just be uncomfortable in the meantime, not having so much trouble sleeping. Anyone else?

430 michael 09.11.07 at 2:56 pm

So my wife and I have been sleeping on the comfortluxe for a little over a month now. My wife doesn't like it, but doesn't hate it either. I'm not sure how I feel about it. I wouldn't call it the most comfortable mattress I've ever has as others have put it. There's no "ahhh" factor when you get in it. I tossed and turned more on this mattress the first two weeks, but now I am tossing about as much as my original mattress. I was expecting to sleep in a coma like state with this mattress, but that's not the case. I will say that I am liking it more each day, and that I am not as ache-y as I had been. However, I was expecting more out of this mattress. It will probably end up in the guest room vs. returning it. I'll post again in another month.

431 Greg 09.13.07 at 9:15 am

We've been sleeping on Elite for about a week now. It took a couple nights to get used to it but we like it. The ends still haven't completely filled out though. If they don't after a month it's going back.

We kept the cover on and put a fitted sheet over it. What does everyone else do? Do I need to keep the cover on? I have found that deep pocket sheets are too deep and tend to bunch up. I use a memory foam pillow but my wife does not.

432 Nathan 09.17.07 at 2:18 am

Two things: What about us poor folk in Hawaii? Costco won't ship there. :( I may buy one on the mainland and ship it. If so, any clue as to if and/or when Costco may have a sale on the Comfortluxe again?

433 Andy 09.17.07 at 12:07 pm

My King size Comfortluxe arrived on Thursday and it decompressed without any problem. I live in North Vancouver and it only took 4 days to be shipped from Montreal by UPS. I left it with it's cover on, in a south facing room with the windows closed over the weekend to heat it up. There is still a slight ridge down the middle, but it seems to be smoothing out. The edges fully decompressed and I don't feel like I'm going to roll out of the bed. This matress does get hot when you sleep on it. I wouldn't even consider the Elite without the coolwave layer.

As for the Ikea slats, I decided against doubling up the slats or placing plywood over top.

I slept on it last night without any sheets and have no complaints. I think that it will take a couple of nights to get used to it though. I'm still stumped on what I should do for sheets… Greg, who posted above, said "I have found that deep pocket sheets are too deep and tend to bunch up" But I had to wrestle my old fitted sheets over my last 8" thick matress. I think getting the same type would pinch the edges, but it's still too thin for 16" deep pocket sheets. Has anyone found any sheets that properly fit?

434 laura 09.17.07 at 2:14 pm

Just pick up some of these:

And your sheets will stay nicely in place.

435 jb 09.20.07 at 12:03 pm

I just got a mailer from Costco yesterday and starting on October 8 there will be $150 off the Queen and King Comfortluxe.

436 jb 09.24.07 at 9:57 am

addendum to my previous post… $150 off, shipping and handling included, online only, Oct.8 to Oct.28

437 Jay 09.26.07 at 4:18 pm

Can this mattress be folded back into smaller shape after expanding? I want to buy a king size mattress for my room but I dont think a regular mattress will fit up my stairs. I think this mattress will be a good alternative since it comes in a box. I just don't know about ever getting it out of my room once its expaned.


438 laura 09.26.07 at 10:37 pm


You can fold it and tie it.


439 Jay 09.27.07 at 1:11 pm

Thanks for the feedback Laura. I will probably purchase one in the next few weeks and try to write a review.

440 John 10.02.07 at 8:25 pm

Was ready to try the Comfortluxe. Now Costco lists the "Comfort Royale."

Anyone know anything about this one? Looks like CoolWave foam is now Coolbreeze foam.

441 Bob 10.06.07 at 3:39 pm

We purchased the Comforluxe King. After 5 days, I call Sleep Innovations as the mattress de not fully decompress. They sent me a new one "uncompressed". The box took a beaten during shiping. We turned the unboxed mattress on its side and moved it to our bedroom 50' away (being as carfull as we could). Once we laid it flat, we found that "all" of the layers of foam had shifted and the mattress was no longer square. We opened the cover and discovered that the glue between the various layer of foam had failed. With a lot of help, we (3 people) were able to somewhat re-square the layers (it appeared that during shipping, the upper layers of memory foam stretched making them wider but we were still able to reclose the cover. I called Sleep Innovations and they said to give it time to see if it bunches up and if so they will replace it. What I didn't tell them was, if it bunches up, it's going back and I will want a refund. I hate to spend 3 times as much for a tempurpedic but, this is getting to be a little much. Overall, I will give a thumbs up to customer service at both Sleep Innovations and Costco. They have been very easy to deal with. I can't understand how they can continue to lose all the money they do on all the returns I read about online.

442 robbie 10.19.07 at 10:53 am

any news on how long it takes to get the shipping confirmation email? I placed an order a week ago for a confortluxe king, the order status is stil in progress and i have not received any correspondence other than the initial order confirmation.
Before i ordered i called customer service, they told me although they state 10-15 days its likely to be within a week. The service rep says they state 10-15 just to cover any delays.
I wonder how long it takes once its been shipped?

443 eddi 10.19.07 at 3:26 pm

how long is the current costco sale going to be on for?

444 Bob 10.21.07 at 8:26 am

From the time we ordered to the time it was delivered was aprx. 8 days.

445 Bob 10.21.07 at 8:28 am

The sale is on though October 28th. Check out their web site for any updates.

446 Sizarro 10.22.07 at 2:32 pm

The Novaform Comfort Royale (shown in the Costco Connection Fall 2007 Costco Home Catalog) is exactly the same as the Novaform Fresh Dreams with three exceptions:
1. the cover is different
2. it's available at the warehouse (only a few have them as of Oct 22, 2007)
3. it's cheaper since you aren't paying for shipping.

Note, it is not shown on the Costco website as of this date.

447 Sizarro 10.22.07 at 2:37 pm

Also note, as one person inquired earlier, the Coolwave and Coolbreeze foam terminologies are one in the same according to the manufacturer.

Also according to the manufacturer, they recognized an issue with the odor produced by the unit during the "inflation" period. However, they have apparently dealt with that and have reduced the issue to one that is minimized during the first 72 hours and eliminated from that point forward.

448 LSC 10.22.07 at 7:18 pm


For those who live in Hawaii, just saw at Costco Hawaii Kai selling Cal King Comfort Royale 12" mattress @ $799.99.


449 Janna 10.23.07 at 2:07 am

We ordered our King Size Comfortluxe mattress on 10/10, and it arrived on 10/19. It ships from Ontario CALIFORNIA, not Canada! hehe, I think a few folks were confused about that. Being in the Portland area, it doesn't have too far to go from California. We paid $849.99 plus tax.

It came in a cardboard box that weighed about 150 pounds. The directions are good about how to open the bag. It came bundled in a plastic-burlap type bag, and then an inner bag of regular plastic. Within just a few hours of opening it and placing it on the foundation, it 'inflated' to a very nice looking mattress! The smell, however, was pretty potent, but the Novaform folks (and you guys) had informed us of this. It's been 2 days now and the smell is mostly gone. We slept on the bed the very first night – I wasn't expecting to, but it looked quite 'normal'.

During the daytime, I have opened the blinds in the bedroom to heat the room up with sunlight, and have taken off the mattress pad and covers to let the bed 'air out'.

It's a nice feeling – firm, yet cushy. I think we're going to like it, and you can't beat the price.

450 robbie 10.30.07 at 5:33 pm

I had pretty much the same experience as Janna above. However although my raised center ridge now seems flat sleeping on the ridge i notice is alot firmer than sleeping each side of it. Tonight will be 4th night sleeping on it and i opened it noon on saturday. Anybody have an issue with the firmness of the center ridge? it bugs me a bit because it makes the bed seem uneven.
Not matter what we have decided to give it a full 2 weeks try out.

451 Ted 11.01.07 at 4:21 pm

I've been lurking and we bought the Comfort Royal king size last night. The long story is that we bought the "standard" (meaning the only one they were carrying in the store at that time) Costco king size innerspring mattress eight years ago. Getting a bit older and arthritis kicking in, four years ago, since I'm a side sleeper, I was getting pain in the pressure points on my shoulders and hips. We bought the 2'topper (the only one that was available at that time in the store) from Costco. It was blessed relief, though over the last four years, we've done our fair share of pulling it and the cover back in place, it tends to travel.

In August, I had shoulder surgery, and had been told that I would not be able to sleep on the operative side for months and months on a regular mattress. We then purchased a king size air mattress with individual controls for each side, so I could deflate it and enable side sleeping. It worked fine, but since we put it on top of the old mattress and the 2' topper on top of it, we had to get a running start to climb up into the bed.

Yesterday morning at 0230, my husband awakened to find that his side had completely deflated. I found out that there are no more king sized air mattresses available, so I either had to be miserable or we had to make the move. I've been looking at the Novaform mattresses for about a year or so, but the $$$ factor kept us from buying.

We went to the Costco Home in Tempe and picked up the Comfort Royale last night at about 1900. We had it opened and and made by 2000 and went to bed by 2100. I awoke with the alarm clock at 0400 this morning and realized that I had slept all night without changing position and NOTHING HURT! My husband slept well. Aethetically, the cover is nice and uniform looking. The bed opened up evenly with a slight ridge down the middle after 15 minutes. It is now almost up 19 hours and there is the slightest ridge in the middle and otherwise, completely even and filled out. I was fearful the 12' thickness might be a problem with the mattress pad (standard one, not the topper) and sheets, but no worry. Slight odor, gave me a little headache, but today I've had the window open and it's barely noticeable. I'm looking forward to sleeping/reading/whatever on it tonight and this weekend. I'll update y'all!

452 Dave 11.02.07 at 5:56 pm

Since this site was so useful, I thought I would add some stuff.

I too was unsure whether I would prefer the Fresh Dreams/Comfort Royale or the ComfortLuxe, so I contacted Sleep Innovations. My email and their reply below:

Name: Dave
E-mail: (removed)
Reason: product inquiry

Hi there. I am looking for more detail regarding two products for sale through Costco – the Fresh Dreams mattress and the ComfortLuxe mattress. I am considering both.

I already know the layers – they are described on the Costco web site. The Fresh Dreams has a 1" cool layer, a 4" high-density section (5 lb), and a thin cover. The ComfortLuxe has a 1.5" cool layer, a 3.5" high-density section (split between 5 and 6 lb) and a quilted, thicker cover.

The question I have is, resulting from the different cool layers, different high-density layers, and the different cover, what is the overall effect of each one? How would a person that can't lay on both (only the Fresh Dreams is displayed at my Costco Home store) decide which one they'd likely prefer?

From: Tina Casey
To: dave
Subject: RE: Sleep Innovations Online Contact Form

Thank you for your inquiry. The Comfortluxe and Fresh dreams mattresses are very similar. The main difference is that the Comfortluxe is considered a firm and the Fresh Dreams is a medium firm. If you would like a plusher mattress I would recommend the Fresh Dreams. If you are looking for maximum support I would recommend the Comfortluxe. Please let me know if you have any additional questions. Thanks!

Best regards,
Tina Casey

I just received the mattress (UPS guy even helped me up the stairs with it). Two hours into decompression, one edge is still crushed and ridge is still present, but otherwise things look good. Very little smell vs. what I expected.

I would agree with Tina – this bed seems firmer than the Comfort Royale (same as Fresh Dreams but with a quilted cover) I tested at Costo Home, although that bed was broken in (2 weeks on display). If my opinion changes with wear, I will write an update.

453 Dave E 11.03.07 at 6:28 pm

We bought the topper a little over a year go at Costco. It took 5 days to unfold, but it finally did. Although very irritating, it was worth the wait as it extended the time to find a new mattress. We had previously bought the number 1 rated mattress by Consumer Reports over 8 years previous although by accident. I spent 3 straight hours laying on beds at a Metropolitan Mattress store. It was on sale for $800-900? and felt better than mattresses for 3 times that. Anyway, point being that we felt spoiled after that. That is until it wore out its welcome.
After success with the foam topper we decided to get the NovaForm Elite Memory Foam Mattress at Costco when they finally got the California King in. We absolutely love it. And what we really like best of all is that we didn't pay Tempurpedic prices. It feels kind of like flipping them the birdie for their ridiculous prices – but in a nice way.
We love Costco. Anybody down here who doesn't shop at Costco (or to a slight lessor extent Sam's Club) is just plain ignorant of the excellent value that they have to offer.
I recommend this mattress to everyone. Though I would try the topper first. Our nice previous mattress I mentioned had a very plush pillow top and so we had to turn it upside down to better test whether the foam was decent or not. It was too mushy on the pillow top.
Dave, Gilbert, AZ

454 Dave E 11.03.07 at 7:10 pm

Forgot to mention a couple other things in my previous post just a bit ago:
We purchased the memory foam mattress from our local Costco with a $50 discount on 22 October. The box indicates it weight about 100 lbs.
Dave E, Gilbert AZ
I opened our 12” memory foam mattress in the dining room because I was expecting something similar to the foam topper. But after just 15min, it was clear that we were going to be sleeping on it that same night. I then dragged it onto our bed and by that time it was good-to-go and we made the bed.
Except for just briefly upon opening, we did not notice any unusual smell.
We also had a slight ridge down the middle upon positioning it on the bed, but after making the bed we never though about it again. I just checked, and there are no discernable aberrations on the top.
We both have pillows from Costco that are half memory foam and half down (I think). We love them too.
I neglected to mention that we also have a 2.5 inch pillow top mattress cover that we purchased from Bed Bath and Beyond a few months ago for about $80 (after the traditional 20% off coupon). I definitely sleep much more comfortably so far. My wife only sleeps a little bit better on it. She has sleep problems so it’s hard to say more. But I will certainly update if things change significantly from what I have written here

455 Carter 11.04.07 at 5:33 am


I just purchased the 4 inch Novaform "Choices" mattress topper from Costco, full-size. It seems to be decompressing in a very uneven fashion. The middle of the mattress has decompressed to 2.5 inches, but the edges are more or less flat (less than an inch). I tried to pull the edges apart to aid in expansion, but the foam just rips. What am I doing wrong and how can I make the whole topper expand correctly?

456 robbie 11.05.07 at 10:49 am


It seems that the foam expands better in a warmer room, away from cold drafts etc. Pulling it around probably wont do much, as long its it flat then it should expand.

457 Steve H 11.07.07 at 8:10 am

I purchased a 12" King mattress. This mattress is too soft and does not have enough firmness. I sink way into it and end up in a large depression that is difficult to roll out of. Now I have to figure out a way to get this beast back to Costco and get my money back.

458 Matt K. 11.07.07 at 11:28 am

Okay I last posted on 7/27, saying I thought my Comfortluxe mattress was too firm, but that I'd give it a chance and "let you all know how it goes."

Well sorry it took so long, but I've been sleeping so well, I almost forgot about this website!

After about 3 months now, I can honestly say this is one of the best purchases I have EVER made! My wife and I wake up in the morning sometimes and say to each other how unbelievably comfortable this thing is, and how affordable it was. I'm not sure if it took a good month for the mattress to break in, or if it took a while for us to get used to sleeping on it (or both), but if anyone is having doubts about it being too firm at first, give it a chance. I also went to our local Costco and bought the contoured memory foam pillows they had (which I didn't like at first), and they are now part of our perfect setup!

From the late stages of pregnancy in the heat of August to the middle of the night feedings we're going through now, this mattress has really been a blessing. She can get up to feed the baby, and I hardly know it!

Anyway, just wanted to report back for all those who are hesitant on buying, or thinking of returning… pull the trigger. I think you'll be happy you did.

459 Matt K. 11.07.07 at 11:30 am

pull the trigger on buying, not on returning!

460 robbie 11.08.07 at 11:43 am

after a few weeks our comfortluxe still has a super firm ridge and "soggy" edges which slope inwards.
I called sleep innovations for advice but got a recorded message saying they were too busy and to call back later! Costco customer service has a wait time on hold at 25mins!!! I am hoping to get replacement sent out as i did orginally order online.

461 Jesse East 11.08.07 at 6:16 pm

Hey—Ordered the Cal King Elite Comfortluxe from 28OCT07. Arrived UPS 01NOV07. Placed in king waterbed frame 02NOV07.

After 6 days at 70 degree room temp the mattress has a fully expanded 12 inch thick ridge down the center, but each side is still only about 6-8 inches.

May try a hair dryer or just give it back. I dont want it the way it is now.

462 Craig 11.09.07 at 11:49 am

Wow, what an informative site about these mattresses.

I have a different question about Tempurpedic vs. Comfortluxe. I made the mistake of testing the Temps at Mattress Firm with my wife-to-be, and of course she's in love with them. Especially the set up with the motorized box underneath that raises your head and feet so you can sit up and watch TV. Kind of like a glorified Craftmatic (or whatever they were called) that was advertised on TV.

So my question is – can we use the Comfortluxe with this "box" if she's insistent on getting one? I would imagine so if they're the same size. Or is there something comparable (and cheaper!) out there.

Also, since we missed out on the last sale – I called the lady at and she said they repeat this $150 off sale approx. every 2 months or so, and she wouldn't be surprised if they have one around Christmas. Seems a lot of people buy these beds for their elderly parents as Xmas gifts. So if you're holding out for the sale, you may not have to wait long.

463 Matt 11.09.07 at 2:51 pm

9 month update!

We love our king comfortluxe. I sleep much better, though it did get a little hot at times over the summer. But like some other posts above, our mattress is having some issues. It is much softer on my side vs. my wife's. Yes, we have a height/weight difference, but just sitting on the edge to tie your shoes it is noticable. And we have a few dents/divots that you could feel under the nice cover. We finally got around to unzipping the cover to check them out….HUGE rips where the mattress was folded up in a W shape for compression and shipping from the factory to Costco. There were also spots where the layers of foam were separating. Not good.

So rather than return for a new compressed mattress from Costco, I contacted Sleep Innovations about getting an un-compressed one shipped under warranty. I don't want to risk dealing with the tears, ridges, compression issues, etc… from another one shipped in the tiny box. I'll deal with lugging the fully expanded one up the stairs once it arrives in a few (OK, many, many) weeks. The warranty process seems painfully slow, but otherwise I am happy with the memory foam product.

464 Susan in Colorado 11.11.07 at 5:47 pm

Update from September:
I've had the Comfortluxe for three months now and I think it is going to have to be returned. What I have noticed is this: instead of the foam filling in the natural gaps of the contour of my body, it actually increases the contour. For example, if I lie on my back, instead of the mattress filling in the small of my back, my bottom sinks more than it would if I were on a regular mattress and my back arches more, creating discomfort. I am not a heavy person, but I do have scoliosis so maybe my back is more sensitive. This same thing happens on my sides too. I notice it in the middle of the night when I wake up with pain. Memory foam isn't for everyone. Glad most of you are having more comfortable sleep.

465 mark davis 11.12.07 at 11:41 am

We purchased our King Elite from Costco (online) during the $150 off sale (10/19). It shipped on 10/23 from Elkhart, IN and arrived 10/25 in Huntsville, AL.

My wife and I have been pretty pleased, but the center hump that runs from head to foot continues to bug me. I've called to Sleep Invations to see what they can to (i.e. replacement I suppose).

The mattress looks pretty flat, but the centerhump becomes apparent when you try to roll toward the middle. The bed seems much less compressible there. It leaves you with that side-hill feeling. When our 5yr old climbs in between us, we're not sure which way he'll go. But he won't be in the middle very long!

I forsee a replacement.


466 Matt 11.13.07 at 3:42 pm

Well a 4 day later follow up to my previous post. Sleep Innovations told me via email that it would take weeks to ship an un-compressed mattress via warranty.

Instead another compressed one arrives from UPS today. My wife accepted delivery of the package, so I guess we'll let it air out and then immediately take off the cover to check the foam for rips, tears, holes, layer issues, etc…

We'll see how it goes. I am pleased with the quick response, though I would have preferred the un-compressed one they mentioned. I can always send it back I guess.

467 Weight 11.15.07 at 12:29 am

Just curious.Does anyone who weighs 215lbs or so have any problems on the Comfortluxe?

I am really confused. Some people in that weight range say it supports fine, then I read another post that says if you are over 200lbs you will sink through the mattress entirely.


468 Scot 11.17.07 at 4:29 pm

Got the NovaForm®King Comfortluxe™ Memory Foam Mattress last week. We love it. I weight 205. It feels like I "sink in" 2 inches. I feel like I am evenly supported thoughout my body, almost like floating in water. I also got the NovaForm pillows and love the support under my neck.
My wife says she slept through the night for the first time in months. Apparently it is working. No "hot spots" since our bodies are evenly supported. We had a very expensive, but firm mattress before.

469 MHS 11.17.07 at 4:39 pm

I am thinking of buying, however I need an Eastern King is that available?

470 Weight 11.19.07 at 12:29 am

Great to know. Thank you for your 205lb insight! :) If it goes on sale this week I am going to grab one from Costco and see how it goes.

Have you guys put it on a flat base or a flexible slatted base?

471 Judy 11.19.07 at 1:38 am

We bought the comfortluxe about2 wks ago from Costco. I love the way the bed feels, but it may be too firm for me a side sleeper. My hip is so sore today, I can hardly touch it. I told my husband who weighs considerably more than me, I was going to try his side of the bed tonite to see if he maybe has broken in his side more than I have.
I bought Costco's Sealy bed (the most expensive pillow top) a few yrs ago, and returned it because it became very lumpy. They were great about picking it up and refunding my money. After reading this website I decided to take a chance on the Novafoam.
I am thinking of getting a foam topper, as that is what we have in our motorhome and it has helped since that bed is hard too. Maybe it's just me. But, even my husband says its hard.
What are you experts suggesting. Should we return the comfortluxe and get the fresh dreams, or the elite, I am over 50, and don't want hot.
Maybe it will break in?

472 Weight 11.19.07 at 7:17 pm


YOu might think about providing your weight. It is hard (no pun intended) for people to tell you what might be the problem without know your height and weight to ascertain your body type.

good luck!

473 Judy 11.20.07 at 2:10 am

I weigh about 145 to 150. I slept on my husbands side of the bed last nite, and it was much more comfortable, so I am now forcing him to break down my side.
But, low and behold I see in Costco's ad that I received today, no they have a bed with controls for firmness levels. Has anyone experienced these beds before. Still Novafoam. Would really like to know about this one. My hip is still too sore to touch.

474 Judy 11.20.07 at 2:13 am

BTW- about what to put it on. I went to Big Lots and bought a very inexpensive box spring to put the bed on. But, I don't think that would effect the comfort of the bed.

475 Dave 11.20.07 at 2:01 pm

An update from my previous post from 11/2. As mentioned then, we ordered the ComfortLuxe, and were finding it to be former than the Fresh Dreams we tested in the Costco Home store. After two nights (admittedly not much break-in time), we ordered a Fresh Dreams online. We now have both Novaform king mattresses in our house.

The Fresh Dreams "build date" was four days older than the COmfortLuxe we received two weeks earlier — and possibly as a result, it decompressed with a more pronounced ridge in the center, which is now virtually gone but you can still feel it with your hand.

As for comfort, the purpose of the Fresh Dreams purchase was to move to the softer of the Novaform beds. After two nights on it, it seems just as firm, if not firmer, than the ComfortLuxe it was meant to replace. We have admittedly not given either mattress time to break-in. Also, the ComfortLuxe has the quilted top, which might be impacting the "plushiness" feeling. The fact is we haven't slept comfortably on either mattress yet.

Net: Initial testing from this one customer does not corroborate the idea that the Fresh Dreams is softer than the ComfortLuxe. They both seem firm. We need to give the break-in process more time. Any tips on how to speed up the break-in process are appreciated.

476 Weight 11.20.07 at 6:06 pm

I just ordered a Comfortlux. What the hell. It's a free trial if I don't like it.

477 G3ekGir1 11.21.07 at 2:01 pm

We ordered the Comfortluxe from on 10/28. There was a delay between the time Sleep Innovations delivered the mattress and when they notified costco that it was delivered. By the time I received the email notification that it was shipped I realized it had been down at the front desk for two days waiting for us! We live in a high rise and don't go through the front entrance every day. So far the mattress is a dream. It's definitely different but so soft and firm at the same time. We slept on it the first night. I still feel a hump in the middle but hopefully that will resolve itself after a while. In the meantime my daughter is happy to oblige by jumping and walking all over the hump. Thanks for this post–it really helped with our decision and we're really happy with our purchase.

478 Weight 11.28.07 at 7:11 pm

Just got the comfortluxe. Phew, the thing is certainly compacted. How long did it take to fully expand for people?

479 Lynn 11.29.07 at 8:12 pm

We bought the comfortluxe from Costco. After 3 days it still had not decompressed all 4 corners were together. We took it back and got another mattress. It started decompressing right away. It has been 3 days and there is still a hump in the middle not rigid like the first one but still there. I guess we will give it a week or so. Can still sleep on it. It is very comfortable.

480 Weight 12.01.07 at 7:14 am

OK, so it has been 2 nights of sleeping on the comfortluxe. The mattress has been expanding close to 60 hours. Frankly, it is super firm. I love how it conforms to me and the support, but wow, is this thing hard. Even after the memory foam conforms and softens, it is still quite hard. No sense of being in a cloud at all, just being on a hard surface that gives… FYI, i am 6'6 215 lbs.

Do these things really soften or does my body just get used to something this firm/hard?

481 Mike 12.03.07 at 8:44 pm

Is it possible you have the matress upside down? it is softer on one side than the other. 8>)

thanks to all who have contributed to this blog, which helped me decided to buy. We love it.

482 Judy 12.06.07 at 3:01 am

Still no response on this new bed with controls for firmness that Costco is offering.
I am seriously not happy with the comfortluxe. It is way too hard for both my husband an me. I am really diappointed from this website, I guess everyone sleeps on their back. Or maybe it's alot of Costco employees posting messages.
This bed is hard as a rock. I think I would get a better nites sleep sleeping on my floor.

483 Weight 12.06.07 at 7:50 pm

This is my thoughts on the comfortluxe.

1) HOW TO SOFTEN IT: Wait up to 72 hours for it to really decompress. Then, to soften it you must walk/hop(!) all over it many times be sure to walk/hop over it uniformly(!). This worked for me to soften the comfortluxe, though I am 215lbs. I walked back and forth on it for probably a total of 20 minutes.

JUDY try this walking thing to fix. Better yet, get your heavier husband to do it. Really walk hard on it and be sure to hit all the areas, and hop up and down on it too.

2) I find the bed initially very comfortable.Then as I warm up the comfort layer. I sink through that layer and my hips sit on the support layer which is not comfortable and is in fact hard.

484 Mark 12.08.07 at 11:52 pm

I recently purchased the Novaform Comfort Royale and have a few thoughts to share. I want to love this bed – I do, but after a full week of sleeping on it, I have a few issues.

I have slept on many spring mattresses and have a rock-solid back until a year ago when my previous mattress began to dip (like most do after years of wear). I decided to go with a memory foam this time. After pulling the bed from the box, I noticed a strong smell. I let the mattress expand for 12 hours before sleeping on it. The first night was nice for my back as the mattress molded to my body, however the smell of the mattress seemed to release from under the sheets on each turn/flip. The smell continued heavily for the next 5-6 days and still lingers today even after attempting to fan the mattress.

My lower back pain returned when I attempted to sleep on my stomach. In addition, I noticed my middle and upper back feel stiff in the morning along with my neck … this might be related to my older pillow.

I've had no issues with heat as some have mentioned and believe some sleeping habits are better off with this type of mattress … I suspect stomach sleeping is not one of them:)

I am heading back to a spring loaded mattress or may test the Infinite Comfort. Anybody have thoughts on the Infinite Comfort?

485 Weight 12.09.07 at 12:13 pm

Stomach sleepers need a VERY firm mattress.

486 Susan in Colorado 12.10.07 at 9:24 pm

I bought the new Infinite Comfort air/mem foam mattress from Sleep Innovations and Costco.

I returned the comfortluxe today (they picked it up). See my reviews above (Susan Winter and Susan in Colorado) for my reasons why. But basically, despite how firm it was (and their are multiple layers of mem foam of various densities, so it is not typical that you can sink all the way to the conventional foam), it was too soft for my lower back and hips which would sink too much and cause back pain – and I am not a heavy person.

The air mattress came last week, and I had opened it ahead of time so everything would inflate. I am in the process of putting it together now. It is not too complicated, but the instructions aren't great. What I like about this one already is that it comes in many pieces making it easy to move to a new residence. It is basically like a lower end Select Comfort mattress, so no sleep number, only firmer and softer.

I had tried putting my 2 1/2 inch topper on my electronic-filled air mattress and that didn't work for me. I hope this tunrs out better. Since I haven't slept on it yet, I will have to write more later.

487 Kim Joyner 12.11.07 at 2:50 pm

We purchased a King size 12” novaform mattress on November 12, 2007 at a Costco Warehouse. It comes packaged in an air compressed bag and the instructions say to open the mattress and let it expand for 24 hours until the mattress reaches the 12” height. After four weeks the bed is still just 8”-10” in height and has a large hump in the center. I'm guessing there is no hope this mattress will expand to its full 12” capacity. The mattress while shrunk was easy to get into our car but I don’t know how we’ll get the expanded king mattress back to the warehouse in our vehicle. I very much regret this purchase and I wish I'd have thought this through before I bought something that would be impossible to return.

488 laura 12.11.07 at 5:22 pm


Just use ropes to bend it into a half, or thirds, and cinch the ropes up.

489 BK 12.11.07 at 9:06 pm

I purchased my memoryfoam/comfortlux mattress through when it was offered at a discount recently. It took about 10 days from ordering until it was on my doorstep – which was okay with me, since I (hopefully) won't be needing a new mattress for 10 years (hopefully…) – so what's a day or two. At any rate, I moved the mattress to the bedroom (yikes, but the thing weighed so much for its size!) and unleashed it from the packaging. Much fun as the mattress expanded. I went away for a weekend and , when I returned, it looked great! I could hardly wait to try it out and flopped onto it. Wow… I felt a slight give, then a bit more and that was it; great support!! I slept in it that night and the next a.m. felt fantastic! I've had the mattress for >month and every night seems better than the previous. I'm surprised at the nay-sayers here, but I think I've found the mattress for me. Oh yeah, the smell – noticeable intitially for a few days, but not now. Perhaps the nay-sayers are too sensitive… on many levels (I'm just saying…).

490 Teri 12.11.07 at 11:12 pm

Susan in Colorado, I am anxiously waiting to see how you like your new Infinite Comfort Air/Memory Foam Mattress you bought at Costco. We are considering buying it,I've heard good things about the Sleep Number bed but the price is way out of our range. I'm hoping the Costco's version is just as good. I hope you write a follow up soon. Has anyone else out there bought one?

491 Weight 12.12.07 at 8:31 am

For people who find Comfortluxe too firm, here is the possible explanation.

I spoke to someone from SleepEZ. He said the problem is that the comfort layer ILD is WAAAY too soft. he said it was typical of most manufacturers to put a comfort layer that is super soft so in the showroom people thing it is great. Problem is, you sink through it and by the morning you're sleeping on the SUPPORT layer (which is hard foam).

he said their soft layer is 24 ILD. They had a super soft layer, but they discontinued it since everyone was returning it.

492 Rich 12.12.07 at 10:52 am

The Comfortluxe is back on sale for one week at Costco from 12/11/2007 through 12/18/2007. Not sure if this is online orders only. The King and Queen are $150.00 off. Looks like I will take the plunge. Thanks to all who have come before me and left info for me to read and evaluate.

493 lorraine 12.12.07 at 11:15 am

i just opened my nova king size foam and it wasnt easy…took forever to unfold…just wondering however…it doesnt look like it will fit my king size bed…measured the foam as it was and measured only 61×66…says on box 76×80…im assuming it will grow in height…but in not too sure about that…it has a bit to go..wondering if anyone else had this occur and if in fact it does grow outwards…otherwise was thinking maybe they got the queen size in the king size box…thanks..any comment would be helpful

494 Doug 12.14.07 at 5:08 am

We bought a Novaform ComfortLuxe several months ago and are having many of the same problems. We have the ridge up the center, which i sleep best on by the way. My side of the bed became so soft after the first few weeks, i had to switch sides. One side of the bed, the foam layers are like a pyramid. They have shifted or are separating. I am afraid to unzip it and look. I weigh 240 and the bed just does not have enough support for me. The first month i slept the best i had ever slept on a mattress, however the mattress is going back tomorrow morning to Costco for some sort of return/exchange. They have been really good about letting us return it. Glad i have a truck!!

495 Weight 12.15.07 at 12:13 am

Doug I have the same problem! It's because the comfort layer of memory foam can't support you. Try a latex bed from (ask for Shawn).

496 Weight 12.15.07 at 1:08 pm

I just asked Costco to return the ComfortLuxe.

Piece of advice, the comfort layer foam on this mattress is just too low for people who are larger. I kept sleeping on the 40ILD support layer, hardly comfortable.

If you are around 200lbs (+/- 15lbs), AVOID these mattresses :)

497 Mike from Virgina 12.26.07 at 1:04 pm

I would really love to hear a review for the NovaForm Infinite Comfort Air Mattress. The price is right and I want to order before Costco's sale goes by by Jan. 3rd. I wanted to buy the sleep Number select but the price is out of my range. I want to stay away from those memory mattresses because they are 50lbs heavier (KING) than the air mattress with a memory topper. HELP

498 robbie 12.26.07 at 3:55 pm

Hi i am 200 lbs and i have already returned one comfortluxe king that was shipped to me with a born date of over 3 weeks old, this had the firm ridge down the center problem.
I now have a 2nd one born within the week which unpacked with a ridge that is still noticable but less so than the original.
We have given this product a month to get used to but i feel it has poor support, i quickly sink through the soft top foam and feel like i'm sleeping on a hard surface, i wake up with more aches than i did with my regular spring mattress.

499 Weight 12.27.07 at 9:53 am


Read the prior 5 posts. It explains your problem. But, to save you time:


Good luck!

500 Weight 12.27.07 at 9:56 am

I meant to say Robbie, not Mike.

501 John 01.05.08 at 12:47 am

I'm pretty close to pulling the trigger on buying one of these mattresses and thought I'd run this by you guys. I'm well over 200lbs currently (working on that though) so based on the most recent posts this mattress won't work for me. However, the mattress I've been using for over 15 years is basically a 6 inch foam mattress with no support. I have found that when travel I slept well because the hotel mattress seems firmer to me than what I'm used to.

Do I sound like the exception to the "200+lb rule" here? 😉

Looking forward to your insight and replies. Thanks!

502 Jim 01.05.08 at 9:29 am

I discovered the Novaform comfortluxe mattress just after the December sale at Costco. We want to purchase one- is there any way to find out when/if it will go on sale again? thanks, Jim

503 Kathy 01.05.08 at 7:30 pm

I'm considering the Comfort Royale. I'm coming from a cal-king Somma waterbed. The big problem with it is you feel the middle support so it feels like a big lump in the middle. Great for birth control! Anyway, any feedback on the Novaform Comfort Royale in cal-king size? Thanks, K

504 Rita 01.13.08 at 9:23 pm

We've had the queen size comfortluxe for over a year and I love it. I am able to sleep on my side without my hips hurting. I admit that it is softer than the tempurpedic..I bought my daughter a comfortluxe about 6 months ago and it is much firmer than mine. HOWEVER, she has a tempurpedic foundation under it and that may make a huge difference. I have a regular box spring under mine and plan on buying a tempurpedic foundation and hopefully, the mattress will not feel quite as soft.

505 Rita 01.13.08 at 9:27 pm

Actually, I have a KING size…not a queen and after just six months, you could see how the mattress was sunken on both sides where we sleep and remained higher in the middle. It's like rolling uphill if I want to sleep in the middle of the bed. But it's still comfortable and I would buy another one since it's about a fourth or fifth the cost of a tempurpedic. I thought about returning it but it's too much trouble. As long as I can wake up without hip or leg pain, it's doing the job.

506 Andy 01.14.08 at 2:55 pm

What a great "thread"!

We just ordered a Comfortluxe King from, largely in part based on comments here and It seems that *most* people like these mattresses — and when they don't work out for everyone, the return process is painless. What do you have to lose, besides a few nights of sleep?! Looking forward to posting our impressions here over the days, weeks, months to come.

507 Linda 01.14.08 at 7:46 pm

I got the queen inifinite comfort mattress when costco had it on sale for $590.

I set it up and let the foam decompress for a night before sleeping on it. However, one of the air bladder was defective and that side of the bed was lower. Meanwhile, I'm now sleeping on the good side, which is pretty comfortable since I can control the firmness. Hopefully Sleep Innovations will ship me a good air bladder soon.

P.S. It took me 4 hours in order to get a hold of Sleep Innovations Representative from the toll free number. Their phone was busy all morning.

508 Erin 01.16.08 at 11:40 am

Hi folks-
I could really use some feedback from those of you who have gotten replacement mattresses directly from Novaform and from those of you who have returned a mattress to Costco and repurchased a new one. My first purchase, a queen size Comfort Royale mattress from Costco-after 2 1/2 weeks still has a prominent ridge down the center-one side is firm and higher up and the other side sags and is lower. My back feels all twisted and contorted and I have been sleeping very poorly. I have alternated sleeping on both sides to make sure it wasn't from my my weight. The firm side still feels firm and bounces back and the other side continues to feel much lower. I guess what I'm saying is that my weight doesn't seem to impact the firm side at all after I have slept on that side. The mattress feels like two completely different mattresses from one side to the other. I am in the process of getting a replacement mattress through the warranty process but just spoke to a rep from Novaform on the phone and learned that if I am dissatisfied with the replacement that all I can ever do is get another replacement, not my money back. In other words if I continue to be dissatisfied with the product that I only have the option of trying over and over to get one that I like. After reading some of the reviews on here I fear that I will be stuck with a mattress that is unsupportive and defective. I'm thinking about canceling the warranty replacement and lassoing this beast back up and returning it to Costco (which will no doubt be a pain in my rear since I purchased it directly from the store). I'm not sure what to do…go with the warranty replacement and hope I get a fresher one, return it to Costco and try buying another one, or returning it to Costco and biting the bullet and buying a Tempur-pedic. Any thoughts or helpful ideas would be very much appreciated. What do you think my chances are of getting a better one the second time around? For those of you who have tried a second one, was it remarkably better? or just more frustration?

509 eddie 01.18.08 at 4:07 pm

Sleep Innovations will not give you a refund, you will have to return it to Costco to get the refund.
I had a replacement from Sleep Innovations because my original one had a firm ridge down the center. The sleep innovations rep told me that only happens when the mattress is stored compressed in its box for too long. She told me that the replacement would be a fresh one and it was too, it was within a week of its born date. (the born/made date is on the side of the box).
However my replacement still had the same problem, not so bad but there was still a ridge there. I called again and was offered a replacement, i asked for an uncompressed one to be shipped but they refused. So i took mine back to Costco for a refund. I'm surprised Costco are selling these faulty mattresses. How much can the mattress really be worth when sleep innovations are paying to ship out many warranty replacements?

I was surprised that sleep innovations did not want the first faulty mattress returned. They just ask for you to dispose of it. So its possible for people with good mattresses to get a replacement and then take it to Costco for a refund. Then they are left with a free mattress.

510 Lynn 01.18.08 at 6:28 pm

Erin we got our 1st King comfortluxe through Costco and had to return it due to not decompressing. The 2nd one from Costco was better but still had a ridge going down the middle after a couple weeks. I emailed Novaform and had to fax a picture and copy of our bill. Within 10 days the company sent us our 3rd one which decompressed right away and we have been sleeping great ever since.

511 Justin 01.19.08 at 5:57 pm

I bought the NovaForm Infinite Comfort mattress from Costco and slept on it for the first time last night. Here's my quick review:

I had a great night's sleep. I like having a soft bed and this bed can be set to *very* soft if you want.

The bed is easy to assemble but the instructions could be clearer.

The air pumps are noisy. I think the same noise as the base-model sleep number bed. The bed makes a loud "flap" noise when you deflate it.

I don't think the firmest setting is that firm. Although, I don't know what the max inflation is so I'm not sure if it can be set even firmer. I am afraid to over inflate it.

No issues and no regrets so far. I wish it inflated/deflated quietly but for less than $600, I'm not complaining.

The bed arrived in 6 days. I had to pick it up from UPS since I wasn't home when they tried to deliver it. The bed fit in the backseat of my mid-sized sedan.

I posted pics and a few other details on my blog:

512 Jack 01.20.08 at 3:16 pm

Just picked up a Cal King Cool from Costco. Unpacked it and it was fully decompressed a few hours later. I could see this was just manufactured 2 weeks earlier, so maybe the longer it stays in the box, the longer it takes to decompress. Also the sides were filled out completely. A perfect rectangle. It's been about 12 hours and it still has a little bit of the outgassing smell.

They come with a quilted cover now. Anyone know if they are waterproof? Or, anyone buy a waterproof cover to put on their memory foam? What type? Does it work ok or does it feel crunchy?

513 Tom 01.22.08 at 12:06 pm

Has anyone tried the Grande Elegance? Maybe it's new. It's $100 more than the comfortluxe.

I was thinking about getting a latex core and a memory foam topper (from

Being able to return it is huge though!!

There's a big thread over on fatwallet about this too.


514 Andy 01.23.08 at 4:44 pm

Following up from my previous post…

Order placed 1/14/08 [King Comfortluxe]
Order shipped 1/16/08
Order delivered 1/21/08

No complains there! We got it inside, cut open the bag and let it PUFF UP in our guest bedroom — we gave it about 30 hours. Seemed ready to sleep on so last night was the first night. No problems for me so far, though I'm a pretty easy sleeper. Hopefully my wife will sleep more soundly over the next few weeks – we shall see.

Someone mentioned the Grand Elegance. I called Sleep Innovations to find out what the difference is. The rep I spoke to, who didn't seem to be the *most* informed person, basically said the Grande Elegance is going to be a little bit softer than the Comfortluxe. Take that FWIW.

515 Teri 01.24.08 at 8:04 pm

Follow up from a previous post: We ended up buying the Novafoam Infinite Comfort Air Mattress from Costco, so far everything is great, we ordered it Dec. 30th. They shipped it Jan. 4 and we recieved it by UPS the evening of Jan 9.
The mattress and foam pieces took less than 24hrs to expand to the full amount. It took my husband about 30 mins to put it together( he's good at those things)and there wasn't too strong of a smell to the foam. We've slept on it only 3 nights so far because my husband just finished building a platform for it. We've been adjusting the firmness and think we've settled on our perfect "number". The controls actually only have a firm or softer button but you just have to experiment. The pump is a little noisy but for the price Costco had compared to the competition we'll live with it. So far the bed suits our needs and were happy with our choice.

516 stephanie 01.26.08 at 6:19 pm

my mom and dad told me at Christmas that they were still thinking what to get me :) – and they ended up getting me a new bed (after 14 years of marriage and one foam piece cut to queen size, i was soooo happy!) it got here super fast – they ordered online and had it delivered to my house. I was worried bcz the size on the box in inches was not a king, but once we opened it up (in the bedroom, on the floor), i did expand to king size. However, we had a "mighty hump" down the middle from head to foot, and the corners are all depressed. We gave it awhile to expand (it's winter here, and cold!), but it's been 2 weeks, which is why i'm doing a search online – i've emailed costco and sleep innovations and i'll come back and let people know how it goes. I also got my sweet husband to lug up the oil heater from the basement and plug it in and close the door to our room and i'm hoping that will make a difference. He really likes this new mattress – and i love how much room we have compared to the queen AND how little we disturb each other during the night (i'm hugely pregnant and he gets up early for work, so between the two of us, we can disturb each other's sleep a lot). Apart from the weird contours of the top, it is a super comfy mattress – my dh is usually too hot at night, but he is not with this mattress – he is about 225 (very muscular) and i'm usually around 114 or so (although i'm almost up to 150 with this little one!) I slept (supported with the usual tower of pillows in the third trimester) all night in one position, and was very comfortable in the morning, which is strange and unusual for me and would not have happened in our old bed… hth :)

517 Dave 01.29.08 at 10:46 pm

We purchased a queen Sleep Innovations Comfort Royale (with the COOLBREEZE foam) three days ago from Costco and so far are having the same problem as several others have reported. It's supposed to decompress to 12" thick, but so far the only place it's that thick is in the huge hump down the middle where it was originally folded in half. The rest of the mattress is only about 8" thick and it doesn't seem to be decompressing any more. Can anyone confirm that I should not even bother to contact Costco and should just contact Sleep Innovations directly? It seems that some of you with problems had to get one or two replacements from Costco first, but that's an awful lot of work and hassle if I don't need to go through it.

Thanks for a great forum!

518 Phyllis 02.01.08 at 4:52 pm

Not good for those with allergies and sensitivities to chemicals and scents. Otherwise fine.
I bought a Queen Novaform mattress topper from Costco. After opening the bag, I let the foam air out to decompress. Note: you have to unfold it and give it a few shakes here and there to kind of "unstick" it from itself, then the edges expand better. I even "flicked" the edges to loosen them up. I let it expand 4 days. Put the fitted mattress cover on your existing mattress first, unzip the cover and fold it aside, then it is easier to slide the foam topper right in and zip it up. My biggest problem with it this first week is STILL the SMELL. I woke up with a stuffy sinus, sensitive eyes, and my sleeping clothes smell like this chemically foam. It's cold out but I have the windows open to try to clear it up. I hope it dissipates soon! I get the same stuffiness and allergic reaction to certain perfumes and cleaners and goose down. But the topper seems to help my back pain. So six of one, half dozen of the other…? I'll see after a few more weeks how the allergy goes.

519 Erik 02.02.08 at 4:27 am

I recently bought a Cal King Novaform Infinite matress from Costco Online. Boy… 2 days to figure out how to assemble the thing. It has this gigantic foam ridge around the outside, and you put all the goodies inside and zip it up. Problem is, after a few nights of use it doesn't stay together (even with supports) and slops over the edges of the box spring. It has two air matresses which can adjust for firmer or softer support. One of these started sinking, I had to pump it every night. Also, there is a very large ridge in the center which never goes away. It kinda reminded me of a big sloppy icecream on a boxspring. Very poor design. Funny thing is, a few days after I called to return it, a big truck picked it up and disposed of it like a piece of junk. I think Sleep Innovations has a long history of defective product, that's how it seems anyway. That said, I did have a comfortable sleep on it for a night or two. I'll try the Comfortluxe… here we go again.

520 andrea 02.02.08 at 8:15 pm

A good mattress just got better! Jan 2, we ordered the comfortluxe king model from Costco, mostly because of the positive reviews from this site, and the "you can't lose" 30 day return. It arrived Jan 4. We took it upstairs around 5:30pm, and it had fully "inflated" within 3 hours, letting us sleep on it that night. Negligible smell.

The first night…wow, so comfortable!! We both slept amazingly. My husband is pretty heavy…aournd 280lbs, and he loved it too, and didn't feel unsupported. Our old mattress we both woke up feeling like we were 500 years old!!

We've now had it one month and still love it. So incredibly comfortable. I noticed the other day that Costco has $115 off the comfortluxe models, so I emailed to ask what their price guarantee is. I got an email back a couple of hours later saying they would credit me the $115!! So, the $949 deal just got cheaper! Awesome!

521 Dodd 02.04.08 at 2:05 pm

Has anyone tried the "Grande Elegance" mattress? Costco just put up on their site that the Grande Elegance is $200 off 2-18 thru 3-9

522 laura 02.04.08 at 4:40 pm

THANK YOU for this forum. we bought a compressed 'coolbreeze' novafoam mattress yesterday at costco. it will be returned UNOPENED. thank you for all the honest comments regarding this mattress. and thank you COSTCO for your return policy; your company is one of the BEST!!!

523 Rick 02.04.08 at 9:25 pm

Dodd, where on the Costco site did you see the Grande Elegance sale? Are any of the other Novaform mattresses going on sale?

524 Andy 02.06.08 at 11:21 am

We're a few weeks in to sleeping on our Comfortluxe KING. I'm fine with it, and my wife says she has not had any back pain with the new mattress — however, she feels it might be a bit too firm for her and is still not sleeping completely throughout the night. She also still notices the foam smell, though I can only smell it if I put my nose right on it! 😉 Not a big deal and should dissapate even more over time.

So, it looks like we're going to try the Grande Elegance, especially now that it will be the same price as the Comfortlux, $999 (starting 2/18). According to one phone rep I spoke with, the Grande is a little "softer." [RICK: Go to the item page for the Grande Elegance, the details are there]

525 Ethan 02.07.08 at 6:01 pm

Do you guys use a box spring with your foam mattress? Thanks

526 laura 02.09.08 at 12:10 pm

Ethan on 2-7-08: Asked and answered. Read the entire post and you'll find everything you need.

527 Andy 02.09.08 at 11:53 pm

Rick 02-04-08 if you go to then select NovaForm it gives you a couple choices two are listed as looking the same and say:
Grande Eleganceâ„¢
Mattress Collection
But when you click one the correct one it mentions the up to $200.00 sale. So it is just for the Grande Elegance mattress. I hope to order a King during that sale.

528 rob 02.11.08 at 11:38 am

Are the problems with the "ridge" down the middle with king sizes? If so could it be from people using 2 box springs or is it from the way it was packaged.

529 Dave 02.11.08 at 11:06 pm

The "ridge" down the middle seems to be due to the way the mattress is compressed and folded for packaging in a relatively small box. It is folded in half lengthwise which appears to be the cause of the ridge. Even after several weeks the ridge is still quite prominent on ours.
I called Sleep Innovations and just like the others who have had this issue they said we could either return it to Costco for a replacement or they would ship a warranty replacement to us (eliminating any possibility of returning the mattress for a refund). I chose the warranty replacement and am still waiting for it to arrive.

530 Jay 02.12.08 at 1:35 pm

Just ordered a queen Comfortluxe from the website. Sucks that there isn't a deal going on though, but we just can't take our current mattress anymore ($1300+ SpringAir, only about 5 years old).

Would have considered the Grande Elegance, but desired a bit more firmness, and since we're in Southern California, the coolwave foam sounded like a must-have.

531 Susan in Colorado 02.13.08 at 11:10 pm

So, I have been trying the Infinite Comfort since December. I liked it at the beginning since I could really get firmness hard with one side of the air mattresses (the other didn't seem to fill correctly with the cover over it – Sleep Innovations has sent me replacements, but I haven't opened the box yet.).

After less than 2 months, I am already having enough back pain by the middle of the night that I am not sure I can keep the mattress. Making the mattress softer doesn't help too much as I do sleep on my stomach sometimes while in my sleep.

Here is what I like:
– Easy to take apart to move
– Adjustable softness

Here is what I do not like:
– Foam (both types) cracks easily when moving
– The cables are too short for the way it was designed. I have had to rig it differently to reach the controls while lying in bed.
– I can't sleep in the middle of the bed (I don't share a bed, but have body pillows)
– I don't get the memory foam effect with the cover on (and will try to see if sleeping with the cover off is better)
– Something bothers my back by the middle of the night. Again, I do have back issues, but now this bed is aggravating them too much, and I can't tell if the bed is too soft or too hard.

532 Chris in Tempe 02.14.08 at 2:23 am

I ventured over to Costco home today, being lucky enough to live in one of the two cities with one. They have the infinite comfort and the comfort royale in stock in both Queen and King. The comfort royale is the one I'm looking at buying, and the price was right at $599 for the queen (the king was just under $800). The problem was that the four queens they had on the floor for purchase were all manufactured in November. The sales guy looked it up and they had 28 queens onhand, but he said there was no way to pull the newer stock until those four sold.

This was pretty frustrating as it seems the longer it sits in the box the higher chance of ridges and other issues. I plan on returning this weekend and if they don't have anything newer I'll ask for a manager and see if I can work something out. Anyone else run into this or have any suggestions?

533 Nate in Sacramento 02.16.08 at 3:28 pm

With the Costco sale on Grande Elegance mattresses coming up I'm looking for some some info on how it compares to the Comfortluxe. There are a couple of posts stating that the Grande Elegance is a little softer than the Comfortluxe but how is the heat retention of the Grande? I'm a warm sleeper and I don't want to be too hot during the summer.

I currently have a down feather bed on my mattress. Can this be used on a memory foam mattress or would it negate the feel of the memory foam?

534 robyn 02.16.08 at 11:00 pm

Any stomach sleepers using any of the novafoam/memory foam mattresses? I was talking to the mattress saleswoman at Macy's today and she said a memory foam mattress might be too soft/sink too much for someone who sleeps on their stomach. Just wondering if any fellow stomach sleepers have had a problem…or not?

535 Motowne 02.17.08 at 6:54 pm

If anyone actually knows that the Grande Elegance is less firm, please let us know. I think all this information is coming from a prior post where a not-so-knowledgeable associate said that was the case.

Has anyone tried it???

Its on sale starting tomorrow and I, like others here, am debating whether to get it or wait for the Comfortluxe to go on sale.


536 Andy 02.18.08 at 11:48 am

We've got a ComfortLuxe and I'm a stomach sleeper. Can't say I've had any problems, then again, a mattress is a very personal thing. I wouldn't give much credence to "salesperson's" opinion nor think twice about it. Don't let what she said "scare" you into thinking memory foam is not for you because you sleep on your stomach. That's a pretty silly argument anyways, IMO. I'm not saying it's RIGHT for you, but why not try it out for yourself.

537 Andy 02.18.08 at 2:17 pm

To anyone waiting for a ComfortLuxe v Grand Elegance comparison — sit tight. My order was placed today for the GE, will let you know when it arrives. (We already have a ComfortLuxe, and one or the other will go to the extra bedroom) Sale goes until March 9, so there's no hurry.

538 Jay 02.18.08 at 8:30 pm

Looking forward to your comparison Andy. Of course, since my comfortluxe arrives tomorrow, I hope you say it's the winner! 😉

539 Nate in Sacramento 02.19.08 at 7:47 pm

Here's the respone I just received regarding the GE mattress:

Thank you for your inquiry. If you are looking for a firm mattress I would definitely recommend the Novaform Grande Elegance mattress. This is our top of the line mattress, and it is the firmest and most supportive. This mattress also has our Cool Wave feature which is breathable memory foam. This feature will prevent the mattress from retaining body heat and making you hotter while you sleep. Please let me know if you have any additional questions. Thanks!

540 kathy 02.19.08 at 10:14 pm

Andy, I too am waiting to hear more about the Grand Elegance.

I currently sleep on a memory foam from innovation and find it the most comfortable so far. Eithher the new one I hope to order on sale
Or the one I am using now will go to the guest room.

541 Jay 02.19.08 at 10:25 pm

Ok, that really sucks about the GE. None of the info on Costco's site mentioned the Coolwave on it, and the previous customer service info posted above said that the GE is softer than the CL. We just opened our CL minutes ago, ordered based upon the previous info….

I guess I'll wait and see what Andy has to say (pressure pressure 😉 ), and possibly have to take advantage of the return policy…..

542 RAM 02.20.08 at 6:34 pm

Question: On Comfortluxe many indicated about the "comfort layer" being too soft. One: I don't see any layer by that name. I only see 1.5" of Cool Wave layer followed by 2 5lb, and 6 lb layers, which I am assuming are very dense memory sponges which mus be hard. Two: How come some say it is hard as floor and some say it is way too soft.
Technically the 2nd and 3rd layers must be hard, I mean not hard as-in solid hard but firm. I found on other sites that memory foams that are above 5 lb density last longer without sagging.
Please Let me know what you mean by very SOFT and what you meant by very HARD.
Thanks in advance.

543 Tony 02.20.08 at 9:01 pm

Anyone know when the Comfortluxe will go on sale again at Costco? I've noticed it goes on sale periodically and thought it might go on sale this month or next, but then they came out with the Grande Elegance which went on sale instead.

544 Jay 02.21.08 at 2:33 pm

I can see how there are both types of comments. For me the CL (only 36 hours old) is both hard and soft. I think this is in general the feel of any memory foam – it is very firm to touch, but under weight/heat, it is supple and gives way. So I sorta feel both sensations constantly. I'm still not used to it, but it IS comfortable.

What is hard for me to get used to is that the mattress conforms to your body contours, but then when you change positions, you sorta have to deal with half-lying in a hole. Of course, the mattress comes back up to fill it in, but again, it's hard to get used to.

I wonder if the GE will have a bit less of this "lying partially in a hole" phenomenon, since it only has 1" of the coolwave foam, where the CL has 1.5"….

545 stephanie 02.21.08 at 6:48 pm

we called to get our novaform elite replaced after waiting 2 weeks for it to get rid of the hump down the middle and the squashed parts on all sides (about 6 inches wide, and the length of each side, interrupted by the hump at the top and bottom and two areas of normal maybe 6 inches wide on each side right in the middle)
We got hold of Costco first, then Sleep Innovations – so we had already started the process with Costco.
They said they would come pick it up on Tuesday between 12-4 p.m. Didn't show. Called back and said it would be Wednesday between 4-6. Except then they called to cancel that, too. Apparently they were having trouble finding someone to help the driver (i'm hugely pregnant) load the king size mattress…
So this week i didn't hear anything (I'm glad we moved the mattress out to the garage over the weekend – it took up most of our entryway and hard keeping little grubby hands off it) – i called today (Thursday) to see if they had any plans… She called back and apparently we need to chop it into quarters (take off the cover and cut it with a knife?) and someone will come pick it up tomorrow. i hope it happens. I'm not too impressed with Costco's return policy – my mom has to wait to be reimbursed for the first one until this mattress is back at the center – and i asked if I could take pictures to expedite her refund, but nothing doing. argh. frustrated. and the worst part is the new mattress also has lumps and compressed parts. But i've got four weeks to go until i have this baby, and it looks like it takes at least that long to get your return processed out here in the boonies, – plus i don't need to be out another 800$ or so indefinitely… but i'm disappointed with this and i won't buy another mattress that is packaged like this.

546 MJ 02.22.08 at 5:06 pm

Hello everyone, thank you for all of your inputs, I find them very resourceful. I am also debating which one to get: the Grand Elegance or the Comfort Luxe so I am looking forward to Andy's feedback. Aside from the comfort and feel, does anyone know if the Grand Elegance mattress is fully covered (just like the Comfort Luxe), because in the costco website, looks like the picture of GE mattress only has the top cover (not fully covered)?
Thank you in advance!

547 Ian 02.22.08 at 10:40 pm

thanks for all the info here.
I received my Grand Elegance yesterday and opened it this morning.
It comes in a full cover, and the top section is extra plush and unzips and removes completely. I have removed the top to try and get rid of the smell quicker…. the smell is not too bad and already after only 12 hours has gone enough for us to sleep on it tonight..
I did call Sleep Innovations customer service and they also told me that the GE was firmer than the Comfort Royale ( the mattress you can pick up at costco) and also came with 20 yr warranty instead of the 10 yr. The comfort layer is the coolwave layer according to cs.
My matteress is not configured per the costco website. I have 1" comfort (coolwave) layer, and THEN a 1" yellow soft foam (does not appear to be what I consider high resilient foam) and then the 3" high density memory foam and then the base. The layers also appear to be individual sheeets and not glued together as stated by the customer service rep. I was supposed to get a call back from a technical representative to explain why the layup of the mattress was different to the costco website description, and why the layers were not bonded together. I will also be interested to find out why it also costs almost 50% more than the comfort royale. I am hoping it is because it has a higher quality memory foam (and hence the 20 yr warranty), and not just because it has a 20 yr warranty.
Got to go, my 2 yr old is screaming at me.
Will let you know how the sleep goes tonight.

548 RAM 02.23.08 at 10:24 am

Thanks Jay, roger what you said and I do understand that.


Do you know how much density is the GE(Grand Elegance) layers? On the web site they did not mention if it is 5 lb or 6lb.
The durability of memory foam as I understand, lot depends on the density. More than 5.3 lb is supposed to be better quality (Like Tempurpedic).
I am also thinking between Comfotluxe and GE.
I wonder what they improved in GE over comfortluxe? Not able to decide which one and also I don't want to be the subject of their new experiment.
I am going to return my Elite after 3 weeks of waiting for the it to expand, no other complaint other than the the hump and the expansion.
Also, for me Costco denied to come pick-up the mattress form my house. They said they never do that for returns and replacements. And I did not buy online so I don't know what they do for online purchases. Thanks for all the information.

549 Jay 02.23.08 at 12:28 pm

From what I've read here, they won't pick up mattresses from warehouse purchases, only from online ones. But none of that info is from Costco itself.

550 Andy 02.23.08 at 3:03 pm

Has anyone ordered a Grand Elegance this week (sale price) and gotten a shipping confirmation?

Ordered Monday, still waiting for tracking info….for those wondering.

551 Ian 02.23.08 at 3:30 pm

Hi Andy
I ordered mine 2/18/08 and received it 2/21/08. I had received tracking details prior to that. I appear to live close to one of their distribution hubs, Ontario, CA.

552 Ian 02.23.08 at 5:20 pm

Hi Ram
I am waiting for info from the factory on the foam densities and differences between the GE and Comfort Royale. Will let you know when I get it.
I did sleep on the GE last night and it is very firm. It is my first experience with this type of mattress but I typical pick a firm traditional mattress. I weight 150lbs and did not particularly feel to sink into the mattress as some describe. I dont know if the the thick plush cover top has anything to do with this, since some say even sheets may affect the way the foam reacts.

553 RAM 02.23.08 at 7:31 pm

Hi Ian (and other GE users),

Thanks for the imm. response. It would help if you could tell us if GE was shipped with a fold in the middle? And how far did it flatten/expand so far(2 days so far I guess right).
Do you see a hump in the middle?
Looks like you seem to like it so far, right?
I am also inclining towards GE over Comfortluxe, but since the sale runs till March 9th so I will wait for your response on the density and also if you could please update(s) with your experience.

554 Ian 02.23.08 at 9:07 pm

It was folded down the middle but I am impressed the way everything flattened out and rose even after 12 hours. If I remove the top cover to look at the foam, you could not tell it had been folded and that is after 36 hrs.
I have only slept on it once and so far am neutral on if I prefer it over a regular mattress…..but last week was a long week and i could quite happily have slept on the floor!
I'll report back after a few more nights, and when I hear back from Sleep innovations.


555 RAM 02.24.08 at 9:25 pm

Ian, the top layer(memory foam) expands fine, it is supposed to, that is what memory foam is designed for. However, the issue mostly seems to be with the bottom layer, which takes a while to breathe full air. Did you get full 12" in 36 hours? Also comment about the hump in the middle. Good luck and thanks.
My NovaForm Elite compared with regular(spring) mattress was exceptional on the first day itself. I wonder why you are neutral? Thanks.

556 Ian 02.25.08 at 1:29 pm

The mattress appears to have expanded fully, no problem with the bottom layer, and viewing it removing the top cover it looks flat, ie expanded equally everywhere. There was an original hump in the middle on opening but that has gone. The top layer was also folded back on itself at one edge originally but that has now corrected itself. There was a little tear in the top layer which has opened up into a an area about 1" x 0.5", but not of concern. Do remember I ordered the mattress Monday on the first day of the sale and received it Thursday, so I am presuming it probabaly has not been in the box too long. By the way, it comes in a non descript brown box, and the only way you can tell what it is is the packing slip and brief instructions that come with it.
I say after the first night sleep that I am neutral because I actually woke up with an aching back. I am contributing this to the fact I removed the old king mattress into a different room and lifted this mattress (140lb) onto the bed myself. Hence probably aggravated some areas of my back which have bothered me before. Over the weekend I will say that both myself and my wife appear to have slept deeper than before (still have an aching back in the morining but goes quite quickly), so am happier from that aspect. I did not want to go into detail because I did not want to bias anyones opinion due to factors I dont think have anything to do with the mattress. I would say that compared to the tempurpedic mattresses we lay on in the store, we feel to sink into this one less, and the mattress seems to be quicker at adapting to moving position, you dont feel like you are crawling out of a hole!
I am actually looking forward to Andy's reveiew, since he already has the comfortluxe to compare it with.
I have no reservations about buying a novaform mattress, its just a case of should I have got the GE or the Comfort Royale. I think the GE is the correct one for me, but as long as you can figure out a way to return it to COSTCO if you dont like it, there's no real reason not to get one……but I'd wait for Andy's review on the comparison.

557 Matthew 02.25.08 at 2:09 pm

Does anyone know the maximum time I can leave the mattress in the box? I plan on picking up the Comfort Royale but I don't intend on opening it for another couple months since I will be moving shortly. Only reason I'm getting one now is because Costco has the $100 off coupon for it but I'm afraid I might be getting the problems everyone is having with it not expanding correctly.

558 Ian 02.25.08 at 4:45 pm

Regarding densities of Novafoam
I still have to hear back from the factory on the correct layering of the foam in the GE, but Customer Service gave me the following densities of the foam they use
Cooling layer Foam 4 lb
Premium Foam 5 lb
High Resilience Foam 3 lb.

559 Jay 02.25.08 at 5:06 pm

Interesting – the GE is listed to have 5/3 lb as the 2 center sections – where the CL shows 6/5 for the center. And general wisdom is that higher density is better. Almost sounds like the GE is cheaper construction….??

560 Ian 02.28.08 at 1:03 pm

I spoke to sleep innovations customer service yesterday and got some answers back from the factory.
The GE costs more mainly due to the addition of the 1" high resilient foam, and the use of 7" of superior polymer enriched foam for the 7" base as opposed to the conventioanl foam base used for the comfortluxe. Apparently this gives better support and durability and hence the 20yr warranty. I have to say there were also no problems with that 7" layer of foam expanding properly,which seems to have been a problem on other models. I also got an answer on the foam layup, since mine was different to that on the costco website. Apparently I was accidentally shipped a Euro Dream Escape, which is a simialr model to the GE intended for Canadian costco customers. Below is a description of that mattress from

"Comfort begins with the breathable and cool top layer of patented memory foam supported by an engineered layer of highly resistant poly-spring foam. The two top layers are supported by a 7.5 cm (3-in.) layer of premium density memory foam and mounted on a 17.5 cm (7-in.) layer of base foam."

It then goes on to describe the layers, but hear they have described the layers for the GE (talk about confusing)


30.5 cm (12 in.) thick
Top layer: 2.5 cm (1 in.) of 1.82 kg (4 lb.) density, new patented “Kool” comfort memory foam
Middle layer: 7.5 cm (3 in.) of 2.3 kg (5 lb.) density premium memory foam
Bottom layer: 2.5 cm (1 in.) of 1.37 kg (3 lb.) density, new patented highly resilient open cell foam
Base layer: 17.5 cm (7 in.) superior polymer enriched base foam
Cover: Belgian circular knit damask with decorative cording
100% hypo-allergenic foam
Durable and long-lasting "

It appears the actually make up of each layer is the same, but for the GE the highly resilient foam is the third layer, whereas for the Dream escape it is the second layer.

WHy would they do this?
Good question, but supposeldy the Dream Escape is a ittle softer than the GE. Having slept on the Dream Escape (since I now know it is not the GE) I would say this is already a very firm bed. I am presuming that the GE will immediately feel firmer ,but then may soften up due to body heat more, since the highly resilient layer is not between the comfort layer and the memory foam.
My feelings on the Dream Escape is that it is a good firm mattress, that feels somewhere between a regular mattress and a typical memory foam mattress. You do not get the feeling of crawling out of a hole when you move positions , but is still very comfortable, and you dont disturb your partner when you get up in the night (priceless) It also stays cool…I sold my wife on the idea of a memory foam mattress because she is constantly cold, however she still goes to sleep in pajamas, with a quilt and a dressing gown on the top of that, and the room temp is above 70 degf throught the night. I tend to sleep hot and have not woken a single night sweating, so do not expect it to be a problem in summer, when it will be more like 85 degf through the night.
Sleep Innovations said it would be 4-6 weeks before I could get a replacement.
Andy, Have you received any shipping details yet? I am still very curious on your comparison with the comfortluxe.

561 Andy 02.28.08 at 2:46 pm

Ok folks, I just NOW received shipping confirmation of my 144lb package — set to arrive next TUESDAY, MARCH 4. Evidently, they had to make mine from scratch :-) [In all fairness, it should arrive within the original 10-15 business day window that they said from the start. I was just spoiled by the much quicker shipment of the ComfortLuxe.]

So, I will report back as quickly as I can, but it looks like we'll be coming close to the March 9 deadline (by the time it expands and we get a night or two of sleep on it).

Here's what to expect from my "review." I'll certainly have a link to pictures of BOTH the GE and CLuxe, for those wondering about physical differences and what this initial HUMP is all about. Beyond that, I'll try to borrow some 'test subjects' (besides just my wife and I) to give a quick initial impression of which one is firmer. And lastly, the most subjective results, if I (or my wife) can tell any stark differences from sleeping on the GE for a night or two vs. the CL — then I'll report that as well.

Anything else you guys are interested in?

562 Ronald 02.28.08 at 6:05 pm

Guys, question: Are you supposed to put the mem.foam mattress on the spring box or not? What are other, maybe better options? I never really got straight answers… any other tips?
Buy the way,- I ordered one, don't have it yet,- But I was told the GE is supposed to be their top of the line mattress. According to the very few users I know the best they ever had…

563 Jay 02.28.08 at 10:13 pm

It still seems VERY strange to me that the GE uses lower density foam than the CL…

564 laura 02.28.08 at 11:12 pm


The key to the firmness/softness of the bed isn't all found in the density of the foam The measurement that you want to know is the ILD. The higher the ILD, the firmer the bed…So, a lower density foam with a higher ILD will feel firmer than a higher density foam with a low ILD.

565 Jay 02.28.08 at 11:21 pm

Ok. So what's the ILD of each then? :)

566 laura 02.29.08 at 1:28 am

I'm not sure–models have changed since I was looking at them. Sleep Innovations will give you the information over the phone, I believe…

567 Jay 02.29.08 at 4:41 pm

Since waiting for a back-to-back comparison (no pun intended) between the two models is gonna cut it close to the end-date of the coupon, I just went ahead and ordered the GE anyways, and will return the CL once it gets here.

Have had mixed feelings about the CL itself – seems generally comfortable, but I think that I'm sinking a bit too far into it at times, and occasionally wake up very uncomfortable. Hopefully the GE will resolve that problem.

568 kbob 03.01.08 at 1:40 am

I am also unsure which one I'm going to buy . . l. does anyone know how much the Comfort royale is after the $100 off for a Cal King?? The GE has the price noted on coupon at $999.99. I'm going to Costco tomorrow, but really wanted to order the GE tonight??

569 Darcy 03.01.08 at 1:58 pm

Bought a Cal-King Comfort Royale on Feb. 23 for $699.00 with the $100 off coupon from the Iwilei Costco in Honolulu. It was manufactured on Jan. 3, 2008 and expanded perfectly within a day (Hawai'i warm climate probably didn't hurt). The smell is still with us, however, but it's getting better. So far, I love the feel of the mattress and (unscientifically) believe that I get a better sleep than before.

570 Ian 03.01.08 at 3:02 pm

Comfort Royale is I think 799, before the 100 coupon, so a fair bit less expensive

571 Greg 03.01.08 at 8:17 pm

Comfort Royale King is $789.99 – $100.00 = $689.99

Just got ours today. Was going to buy the Sealy Sedona Springs for $40 less but liked the sound of all-foam instead of any springs at all.

572 Pinky 03.02.08 at 12:13 pm

I have been looking for awhile for a memory foam – I have friends that have tempurpedic and swear by it. I went to a bed/matteress store and spent the day trying out the tempurpedic, the sealy brand, and the comfortpedic. I was going to spend the 2-3K …but then I came across this thread and thought it was worth saving the $ and tried Costco. I followed all the advice on this thread and bought a fresh dreams with coolmax top mattress from Costco. I ordered it on a Sunday and got it on Wednesday. I am using a 3/8" birch plywood on top of the box springs to provide support. Everything is great! I don't like the smell though. I am trying to air it out by using a ceiling fan and opening windows. It is winter time – so I am wondering how long the smell lasts. The tag says it was made 2/12/08 so I wonder if the freshness adds to the smell factor. I am very happy – it is comparable to the tempurpedic – just a bit softer at first. So – to the sex ~ it is the same as any other mattress – but yeah….less bounce. 😉

573 RAM 03.02.08 at 4:01 pm

Thanks for informing about the ILD. I did google about it and found that ILD is the measurement used for mattress firmness. However what is not clear is how many minimum units of ILD makes a right firm mattress? some sites said 10-18, while others said 10-15 are cheap and right one should have 80 or so?
And most IMP thing is the mattress companies are not listing the ILDs anywhere leave alone the density.

574 laura 03.02.08 at 5:29 pm


80? Yikes, you might as well sleep on the floor!


575 Darcy 03.03.08 at 3:15 am

Before purchasing our Comfort Royale, my (Japanese) wife and I slept on the FLOOR using only a traditional Japanese futon. In other words, pretty much as firm as you can get, and we liked it that way. The Comfort Royale is obviously less firm than the floor, but we find it very comfortable. I bring this up to provide some sort of context for those who might be worried about the mattress being too soft (of course, just because we like it doesn't mean others will). While it's good to analyze ILD statistics and the like, real-world comparisons can be more useful, especially for those who find the numbers confusing.

576 Jay 03.03.08 at 4:49 pm

OMG, they sure don't make it easy to determine any differences. Here is the response to my inquiries about the construction/feature differences between the GE and the CL:
Thank you for your inquiry. All three mattresses are med/firm in
comfort. The Comfortluxe being the most firm. Here is the information on
all of them. The Grande Elegance can be viewed on under
the search Novaform, the density to the layers are, top layer is a 4lb
density, second layer is a 5 lb density and the last layer of memory
foam is 2.5 lb density. The base foam is 2lb density. This would be our
most supportive mattress.

The Novaform Elite Mattress is our base model it is 12 inches, which
consists of a 3" visco elastic memory foam top layer with a 4lb density,
and a 9" Polyurethane Foam Core with a 2lb density. The top layer has
an ILD of 12-14 and the bottom layer has an ILD or 40.

The Fresh Dreams and Comfortluxe mattresses are made using advanced
open-cell foam technology thereby increasing the amount of airflow
keeping you cooler and more comfortable throughout the night.

The Fresh Dreams mattress is 12" thick consisted of 3 layers of foam.
The top 1" is a coolwave memory foam with a 4lb density and an ILD of
12-14. The next 4" layer is a 5lb visco elastic memory foam with an ILD
of 12-15. The bottom layer is 7" of a polyurethane foam core. This layer
has a 2lb density and an ILD of 40.

The difference in the Fresh Dreams and the Comfortluxe is the
comfortluxe has a top layer: 1.5" Cool Wave memory foam with a 4lb
density the middle layer 1.5" has a 6lb. density of memory foam and the
bottom 2" layer has a 5lb density memory foam The base layer: 7" of
high-density conventional foam is 2lb density. If you have any
additional questions please feel free to contact us. Thank you.

577 Jay 03.03.08 at 4:54 pm

And btw, the above response was to these questions:
I am trying to tell the difference in feel between the Comfortluxe and
Grande Elegance models. The CL has a 1.5-1.5-2-7 construction, and the
GE has 1-3-1-7 construction. Is one have more support than the other?
Would a person sink further into one than the other?

Is the GE Anti-fungal, anti-microbial treated like the CL is (not
mentioned on Costco site)? Does the GE have the coolwave foam of the

578 laura 03.04.08 at 12:27 am

I'm not sure about this 'anti-fungal/microbial' thing. From what I understand, memory is naturally anti-fungal and anti-microbial. Just like it is breathable, by nature of its open-cell structure…

579 Andy 03.04.08 at 3:18 pm

Grande Elegance has arrived and decompression begun.

580 kbob 03.04.08 at 6:02 pm

Bought Comfort Royale on Saturday . . . Yikes . . . mattress seems harder than I thought . . . I've had to sleep on the couch the last 2 nights and my husband's back is acting up after 3 nights of sleeping on it. . . just picked up a mattress topper so hopefully that will soften it up . . . guess the foam mattress isn't for everyone!

581 laura 03.04.08 at 7:05 pm

You can break the mattress in quicker if you walk around on it for a few nights in a row….

582 Tom 03.04.08 at 7:17 pm

This is a great forum. I placed my order for a GE on 2-18-08. It is now 3-4-08 and still no delivery information. My Costco order status still says pending. Getting tired of the wait. Only thing keeping me going is reading the useful information here. Hopefully I'll be able to post my review soon. I'm really tired of the wait though.

583 Jay 03.04.08 at 8:37 pm

Tom, you might want to try contacting Costco's customer service. I ordered the GE on 2/29, and I just got notified it shipped today (3/4), and will arrive tomorrow (3/5).

584 Ronald 03.05.08 at 1:08 pm

Tom and Jay,
Like Tom, I placed my order on the 18th as well. Nothing. Costco says it's within their time frame…

585 Jay 03.05.08 at 1:22 pm

It could very well be that they distribute out of various locations throughout the country (whichever is closest to you), and some might be backed up.

586 Tom 03.05.08 at 2:11 pm

I checked with Costco customer service and the manufacturer. Costco said shipping as stated in the product description should allow 15-20 days. It is now 15 days. Mfg said if I placed the order through Costco it is not lost and I will get my mattress. I live in the San Jose CA area and it should ship from So. California. I'm pretty much a impulse buyer and waiting is killing me. I sure hope it lives up to the favorable posts I have been reading here. I also noticed my credit card has not been charged yet.

587 Andy 03.05.08 at 2:25 pm

Ronald & Tom–

I guess there's not much you can really do about it….BUUT, for the King GE, it clearly says "delivery time will be 10-15 days from order date." Not that they will ship 10-15 days from order — rather, it will be on my door in 10-15 days. Mine was! Don't know if you got a king, and if not, whether or not the delivery window is different. But, just worth clarifying…

588 Rob R 03.05.08 at 3:19 pm

First, thanks to everyone who contributed to this thread. We ordered a GE from costco and it came last friday. I will say for those still waiting, I heard nothing, then on Thursday, I got a shipping email and delivery was scheduled for the next day (Friday). It came as promised, so hold tight. I will also add that the mattress has a manufacture date of Wednesday, so they made, shipped it, I recieved it, all in about 48hrs. Not bad

On to the review part, I like it.

It does feel firm, although keep in mind our old matress was BAD. You could easily make out where we slept in it. As far as movement, it is minimal when the other person is getting in and out, this is probably due to our box springs being the leftovers from our old bed. It does appear to have the Cool Wave foam, but who knows for sure? The top layer of foam is blue and I don't feel super hot on it (i am usually warm, and sleeping on this mattress doesn't bother me in the least.) As far as opening it up and letting it "expand" there really wasn't a problem with this, it does still feel firmer down the middle where the fold is across the whole matress, but you can't tell unless you lay on that part. Also, it does smell funny. Not bad, but it does have a distinct odor. I imagine that will go away with time and when we can open a window here in Michigan. For those wondering we opened the matress up at about 5pm and slept on it that night. It did appear to be ready, and so what if it wasn't, I wanted to try it out. I will also add that I am 225lbs. and 6'5" and have not experienced the "hard foam foundation" issue others have talked about. I ordered the mattress anyway dispite that warning figuring 225lbs spread out wouldn't sink as much as someone who was 5-10 and 200+. I have no idea how tall the other posters are, but that's my theory and I'm sticking to it. So you tall, big folks, give it a try.

I think I will be buying the pillows to go with it (the 2 pack of shaped pillows available in store)

Well, hope this info helps others who are on the fence about whether or not to get it. Again, thanks for all the previous posters.

589 Tom 03.05.08 at 3:27 pm

Yep… seems right. This is from the Costco site:

Standard shipping via UPS Ground is included in the quoted price. Signature is required. The estimated delivery time will be approximately 15 – 20 business days from the time of order.

I did order a Cal King mattress. Well, 15 days have past so I am hoping it will arrive within the next five. But, the delivery is estimated so it could be longer.


590 Darcy 03.06.08 at 12:28 pm

Regarding the odor, we've been using our Comfort Royale for almost two (2) weeks, and the smell is finally going away. It's almost imperceptible now.

591 Fred 03.06.08 at 6:20 pm


Anything to report on the GE? It's had a couple of days to decompress.

592 Andy 03.06.08 at 9:51 pm

Update: Pictures to be uploaded tomorrow. Mattress has reached full expansion, but the wife wants to let the scent dissipate for another day — so Friday night will be our first night on the GE.

593 RAM 03.06.08 at 11:52 pm

OK. I ordered a NovaForm GE from Costco online for $999.00 and I got it delivered in 3 days I live in Chicago, IL.
I just opened it like 20 minutes ago and I see that it is almost expanded to 10 inches, far far better than the Elite I had that took 3 weeks to come to 8 inches. I will update with the sleeping experience later. But with little exp. I found that it is a very firm mattress, which is what I like and want. So far so good.

594 Jay 03.07.08 at 10:17 am

Ok, quick impression about the GE. VERY happy we got this and are returning the CL. The initial feel upon laying down is the top inch or so is far softer, closer to the initial feel of our old euro-top mattress. However, the interior construction seems much firmer, and I don't seem to sink as far. This one feels much more like a hybrid of a traditional mattress and memory foam.

To me, this is much more comfortable so far. It's only been opened for 36 hours or so, but this seems to be a greatly improved design. No more waking up and feeling like I'm sleeping in a hammock! 😀

595 frosty 03.07.08 at 11:34 am

Hello everyone….

Thank you so much for all comments and suggestions. I, too, wanted to know the difference between the GE and Comfortluxe. And yes, all these inches and thickness and technical stuff is enough to make someone's head spin! Sounds like the GE is the way to go. I have a bad back and since most say it is firmer/more supportive, I will have to give it a shot. I currently sleep on a Sleep Number bed and I am tired of one side losing more suction than the other and at times falling into the "pit!" Looks like I will have to order the GE soon!

596 Andy 03.07.08 at 10:56 pm

Photos of ComfortLuxe and Grande Elegance:

Note: some of the photos have a brief description when you click on them to enlarge [below the photo, left]

Alright, so my initial impression, after bouncing back and forth (literally) between the two a couple times is that the GRANDE ELEGANCE is definitely SOFTER than the ComfortLuxe. Please note that I am NOT a big guy (155lb) so I'm barely putting a dent in either of these mattresses as it is. So, I won't say it's huge difference. I can tell however, that the ComfortLuxe definitely has a firmer feel than the GE. Does that translate into "more support" for a heavier frame ….I don't know…probably?

Hope this helps, and hopefully more to come as I come up with more adjectives than softer/firmer :-)

597 Jay 03.08.08 at 9:23 am

For me, the CL sorta has a firm exterior, but soft interior. And the GE has a soft exterior, but firmer interior. So the GE is more comfortable on the surface, and more supportive through the night in any position.

I'm 5'11 / 220, so I am putting the mattress through a bit more stress 😉

598 Alan 03.08.08 at 1:39 pm

Wow. What a great board for doing research on these mattresses. After reading everything, I ordered a Grand Elegance last night.

So I'm trying to reconcile the info from the company representatives with the reports here. The company say the GE is "most supportive", but the ComfortLuxe is "firmer". Now when I put that together with Jay and Andy's comments, maybe that means that the GE is softer on top but firmer in the middle, and the CL is firmer on top but softer in the middle?

I tend to like a firmer mattress, so I am hoping the GE is to my liking. I will be putting mine of the floor initially. Looking forward to hearing more of Jay and Andy's experiences. I will try to add to that with my impressions when I receive the mattress.

599 Andy K 03.08.08 at 6:55 pm

Another vote for the Grand Elegance. Our first night was last night and at first I thought it was too firm since we came from a pillow top but once you relax it is quite nice!

600 Jay 03.08.08 at 7:58 pm

Ok, in a nutshell for me…

The CL was almost like laying on a sandy beach. Hard when you lay down or roll over, and very resistant at first to touch. But then you sink well into it as your weight settles (as does the heat set in).

The GE is softer and way more comfortable as you lay down or shift positions. It's not like you're against some hard material – it's much more soft to touch. And you don't sink as much – it does form to you, but to me, feels MUCH more supportive. Granted, I'm only a few days in and the mattress is bound to expand/soften a bit more, but the CL I had NEVER felt as supportive as this.

I think that the CL's 1.5" of coolwave is just too darn firm, and possibly the layer underneath is too darn soft. IMHO, the GE is a wonderful balance.

If I were anyone looking to buy NOW, I'd get the GE, as the discount is ending. If you don't like it, return it, and pay the same amount for the CL, as there'll be no cost penalty to buying that later.

601 Fred 03.09.08 at 3:30 pm

Ordered the GE last night to catch the sale. Hopefully this is the right choice for us. I am so disappointed with my last couple of spring mattresses (not from Costco) and the lack of warranty support I can only hope this will be better. At the very least it can always be returned to Costco for a refund. I have to say that after seeing Andy’s photos of the inside of the mattress I am a little leery. The stack up of foam pads that aren’t even glued together just looks cheap.
I bought the Novaform pillow about a week ago and have to say that it is very comfortable.

602 charlie 03.10.08 at 7:30 pm

Here's a tip. These memory foam mattresses take shape better with HEAT. When you get your mattress, set it up in a room and put a space heater in there on HIGH for the day. It will take proper shape much faster and fill out better overall. ; )

603 Alan 03.11.08 at 10:42 pm

I just received shipping confirmation from Costco that my GE should arrive this Thursday. I ordered it Saturday, so pretty fast.

One question – how big is the box that this thing is going to arrive in?

604 Jay 03.12.08 at 9:29 am

Our Queen GE box was about 3"x3"x5", from what I recall.

605 Jay 03.12.08 at 9:29 am

er, should have been 3'x3'x5'. They don't compress them THAT well. 😉

606 Alan 03.12.08 at 6:10 pm

Too bad. 3" by 3" by 5" would have been good.

607 Alan 03.13.08 at 10:52 am

Just received it today. The box is only 24"x20"x40". It is a king; so it will be run to watch how much it expands!

I probably won't have it unpacked for a day or two.

608 Alan 03.13.08 at 3:00 pm

I meant "fun" to see how much it expands! The box is much smaller than I expected.

609 Tom 03.13.08 at 9:20 pm

Hello All,
I left some comments a few days ago stating that it was taking forever to get my GE. Well, it is scheduled to be delivered tomorrow, 3-14-08. I placed my order on 2-18. So, 25 days to get this to me. Strange thing is it was shipped from the factory in IL and I live in the bay area CA. There is also a factory in southern CA. Why the 5 day shipping from the east? Either way, I sure hope the wait is worth it. Thanks to all the posters here. This is an excellent forum. I"ll be back to post my review in a few days.


610 Bryan 03.14.08 at 1:46 pm

Hi Laura, Hopefully you still read this forum. How has the Tempurpedic help up for you? Since sending back our Comfortluxe a while back, we have still been looking for that 'perfect" mattress. We liked the Comfortluxe, but it developed body impressions in only a few months, so when you made the bed, it looked like it had huge dips in it.

611 Tom 03.14.08 at 3:00 pm

It's Here
Well after a 25 day wait it is here and on the bed. What a heavy beast. I pulled the box up to the second floor bedroom by myself. After removing the existing bed and doing a bit of under the bed house cleaning I cut the bag. It has only been 2 hours and the bed if full with just a hint of a center hump. The manufacture date on my bed is 3-7-08 so it hasn't been in the box that long. Slight vinyl/air mattress smell to it, but that won't stop me from sleaping on it tonight. More to follow.


612 laura 03.14.08 at 4:16 pm


Yep, I still check in here… :)

I love the Temperpedic. I purchased the 'deluxe' which at the time was the second-softest bed. When you look at the bed, compared to the Elite and the Comfortluxe, you don't have dips, slants, etc. I have to say I was shocked at the photos that Andy posted of the bed. The Tempurpedic is like a nice even slab. Although, with any foam, it's going to break down over time. The body impressions are miniscule. I did put a poly-fluffy mattress thing over it to help with (ahem) night sweats. Over all, this is the first bed that I've had in 10 years that I'm happy with. I went from a water bed, to an piece of cr*p Sealy, to a latex bed, to an Elite, to a Luxe, and now have settled and am sticking with the Tempurpedic.



613 Bryan 03.14.08 at 8:13 pm

Thanks Laura! The misses and I are going to a local furniture store this weekend to look at the Deluxe and the Rhapsody models.

614 laura 03.14.08 at 9:09 pm


I think you'll be amazed at the difference. From what I understand, they pour each bed piece into individual molds, as opposed to pouring giant sheets and then cutting them to size. I really don't understand how sleep innovations can ship a bed with the layers completely askew like that. Or, the compression process causes it if the glue isn't quite dry. In any case, it sure seems funky to me.

Good luck!

615 Alan 03.15.08 at 1:26 pm

OK. Just opened mine. One tip: White side up, and the lines go horizontally – much easier to orient it properly before unpacking it…ahem…

But mine filled right out. It's been maybe 10 minutes, and it's already at full size. Just has the small hump in the middle still.

It has the resin smell, but only if you are up close. Seems OK being in the same room with it, even. I'll see how long until it goes away completely.

BTW – mine manufactured on Feb. 29.

616 Tom 03.15.08 at 8:04 pm

Hello again,
Well, the GE expanded fully in about one hour. Slight hump on middle gone in 3 hours. Slight smell but not enough to keep me off. First night went well. It felt a bit stiff but I am comming off of a 5 inch pillow top POS. I slept great except when a 87 pound black lab jumped up to keep me and the wife company. I'm sure I will be happy with this purchase. I guess the secret is, get one that was boxed as few days before you buy it. It will unfold and swell up great.


617 CeCi 03.17.08 at 9:46 am

We received our grande elegance (manufactured on 2/29/08). Disappointed after 24 hours it has not expanded to 12" The first two top layers have expanded fully- 1", then 3", but the next two are only 3/4" and 6" respectively making our mattress 10 3/4" thick not 12". Looking at Andy's picture with the ruler- looks like his mattress is not 12" either? Is anyone really getting full 12" of mattress foam? Thanks

618 Tom 03.17.08 at 5:59 pm

Give it time. Another thing I would do is not focus on the 12" dimension. How does it feel? Give it a few days to expand and a few nights to sleep on it. It might expand to 13 inches or 11.5. As long as you are getting a good nights sleep, who cares?

I am on my 4th night and it is getting better and better every night. Really happy with mine so far. Looks like a keeper.


619 Roland 03.17.08 at 7:01 pm

Tom, (GE)

I finally got mine too… (Like you ordered on the Feb 18 and survived till March 14th… From out of state as well..)

Do you feel that yours is warm (hot)? I added a "matress protector" that might be heating…

I put the mattress on a flat board, Do you know if the mattress is supposed to breath,- eg. wholes in the platform?

I slept since 2 nights so far,- very good! Absolut no back pain (before I had, especially in the morning). I blame my bad headache this morning on St. Patrick…

620 Alan 03.18.08 at 12:33 pm

Finally slept on my Grand Elegance last night. I will echo what others have said – soft on the thin top layer, firmer in the middle. It actually feels a bit too firm for me right now, but I think I will appreciate it more as time goes on and I get used to it.

I didn't have any problems with "sinking in" too far; I think the softer top layers are thin enough that you sink a little until you hit the firmer middle layer. Also, the spot where you lie definitely retains body heat, and it does feel warmer. But I did not think it was too hot.

I am impressed with the quality of the mattress. I want to see how I feel about its firmness after sleeping on it for a few more nights.

Also, the smell is gone. Took about two days, as they said.

621 Steve 03.20.08 at 11:41 am

I bough the Fresh Dreams king size at Costco in Hillsboro OR for $799 in March 2008. It was very easy to carry and install (but I am a big guy).

It inflated fully and perfectly in about 18 hours. There was a faint smell at close proximity for the first 2 to 3 days that was not annoying at all. It is of really good quality as compared to other brands like FloBeds or Tempurpedic. I felt I got a lot more quality for a lot less money. The back support is terrific. The heat factor is completely negligible compared to my previous mattress which was a pillow top innerspring sealy. I am 6'2" and 270 lpb. and I like firm support. My wife 5'11' and 165 lpb likes soft support. We both really like this mattress feel and support and we both liked it more than the Tempurpedic. The Novafoam feels just like the Tempur but with less heat retention. For the first time in years I woke up without back pain.

I definitely recommend this product, but try it out in store if you can. The feel of a memory foam take a little while getting adjusted to when switching form an inner spring.

622 Susan 03.23.08 at 7:57 pm

purchased the novafoam grand elegance last week. It arrived quickly! Opened the box yesterday morning and have been waiting patiently for the mattress to fully open. It has now been 36 hrs and it has only half way expanded. has a long way to go and we are very disappointed. I think we have a dud and will need to send it back for a replacement. Since we can't do anything until the morning, we will have given the mattress a full 48 hrs to open before returning. Hope this works out!!

623 frosty 03.24.08 at 10:22 am

Well, ordered the GE the very last day of the sale on that Sunday and it arrived this last Wednesday which is what I expected. It took probably 2 hrs to completely fill up and 2 days for the smell to go away. We have slept on it 2 nights and it is quite comfortable. It does seem a little warmer but I previously was on a sleep number bed so that may be the difference.
I didn't measure or anything like that. I am just looking for a comfortable nights sleep! Our only problem is it is on the floor so our 2 german shepherds find it quite inviting! It must be very comfortable for them. All in all I am satisfied. Will report if that changes!

624 Susan 03.24.08 at 8:31 pm

mattress never inflated above 50% the bottom two layers are hard as rocks and still compressed. Top two layers did inflate though. Sleep innovations will be sending us a new GE mattress hopefully within a week. The customer service is very good. We had to send photos of the un-inflated mattress. I hope that the new one will open up as nicely as Frosty's. Glad to hear that the mattress is comfortable once it opens up.

625 Alan 03.25.08 at 3:36 pm

Susan, you definitely got a dud. I hope the new ones arrives quickly and in good shape. Mine filled almost completely within an hour.

I've now slept on my GE a few times since I have had it. I am honestly still getting used to the firmness – it feels just about right in the top two layers, but a little firm below. I am happy with it so far, and I seem to be getting used to it over time. One think I have realized is that I need to get a new pillow – the standard down or fiberfill pillow is too soft for the way the GE has me sleeping.

Frosty, I'm curious to hear your impressions on the Sleep Number bed as compared to the GE. Why did you switch from the Sleep Number?

626 MJ 03.26.08 at 12:25 am

Received the GE Mattress manufactured on 02-29-08 from outside CA (I live in CA). After a few days now my mattress has not expanded fully, but it has reached 11" height. The last 2 layers seem to be the problem: bottom layer is 6" instead of 7" and the one above it is 3/4" instead of 1".

From the above thread Ceci is having the same issue and I wonder if anyone else is experiencing the same thing? Is this still considered normal? Plus the smell is still pretty strong (thought it's going to be gone in 2 days). Also the corner foam seem to be squeezed tight and has yellowish color and the pink layer has some holes on the side (a few).

Has anyone with this problem contacted Costco? Just would like to know because I am not sure how they would react to the 1" height difference.

I am just a bit dissapointed because it didn't come out to be as described in the website (especially foam thickness), thought that since the GE is the most expensive mattress we wouldn't have this problem. Also I thought that they should put handles on the sides so it would be easier for handling purpose.
Thank you all!

627 Mark 03.26.08 at 10:51 am

The Novaform is a great mattress; especially priced around 500 from Costco. I've had my queen size for almost 4 years now. I hate sleeping on anything else, even feather down toppers.

628 Ron 03.26.08 at 4:55 pm


I haven't had your problem with expanding (GE).- but you might want to try following:

Take off cover on top (to air it out). Now remember,- the foam reacts to temperature..! It might even be ok.. but again,- it still smells,
which maybe means it's not finished yet..

I am sure your concern with the smell and expanding will disappear within days..
Some people say it works better with a room heater and a fan.. I don't know, but it might be worth a try..!

Contact SleepInnovations if it persists,- I'm sure they know more than Costco..

Personally,- I love the GE. It does absorb a little bit the body temparature compared to a regular spring mattress, but it works out the best for me..

629 MJ 03.26.08 at 6:04 pm

Thank you Ron, I will try that. If the smell still persists I will call costco or sleep innovations. As far as the expansion, I think I may get stuck with the 6" instead of 7" since it is the base foam. BTW I also noticed the body temperature absorption as well.

In addition, the other problem I have is that the mattress fits extremely tight to my bed frame (king size) that I had to adjust the height of the inside frame so that I could easily put in and take out the bed sheet. Now the mattress just look elevated quite high :-)
Thanks again!

630 J Melman 03.30.08 at 10:51 am

We purchased the Novaform Infinite Comfort mattress (queen) in December 07 from Costco's web site. We loved the thought of an adjustable mattress with a memory foam top. The mattress arrived in a regular cardboard box with everything rolled up inside. Although the instructions were a little confusing, it took two of us about 30 minutes to assemble. The mattress was comfortable the first night, once we found the right mattress firmness. The air adjustment does make some noise, but we don't usually adjust during the night. The second or third morning we found that the side foam "rails" that surround the air mattresses had compressed outward, allowing the foam topper to collapse on the sides between the air mattresses and the bowed out foam rail. We re-adjusted each side, and withing a day or two had the same problem, which also makes me roll outward at night, so I end up on the very edge of the bed. When we unzipped the cover to adjust again, we also found that the 3" foam topper had torn completely through in several places (the tears were between 6" to 12" long). I called Sleep Innovations, and they said that they had had no compliants, adding that it was a new product. Upon sending photos of the problems, they agreed to send a new topper. I accepted the topper, noting that I was sure that the side rail problem would continue; however, when it stays assembled, it is very comfortable, so we want to try to make it work! The topper arrived, and as we were replacing it, the original topper continued to fall apart (Suprising, since we have had a Novaform mattress topper for years with no problems). Oh, and the very thin piece of foam they provided to try to fill the space between the two air mattresses was so thin that it really doesn't make a difference; however, we didn't find that to be a comfort issue.

It's been about four months now, and we continued to unzip and re-adjust the rails and topper several times a week in a effort to make it work for us; however, today I noticed that the topper has again torn, and the foam side rails will just not stay upright, they are bending, causing them to stay bowed out. Note: we have completely avoided ever sitting on the edge of the bed to help avoid problems (doesn't appear to help).

I will be contacting Sleep Innovations tomorrow to again report the problem, and contacting Costco to return the mattress. Unfortunately, it's just not going to work for us!

Mattress shopping again…

631 Susan 03.30.08 at 10:15 pm

sent in pics of the GE mattress to sleep inovations last week that STILL hasn't inflated after a full week. we are waiting for a confirmation that a new mattress has been sent out. I hope the replacement mattress is good. I haven't had a good nights sleep all week since we got rid of our old Sealy to make room for the arrival of the new GE last week. I have been trying to sleep on the half inflated mattress until the new one arrives. Arg!

632 ruxana 04.04.08 at 2:29 pm

I am trying to decide between fresh dreams and grande elegance novafoam mattresses. Also, do I need a ply sheet over the slats?

633 PR 04.04.08 at 6:07 pm

Ruxana, you can use the slats alone.

634 steve 04.07.08 at 12:18 pm

Can't decide on whether to keep the Costco Novaform topper (3" thick, 4 lb density), or return it and buy the Bergad Isoform topper (2" thick, 5.3 lb density). Any ideas if density is more important than thickness?

635 Lynne 04.09.08 at 10:28 pm

Hi-I was trying to gain info on Costco memory foam mattresses and found this blog, it really helped us make a decision. We ordered the king size Grande Elegance. Its our first memory foam mattress, although we did use a Costco foam topper to get a few more years out of our old innerspring mattress.
We got the mattress about 9 or 10 days after ordering it. I was concerned when we first opened the package because it had the 'ridge' in the middle that I have read about here, but that flattened out in about 6 hours, and the mattress was about 90% of its size within the same time, by the following morning it was 100% expanded. We have had it for about a week and my husband and I both absolutely love it.
It IS firm, there's no doubt about it, but there is plenty of 'give' so that you are never uncomfortable, it's just doesn't sink in when you lay on it like some memory foam does. The benefit is that it is very cool to sleep on, my husband sleeps really warm and he said he is cooler on this mattress than on our old one with the topper. One nice thing about it is you don't wake up when your partner gets out of bed, your side of the bed seems unaffected by movement of your partner.
The only thing that I don't like is putting sheets on it. We have this in a platform bed, and it just about fills the platform, so making the bed is more difficult than I expected, its hard to lift up a corner of this mattress to pull a fitted sheet over it.
Comparing this mattress to the tempurpedic and the other memory foam mattresses we looked at in retail shops I would say this is an amazing bargain, I think it is equal to or surpasses the quality of the most expensive tempurpedic, at a much lower cost.

636 laura 04.10.08 at 12:20 pm


Having tried 2 novaform mattresses, and finally settling on a Tempurpedic, I have to beg to differ. although it might be a satisfactory mattress, and a fantastic bargain, these mattresses do not equal or surpass the tempurpedic.

637 Susie 04.10.08 at 1:28 pm

Ordered GE on 3/31/08 and we are still waiting???

638 Dan 04.12.08 at 9:19 pm

Looks like there's a $150 discount now at Costco on the Fresh Dreams, making the king $749 (was $899). The Elite is not on special, and is still $749 for the king… makes the Fresh Dreams looking like the better deal. Anyone got their Fresh Dreams yet?

639 Susie 04.14.08 at 2:08 pm

Called Sleep innovations with the Costco PO# and found out that they are still waiting on delivery of materials to complete the mattress. They expext to receive and finish the mattress by next week. This will then be more than 15 business days. We ordered the GE on Mar 31.

640 Susan 04.15.08 at 4:32 pm

It has been one month since we called sleep innovations about our defective GE mattress. Our replacement mattress has finally shipped out and will be delivered on Thursday. I must say that a month turn around time for a defective product is slow. I hope this new mattress performs. If not, I don't know what we will do. Apparently, this is common problem. Sleep innovations has to make good on a lot of defective mattresses. (as per customer service person) They will send us a mattress already open and inflated if this new one does not work out. I will be very careful and file the receipt for this bed since it is supposed to last at least 10 years. We will see. I will let you know how this new mattress works out.

641 Tom 04.16.08 at 8:25 pm

Tom here from about 15 or so posts above this one. Well, the 4 week review. I bought the GE. I had one of those 5" pillow top matress and have had lower back pain sence. Now as stated in my previous posts, the GE expanded great after a few hours. Smell is gone. And the great news… I sleep great and 95% of my back pain is gone. I think the other 5% is from having my wife, cat, and a 90 black lab in the bed with me. I still sleep twisted like a pretzel, but no pressure points. When I sleep alone…. ah, its like a cloud.

What jogged my memory to write this review is that I just ordered my son the Fresh Dreams queen size. With 150.00 off the price how can I go wrong. He will be going off to school in a year and it will be a guest bed. If he likes it like I like the GE, we will be fine. He has been asking for a new bed sence we got the GE. His queen size is a "hand-me-down" from my wife and I. Best of luck to all, and if you aren't happy with your Nova Form, than you are going to be hard to please…


642 Susan 04.18.08 at 9:47 am

So the replacement GE mattress finally arrived!!!
As soon as we broke the seal on the wrapping, the bed started to hiss and expand. It expanded to full size within one hour! It does not have the center ridge that many people talked about. It is nice and flat. Only have had one night to sleep on it. Very comfortable! I can't wait to go to bed tonight!

643 CeCi 04.21.08 at 2:14 pm

Just wondering if your GE mattress ever fully expanded. Ours hasn't.

644 Will 04.21.08 at 2:24 pm

For those of you who want to know how memory foam mattresses perform over time, here is my experience. My mattress is not a Novaform mattress. I bought it from an online retailer. The base is two 3 inch sheets of latex closed-cell foam. The top is 2.5 inches of 6lb memory foam. I paid $3k for the mattress 10 years ago. It comes with a 20 year warranty. I found its useful life to be 5 years. After 5 years, I started getting bad back pain. Upon investigating I found the latex foam had lost a noticeable amount of strength. It still returns to it's original position, ie. there is no depression in the mattress. However, pushing down on where I have slept is MUCH easier than where I have not slept (at the edge). I have rotated the mattress over time to no avail. I expect the open-cell polyurethane foam of the base of the NovaForm mattresses to perform in a similar fashion over time. The memory foam layer has lost much of its "impression holding ability", ie. when you press your hand on it, it springs right back. The impression no longer lasts. I have not found the degradation in performance of the memory foam to be a problem, however. For this reason, I would recommend the cheaper Novaform mattresses over the more expensive equivalents. Expect to replace the mattress every 5 years. As far as I can tell, this is the dirty little secret of memory foam mattresses. Pay attention to the warranties. Mine (at least) clearly states that the mattress is determined defective if the foam does not return to the original position by more than an inch. The foam maintaining its strength is not covered. By the way, I am about to replace my mattress with a Novaform Comfortluxe.

645 MJ 04.21.08 at 11:12 pm

Hi Ceci,
Our mattress has not fully expanded, the bottom layer is only 6" and the foam still smells too (even though it's better now).
Are you planning to get a replacement? We are getting our replacement. I think you should too.

646 Lina 04.25.08 at 12:48 pm

April, 2008
I bought a queen size coolwave nova foam mattress from Costco. Shipping was surprisingly fast, it came in a huge box, I took it out, and it grew into a regular shaped mattress, it was quite interesting.
I left if "air" in the dining room for a about a week, Im very sensitive to smells. I also ordered a hypoallergenic mattress cover (slip cover with a zipper, which covers the entire mattress), I needed it for allergy reasons, but I thought it will help with the smell, since I can still smell it after a week.
Last night, I finally hauled the bed into the bedroom, and slept on it for the first time.
1. It was warm, I woke up sweating. Despite the fact it being the new "coolwave" technology, which is suppose to reduce heat.
2. It STINKS!!! Every time I move, I can smell the chemical odor coming from under the comfortor. I'll give it another week, I can't sleep like that.
3. It was comfortable, I have to say. But Im sick, and I woke up with a backache, not sure if it's because Im sick, or the mattress.

647 Gil 04.26.08 at 1:16 am

I am a larger guy (250lbs 6'1") and definitely a side sleeper. What model of Novaform mattress would you recommend?

648 Lynne B 04.29.08 at 6:22 pm

Gil- my husband is a big guy and a side sleeper, he loves the GE, he was reluctant to order it since he was afraid it would be too soft, and he doesn't like feel of some of the softer memory foam mattresses, but he is very happy with it. I love it too, I'm not big, but I have some arthritis in my joints and find that I don't wake up all night in pain like I did with our old beautyrest innerspring mattress

649 Gil 05.02.08 at 2:02 am

Thanks for the feedback Lynne.

650 Brad 05.02.08 at 2:05 am

What happens if the mattress you ordered was defective. Do you have to first return the defective mattress before getting your new mattress? Where do you return the defective mattress to? Thanks for any info.

651 ron 05.05.08 at 1:34 am


I agree with Lynnie… I'm 6,2, about 175 and got the GE Cal King. I promise you won't regret it! The smell wil disapear within weeks (keep window and mattress topper open..) One thing might be worth a very small concern: It is slight warmer than a regular bed.
Anything else, I belive it is by far the absolute best choice!!(I had more expensive beds before)

652 kathleen 05.05.08 at 11:15 am

anyone know if the GE memory foam mattress at Costco will be on sale again? I missed the Mar. sale…and at $1,199. for the King it's a bit over budget. How much was the GE King reduced during the Mar. sale? Worth waiting for? Thanks ahead, kathleen

653 Vinny 05.12.08 at 9:08 pm

My wife and I liked the Tempur-pedic Rhapsody at the local stores. Which Novaform would that be most similar to?

654 Dodd 05.17.08 at 12:38 am

I bought the GE back in March during that sale. I loved the bed the first week because it was nice and firm. Now it feels too soft now. I also wake up during the night with numb hands? Anyone else experience this? I think if my hands didn't go numb, I would keep the bed. Even though it has softened up a lot, it is still very comfortable.

655 Melody 05.19.08 at 10:44 am

I just bought the GE. And got a replacement since the cover is ripped. Everything was handled very smoothly. However, the customer service at Sleep Innovations informed me by receiving a replacement, we won't be able to return the mattress to Costco. Does anyone aware of that policy?

BTW, if you like the Tempur-pedic Rhapsody, you will like the GE.

656 Greg 05.22.08 at 10:55 am

I think the comfort royale might not the same as fresh dream, the premium memory foam of comfort royale might be 4lbs (I'm just taking a guess), where the fresh dream one is 5lbs (stated on the website). Since it doesn't say how many lbs are the foams on the comfort royale's box, there is no way to find out, I called costco, but they didn't know. One thing I have noticed though, the total weight of fresh dream is like 10+ lbs heavier than comfort royale, don't know if that make sense

657 George 05.24.08 at 3:30 pm

My question is the same as Kathleen's from 05.05.08. Does anyone know when the next Costco sale is happening on the Grand Elegance? Following this thread all the way back, it appears that the sale happens periodically every few months or so, but it would be nice to hear confirmation on the next sale date so I know that it's worth waiting for.

Thanks to Werty and all the commenters for all the helpful information on this site! What a fabulous source of knowledge this is regarding these mattresses.

658 ron 05.27.08 at 12:21 am

firmness of mattress:
the main reason why your mattress is not as firm anymore is the temperature… the warmer the softer.. colder eqauls harder.. don't judge the GE though on being too soft… It has a top layer to be soft, for your comfort… what matters is that it supports your weight… which I'm pretty sure it does…

PS: if you want it firmer you're better off to buy a cheaper modell, but it doesn't mean it will support you better. don't be confused with the soft touch, the support is still there.. you are comparing it with regular and cheaper mattresses, where soft means often less support. hope this gives you an idea..

659 Kate 05.30.08 at 9:44 am

I've had a ComfortLuxe for 9 months now, and it still feels a bit firm. Would the Grand Elegance or Fresh Dreams be softer? Can you please give details on which one is better? Thanks

660 Robbin 05.30.08 at 11:54 pm

When constructiong a platform for the Novafoam mattress…recommend one cover the plywood with a heavy duty cotton cover to keep the wood from damaging the mattress cover.

661 Paul 06.02.08 at 11:18 am

I thought the Tempur-Pedic Rhapsody felt too soft and I thought the Deluxe was a little more firm. I liked the Deluxe – Can anyone out there comment on which Novaform is closest to the Tempur-Pedic Deluxe? Thank you.

662 PAUL 06.11.08 at 9:27 am

We found the "Comfort Royale" at the Costco store – I called Sleep Innovations and they told me that the Comfort Royale in the store is the exact same bed as the Fresh Dreams from – the only difference being the cover. The Comfort Royale sold in the store has a quilted allergen cover (which seems much more durable to me) whereas the Fresh Dreams has a thinner cover similar to the Tempur-Pedic covers. The other thing to note is that the Comfort Royale in the store is $799 whereas the Fresh Dreams from Costco's website is $899. We brought the Comfort Royale home and let it expand for 48 hours before sleeping on it. We have had it for one week now and are very pleased. Feels very much like the Tempur-Pedic deluxe bed that we have been laying on at Conlin's. We removed our old King mattress and made a platform out of 3/4 inch plywood to put on top of our existing boxsprings. I will check back periodically and let everyone know how the mattress is doing.

663 Mike D 06.13.08 at 11:48 pm

My wife and I have been in the market for a memory foam mattress ever since spending a couple nights on a tempur-pedic deluxe at a relative's house. We shopped around and after reading many of the reviews here we decided to save some money and get a Novaform Grand Elegance. Ours inflated great. It's been a solid mattress (we've slept on it for almost a month) but unfortunately after sleeping on a tempurpedic- I can't compare the two and the Novaform just went back to Costco today. I recommend you try the Novaform b/c it's no risk- if you love it you're good to go, and if not, you can take it back (though this did prove to be a bit of a pain). I have to say though, nothing compares to the comfort and feel of a tempur-pedic. The Novaforms are good beds, but any tempur-pedic model will beat any Novaform model hands down. I am 6'2" and weigh 230lbs and I found that the Novaform still produced pressure points on my shoulder and hip (whereas the tempurpedic did not). Also, I found the tempurpedic better to switch positions on (it seems like the novaform maintains the indentation from your sleep position longer before reforming to it's original state). My wife and I went for it on both mattresses too and we agreed the tempur-pedic gave good support whereas with the Novaform we sunk. To each their own though, one good thing about the Novaform over the tempurpedic (at least in the case of the Grand Elegance) is that it slept cooler than the tempurpedic. I'm ordering a tempur-pedic deluxe online on Monday.

664 Barb T. 06.19.08 at 8:10 am

My husband is complaining about our Costco Novafoam memory foam mattress. It's not firm enough and gets too warm. We have had it over a year so I doubt we can return it. I may try to plywood under the mattress and also buy the most dense mattress pad I can find so we don't have to replace this mattress. Are there any other ideas out there to solve these problems? Someone did write about a wool mattress pad…I will have to find out where to get one of these.

665 Shannon 06.25.08 at 9:27 am

Well, we just opened our Comfort Royale- Nova Foam matress this morning. Because of all the comments about the hump in the middle of the bed (witch was evident on our bed) I decided that may be putting the old spring mattress ( that is very heavy ) on top for a while, may be the hump would release under the pressure. Right now, I am not concerned about the bed reaching it's maximum hight, but instead I worry about the hump. I will be having my son jump on the hump as soon as he gets home! I will be sleeping in it tonight and will let you all know my thoughts in the morning.

666 Gary 07.03.08 at 1:42 am

Received my Costco Novaform Comfortluxe Queen mattress today in less than a week after ordering. UPS delivered on schedule, successfully. Opened the box, set it out on the box and voila, less than 4 hours later, it looks and feels great. Corners are all square, no bumps or ridges, barely smells at all and ready to give it a try tonight. I have my fingers crossed that this mattress will finally help me get a good night's sleep. I have already been through 3 different Sealy's from Costco and this one so far seems like it's going to make the most sense for me.

667 Laura 07.06.08 at 11:22 am

We've had a NovaForm from Costco for 11 months. Despite the slight hump in the middle of the bed, we loved it for about 3 months and then I started waking up sore. He still loved it, so I figured my aches must be related to a previous injury that flared up once in a while when I wasn't exercising enough. It took him about 6 more months to start aching. So about 9 months in, we were both fighting over who will sleep in the twin-sized guest bed. There are significant dents where we both sleep. The foam just isn't springing back. And we aren't overweight people. I notice myself trying to scoot to the middle of the (king-sized) bed to try to get out of my dent, but then it's like we're back to sleeping on a full-sized bed. It just isn't working. Plus, I'm now convinced that the chemicals in the mattress are contributing to me getting sick so often over the past year. The noticeable odor went away after about a week, but common sense tells me that doesn't mean the chemicals just 'went away'. I've had bronchitis twice in the past year and several colds, and every morning I wake up with puffy eyes and stuffy nose, even when I'm not 'sick'. I think the bed is weakening my immune system. I'm only 30 and I eat well and I've been exercising regularly for the past 6 months. I hate this bed. I'm waiting for Costco to open right now so I can call and see what my options are between 30-days and 10 years. I'll keep you posted.

668 Paul 07.07.08 at 1:01 pm

We have had our Comfort Royale for one month now and wouldn't dream of having another mattress! We spent 3 nights in a motel while traveling last week and my wife and I kept commenting on how badly we missed our mattress! We were in COSTCO last night and noticed that they are offering a $100 manufacturer's instant rebate on the King Size Comfort Royale – I took my receipt to customer service and they gave me $100… that makes the final price of the King bed $699 – this really is an unbelievable bed for the money! I will check back in later and let you all know how things are going.

669 Kevo 07.11.08 at 2:58 pm

Dodd: do you sleep on your back with your hands on your chest or stomach? Sounds like your ulnar nerves are being compressed while you sleep. It happens to me when I sleep that way. Pressure on your inner elbow gets to your "funny bone" nerve…

670 prash 07.14.08 at 3:22 pm

We have had comfortlux for more than a year now. Before this we had simmons beautyrest luxury firm. I prefer firm, but not like stone, a kind of soft firm. After giving comfortlux a try for more than a year, we decided to send it back. comfortlux has some drawbacks such as sinking, no support, very warm during summer, retains heat. It is more towards a plush side rather than soft firm. I am thinking of going for grand elegance but doubt if it would be similar to comfortlux. Fresh dreams may be more promising. Anybody compare grandelegance and freshdreams w.r.t firmness?

671 Allie 07.15.08 at 5:01 pm

Just wanted to tell everyone my experience with the Nova Form Mattress. I was interested in the Fresh Dreams mattress because I can't sleep when I'm too hot. I read just about every comment on this posting to make a decision. I also talked to Costco about their return policy and since it really is 100% money back, even shipping, I bought it. That was 2 months ago. And, although it doesn't get terribly hot, it does get warm, but the thing I really don't like about it, it's REALLY soft. I'm used to a firm mattress and didn't realize just how soft it would be. I called Sleep Innovation and asked them if all their mattresses are that soft, nope, the fresh dreams is apparently their softest mattress. But, the Comfortluxe is the firmer version of the fresh dreams and according to Sleep Innovation has a much better quality cover than the Fresh Dreams. I am in the process of returning the Fresh Dreams (this is so cool, one of the return options is to donate the mattress then submit the donation receipt, that's it!) and buying the Comfortluxe. I'll post again once I've tried out the Comfortluxe mattress.

672 Dean 07.15.08 at 5:42 pm

Hi guys,

My girlfriend and I purchased the queen size Novaform Comfort Royale mattress at the Costco store in CA. Surprisingly, it only took less then 2 hrs for the mattress to decompress at 90%! It has been about 5 days now and noticed that the middle ridge where the mattress was folded has completely disappeared. The whole bed looks perfect, but the only thing that concerns me is the bed feeling a bit to soft and may be getting even softer. I'm 5'7 162 lbs., so I'm assuming my weight wouldn't be the issue on why our mattress is to "chushy".. According to the consumer's reviews, there were complaints that the mattress were getting firmer throughout the months, but most were saying that they were becoming less firm after a short period of time. So which one is it…? Will mine become to soft where I start to sink in more or will it become to firm where it wouldn't be able to contour the size of my body..? Or is it just that my mattress is a defected one. Currently, my mattress is laying flat on my carpet floor. Could this also possibly be reason why my bed is to soft..?

Any input would be greatly appreciated..

673 Mitch 07.21.08 at 11:54 am

I just received my King Comfortluxe this afternoon. I ordered on 7/15/2008 and it arrived on 7/21/2008 – two of those days were the weekend, so delivery was swift!

I saw a date of 7/14/2008 on the box – perhaps the manufacture date?

The mattress was shipped from Indiana to Virginia.

The box was 23" X 21" X 42" and roughly 150lbs. I managed to get it up a flight of stairs by myself, but I wouldn't recommend anyone else try it. It's just too bulky to handle solo.

The mattress was folded once in half, and then into a "W" shape as described above. It's packaged in clear plastic, with a tougher opaque plastic shell to secure the folded mattress.

They include a letter opener and you use that to open the plastic shell. The top of the mattress is folded to the outside, so no matter where you open the clear plastic, you will have to pull one of the ends outward from beneath the bulk of the mattress. The bottom of the mattress is yellow in color and not quilted (in case you are trying to figure it out while unpackaging).

As soon as I took off the tough opaque plastic I could hear a hissing sound as the foam began to expand. You still have plenty of time to situate the mattress before you open the clear plastic…. but regardless of what you do, you are going to be tasked with pulling one end out from beneath the other half of the mattress – it's like wrestling a hippo!

My mattress has a slight bump in the middle, but it hasn't been unpacked 30 minutes yet! The corners are firm and sharp and everything looks good.

I have a terribly sensitive nose and the new mattress smell wouldn't even enter my commentary if not for the discussions above. I am not concerned about it at all.

I'll report back after I've slept on it. Thanks to everyone who logged info here – it made my decision a lot easier!

p.s. I took some pictures during my unpackaging process. If somebody offers a place to upload them, I'll be happy to share.

674 Werty 07.21.08 at 1:54 pm

Mitch, if you want I can host them for you, or you can setup a account.

675 Mitch 07.21.08 at 2:55 pm

Thanks – I think I've found a good way to do this. I've included some links to the pictures I took (feel free to host them at this site if you like).

Also, I need to revise my comments on the smell… the smell is stronger now than when I unpacked the mattress, but I still don't find it overpowering. I'd say it's similar to what you might experience coming into a freshly painted room – it's a bit stinky, but not too bad.

The box for a King mattress (23″ X 21″ X 42″ ):

The infamous "W" fold:

The mattress in the opaque plastic exterior:

Vacuum sealed mattress (air is slowly entering before I punctured the plastic):

Mattress 10 minutes after breaking the vacuum seal:

676 Sibyl 07.22.08 at 1:05 pm

Does anyone know where can I purchase a replacement cover for my Novaform Fresh Dreams mattress?

677 Jo 07.29.08 at 7:25 pm

I love firm mattresses, and is debating between elite and grande elegance since seems like fresh dreams and comfortluxe are more soft…. anyone owned both and can tell me their recommendation????

678 Mitch 07.30.08 at 8:28 pm

It has been over a week since the mattress (King Comfortluxe) arrived. I found that the manufacture date was 7/16, which means the mattress was made after I placed my order. Costco had it drop-shipped from the manufacturer.

My wife and I have been pleased with the mattress and it appears to have been a good purchase. My wife sleeps particularly well.

I'm a heat generator when I sleep and I have found that I get too warm on the mattress while using our comforter. I often sleep comfortably with nothing more than a sheet covering me. We keep the house at 70 – 72 degrees F in the summer.

I feel like I got a good buy for $850 + tax.

679 rmp 08.06.08 at 7:43 am

Well, add us to the list. We ordered the bed (NovaForm Comfortlux queen) from on Saturday (8/2). They had a $150 off deal going, so it was $750 + $40 tax delivered.

The bed was shipped Tuesday (8/5) from Elkhart, IN and is schedule to be delivered to our house in SE Michigan today (8/6). My wife is home most of the day, but the "signature required" UPS delivery may catch us if she has to run out. Seriously, who is going to take a 103lb box off our quiet cul-de-sac porch? I told her to leave a signed note on the door authorizing delivery if she has to run out.

I'll take some pictures of the package and try to document the unwrapping and condition of the mattress. I've read the stories here, hopefully ours turns out ok. A bit odd to buy a bed sight unseen, but hopefully Costco's return policy works as advertised if we don't like it (I hope we do). My brother and his wife have owned a TempurPedic since 2002 and they love it, so I'm hoping for the same result here.


680 John Basciano 08.10.08 at 10:27 am

I too purchased the Comfortluxe from Costco on August 5th, 2008 and received it promptly on August 8th. They were running a $150 discount so I jumped on it. Well that coupled with Costco 's excellent return policy made this a no-brainer. Total came to $812.80 after Tax, along with free shipping.

I know everyone who posted last year stated that there was a strong chemical odor being emitted from there mattress, but my mattress had no odor what so ever. So I guess it would be safe to say that "YES" Novaform has addressed this problem.

Second issue I'd like to discuss is the packaging and how there might be compression related issues according to previous posts… once again last years comments. After receiving my mattress and opened the bag it started to take shape. The edges filled out fine and there was a small crease in the middle. After letting it sit there for all of 15 minutes the mattress looked full. After letting it sit for about 4 hours, the crease was completely gone and you wouldn't have ever known that the thing was just 1/4 of it's size a couple hours ago. I looked at the date of the packaging and it was manufactured three weeks prior to delivery. So I guess it would be safe to say that "YES", Novaform addressed this issue as well by manufacturing their mattress closer to the date of sale.

Third topic I'd like to talk about is firmness of the mattress. Well after letting it decompress for 12 hours, I anxiously slept on it. I fell asleep quickly and noticed that upon waking up the mattress seemed to be a bit firm, just like everyone was stating. I only weigh 140 lbs, so I guess I don't sink into the mattress that much. Well upon sleeping in it on the second day I noticed it to be much more comfortable and plush. By the third day I thought it to be better than the Tempurpedic Deluxe that I had tried out in Brookstone. I'm guessing that mattress needs about 72hrs to reach it's full potential.

Forth thing I'd like to touch base on is the burning sensation that some people feel when they try a memory foam mattress. Well, I never felt any "On fire sensation" with this mattress. I'm not sure if it's because of my weight at 140lbs, or the construction of the mattress.

Fifth thing I'd like to talk about is pillows. Well I've been using my old conventional pillows for the past three days with this mattress and I sleep fine. But it target I noticed that a memory foam pillow with a conventional pillow shape was on sale for 19.99. It is called "Deluxe memory foam pillow" and it is made by sleep innovations, the same exact company who makes Novaform mattress. Well I'm sorry but the sale is now over and the price went back up to $34.99 but the pillow is worth every penny even at that price, and it is a perfect match with this mattress.

Fifth thing I'd like to talk about is price. Well for the price you just can't beat these Novaform mattress. The equivalent Tempurpedic mattress is going to set up back four times the price. You are basically paying for the company's marketing. I already made the mistake of thinking that buying a high priced Select Comfort bed was going to buy a good nights sleep but I guess you live and learn.

Overall I would definitely recommend this mattress to anyone looking for a good deal. I was wondering if anyone has tried the Grand Elegance and could post a review on that as well. I hope my review of the Comfortluxe helped some people out, and I'll being posting more if any more questions come up, or if I feel I have to ask any questions.

681 roland 08.12.08 at 12:50 am

warm memory foam..
Mine is a little bit warmer than I wished. But I'm always hot..
Anybody knows a trick? I heard once something about Camel hair? any comments? where can I get your solution?

Thank you very much..

682 Kathy 08.17.08 at 8:16 pm

Someone mentioned they had had there mattress for a year and didn't know if Costco would take it back. We had a mattress for three years and Costco took it back no questions asked. I kept trying to explain why it was defective and the CUstomer service person didnt care. Her comment was are you satisfied with the product and I said no and she said Costcos policy is for you to be satisfied..full refund..Costco rocks!!!

683 Paul 08.28.08 at 11:11 am

We have had our Novaform Comfort Royale for 3 months now and are enjoying it as much now as the first few weeks we slept on it. No smell, very supportive, no more pains, no more waking up in the night – I can't say enough positive things about this mattress. I'm glad that we found the Novaform mattress as the cost of a Tempurpedic was simply unaffordable for us and totally out of the question.

684 hilary mcvitty 09.07.08 at 2:20 pm

My daughter has a memory foam mattress, that she loves. Unfortunately during moving it this evening, the foam layer seems to have been ripped quite badly. We were not aware of this happening at the time and were wondering if anything can be done to fix it?

685 DoctorM 09.07.08 at 6:31 pm

I bought a kingsize from Costco about a month ago. The model was different from the website models listed, but appears to be close to the Coolbreeze. When I opened it, it unfolded upside down — and, man — that mattress is heavy, It was a struggle to roll it off the platform, turn it over and roll it back on. It was also floppy and big, once inflated, which made manhandleing it hard.

Anyway, I love the memory foam comfort. The initial smell wasn't all that bad, and the matress expanded out in minutes, sufficient to sleep on in an hour or so. I didn't wait more than 6 hours to sleep on it, and it didn't seem to matter. The mattress does seem a litlle softer across the middle fold line, probably due to stuffing it into a shipping package. But we tend to sleep sideways on the matttress anyway (more room to roll this way or that), which avoids this line.

I set it on a kingsize air mattress just to get it higher off the ground. I'll either build or buy a platform. There are several platforms available to put this mattress on. Just do a Yahoo seach for "platform bed."

The heat retention isn't bad, and as an engineer I will tell you that a cover might slow the heat from the body to the foam, it will not stop it, and the foam will eventually adjust to the body temperature as if there were no barrier. Putting sheets or an additional mattress cover only slows the rate of adjustment, not prevent the adjustment. What you really want to prevent is sweat accumulating because of poor or no air circulation, so pile on all those intermediate layers that allow air to pass beteen your skin and the mattress foam. My wife put on an addition mattress cover that can be removed and washed. Mattress covers tend to deteriorat with washings, but are cheaper than buying a new mattress.

The only negative I have is that the mattress is so comfortable I wind up with my two small daughters climbing in, and they like to sleep all over the mattress to the point I have to get up and go sleep on the couch. So I'll be buying some memory foam toppers for their beds.

As far as sleeping on the edge – I weigh 230 pounds and have no problem sleeping up to the edge – no tendency to roll off the mattress.

As far as sex on this matress – it is a better working platform then any other matress i have had, and really comfortable on my knees. if you have a height differential issue, you can correct it with a strategically placed pillow. My wife also gives it two thumbs up.

As far as the tendency to sleep in a "hole" — I guess that is the whole point of adjusting to your body shape. When you turn from your back to your side (or vice versus), there is an initial "hole" you are rolling out of, which tends to discourage rolling around. But the mattress quickly adjust to your new position. I would postulate based on my size versus that of my wife, and that of my kids, that the bigger you are, the bigger is the "hole" you have to roll out of. I tend to turn less because it is harder role, than my wife, or my kids.

The bottom line is that I am very satisfied with the mattress, Novaform (the manufacturer) and Costco (the retailer). I would recommend it to my friends, and I would buy another.

686 ken 09.12.08 at 4:55 pm

want to buy the comfort royale at costco, but need to know where in the nova line this bed lands…top or bottom? i would spend the extra cash to get a better product from this company.

687 Paul 09.15.08 at 11:43 am

Ken – We purchased the Comfort Royale in June and after almost 4 months of sleeping on it you could not make me take it back! We paid $799 for the King and one month later when they were offering a $100 instant rebate I took my receipt into the store and the gave me $100 cash since our purchase was withing 30 days of the instant rebate being offered. Anyway – I called Sleep Innovations (Novaform) and asked them for the specs on the Comfort Royale and they told me that it was their Fresh Dreams mattress with a quilted cover. I know that the Fresh Dreams mattress is supposed to be on the softer side, but my wife and I both like a firmer regular mattress and have found the Comfort Royale to be very comfortable and supportive. It was almost too firm for the first couple of weeks, but by the end of June, it was fairly well broken in, and has felt the same now for the last 3 months. We "test drove" the Tempurpedic beds regularly at our local Conlin's waiting for a good deal on financing, and after 4 months of sleeping on the Comfort Royale, I would now compare it closest to the Tempurpedic Rhapsody (which would have cost about $3600 without delivery). My big worry was that it would be too hot during the summer, but it wasn't – in fact I slept cooler than I had on our old conventional mattress. This might be due to the 1-inch top layer of Cool-Wave memory foam found on the Comfort Royale/Fresh Dreams mattress. I think you should go for it – I figured I had nothing to lose by trying the Comfort Royale as Costco's return policy is second to none. I'm sure you could probably sleep on it for a year and if you were not satisfied with it, they would let you return it. Costco's customer service is simply amazing. Just keep your receipt and if you have room, fold up the box and tuck it away somewhere until you are sure it's a keeper. As far as I'm concerned it's a no-brainer and you have absolutely nothing to lose. BTW – I am 6'1" and weigh 200lbs. and my wife is 5'6" and weights 140lbs. if that helps. I think it would be a good idea to turn the mattress 180 degrees every couple of months or so since these mattresses can't be flipped. I hope this helps, and good luck!

688 Andrew 09.19.08 at 1:14 pm

Do you dislike your Novaform? Did you buy it from Costco? RETURN IT! There are several cases of people returning mattresses after 3 to 5 YEARS of use! They won't even look at you funny. When you buy from Costco, your satisfaction is and open ended guarantee. Look for the return period. Unless you're trying to return electronics that you purchased in the last year, you won't even see a return period because it's essentially "Till Armageddon."

I'm going to buy a new novaform this week. If I dislike it next week or in the year 2014, I'm simply going to return it to costco for a 100% refund. This is why we spend $600 a month at costco and rarely shop elsewhere.

689 Rhiannon 09.25.08 at 4:29 am

Just purchased the 3" queen sized Novaform mattress topper from Costco (150$)- I opened it and it appeared to have inflated competely w/ in a few minutes… I was excited! But the smell is out of control! It's been 12 hours and I have a fan and my windows open in attempt to air it out, but it's making me nauseous… my whole upper level is wafting w/ the chemical oder- and in the bedroom the smell is overpowering. I am considering returning it tomorrow due to the headache the smell is causing… However how the hell will I get this thing folded back up??? Any suggestions??? I may trt to wait it out- in hopes that this odor will go away, but it's a serious stink!!

690 Linda 09.25.08 at 11:50 pm

I purchased my king Comfortluxe online with the $150 discount. Everybody must have been buying it as well cause it took over a month to receive. I even called Costco to complain and they gave me a $50 Costco cash card I LOVE COSTCO!! Okay, we opened our box the way all others have mentioned. It comes with a letter opener to help you. It hissed, it grew, we did have to "air it out" for several days because I am very sensitive to smell (my curse). I have to say that it really doesn't give out an odor any more (two months later). I really like the ticking (cover) which resembles a more traditional mattress. We purchased a Fresh Dreams twin earlier for our son. Okay, the comparison of the two. Our Comfortluxe has a coolwave layer as does the Fresh Dreams. Then after that our Comfortluxe has 1.5" of SUPER high density foam and the Fresh dreams doesn't have that. All to say our bed the Comfortluxe is extremely FIRM. No kidding, I am so glad we have purchased this bed @ Costco because I know they will let us return it. My husband does like it fine. I on the other hand am ready to swap sleeping places w/ my 21yr. old son, which would make my husb. kinda cranky. At first I thought it was my imagination. then I did the knee test where i push my knee into each bed and find that the Fresh Dreams is a bit softer. Maybe that's why my 21 yr old wants to sleep all day!! Good news I know cause we bought it online which means we can return it online (they'll pick it up). This thing is awkward to handle (like a hippo for sure!) There it is . I love the look, my husband likes the feel (Really FIRM) and I am a return queen @ heart. I'm giving it another month (maybe). I have to say that I did lose sleep. I'm going thru the "change" won't get into that one and really no extra hot flashes tospeak of That's the coolwave thing. Make sure you get that in your mattress. Hope this helps your decision making.

691 Norm 09.28.08 at 7:58 pm

Puchased a comfortluxe king from costco a month ago, sleeping great love the bed, but to my surprise this weekend I think they shipped me the euro version from costco. I took the cover off to see the foam pattern listed for the euro not the cumfortluxe, no biggy I guess?? We are sleeping well so not sure if I should complain to Sleep Innovations or not. By the way the novaform elite pillows are a joke, gave them to the kids as they are about 2 inches thick before you lay on them about an inch thick after compressed.

692 Bryan 09.29.08 at 4:28 pm

The corners were smushed when I took mine out put I just gently pulled on the top and bottom of the mattress and it expanded within a few minutes. Laid it out nice and flat and worked out all the little "kinks".

693 slantedview 10.07.08 at 6:34 pm

Anyone know when the next sale/discounts on the Novaform mattresses at Costco will be?

694 kacey 10.15.08 at 12:20 pm

Does anyone know if Comfortluxe is better or Grand Elegance? I like somewhat a little firm but not too firm. I read that some say Comfortluxe is too firm? Is that true?

695 slantedview 11.08.08 at 5:40 pm

The Comfortluxe is on sale right now. There's also a new bed called the Pure Comfort Grand, which looks similar to the Grand Elegance and has the same resilient foam and 20 year warranty, but has fewer layers.

696 Michelle 11.10.08 at 1:31 am

I was wondering how the NovaForm Pure Comfort Deluxe compares to the one from Walmart (" and would appreciate any comments? Thanks!

697 Tina 11.12.08 at 2:28 pm

I have a question regarding the Memory Foam Grand Queen Mattress from Sam's Club. Does anyone know anything about this? I am looking to buy and I had pretty much decided on the NovaForm from Costco however then I saw the mattress at Sam's Club. Any information is greatly appreciated.

698 Matt 11.14.08 at 2:02 pm

I just wanted to let everyone know my experience with my Costco mattress. I purchased the Pure Comfort Deluxe. Ordering was easy and fast, it arrived in less than a week. I put it up and it expanded in no time, although it did smell for a few days.
Now for the comfort part. I did not know it at the time, but this is Sleep Innovations newest and firmest mattress. I love a firm mattress, but this thing is FIRM. My wife cannot sleep on it at all, she does not sink in., and I barely do. If you want support and firmness, this is your mattress. We are going to send it back, and try the comfortluxe and if that is bad we will try another. Luckily Costco is not too far, but these King size things are heavy.

699 MemoryMat 11.16.08 at 5:56 pm

I have the Novaform queen size memory foam mattress from Costco. I have to say that it's the most comfortable mattress I have ever slept on. I can't say if it's better then the Tempurpedic since I have never slept on one. But, for the money, the Novaform at $500.00 easily compares to a $2000.00 innerspring mattress. Also, you will not find a better mattress for sleeping on your side. No pressure points at all. Generally, you will fall asleep very quickly after hitting this mattress. You really do feel as though you are being cradled by some kind of cloud. It's the coziest experience you will ever have. The drawbacks are that it does not behave like and innerspring mattress in other ways, like sitting up and reading, or bed sports. But for getting down to some serious sleeping, you will not be disappointed.

700 MemoryMat 11.16.08 at 6:17 pm

Also, when considering a memory foam mattress, your going to want to put it on a platform bed without a box spring. Also, if your platform bed has slats that support the mattress, I would recommend that you buy a sheet of 1/4" plywood and put that on top of the slats. This will give the mattress complete support throughout it's length with no gaps.
Happy sleeping!

701 slantedview 11.25.08 at 6:41 pm

Just received and spent our first night on a Pure Comfort Grand and that sucker is firm, much more so than we're used to. Once you lie on it for a minute you start to sink in a bit, but I never sink in very far. It feels like I'm getting some good support, but nevertheless my wife and I both woke up with sore backs. To be fair, we're pretty used to waking up with sore backs with our old junky boxspring, but I'm hoping that things improve with the Novaform. We'll see how the next few weeks go.

I did speak with Novaform before the purchase and they said that the Grand Elegance is their firmest bed, which is hard to believe after lying on the Pure Comfort Grand, so I'm not sure what I'll do if this one doesn't work out.

702 rjay 12.01.08 at 1:27 am

Best website I've found on the subject, but still confusing. I called Costco to see if they have floor models on display so my wife and I could could try it out before buying one. Doesn't seem they do that. I've tried out the Tempuredics and she and I really like their "Deluxe" Model( 2850 w/ tax – too much of hit to feel comfortable about taking ). We find the Temp Classic much too firm, and the Temp Rhapsody barely acceptable( still prettty hard). It gives in a little better than the Classic, but still quite firm. My wife and I weight 110 and 160 respectively, so we are on the light side. Our body temperatures tend to be on the cool side. We live in LA so temperature is generally warm but dry and always cooler at night.

My biggest confusion is finding the Novaform Costco model that most closely matches the Deluxe Tempurpedic (Firm with a soft edge to it ). Seems the neither The Elite or The Comfort Deluxe fit that description. More like a toss up between The Comfortluxe and The Grand Elegance. I'd like to get it right but the dilemma here is sometimes I hear one person say their Comfortluxe is firmer than they expected and another person saying it resembles the Tempurpedic Deluxe. Then I hear another person say the Grand Elegance is a bit softer than the Comfortluxe and then someone else says the Grand Elegance was too firm. Very subjective. Why can't they at least display these in their warehouses/stores?

My question is for anyone who has actually tried out a Tempurpedic Deluxe, even simply had an in store test and who also has now tried out any of the various Novaforms; can you express an opinion regarding their firmness/softness comparability between the Tempurpedic Deluxe and "?" Model Novaform?

703 Sher 12.01.08 at 6:23 pm

This website has been very informative on NovaForm from Costco.
After sorting through comments, decided to purchase Grand Elegance King. No complaint on delivery time, but am wondering why our bed didn't come in box with wheels as all others have described. Just came in brown cardboard carton. Nowhere can I find info on when it was made.

We received it 11/26 and are still waiting to be able to sleep on it as of 12/1. The "hump" goes from side to side so impossible to sleep on. The area with the hump is not fitting flat on platform. Is it possible we laid it out in wrong direction? I measured length and width and according to stats is set appropriately. Took cover off and have been running ceiling fan. Live in AZ so cold is not issue.

Will call costco, but would appreciate input from the helpful people on this site. Would prefer to not have to go thru all the return junk if can help it, especially during holiday season.

704 slantedview 12.04.08 at 7:09 pm

Sher – Regarding the wheels, I think only the beds sold through the actual Costco store have wheels? I may be wrong.

As for the crease, that seems awfully long for the bed to have not fully inflated. My Pure Comfort Grand fully inflated in 5 minutes – I kid you not. Have you called Costco or Sleep Innovations yet? I'm curious what they say since I actually have another bed, a Grand Elegance, which I just received and unpacked, and it's not inflating very well at all so far (the white sticker on the box says it was manufactured in April where as my Pure Comfort Grand, which inflated FAST, was manufactured just a week before I received it).

Please report back if you can.

705 David 12.06.08 at 3:54 pm

I see the Pure Comfort Grand is a new model for them – anyone know how the firmness is? Looking to move from a traditional firm spring mattress with a 3" memory foam to this model. I'm hoping it's somewhere between firm and soft but don't want to sink in enough to make turning in the night troublesome.

Any reviews on this model yet?


706 Sher 12.08.08 at 4:54 pm

Thanks for your reply. Still hasn't inflated. Finally turned it in right direction so hump is down middle so at least been sleeping on it.

My husband thinks mattress is not firm enough, but hoping it would be firmer if fully inflated. Hump down middle seems pretty firm, so maybe that's an indicator.

Called Sleep Innovations today (thank you for your urging). Lady said should have inflated by now so sending me info on exchanging. Anything you might know about most firm model would be appreciated.

Will keep you posted.

707 steve 12.08.08 at 6:09 pm

just got my comfortluxe twin manufacture date of july 9. 5 months in the box may be too long but i am hopeful it fully expands. will report back.

708 Julie 12.10.08 at 12:04 pm

Great site, maybe you can all help me out! Our Costco sells the Pure Comfort (possibly know to some as the elite) in the store, BUT the miniature display that you think you are buying is actually the Pure Comfort Deluxe. So we buy one, looks different than display but no big deal. Open it, expands REALLY quick, odor was nothing compared to tempurpedic. We have been sleeping on it for about 3 nights now and I am just finding the Pure comfort TOO hard / firm. Call up Sleep Innovations and got a lot of info, but different info for different reps. They do all agree that the one sold in the stores that we bought is the firmest 10/10! One rep says the Deluxe is slightly less firm others said kinda the same so I have ruled that one out. Think it's a toss up between the Grand (just grand, not Grand Elite) and the Comfortuluxe but not sure. The reps all say the Grand firmness rating is in between the Deluxe and the Comfortluxe (firmer than the Comfortluxe and softer than the Deluxe). The thing that worries me the most about the Comfortluxe is the "ruts" when turning over, sounds alot like Tempurpedic but they are so loved by their owners. I thought I had ruled out the Grand Elite as one rep said it has a cover that is meant to make it feel more like a regular mattress (hubby doesn't like the sound of that) and the price is a lot higher.. on-line I am not seeing the prices mentioned here. The GE would cost me like $1,199.00, we paid $699 for the king in the store, the Grand would cost us $799.00 for king and the Comfortuluxe would be $999.00 for king. If you could all let me know your personal opinions and aprox. firmness ratings on the ones you have experienced that would be great! (The Grand has three layers, the middle is yellow and the Comfortluxe has the four layers). One rep said the Comfortluxe is the best seller and one of the more comfy yet only a 10 year warranty vs. 20 which they themselves don't understand. One Rep said it's cool wave foam vs. the Nutra Temp is a slower acting / slower response foam so it is slower to return or bounce back than the others, hint the ruts as it comforms to your body, but is that a bad thing? ON this super firm / hard one I have been waking up hotter than normal AND my arm will be numb and tingly, like super asleep. Help me people! We are returning an innerspring that developed very bad impressions, could go with a tempurpedic but so expensive, was hoping to get away with one of these instead! I think I want and need firm but not this firm and it sounds like a lot of people here have thought all models have felt very very firm. Ok, I will stop babbling and post now! Thanks

709 slantedview 12.11.08 at 1:04 am


I have the Pure Comfort Grand and the Grand Elegance. The Pure Comfort Grand is VERY firm, at least to my wife and I. Lying down on it, I barely sink in. After the first night we woke up with sore backs, after the second night we were even more sore (still in pain from the first night I think) and the third night was so bad we couldn't make it through. I'm serious. Mattresses are a very personal thing, so I can only speak for myself, but for my wife and I this thing just doesn't agree with us. For the record, I weigh 150, she's 130.

Since the Pure Comfort Grand didn't work at all, we decided to return it and try the Grand Elegance. So far it's been a huge improvement. It's soft enough when you first lie down on it (though not quite as soft as a pillow top), but still offers very good support for us.

You might want to talk to Sleep Innovations about how the various beds stack up against each other in terms of firmness, but from what I can tell the Nutratemp foam used in the newer Pure Comfort beds is simply much firmer than the Coolwave foam used in the Comfortluxe and Grand Elegance beds. As Julie mentioned above, the Nutratemp is meant to be slower acting and bounces back faster, which when you think about it, means it's bound to be firmer.

Hope that helps.

Julie – you may want to try one of the beds with Coolwave foam instead, either the Comfortluxe or Grand Elegance. As for the cover on the Grand Elegance, it's not really that thick at all, just a thin layer of quilting.

710 Lynn 12.13.08 at 12:04 am

FEELING WARMER ON A MEMORY FOAM MATTRESS…When researching the memory foam mattresses, a sales person told me that people feel warmer on these mattresses because they do not inhibit circulation as do regular mattresses. So because your circulation is improved (warm blood moving freely throughout your body) you feel warmer. It has nothing to do with the materials the mattress is made of.

711 Sher 12.19.08 at 5:48 pm

Hump in Grand Elegance mentioned on my post on 12/1 never went down. In fact am waiting to have it picked up and today is 12/19. Received day before Thanksgiving, so think I gave it enough time.

Spoke to very helpful rep at Sleep Innovations. My husband thought Grand Elegance was too soft and I wasn't sure it was not because it never fully expanded. Now reading posts, think it was just nature of the style.

Based on discussion with rep, ordered Pure Comfort Grand to have firmer replacement mattress. Never had a hump, but I'm thinking this is too firm and too much like the mattress we had before moving to a memory foam. Does anyone know if the mattresses are less firm as time goes on?

Thought it might help to get pillow top type mattress pad or foam topper as hate to go thru the bother of ordering another style if it won't be an improvement. Anyone know if Pure Comfort without the "Grand" is a good compromise. Know it's a personal thing, but would like some advice before going any further.

712 Julie 12.24.08 at 4:19 pm

Update: So the Pure Comfort (sold in warehouses) as mentioned above is way too hard (10/10 firmness) so we received the Comfortluxe Monday night, slept on it for the first time Tuesday night and the Comfortluxe is SOFT, comfy and having less "stiffness & aches" than with the too firm Pure comfort but we find the Comfortluxe to be too soft and we sink into way too deep, which creates a rut like feeling, it does bounce right back after you get out of it but I am a stomach sleeper and my body just sinks into it too far. So now we need to figure out a happy medium between the softest (comfortluxe) and the firmest (Pure Comfort)….. any suggestions? The three to choose from are the Pure Comfort Deluxe, the Pure Comfort Grand and the Grand Elegance… Thanks and Merry Christmas!

713 rjay 12.24.08 at 6:03 pm

I finally sprang for the Comfortluxe and I'm glad I did.The most comfortable mattress I have ever slept on. In my opinion, for comparison's sake, it is a just a wee bit softer than the Tempurpedic Deluxe, but it has plenty of firm underlying support as well. I ordered over the internet so if I wanted to send it back they would pick it up. Also true to other 's advice, the internet order gets you a more recently manufactured mattress. Mine was only about 3 weeks old when I received it. This board was a big help in my decision making process .

714 sharon 12.28.08 at 5:12 pm

HELP….. I would like to order one of these but am having trouble figuring out which one I would like. I went to the Tempurpedic store and tried out many of the mattresses. The Deluxe seemed fine. I see that rjay thinks the comfortluxe is very much like the deluxe. does anyone else have an opinion.

We visited virgin gorda and stayed at the sundowner. there was a costco mattress there that we fell in love with. sure wish i know which one it was.

thanks in advance for the help.


715 1st impression from JO 12.28.08 at 7:57 pm

I typed a huge message and hit submit but forgot email; hit back button and lost it all; poor form for this forum.

Bottom line, Costco Novaform Gran Elegance King size (1199 delivered):

Nice mattress, quality appeared good, just too hard for us, prefer a std pillowtop; smell was also too much. Did perform pretty much as advertised (thanks for all your comments). Just not for us. Try it, you MIGHT like it,.

716 steve 12.30.08 at 11:57 am

reporting back on comfortluxe twin (in box 5 months). i was concerned about expansion and since i had a cold floor to lay it on i felt that was not ideal so it was creative solution time. i inverted the mattress and installed a electric mattress pad on the backside and then flipped it over right side up. i then cranked the heat to maximum. yup, that worked. it is supposed to be 12 inches thick and that is exactly what i got. took about 12 hours.

i am glad i purchased this mattress. after an initial sinking in one hits a firm spot, which in my book is magic. i like the feeling of a soft mattress but know that a firm mattress is best for my aging structure. also i have left the heated mattress pad in place on the underside of the bed. on low the effect is subtle but very nice indeed. who wants to be cold?

perhaps it was only coincidental and the mattress would have fully expanded anyhow but you may want to try the heated pad on the underside trick. if it does in fact work maybe they should consider supplying one with each mattress they sell, it would probably save them money in the long run what with all the returns they have to deal with. bye for now…

717 kim 12.31.08 at 12:17 am

Sadness, my husband and I LOVE sleeping on our Novaform King bed…however after 14 months the ridge in the middle that was a minor irritant has become a great hump and we are stuck in holes while we sleep at nite…with the cool layer on the top you cant even flip the mattress over. After reading the posts I will ask at costco about returning it…we will try another tho as we really slept well on it (my arms used to go numb and my husband has a bum hip).

718 sharon 12.31.08 at 10:03 am

This is such a confusing purchase. I took the plunge today and ordered the ara by sleep science from costco. Costco had many reviews on this product on their web site and none on the novaform models. I will let you all know how this works out. this mattress has a foundation available and also is delivered with white glove service that includes set up.

719 Julie 12.31.08 at 11:37 am

Sharon, I am anxious to hear about your experience and opinions on the Ara by Sleep Science. I just ordered our 3rd Novaform, the Pure Comfort Grand. (The Pure comfort sold in Costco was way too firm, the Comfortluxe is very comfy however there is a hump in the middle and we sink in just a little too much for stomach sleeping).

720 sharon 12.31.08 at 1:32 pm

Julie, I am interested in your reaction to the Pure comfort grand as well.
It is a shame that we can't try these out in a store as this would save so many being sent back. There are no reviews on the costco site on the Novaforms, but several on the ara, that was one of the reasons we decided to try the Ara.
I will keep you posted here, and if you want my email is listed…sharon2975@aol, feel free to write with any questions.

721 sharon 01.06.09 at 8:26 pm

just got notified that my ara has shipped from Costco. will let you know when I get it.

722 Julie 01.07.09 at 9:15 pm

Ok, we just received our 3rd version of pure comfort, the Pure Comfort Grand, it's so cool how they expand when opened! We will give it one night tonight to fully expand (even thought it seems to have done so already) and to let the smell go away (fyi, the tempurpedic smell is WAY worse and last a lot longer, I really haven't had a smell issue with these and I have major sensitivity to smells). We will sleep on it tomorrow and give an updated review in a couple days. Sharon, I'm still anxious to hear how your ara is, good luck!
(update on the current Comfortluxe we have been sleeping on…it's still comfy yet too soft which is weird but the biggest complaint is the hump in the middle…much more defined and annoying when both of us are in the bed, then if we try to roll over or snuggle it's hard with the hump). How I wish they would just put small twin samples of all of these in the stores like Sams does with their regular mattresses, you just pull them out like a drawer and test it out.

723 sharon 01.13.09 at 3:40 pm

Julie and anyone else out there who is interested, The Ara is here in atlanta. I phoned the shipping company and was told they have 48 hours to call me to set up delivery. It should be here by Friday at the latest. I will keep you posted. Julie, how is the Pure Comfort Grand? really want to know.

724 Julie 01.13.09 at 6:49 pm

Hi Sharon,

Well we have been on the Grand for about 3 nights now and the jury is still out…. the comforluxe was by far the closest feel to a tempurpedic like mattress. The grand is possible still too firm for us?!?!? The grand is supposed to be a happy medium in between the comfortluxe and the Pure comfort sold in stores. We are so torn on what to do next….do we try the Grand Elite (pretty much our last one to try) we took back the first one, still haven't taken back the 2nd one and then we would be returning for the 3rd time if we try another one….. or do we try the other manufacturer of the Ara? Again how I wish they would have samples of these in the stores. The manufacturer says the Grand Elite (their "top" of the line) is firmer than the comfortluxe that we found too soft but after reading most of the posts here, everyone says the Elite is softer than the comforluxe…. we will give this one a few more nights…. husband is getting frustrated with the process :( The Ara definately seems to be longer on the shipping process…. good luck on Friday, let us know what you think!

725 sharon 01.15.09 at 8:13 pm

update: it will not be delivered until tuesday. i wrote to costco to complain but they did not reply. I will let you know how it goes.

726 SteveR 01.17.09 at 5:15 pm

I've been looking for a memory foam mattress and appreciate all the info on here. I emailed Sleep Innovations and asked them which matresses were firmer and softer and got this response:

Our mattresses from firmest to softest are as follows:

Pure Comfort (Warehouse only)
Pure Comfort Deluxe
Pure Comfort Grand
Grande Elegance

I agree – it's a shame Costco doesn't have samples in the stores. How in the heck are you supposed to know? I don't want too firm a mattress.

Everyone keep posting what you think – firmness, problems, good things, it will help us all decide! I'm waiting for the next sale. :) Thanks.

727 Adam 01.19.09 at 10:29 pm

Sharon will you be giving us a full review of this mattress? I think I'd rather get the ara vs the novaform. Can't wait to hear about it.

728 Adam 01.19.09 at 10:31 pm

I don't like how the Novaform Grande Elegance mattress top 2 layers and in now way attached (glued) to the other layers. That seems kind of cheap. Does anyone have problems with the layers sliding at all?

729 sharon 01.20.09 at 9:21 pm

its tuesday and the Ara is here. It took a few hours to open up and it did smell. We have all the windows open and the fan on…brrrrrr. it is very cold here in atlanta.

We will sleep on it tonight and I will get back to you with what we think.

730 Julie 01.20.09 at 10:00 pm

Sharon, glad you finally got it! Just keep in mind that the cold will affect the "firmness" of that mattress… don't be suprised if it feels a bit different in the summer…unless of course you crank your heat tonight :) The smells are the worst, tempurpedic was pretty stinky. Good luck, please let us know how it goes!

Our current Novaform is just ok, it's not terrible but it might be too firm. I think my main issue with it is it is supposed to be memory foam but it does not feel like it at all….. the only one that did feel like it was the comfortluxe which we think may be to soft and too "sinky"…. still have both, not sure what to do or which to take back…..

731 sharon 01.21.09 at 10:48 am

Julie and everyone else,
I slept for 10 hours like a baby. My husband woke up with not an ache. This mattress is perfect. It feels very firm when you get on and then you do sink in a bit.
it recovers quickly when you get up.
I think this is this is the real deal very much like the tempurpedic at a fraction of the cost. It is from Costco so if you don't like it you can return it.
Julie, if I were you I would order it and return the other two. let me know how it goes.
and if you want an update later my email is

732 Julie 01.21.09 at 9:47 pm

Sounds awesome, glad you liked it… so have you ever laid on a tempurpedic that you can try and verbally compare the two? On a firmness rating from 1-10 (10 being very hard firm, like a board and 1 being like a cloud….not that any of us have ever laid on a cloud but…. )

Thanks again,


733 sharon 01.21.09 at 11:08 pm

we did try the tempurpedic beds. i think it was most like the celebrity which was the one we liked the best. as I said before, This bed is quite firm with a nice amount of give to sink in just a bit.

734 sharon 01.23.09 at 5:41 pm

FYI: the ara beds are onsale right now at Costco

735 Liz 01.26.09 at 5:32 pm

so i was wondering if anyone has tried the stearns and foster memory foam mattresses from Costco? They are the Kirkland signature brand. They have two with a latex core and two with memory foam. My sister has the Edinburgh, and it is very comfy. I am considering one and cannot find reviews anywhere else.|93|1924|59950&lang=en-US

736 Suzann 01.27.09 at 8:05 pm

Sharon–I see in some of your posts you mentioned reviews of the Ara mattress at Costco online. I can't see any reviews on Costco's website. Am I being blind or missing something?

Also, how are you liking the Ara? I'm thinking of trying it myself. I am looking for something that provides good support where you don't sink in too far (my husband is heavy and I don't want him sleeping in a hole) but I also want it to be soft and let you sink in some on the top as I sleep on my side. Does this sound like the Ara or something else? Thanks!

737 sharon 01.30.09 at 10:41 am

ok here is the deal on the reviews. i think when costco changed their site to reflect the sale price the change created a situation where all the reviews vanished. you may want to email costco or phone them and tell them about this.

We are really liking the Ara. It is quite firm, but you do sink in a bit. it is great on the edges as it does not sag. I think if you are looking for firm support with the memory foam you should give this a try. after all it is costco so if you don't like it you can return it. also the sale price makes it a good time to order.

let us know what you decide and if you get it how you like it.

738 dave 02.02.09 at 9:25 pm

any new comments on the Queen NovaForm Infinite Comfort™ Memory Foam Mattress With Dual-Adjustable Firmness? Costco has it now for $370 for queen size

739 Shawn 02.03.09 at 1:44 pm

Does anyone know when the ComfortLuxe will be going on sale next? Based on the comments here that seems to be more soft than the other beds Novaform offers.

740 Zephyr 02.03.09 at 2:37 pm

Has anyone used a memory foam mattress placed directly on carpet? We have a infant who sleeps on our bed and we are thinking of buying a king size memory foam mattress and put it directly on the carpet floor to minimize injuries to baby(just in case he tumbles). If anyone could provide some feedback that would be great?

741 Lloyd 02.04.09 at 3:45 pm

Sleep Innovations has declared bankruptcy. I guess there 10-20 year warranties are null and void.

742 Julie 02.04.09 at 9:01 pm

Hopefully warranties will be fine… they are filing and will do a re-organization (alot of big companies file Chapter 11 but come back strong). I would imaging costco would still honor the returns. We have taken two back already with no problems (as long as there are no visible stains, so wrapping them in lots of plastic to transport back to the store is a good idea :)

743 Dan 02.05.09 at 1:44 am
744 Keaner 02.05.09 at 7:29 pm

Do not put the memory foam on your floor!
We had a Cal King Novafoam comfortluxe. It is a great mattress.
While we were waiting for our bed frmae to be ordered we put it on our floor with no boxspring. It held all the body moisture under the matress causinf a bunch of mold and damaging the hardwood newly refinished floors. The moisture soaked the floorboards warping them. We has to clean the mold, get rid of the matreess and dry out and clean the woodfloor. Get a bedframe, boxspring soemthing to keep it off the ground so it can ventilate properly.

745 Zephyr 02.06.09 at 2:10 pm

Thanks Keaner for your feedback.
Do you think putting [wooden slats] or [plank of plywood the size of the mattress] on the carpeted floor and then putting the novaform mattress on it would work instead? or or am I still calling for trouble? The whole idea of getting rid of the bedframe was to have the height of the mattress as less as possible from the ground. If this is not gonna work, then I might have to just go with a regular coil spring mattress(which I want to avoid).

746 sharon 02.07.09 at 10:26 am

a quick update on the Ara from costco,
we love it. this is not for someone who doe not like firm. it is firm with the memory foam allowing you to sink in, but not too much. It may take a while to get used to so give it a fair chance.
if you are considering it I would suggest you give it a try while it is on sale at Costco. We got the foundation along with it and could not be more pleased with our good nights sleep.

747 Sherrt 02.08.09 at 11:10 am

What is the difference between Tempsoma memory and others?

748 SteveR 02.12.09 at 12:07 pm

Based on Sharon's comments, I think I'll hang off getting the Ara, that sounds too firm to me. I think I'll wait for a sale on the Grand Elegance (hoping it's not so firm), and hope the company doesn't go out of business in the meantime!

749 Henry 02.12.09 at 3:36 pm

Bought an elite 5 days ago. I've slept on it the past 2 nights and it's awesome and extremely comfortable.

However, it's only expanded to 11 inches (it's supposed to be 12") and there is a ridge down the middle.

To other Elite owners: Does this ridge go away? If yes, how long dies it take to go away? Will the surface expand to 12 inches? Will the surface be flat? Please provide time-frames of your expansion experience. Thanks a ton.

750 SteveR 02.14.09 at 2:24 pm

From what I've read Henry, the bed just needs to be warmed up pretty good to finish expanding. I'm planning on getting one of these soon, and I have a woodstove in our bedroom, I figure I can just load it full of wood and really warm up the bedroom – from what others say, that should do the trick. Maybe a portable space heater would work too.

751 SteveR 02.14.09 at 2:30 pm

Pure Comfort Deluxe is on sale – dang it, all the very firm ones are on sale. I'm still waiting for the Grand Elegance to go on sale.

752 Jo 02.14.09 at 7:21 pm

Has anyone tried the Queen NovaForm Infinite Comfort™ Memory Foam Mattress With Dual-Adjustable Firmness? Costco has it on slae now for $370 for queen size.

753 Henry 02.17.09 at 1:13 pm

SteveR, Just a heads up: When I first bought the Elite, I let it decompress for a week (directions say it should take 24-72 hours to decompress) in our guest bedroom, which I left at about 78 degrees for the entire week. The mattress height never grew above 11 inches, and the ridge is still somewhat present. I would have left it in the hot room longer, but my wife grew impatient and finally insisted we move it to the master bedroom to sleep on it.

Regardless of the shape, the mattress is extremely comfortable. However, my wife is unhappy about the non-flatness of the mattress and wants me to return it and buy a Tempurpedic (of course, the Elite costs 70% less than an entry level Tempurpedic and she doesn't work/pay for anything, therefore, doesn't put it in perspective as I do).

It may still decompress more if exposed to heat, but our master bedroom doesn't get above 72 degrees until the summer months.

To anyone who owns an Elite: Does it eventually get flat/flush at 12 inches? How long did yours take to decompress completely? Do you think my mattress is defective?

754 Dan 02.18.09 at 5:22 pm

Reviews for the Carina mattress by Sleep Science

Besides the Ara by Sleep Science, Costco also sells the Carina for about $200 less. Has anyone seen any reviews for the Carina on Costco's web site? If so, are there many good reviews? I think some comments from Sharon and other users indicating that previous reviews had been deleted after Costco changed the price.


755 Dan 02.18.09 at 5:48 pm

For anyone looking for Costco buyers' reviews for the Ara mattress, below is the link.

756 Big Mike 02.18.09 at 8:40 pm

We ordered the Carina last week, and it is due to arrive on 2/23. I will post again after trying it out. Their warranty is as good as Tempurpedic (assuming they are still around in 10-20 years). I am still somewhat leery but feel comfortable that Costco will stand behind the product.

757 Dan 02.18.09 at 9:47 pm

Thanks Big Mike. After trying out the Carina, please post your initial impression…both positive & negative; hopefully more good than bad. I think the Ara is a surer bet based on previous users' reviews and pictures on Costco, but it's about $300 more than the Carina's. I figure if I'm happy with the Carina, it will save me some $.

758 donna 02.19.09 at 6:21 pm

Does anyone know how Sleep Science ships their beds? Are they compressed in a box or shipped flat?


759 Zephyr 02.20.09 at 3:20 pm

I just received the Sleep Science Ara king mattress today. Its shipped compressed in a roll.

760 donna 02.20.09 at 4:22 pm


Folded at all, or just rolled?

761 Dan 02.20.09 at 6:04 pm


did the sleep science's delivery service set up the bed in the house for you as well? did you also get the foundation or just the mattress? how do like the ara so far?

762 Zephyr 02.23.09 at 12:52 pm

Donna: It was just rolled along the width

Dan: They did setup. But its pretty much just removing the vacuum cover and rolling out the bed. It expanded to full size in few hours. I am not using it on a foundation. Just planning to use it directly on the carpeted floor. I also noticed a tag on the bed saying that the mattress is intended to used WITHOUT foundation. In the booklet that came with it, it says using it on foundation will void the warranty. I haven't used the bed so far. There is still some smell, so I let it air out for couple of days. I will let you guys know how it is..

763 Big Mike 02.23.09 at 9:02 pm

Our Sleep Science Carina king arrived today. There is no in-house delivery and set-up for the Carina, only for the Ara. The Carina came folded once and rolled (120 lbs) via UPS. The odor is not bad, but we will wait a day or two to sleep on it. It seems to have expanded fine in a few hours with no ridge (where it was folded) like in some Novaform posts. It is firm (even for a memory foam mattress) but has enough give to be comfortable. If you are looking for a soft, plush-like memory foam mattress, however, the Carina is probably not the model for you. I will post again once we sleep on it. So far though, Big Mike is pleased. Feel free to ask questions. I will try to help you out given the difficulty in buying a mattress without being able to try it out.

764 renee 02.24.09 at 1:51 pm

Question: I am thinking about buying a Nova Foam mattress from Costco.
They have 2 that I am interested in.
#1 Basic ( considered firm ) with a 2.5 inch top and 9.5 inch base
#2 Deluxe ( considered med ) with a 3 inch top and 9 inch base

I usually like firm for my disc problems.
Has anyone compared the 2 of these?


765 Samba 02.24.09 at 3:01 pm

Hi Big Mike,

I am really struggling to take a decision on which mattress to buy. I want a really firm one as I weigh about 240lbs. I am really thinking about buying Carina, but can't make up my mind. I have tried Novaform 12' mattress at costco and don't like the firmness of it. I want to know if Carina mattress will be firm enough to me considering my weight?. Please advise. I don't want to feel like I sank into a hole when I sleep on the mattress. Also I want to know which foundation to use for Carina Mattress. Thanks for all the help and advice.

766 Big Mike 02.24.09 at 10:21 pm

My Carina expanded a bit from yesterday and is now at the full 10 inches. It is softer than yesterday, so I mostly rescind my firmness comment. Mrs. Big Mike's parents have a Tempurpedic Rhapsody. She thinks our Carina is softer than their Rhapsody. We seem to sink about the same distance, just a bit faster. I weigh about 170 lbs (Big Mike is only big relative to his teeny family). My torso (mainly my buttocks) sinks about 3 inches though my head and legs sink less than half that much. 3 inches sounds like a lot, but I definitely do not feel like I am sinking into a hole. Samba, what other beds besides the Carina are you considering?

We do not have a foundation for the Carina as we have a platform bed. The odor persists, so we'll wait a few more days to sleep on it.

767 Joyce 02.24.09 at 11:32 pm

Hi, I've been reading this thread for awhile. Thanks to everyone for your discussions and great sharing.

I was wondering what's the difference between the NovaForm Pure Comfort Deluxe:|93|1924|67410&N=4018918&Mo=25&No=3&Nr=P_CatalogName:BC&cat=67410&Ns=P_Price|0||P_SignDesc1&lang=en-US&Sp=C&hierPath=93*1924*67410*&topnav=
currently on sale (I'm looking at the King for $679 after coupon $120 off) vs. the NovaForm® Pure Comfort Grand™ King Mattress (which I bought and currently have, I bought it for $799 after $150 off around last Christmas). Thanks! I'm kind of tempted to return my mattress just to save the $120 difference in price between the Pure Comfort Grand and the Pure Comfort Deluxe.

768 Joyce 02.24.09 at 11:40 pm

Another question, what is the difference between Sleep Science's Visco foam and Nova Form's "revolutionary 3 inch layer of NutraTemp® Memory Foam" (on top of 2 inches of Super Soft High Resilient Spring Foam and 7 inches of Premium Base)?

Is Visco foam better than NutraTemp memory foam? Both of them are used on the top layer. Is Visco always the best foam? Thanks in advance.

769 KC 02.25.09 at 3:15 pm

Thanks to all of you for your feedback/reviews. Does anyone know which of the memory foam mattresses from Costco is best or works well (from their own experience) for side sleeping?

770 Dan 02.25.09 at 4:37 pm


According to Sleep Science, its visco foam density is 5 lbs.; Novaform's is 4 lbs. To me, the higher the density (5 or more) is better, which likely explain why Sleep Science's mattresses are more expensive.

My parents have a Novaform pure comfort deluxe (the one that has 3 in nutra-temp foam) in the guest room that I slept on a few times. tried and sleep. I don't care much for it, as it definitely sleeps hotter than a regular mattress (it doesn't help that Houston, TX has a long hot and humid summer) and also seemed that heavier parts of my body (buttocks) sink a bit deeper than arms & legs that caused some discomfort on my arms & legs. I'm 5'10, about 160 lbs.; anyway, it's just my candid two cents. So, I hope to get more responses and feedback from others on the Sleep Science's Carina and Ara. If their surface don't sleep too warm, and the foam gives a more even support, I don't mind to pay a little more.

Big Mike, please let me know if the Carina may sleep a bit warm to you or how you have experienced it so far. Thanks. Also, don't know how long the sale will last for the Carina & Ara?

771 Fritz 02.25.09 at 11:48 pm

Hi all,

Just wanted to put in some info on the memory foam mattresses from Walmart. I bought the 12" Spa Sensations Theratouch Memory Foam Mattress, Queen size for about $450 delivered (I think shipping was $0.97).

It was delivered in about a week, came in a box inside a box and was really heavy (about 100lbs). It had been folded once then rolled, then compressed. It didn't take long at all to get to full size (few hours) and didn't smell too much either, although I left it alone for about 4 days before using it.

Unfortunately, it is way too firm for my liking. I'm 5'11", 155lbs. I have a Novaform 2" memory foam topper from Costco that I've been using on top of this mattress and it's still too firm.

I'm thinking of returning it and getting a Carina on Big Mike's and others' suggestions. I've liked the NovaForm brand because of the topper I have is awesome, but it sounds like their full-size mattresses will be too firm like this other mattress. I'll try to do a comparison if/when I get the Carina.

Dan: the sale on the Carina at Costco is through 3/1/09, so less than a week to go.


772 Big Mike 02.27.09 at 1:17 pm

I still have not slept on our Carina yet. However, Mrs. Big Mike has napped on it several times and does not like it. She feels like she sinks too much at the hips (she is hippy). Overall, it feels like a decent quality mattress, but the foam is not nearly as stiff as that of Tempurpedic. To me, the Carina has a foam feel but also feels a bit like a regular mattress (i.e. relatively easy to push down/deflect the foam). The jury is still out, but at this point, we may be returning it. I will sleep on it tonight and post again tomorrow.

773 Annie 02.27.09 at 9:06 pm

I've had the Novaform Elite queen memory foam mattress for about 3 1/2 years. The first couple of weeks, the bed was a little more firm than I had expected but we adjusted and loved it. My husband and I are pretty petite. I'm about 5'2, 130lbs and my husband is 5'5 150lbs. Our daughter, now 2 years old sleeps with us so i sleep in the middle. Through my pregnancy with her and the following year, the bed was great. Great support and very confortable although I did wish we'd sink in a little more. 3rd year rolled around and NOT so great anymore. The middle where I sleep started to sag. My husband would roll towards me every night and so would my daughter. The bed is sooooo bad that even if we moved my daughter off the bed and it was just my husband and me (more spread out) we would still roll to the center. When I got pregnant in October, we had to turn the mattress around so that we could get a flat surface again. We didn't sag as much anymore since the foot part of the bed hadn't really been slept on. But now that I am about 4 months pregnant, I am waking up with constant mid back pain that goes away after I've been up and about for about 30 min. This means that the bed is not supporting my spine correctly and it's causing bad side sleep posture. I've never had this type of back pain with any of my other two pregnancies and it only hurts in the morning. It feels like I have a stiff back and from talking to a specialist, it's due to the mattress not supporting me correctly especially now that I'm pregnant.

Costco is awesome and will let me trade in the bed for a different one. I don't think I will go with another Novaform. I've done some memory foam research this time and I think I will go with one of the Sleep Science mattresses. Their memory foam is 100% visco memory foam and they all have 5lbs density. The Carina has a 4" memory foam and the Ara has 6 5/8" of memory foam which are way better than what NovaForm provides. The ILD is suppose to be 11 – 13 lbs so I'm hoping it's nice and soft. I would prefer to sink more and still have that support which the 5lbs density should provide. If anyone else has feedback on either the Carina or the Ara, I would really appreciate your review.

774 Big Mike 02.28.09 at 11:05 am

Final verdict on the Carina is return to Costco. I slept in it last night and did not find it particularly comfortable. It seems that even I sink too much at the hips versus the feet and shoulders. It is difficult to see, but I could feel it whether I slept on my stomach, sides, or back. That was the same effect Mrs. Big Mike was indicating (previous post), but it was probably more severe for her due to her mama hips. Also, I generally sleep cold, and there seemed to be no change to that. I was definitely not hot like other people have indicated.

Several Tempurpedic owners complain about difficulty moving around in the bed, but I had no problems moving around in the Carina. We swung by a Tempurpedic store last night. The tempur foam seems to be a bit stiffer and better contouring. The Sleep Science foam seems to be a hybrid between non-memory foam and memory foam.

Sorry for my diverging posts over the past few days. It has been really difficult to figure out this mattress. I wanted to make sure to posts before the 3/1 deadline on the Costco deal. Feel free to ask questions.

775 mike 02.28.09 at 6:44 pm

Considering buying the Novaform Queen Comfortluxe mattress. I have a metal bedframe that is only six inches off the ground. I need to buy some sort of platform for the mattress to rest on. Where do you recommend I purchase a platform for a memory foam mattress? Any large big box stores sell those?

Thank you.

776 Joyce 02.28.09 at 8:58 pm

Thank you Dan for your response about the difference btw Sleep Innovation's memory foam (Novaform) vs. Sleep Science's.

I have the Pure Comfort Grand which has:
Top layer of Mattress: 3” of NutraTemp® temperature-neutral, premium-quality memory foam
Middle layer of Mattress: 2” of special Spring Flex highly-resilient poly
Base layer of Mattress: 7” of durable, superior-support foam

For now we'll keep it. We got it for $800 (same price as now $900 – $150 coupon that was running around Christmas time last year). I'm 5'1" about 130 lbs and my husband is 5'5" about 145 lbs. Since it's in our master bedroom which juts out from the rest of the house and is the coldest part of the house, we're ok with the mattress making us warm / mattress sleeps warm. We'll see what happens in the summer. I guess the Grand is not too different from the Deluxe except it's more expensive. But for now we'll keep it. If it becomes uncomfortable later on, we'll definitely look into getting a Sleep Science mattress instead. Thanks!

777 Fritz 03.01.09 at 6:47 am

So, Big Mike — do you feel a lack of support with the Carina? Or is it just too squishy and not firm enough for your liking? Do you and Mrs Big Mike usually like a firmer mattress?

Thanks for the report!

778 Dan 03.01.09 at 5:18 pm

Big Mike, thanks for additional experience and comments about the Carina. The Carina's uneven support sounded similar to the Novaform's. I hope to get more comments from Zephyr & Sharon, who recently bought the Ara (according to their posts), to see if they think or feel that the Ara is firmer or gives a more even support. I'm aware that the Ara has more foam support (6 1/2 inches) than the Carina's (4 inches), but the foam density for both is the same at 5lbs; so, I'm not sure if a thicker foam on the Ara might give a more even support since the density of both mattresses is the same. I guess I or all of us can answer most questions if having both mattress available for try outs. I realize that the Ara is $300 more, but do the comfort and support justify the higher price? Based on Costco members' initial reviews for the Ara, I don't think anyone had complain or comments about certain parts of body sink considerably lower than other parts while sleeping on it. So, it's a good thing.

I'm not sure; the jury is still out. I recently tested a Sealy Posturepedic cushing firm pricing $600 on sale at Sears or Macy's which gives a decent support (not too firm or too soft). If can't decide on a foam mattress, will stick with the standard spring mattress.

779 Dan 03.01.09 at 6:43 pm

After I just found additional reviews on the Ara (see below), I take back my comment on the previous post as "Based on Costco members' initial reviews for the Ara, I don't think anyone had complain or comments about certain parts of body sink considerably lower than other parts while sleeping on it."*1924*78455*67414*&whse=BC&topnav=&Browse=&lang=en-US#reviews

780 Big Mike 03.01.09 at 7:33 pm

Fritz, I would say that we like a moderately firm mattress. The Carina generally feels fine from an overall firmness persepctive, but we just do not seem to sink evenly across the mattress. Our hips seem to sink more than the our head and feet (maybe due to the initial load deflection of the mattress???). I can feel it in my back, especially if I sleep on my side or stomach.

Mrs. Big Mike's in-laws (who own the Tempurpedic Rhapsody) laid on our Carina today. They indicate that the Carina is softer than theirs and is definitely much (much) easier to move around in. This was our impression too.

Overall, the Carina is not a bad mattress. It is moderately comfortable. I would rather get a regular mattress or spend more money on a foam mattress to be more comfortable.

781 Fritz 03.02.09 at 12:05 am

Thanks for the info, Big Mike.

I went ahead and ordered a Carina anyway. I figure I'll take advantage of the $200 off while it's here and if I don't like it, I'll just return it. I'll report my findings as well.


782 Zephyr 03.02.09 at 12:36 pm

Just an update on the sleepscience ARA king mattress we got a few weeks ago:
1. Its is quite firm.

2. I noticed that my hips sink in more compared to other body parts. And I am just @ 135 lbs. But that might be normal, since I don't have any experience with memory foam beds.

3. I am not a back sleeper (always sleep on side). But found that sleeping on back is more comforting.

4. Sleeping on the side with a pillow under the neck is a bit uncomfortable. Its like the lower body is at a lower level to the upper. Also, after few minutes my left hand(which I keep under my ears while sleeping on side) tends to sleep. May be I need to try out a really thin pillow to counter the head not sinking enough problem.

5. Wife is not sure if she like's the mattress. I've asked to her to give it few more weeks and see how she likes it.

Will keep you guys posted!

783 sharon 03.03.09 at 12:17 am

we still love our ara. we were out of town last weekend and were happy to come home for a good nights sleep.
the mattress is still quite firm and very comfortable.

784 Annie 03.03.09 at 5:17 pm

We've ordered the Ara and will recieve it within the next month. I will post my findings once I receive the bed. I am a little concerned however now that a few of you are complaining about sinking too much at the hips. I'm just afraid of getting another bed that won't hold up after 3 years. Hopefully the 5lbs density they claim is authentic.

785 Fritz 03.03.09 at 7:23 pm

Wow. I ordered the Carina from Costco late Sunday night and it just showed up at more door about 30 minutes ago. I've got it re-inflating on the floor right now. Doesn't smell too much, either, so that's nice. I probably won't sleep on it for a day or two.

BTW, manufacture date was 11/2008.

786 Andy 03.04.09 at 11:14 am

Does anyone have idea what the process to return a mattress to costco? Do they come and pick it up if asked to?

787 Dan 03.04.09 at 1:02 pm


it's fairly simple; contact costco by either the toll-free # or email. costco will work with the manufacturer to have a moving co. come to the house and picked up for no charge.

788 Scott Smith 03.07.09 at 2:35 pm

We got a queen sized Ara based on comments on this board and the description that said it had 6" of 5lbs memory foam, which is more than the Novaforms… one question though — does anyone else notice if it gets softer with heat? I notice it does not retain heat or make me sleep any warmer than before, and it also doesn't seem to get any softer as it gets warmer. It seems to be pressure sensitive — if I sit on it, I sink farther than if I lay down on it. Is that expected? (I'm 135/5'8", so fairly light)

I'm unclear whether the bed is a good for me or not. I do feel like I am more awake during the day, but I don't sleep through the night. Though I haven't slept through the night in a while… perhaps I'm just getting older 😛

I did read the FAQ for Tempurpedic, and it seems like they address many of the same issues people have with these mattresses — sleeping warm, initial smell, arrives folded, etc. Also, a previous poster was surprised that the Novaform matress had multiple layers, but when I was in the store, I could feel the layers of the Tempurpedic if I ran my fingers down the side of the mattress.

789 Dan 03.09.09 at 5:04 pm


How do yo like the Carina so far? Is it a keeper or still early to tell?

790 Consumer 03.10.09 at 8:20 am

Got the King size Ara delivered yesterday. I had to ask if they could carry it upstairs for me, even though it was "white glove delivery" and on the receipt it says "Upstairs". The delivery company asks you if it is on the first floor or if there are stairs involved, or if there are steps outside your home to the front door etc.. Long story short, I wasn't thrilled with the delivery. No big deal. I got my mattress.

It opened up in a couple of hours and we slept on it 10-12 hours later. I agree with mst of what Zephyr says about 10 posts up. I'm 245 pounds at 6ft 3 and it was firm for me. My wife, who is a lot lighter, felt the same way. I was very surprised about this because it does sink low when you kneel on it or put direct pressure on it.

Best I could describe it so far is like laying on sand. If you've ever laid on the beach on a towel or blanket and made a body impression of yourself to get comfortable. This is how it felt. It does "cradle" you in that way, but it certainly isn't a "cloud". It's not as bad as it sounds, it is somewhat comfortable, but it is "firm". I really can't believe anyone calls it other than firm. I'm a solid 245 and it's firm for me. Of course we will be giving it more time to adjust to it. I hope things will change as we sleep on it daily. I also hope we can go for the one month trial that is suggested, so we can if it a fair chance. I'd hate to return it and go through that whole process. We've already discarded out old mattress. I really want to like it.

Well, it was only day one. I'll let you know what happens. I'd love to answer answer any questions anyone may have.

Just an afterthought… I think we're in good shape if it is too firm for us, because we can always get a less supportive mattress for probably less money and be comfortable. It sems like this is higher priced for the support it gives, but we pparently aren't comfortable with it.

Good luck to all. It's crazy that you try out the bed AFTER you buy it. I'd love to have them in my local costco to try out.

Thanks for all the posts and opinions here.

791 Consumer 03.10.09 at 8:28 am

Scott Smith, yes, I feel the same way. Direct pressure sinks low, but laying down, the "heat" doesn't seem to make it sink. Not sure if it is because of the first day on it and it needs to "adjust". Possibly the coming warmer months will change things a bit. Good luck.

792 Sunny 03.10.09 at 4:49 pm

I need to buy some sort of platform for the mattress to rest on.Dont want to spend money on the king box spring and also my head board is short.

Where do you recommend I purchase a platform for a memory foam mattress?
Price range ??

793 Fritz 03.10.09 at 7:05 pm

Okay, so the Carina is definitely a keeper for me. I'll be taking the other mattress back to Walmart from whence it came. (Not that the Walmart one was a bad mattress, but it was just way too firm for me.)

The Carina, on the other hand, is more of what I was expecting out of a memory foam mattress. I can definitely sleep on this one. To me, it seems to be a good combo of support and "cushi-ness."

I don't seem to experience the same thing Big Mike was experiencing where he was sinking in unevenly. For the record, I'm 5'11" and 155lbs.

The Carina is 10" thick, which is 2" thinner than the Walmart one, but I have also put my 2" Novaform topper on it. Not that I needed to, I just wanted some extra "cushi-ness" and to be 2" higher. 😉

I unpacked it and it inflated to its 10" within an hour or so. It smelled a little, but not nearly as much as my 2" topper smelled when I got it. I let it be for 2 days before I slept on it.

This is a crazy process, trying to find a good mattress. I think I have finally found mine. Good luck to all!

794 Annie 03.11.09 at 1:04 pm

I got my Ara this morning. It didn't smell, but I've got a cold and my nose is all congested so maybe that's why I can't smell it. It looked mostly inflated about an hour later. I will definately sleep on it tonight and review in a few days. So far, looks great!

795 Annie 03.13.09 at 1:24 pm

Wow! Just what I wanted. Very soft with plenty of support. I did not feel like I sunk in too much at the hips but just enough. It was perfect. However, this was only when I slept on it by myself. Since I sleep very close to my husband and he is a little heavier than me, as soon as he got into bed, we both kindof sunk in pretty deap while on our sides. If we laid flat on our backs, it wasn't that noticable, but as soon as we got onto our sides, I felt like rolling towards him. So, it's either that we are too close to each other on the bed, or there's just too much sinking. This is very unfortunate because I really like this bed. But if I am going to roll evertime I get too close to him then we cannot keep this bed. We did not have this problem with our novaform and it may be because there was only a 2.5" layer of memory foam vs. 6" of memory foam on this bed. Perhaps that is just too much foam for us. We will give it a few more weeks and see how we feel then. My husband did feel like he sunk in a little too much. I guess he likes firmer beds.

796 Jordhan 03.13.09 at 7:12 pm

Ordered King Ara 2/28/09 and picked up 3/13/09 from the locate delivery center. If i would have waited for them to bring to my house it would have been like an extra 3 day wait.

It is unpacked and seems to already be "inflated" after a few hours.

I will wait until tomorrow night to test it out.

797 Jordhan 03.13.09 at 9:48 pm

The bed did have the standard memory foam smell, but this is the second memory foam bed I have bought and I like the smell for some reason. I think it is due to the fact that I had the best night sleep ever on my first memory foam bed and it had the stardard smell. So i figure my brain associates the smell with great sleep….. BTW, Is that called smelmory?

798 Jordhan 03.14.09 at 5:43 pm

Couldn't wait to sleep on it….. So last night i had a great night sleep on my King Ara memory foam. The bed was just right for me and didnt seem to get warm but it was only 65 in my house last night lol. I just had it on the carpet and today I am building the foundation for the bed. So far so good in my book and if you can get it on sale or cheaper then I say get it and give it a try for a few nights, costco does have a great return policy.

799 Steve 03.15.09 at 9:05 am

i'm a 32-yo paraplegic, and my doc said a memory-foam mattress was my best option to avoid bedsores. The wife and I were torn between bedinabox (who's online reviews are almost too good to be true) and the Ara. We pulled the trigger on the Ara last night. The deciding factor was costco's return policy. Now we are anxiously awaiting but still need to buy a foundation for it. It said 4-6 weeks for delivery. Has anyone had to wait that long? Im a little wworried about the "sinking at the hips" thing but hopefully it won't be a problem. Will look forward to reading more opinions on here and will post mine when we get it.


800 Tyler 03.17.09 at 11:50 pm

I'm thinking of picking up the Ara before the sale ends at the end of the month. I have 2 beds now, one expensive pillow top and one cheap bed that is firm. Now that I'm getting older the cheap firm bed provides a better sleep then the pillow top. I've read the comments above and it seems most describe the Ara as firm. I think that would be good for me?? Is it ok to use my existing box spring with the Ara? I like my bed to be high off the ground and would not feel comfortable just using the existing bed frame for the Ara. If you can't use a previous box spring then is the best option to buy the foundation? I want to keep my existing bedframe – will the foundation work with that?

Appreciate any help or info!

801 etrader 03.18.09 at 3:08 am

A good quality memory foam mattress will provide you with many years of superb comfort. However, stay clear of cheap inferior imports. I have had many reports of sagging and poor quality mattreses. In adittion you do not know what chemicals were uesd in the manufacturing process. My advice is to buy a brand you are fimilar with, although it may cost a little more. Why not buy online, some great bargins are available often with free memory foam pillows.

802 Zephyr 03.18.09 at 11:21 am

Just an update on my side: I recently bought a ARA king size. My spouse did not like it at all. It was sinking more at the hips. Also, the smell is bad. Even after 3/4 weeks, it still has some left. We have decided to return it. Did a great deal of research on mattresses. My wife wanted something natural, but the prices for that run relatively high and most of the time (depending on your location) you cannot test how the mattress feels before buying. I finally went and bought a "Ikea Sultan Erfjord" mattress ($999), which is a latex (85%natural + 15%synthetic), with cotton, wool and silk enclosure. It does not have a sinking feeling, but cushy at the same time. Wife likes it I don't hate it. I have had it just for 2 nights, but its too early to say. But I think this one might be a keeper!

803 Zephyr 03.18.09 at 11:26 am

Steve: It wont take that long for delivery. It should be around at most 2 weeks.

Tyler: You should not use a box spring with the ARA or as a matter of fact any memory foam mattress. This will VOID the warranty (as specified on the instructions page you will receive when you get the mattress). Your choice could be to buy a (real)platform bed (which means that there a solid wooden base for the mattress and not the slatted base). If you find a real platform bed frame too expensive (which it is), you can buy a slatted base platform bed and then get MDF from Homedepot or Lowe's and put in directly on the slats and then put the mattress on it.

804 Tyler 03.31.09 at 10:44 pm

Bad news for me! I waited until the end of the sale for the Ara and now the King is sold out and Costco will not honor a raincheck. Guess I will put off buying a new bed. Darn, I was looking forward to it!

805 Annie 04.02.09 at 5:19 pm

It's been 3 weeks and we are looking for a new bed. The bed is perfect for me when I sleep on it alone in the morning but when both of us are on it even though we are each at the other end of the bed, we still feel like rolling towards the middle. Unfortunately I can't deal with it any longer, that was the whole reason why we got a new bed. Perhaps it's just too soft for us. By husband thinks its too hot also. He sweats every night but I think it's a memory foam thing not necessarily just a Ara thing. Well best of luck to you all. I'll try an post our next decision.

806 Annie 04.02.09 at 7:44 pm

Has anyone tried both the Ara and the Novaform Comfortluxe? I'm wondering if there are any differences in firmness and tempurature.

807 Suzanne 04.07.09 at 10:46 am

Jo, this may be too late, but the Queen Infinite Comfort dual air chambers is awful. It is flimsy foam you have to put together and stuff the whole thing into the cover. I am quite thin and could feel the separation of the chambers despite the the 'memory foam' you place on top. It was hugely uncomfortable and needless to say went back. I dreaded the thought of going to bed at night. There is a reason it was only $390 or so!!

808 Suzanne 04.07.09 at 11:38 am

Annie, I had called Sleep Science to discuss all their costco foam mattresses. I didn't get the impression they knew their foam very well so I then spoke with a rep. Her family doesn't sleep on them, so that says a lot. Also, I read on another site, name I forget, but their foam comes from China. I think that should answer your question.

That said, any memory foam does reflect body heat. When I used a nova foam topper I did not need any comforter or anything, but I found the 3" topper too soft after approx. 2 months. I don't think it would be fair to judge the Nova mattress by the topper tho. I am looking at the Nova Pure Comfort and the Deluxe. I am not seeing the difference except in price. I too am concerned about the bed being too hot. If I get, I'll surely share any info. I think if their is a layer of foam however thin between you and the memory foam it should relieve the heat problem. But that's just my unscientific opinion!

809 Dan 04.11.09 at 2:23 pm

for any of you that gave up on a foam mattress search and wish to stick with a spring mattress, costco now has the sealy posturepedic waterbrook queen on sale in stores for $499 (100 less than on line's). however, no free delivery from costco though; self transportation is needed.

810 Tuna 04.12.09 at 3:11 pm

Hey guys, that thread is so helpful . However I missed the last discount on costco for Novaform..

Now I've been thinking to get the Elia from Sleep Science but unfortunately I can't find any kind of review on that..

So is there anyone out there who has tried that or any link for some reviews..

Thanks in advance..

811 Carolyn 04.13.09 at 3:53 pm

Hi Tuna, I think the Elia is very soft and I don't think it will hold up well, but that is just my opinion.

I need a firm for back problems but with a little cushion of top as I am 5'6" 100 lbs. I sleep all positions but also like to read in bed and often lie on my side to watch tv or talk on phone.

Any suggestions between for a queen size: Novaform Deluxe, Novaform Grand, or Sleep Science Carina?

812 Carolyn 04.13.09 at 5:44 pm

Update for Tuna: I just spoke with Sleep Science and the woman said Elia has 3.5lb memory foam and is their most firm mattress. I'm not sure how that could be since the higher the density the more firmness and longevity.

813 Tuna 04.13.09 at 8:09 pm

Hi Carolyn.

I really appreciate your replies and your help. You're so nice.

As far as what you've said in your last post , it looks like , it's worth it to try since it's price is not bad. And my price range for a memory foam was around $400-$450 but I missed the last deal .

And compare to the one I'm sleeping on currently , which is hurting my back so bad, I don't think this can be worse. . I absolutely feel the springs on my back :)

Are these also on display in B&M so I can go ahead lay down for a few minutes?

Thanks again Carolyn.

814 DoctorM 04.15.09 at 12:01 pm

I posted about 8 months ago (Sep 08) on the Novaform king Coolwave mattress. I was satisfied then, and I'm still satisfied now.

This post is on the Novaform 3", 4-lb, mattress topper from COSTCO, which is all temperature-sensitive material. I put this topper on each of my two kids beds in Nov 2008 on top their innerspring mattresses, which to me were too firm. I have slept on these toppers on the kids bed myself, and I think they are really comfortable. I also tried two toppers together on one bed, and I like that even more. (My neighbor told me they sleep on two toppers over their old innerspring mattress, which gave me the idea to try it.)

Then I put one of the kids topper of my Novaform Coolwave King Mattress – and man what pleasant feeling – – like quickly sinking into a cloud, and also easier to roll out of then just the mattress alone. I really like the feeling.

My kids won't let me keep their topper for a long term test, but I have felt enough to go buy a king topper for the Novaform King.

If i had to do it all over again, knowing what I now know, I think I'd just buy two of the 3", 4-lb Novaform toppers, and maybe a 6" firm latex foam base from anywhere, which would be much cheaper than a 12" Novaform mattress.

815 Carolyn 04.18.09 at 12:05 pm

I pulled the trigger and ordered the Carina queen this week. Arrived late Thurs night. I opened it Friday morning to have the day to air out. Didn't really need it, the smell was minimal and it expanded almost to full height upon opening. I slept on it last night and while I can't say it was real uncomfortable, it was rock hard, like sleeping on cement for me. But I am only 100 pounds. I removed the sheets today to continue to let it air and tonight I will put a thick padded mattress pad on before sheets. So I will post tomorrow further update. Oh, I have a slatted platform to which I added 3/4 plywood which i wrapped first in an old felt(?) mattress cover, then put Carina on top. It is warm today so with windows open maybe it will soften. I do have a Novaform 3" topper I purchased at the store, but I find that to be too soft. Altho I did throw it on my newly made platform (before carina arrived) and I think I could actually sleep on that alone!

816 laura 04.20.09 at 11:46 am


Actually, anything between the memory foam and your body lessens the pliability of the memory foam. If it's too hard, try a really soft memory foam topper. That's worked for me…


817 Carolyn 04.20.09 at 5:34 pm

Thank you Laura. Should I remove the mattress pad then? Good idea on the topper!

818 laura 04.20.09 at 6:24 pm


You could try it, but it really does inhibit the moldability of the mattress. I'd just put a soft topper on. I find the novaform/sleep innovations pad at costco to be perfect. Let me know how it works!

819 Lacey 04.22.09 at 1:07 am

We bought the novaform king sized mattress in August of last year. We have had it on the floor this whole time because we couldn't decide on a new bed frame. We love sleeping on the bed, it's very comfortable so no complaints there. HOWEVER! when we went to lean the bed against the wall in order to set up the new bed frame, my husband discovered – to our HORROR and enormous black mold spot on the bottom of the bed and mold covering our wood floors. I can't believe when have not been experiencing more health problems due to the mold. We live in Los Angeles, so it's not like this is a moist climate, and we have no moisture problems under our home – it is the desert after all. Anyway, I think maybe moisture from our bodies was making it's way into the mattress. I don't know, but it is shocking and disgusting. So now me and my 8 1/2 month pregnant body will be sleeping on an air mattress until I work this out. Wondering if anyone else has encountered mold on their mattress?

820 Dan 04.25.09 at 6:39 pm


when you read previous writing posted here earlier this year, you will see some people either experienced or warned about the mold problem for leaving the foam mattress on the floor / carpet. one inexpensive way to get a platform for the mattress is to buy a thick piece of plywood at a hardware store (home depot or lowe's) and have them cut out to fit the mattress size. sorry to hear about the problem; wish you knew about it sooner.

821 Lacey 04.27.09 at 4:47 pm

Yeh, I wish I knew about it sooner as well. I didn't find this site until after the problem. Wouldn't a piece of plywood cause the same problem? Anyway, we bought a platform bed with slats, so that should solve any future problems with the new bed.

822 Annie 04.29.09 at 3:34 pm

So I've got a Novaform PureComfort, a Novaform PureComfort Grande and the Sleep Science Ara. Wow! Huge difference between the two brands. I think the Novaforms are just way to hard for me. But at the same time the Ara makes us roll towards each other. I'm stuck as I don't know which bed to keep. We bought the Purecomfort for our daughter and slept on it last night so that we could let our Grande expand. Well all night I twisted and turned and did not get any sleep. This morning I tried out the Grande which is supposed to be softer and it seems to be even harder than the Purecomfort. I was hoping the Grande would be the inbetween bed. Has anyone tried the NovaForm Comfortluxe? Does anyone else have the same problem that I do with my Ara? Maybe I just got a bad one. It seems that the side my husband sleeps on is really soft and the side I sleep on is more firm so I roll to my husbands side. It's very annoying but I love the bed otherwise. Anyone else have the same experience with the Ara?

823 sharon 05.01.09 at 8:28 am

we have an ARA and it is just right. there is no rolling at all. you may have a lemon. give them a call.

824 Claw 05.01.09 at 3:20 pm

Great Comments! I'm very interested in purchasing a King NovaForm® Pure Comfort Grand Memory Foam Mattress from Costco. My question is can I put it on top of the twin box springs I already have, or should I purchase something else?

825 Dan 05.02.09 at 10:29 am

lacey, about using a plywood for the platform, i believe that people place it on the bed frame not on the floor; otherwise, it could likely have the same issue.

claw, i think it's recommended that foam mattress is placed on a solid and even surface; not sure that a box spring is evenly solid.

i had a novaform pure comfort foam mattress for a short time but returned it, as i had felt a bit too warm and not evenly support that caused discomfort. i decide to stick with the regular spring mattress and just bought a sealy queen-sized waterbrook for $500 at the warehouse; arranged my own transportation but saved $100.